Do you need help advertising your cleaning company?
We’ve talked to multiple cleaning business owners to learn how they spread the word about their businesses. Each business owner uses a slightly different approach, but all use some form of advertisement.
Where to Post Cleaning Ads
There are lots of places to buy ads to market your cleaning business. Most successful cleaning business owners use Google Local Services Ads, Google Search and Display ads, and social media, specifically Meta.
Cleaning services also use lead generation sites like Yelp, Angi, HomeAdvisor, Thumbtack, Porch, and Taskrabbit. These platforms work differently than social media and Google but can have great results and help you increase your organic ranking.
You’ll also want to consider other cleaning marketing strategies, like:
- Cleaning flyers
- Client referral programs
- Door hanging
- Networking
- Postcards
- Vehicle decals or wraps
- New digital marketing techniques
The marketing landscape is constantly evolving, so you should look for opportunities with less competition.
Where can I advertise my cleaning business for free?
For those wondering how to market cleaning business operations for free, try some of the ideas listed below. They are listed based on the time and costs required to do them right.
- Google Business Profile: This is one of the best ways to improve your position in the world’s most commonly used search engine.
- Email and SMS marketing: Collect emails and phone numbers, then use automation to stay in contact with your customers.
- Social media: While you can use paid ads on social platforms, you can also build an organic following and get free advertising whenever they share your posts.
- Content marketing: Creating helpful content on your website and then sharing it on social media is a great way to improve your search results and find new customers.
- Search engine optimization (SEO): Optimize your website to be faster and more effectively match search expectations, which will help you rank higher on search engines.
Next, find out the parts of a great cleaning service advertisement.
What makes a great cleaning ad?
Depending on where you advertise your cleaning business, you will need to incorporate up to five elements in your cleaning business ads:
- Branding
- Tagline
- Visuals
- Text
- Call to Action
Here is an easy cheat sheet of what you should include in house cleaning ads:
| Search | Social/Print | Video | |
| Branding | Business Name and Slogan | Business Name, Logo, Slogan, Other Visual Aspects of Branding | Business Name, Logo, Slogan, Jingle, and Other Audio-visual Parts of Branding |
| Tagline | Catch the viewer’s attention in a sentence or less. | Catch the viewer’s attention in a sentence or less. | Reiterate the tagline in several spots. |
| Visuals | Search engines may allow emojis. Logo may be viewable if your website is set up correctly. | Photos, logos, product images, comics, or other pictures can be included. | Tell a story using both audio, video, and text. |
| Text | Catch their attention then provide a call to action. | Catch their attention then provide a call to action. | Limit the amount of text to only what is needed. |
| Call to Action | Encourage the reader to do what you want them to do. | Encourage the reader to do what you want them to do. | Tell your story then use a call to action. |
Let’s go into a little more detail about each of these parts of cleaning service ads.
Branding
Your branding is everything that communicates what your cleaning service is. It includes your business name, logo, slogan, jingle, and other audio-visual elements you want associated with your brand.
Check out some of the logos below to help think of your own cleaning business logo ideas:
Make sure to create a brand guide to help maintain consistency across your cleaning service advertisements.
Tagline
Use a motto or tagline in your cleaning ads to tell viewers exactly what they’ll get or what makes the company stand out from competitors.
Bumble Bee Cleaning Services (formerly Queen Bee) has a couple of lines on their website that would make great taglines, including:
Visuals
Videos, infographics, and pictures can all make appealing house cleaning ads. You can use before and after images, screenshots of customer reviews, and other visually appealing elements to make a house cleaning ad more interesting.
Text
You can use text in cleaning services advertising to help people understand your business. The amount of text you use will differ for each platform. Research the best practices for ad copy before you create ads.
Call to Action
All advertising campaigns should have a call to action. Some everyday actions you may want people to perform include buying a product, calling or emailing you, signing up for a discount, and liking or following your social media.
Whatever you want your house cleaning ads to accomplish, you need to ask the customer to perform the task.
Catchy House Cleaning Ads
Example #1: How to Introduce Your Cleaning Business
House cleaning services should get started by building brand awareness. One of the best ways to introduce someone to your professional cleaning company is to create a high-quality house cleaning ad using your cell phone.
Check out this cleaning company ad by Chris Mondragon where he explains why he’s authorized to teach a cleaning business course:
In the video:
- Introduce yourself
- Tell people why you started the house cleaning service. The messier the story, the more interesting it is.
- Explain what services your cleaning company offers.
- Use calls-to-action, including “like this post,” “follow my page,” or “share this video.”
 |
Set Up Your Ads… and Watch Your Business Reach $140K/Month! |
| Get business-building secrets including Chris Mondragon’s real-life strategy on how he makes over $140K per month with his cleaning business. You’ll go beyond simple examples and look over his shoulder step by step as he sets up ads on Google and Yelp. Prepare to get business advice that you would never get in a classroom. Chris has failed and succeeded, so he knows exactly what works and what doesn’t. It’s all at your fingertips in the UpFlip Academy. | |
| Join the UpFlip Academy! | |
Example #2: Share Before and After Photos
Cleaning services can benefit by sharing before and after photos, like the one from Wizard Wash FL below. Make sure to ask permission from the homeowner before sharing them and make a point not to put anything that will make it easy to identify the home.
Example #3: Run Benefit-Driven Ads
Sharing the benefits of using your cleaning services is crucial for courting customers. This example from MaidThis emphasizes the joy of a clutter-free space.
Example #4: Try Social Proof Ads
People want to know that cleaning services are safe and do a good job. Your house cleaning business can benefit from sharing reviews because they are social proof from real customers. They work best in photos and videos.
You can take a screenshot of one of your reviews and add it to house cleaning ads. See an example of a review below:
Example #5: Consider Seasonal Ads
Cleaning service advertisements can be based on the season. For instance, you might run ads about spring cleaning in late winter and early spring. People often do deep cleans, and you can help them save valuable time.
Meanwhile, in November and December, you might want to run commercials focusing on people having guests for the holidays. People are always more stressed during the hustle and bustle of the holidays. A cleaning company can help take a big item off their plate.
Example #6: Don’t Forget Spring Cleaning Ads
A cleaning service might also want to run house cleaning ads during the spring for deep cleaning. This Bumble Bee (formerly Queen Bee) Cleaning Services post shares a blog, but you can test different calls to action when you run ads.
While we’re sharing mostly ads for social, you can use the spring cleaning ad example for search engines too.
Example #7: Run a Contest
Giveaways and contests are excellent ways for a cleaning service to garner attention with their house cleaning ads. The example from Bell Carpet Cleaning Services below includes the prize, how to enter, when the contest ends, and when the winner will be announced.
Example #8: Promote a Discount
Home cleaning services can use discounts to find new clients. Consider offering percentage discounts or flat rate discounts.
Example #9: Share Cleaning Tips
Sharing tips is another great house cleaning advertising idea. You can share them in a blog, infographic, or video, like the one below.
Example #10: Review Cleaning Supplies
If you sell cleaning supplies, you can explain how to use the products, what makes them different, and why you like them.
For an example of a cleaning business that hit it big, check out our interview below:
Example #11: Create Video Ads
People spend a lot of time on social media platforms. Videos are a great way to get your cleaning ads in front of people. Remember, the first few seconds of the cleaning advertisement can get people to watch the entire thing.
Example #12: Talk About Customer Pain Points
Potential clients are everywhere. Your ad copy can talk about your target audience’s real-life struggles. Maybe your service business can give them more time with their families and do other things.
Example #13: Show Customer Testimony
In video ads, you can show what real-life customers have said about your cleaning services.
Example #14: Offer Free Cleaning Services
We already provided an example where a house cleaning business advertised a cleaning contest on social media, but they can also offer free cleaning to attract potential customers.
Example #15: Explain Your Cleaning Process
A cleaning service advertisement can help potential clients understand what their cleaning appointment will look like. The more comfortable they are with what to expect, the more likely someone becomes a potential customer.
Example #16: Invoke Emotions
Neurons, a software company that conducts neuroscience studies to understand how to better advertise, found that emotional response is the best predictor of whether people make a purchase.
Cleaning services ads might evoke emotions by getting potential customers to focus on pain points.
For instance, you might run a house cleaning service ad during the holidays that emphasizes the stress of all the shopping and cleaning before family comes, then ask them to let you take the cleaning off their hands.
Example #17: Put Out a Cleaning Service Flyer
Bumble Bee (formerly Queen Bee) Cleaning Services uses the flyer above. It includes the company logo, the customers’ pain points, social proof in the form of reviews, the company’s guarantee, and a call to action.
These house cleaning flyers can be used online or as print ads for local customers. There will be slight modifications when you use these cleaning industry ads for flyers because potential customers can’t click a link through a piece of paper.
How to Advertise a Cleaning Business
You’ll need to define the process for advertising cleaning services. We recommend the following process:
- Identify your unique value proposition: Define what makes your company different.
- Identify your target market: Narrow your target audience to get the most out of your advertising.
- Define your advertising goals: What do you want to achieve with your advertisements? You’ll normally want an awareness campaign, lead campaign, and remarketing campaign at a minimum.
- Set an ad budget: Define how much you want to spend advertising your cleaning services. Usually, the costs will be approximately 50% on creating the ad and 50% on distributing it.
- Create your online presence: If you haven’t already created social media accounts, websites, and other web assets to maximize the results of your advertisements, at least create a landing page to match the ad.
- Design ads for house cleaning: Create your ad. Make sure to use best practices for online advertising. Each platform has its own guidelines.
- Create your ad campaign: This process will be where you input everything into the platform where you advertise your cleaning services.
Where can I get cleaning services ad templates?
We’ve got great news for you—house cleaning ads don’t have to be overly complicated. Cristobal Mondragon shared all the ads from his house cleaning company that helped him make $1.5M annually.
Sign up for our UpFlip Academy course to learn more about how a business owner can succeed using Chris’s method.
Go Advertise Your Cleaning Business
Now you know how to promote a cleaning business and get more customers. Whether you offer eco-friendly cleaning services or carpet cleaning, many people need your services. Ads will help them find you.
What ad strategies have you tried? Did you find them useful?
