How to Sell on eBay: Learn From $360K/Year Seller

by Brandon Boushy
How to Sell on eBay: Learn From $360K/Year Seller

Have you ever wondered how to sell on eBay? eBay selling can make over $400K in revenue, and you can start with the money in your pocket.

Mike Wilson started Rideshare Reseller and the Golden State Picker social media channel after 30 years of owning a retail furniture store. Now, he’s bringing in revenue of $30,000-$35,000 a month selling on eBay. He shares his tips for success, including where he finds the items he sells today and how to price products. 

We’ll share everything you need to know, from setting up your eBay seller account to finding the best products. We’ll even do a guided walk-through where I actually list an item and set up a shop. Once you’ve read this you’ll be confident you can start selling products.

How to Sell on eBay for Beginners

Before we give you a guided walk-through of how to sell on eBay, it’s important to understand why becoming an eBay seller is attractive. We’ll answer questions like:

Is It Worth It to Sell on eBay?

Yes. Selling on eBay can be highly profitable. Mike told us:

I’ll find items for free I can sell for $100.

Check out our interview with Mike below:

The average eBay shopper spent $550 in 2021, and the average seller made approximately $4,600, according to Business of Apps. Many sellers only sell a few items, while the top 100 sellers all sell more than 5,000 items per month. Mike hasn’t reached top 100 status yet, but his $30K+ monthly revenue equals about 1,000 products per month at $30 per item.

How Old to Sell on eBay

According to eBay’s Underage User Policy, the seller must be 18 or older to open an eBay store. If parents start an account so kids can sell online before turning 18, the parents are still responsible for following the eBay selling rules. 

How Much Does It Cost to Be a Seller on eBay?

Screenshot of sellers fee from eBay website

Starting an eBay store is free. As of January 2023, you can currently list up to 250 items each month at no charge, but eBay may change its terms over time. You can get subscriptions that come with more features for prices ranging from $4.95 per month to $2,995 per month. There are five levels:

  1. Starter
  2. Basic
  3. Premium
  4. Anchor
  5. Enterprise

Most users will not need to go past Basic or Premium subscriptions, at least not starting off. View the table below for the costs and benefits of the eBay store subscription plans. I would just start selling with the free listings, though. The table below is a condensed version of the one found on the eBay Subscriptions page.

EBAY Subscription Plans
Starter Basic Premium Anchor Enterprise
Yearly subscription converted to monthly rate $4.95 $21.95 $59.95 $299.95 $2,999.95
Monthly subscription $7.95 $27.95 $74.95 $349.95
Free fixed price insertions 250 /mo 1,000 /mo 10,000 /mo 25,000 /mo 100,000 /mo
Free auctions in Collectibles and Fashion 250 /mo 250 /mo 500 /mo 1,000 /Mo 2,500 /mo
Additional fixed price insertion $0.30 $0.25 $0.10 $0.05 $0.05
Additional auction insertion $0.30 $0.25 $0.15 $0.10 $0.10
Final Value Fee 3.0% – 15.00% 2.5% – 15.00% 2.5% – 15.00% 2.5% – 15.00% 2.5% – 15.00%
Insertion fee credits for auction-style items that sell not included Yes Yes Yes Yes
Promotions Manager Yes Yes Yes Yes Yes
Markdown Manager Yes Yes Yes Yes Yes
Subscriber discounts Yes Yes Yes Yes Yes
Store home page Yes Yes Yes Yes Yes
Link to eBay Store on listings Yes Yes Yes Yes Yes
Terapeak sourcing insights not included Yes Yes Yes Yes
Dedicated customer support not included not included not included Yes Yes
10,000 fixed price listing allowance with zero insertion fee not included not included not included not included $250.00 /mo
50,000 fixed price listing allowance with zero insertion fee not included not included not included not included $1,000.00 /mo
Best for sellers who Best for sellers who have a handful of products and want a storefront to brand and promote their business. Unlock more zero insertion fee listings, Final Value Fee discounts, and a coupon for eBay-branded shipping supplies each quarter. If you have an extensive product assortment, a Premium Store subscription gives you substantially more zero insertion fee listings. For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support. For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.
Eligibility Have an eBay seller account.

How much are eBay final value fees?

You will pay final value fees on transactions that range from 2.35% to 15% and sometimes include a $.30 transaction fee.  This fee is based on the:

  • Item price
  • Handling charges
  • Shipping service the buyer selects
  • Sales tax
  • Any other applicable fees

You can find the full list of eBay selling fees on the eBay store selling fees page, but I would recommend assuming 15% for all transactions. Mike suggests buying each product for less than 30% of the lowest comparable eBay sales price. 

How to sell on eBay for free

You can’t sell on eBay for completely free, but you can start posting products to sell in your eBay store for free and then just pay the seller fees when the product sells.

Who Pays for Shipping on eBay?

Screenshot of eBay customer service

This is a complicated question. You are ultimately charging the customer for the shipping costs when you include a shipping price or if you offer free shipping. Even though the customer covers the cost, you are actually the one who pays UPS, FedEx, or USPS for the shipping cost.  Learn more about eBay shipping. 

Mike told us:

People generally make their mistakes with shipping.

He also told us:

I add my time and packaging costs to shipping to make it more profitable.

Decide What to Sell on eBay

You don’t want to buy just to buy. Only buy something you know you can sell fast.

Before you start selling on eBay, you’ll want to understand what an eBay business can sell. In general, it is more difficult to sell items like:

  • Items that show nudity or sexual content
  • Alcohol
  • Guns
  • Historical Artifacts
  • Software
  • Counterfeits
  • Medical Equipment
  • Prescriptions
  • Illegal Products

Potential eBay sellers should review the full list of prohibited and restricted items

You can sell almost anything else on eBay. Mike told us:

The best products to resell are the ones that you know about. From sealed VHS tapes, to electronics, and clothes. Use your life experiences to establish what it’s worth and you’ll make a great living.

What Can I Sell on eBay?

Screenshot of home & garden from eBay website

It’s easiest to make eBay sales if you get the products that sell the most on eBay. The best-selling products tend to be used items like:

  1. Parts and Accessories
  2. Consumer Electronics
  3. Home and Garden

Mike told us: 

People will pay a lot of money for vintage record players and you can buy broken ones for cheap. The most common problem is the belt and it costs $5 to fix.

How do beginners sell on eBay?

Beginners need to avoid scams and selling fakes. If you aren’t sure, don’t buy it. Mike told us:

You don’t want to know what someone is asking for the product, but what people are paying for on eBay.

Want to know more about what sells the most on eBay?

Consider this list. Each item sells fairly easily and you probably have some at home, which makes it easy selling on eBay for beginners.

  • Clothes
  • Shoes
  • Pokemon Cards
  • Cars
  • Books 
  • Music
  • Movies
  • Other Collectibles
  • And More!

Now that we’ve discussed what items sell best on eBay, let’s look at each of these categories.

How to sell Pokemon cards on eBay

Screenshot of pokemon card from eBay website

Pokemon cards are a popular item to sell on eBay. There are currently nearly 1.4 million Pokemon active listings by eBay sellers. The pricing ranges from $.01 in auctions to $4 million for a Pikachu Illustrator PSA 9 in mint condition. You’ll want to include the following information in the listing:

  1. Language
  2. Card Condition
  3. Set
  4. Rarity
  5. Character 
  6. Finish
  7. Pictures
  8. Other information to help buyers know more about the card.

Sellers tend to sell these cards used and for under $40 using the “Buy It Now” feature.

How to sell shoes on eBay

You can follow our guide for posting to help you sell shoes on eBay. Remember to specify whether they are men’s, women’s, or kid’s shoes. Be sure to include the sizing and whether it is in US or EU sizing.

How to sell books on eBay

Screenshot of selling books from eBay website

Selling books on eBay is easy because you can start with the International Standard Book Number (ISBN), a unique identifier for books. When you do this, eBay will pull up all the books with that ISBN. Here’s what it looks like. All you’ll have to do is change simple portions like the description, condition, and price.

How to sell baseball cards on eBay

Baseball cards (and other collectible cards) have a grading system that you need to understand before selling them. Unless the item is extraordinarily rare, don’t expect much for any condition less than near-mint. Companies like PSA Grading will certify your cards’ condition to give buyers reassurance.

How to sell clothes on eBay

You can sell used clothes on eBay as long as the listing clearly states “the clothes are used and have been washed.” Remember to include:

  • A title that clearly describes the product
  • Front and back pictures
  • Sizing information
  • Care information
  • Materials that the product includes
  • Other relevant information

Make sure to review the eBay used clothing policy, and counterfeit goods so you don’t break the rules of the site.

How to sell car on eBay

Screenshot of selling parts and accessories from eBay website

If you’ve ever wondered how to sell a car on eBay, they have a whole page dedicated to eBay used car sales. You’ll need to:

  1. Register the VIN with eBay Vin Decoder.
  2. If the VIN does not show up, explain why. The most common reasons are the vehicle:
    • Is a pre-1980 model.
    • Was manufactured outside of North America.
    • Was not originally intended for street-legal use.
  3. Use  Autocheck for eBay. (It’s like CarFax but specifically for eBay sellers.)
  4. Create your listing. Use this checklist from eBay to make it easier.
  5. Use an account to give buyers peace of mind between purchase and delivery.
  6. Accept an offer.
  7. Deliver the vehicle.
  8. Request positive feedback.

Next, let’s look at how much it costs to sell the car.

How much does it cost to sell a car on eBay?

Selling a car on eBay will involve the following costs:

  1. Monthly Fees: $4.99 to $2,999.95
  2. Autocheck: $24.99
  3. Listing Fee: $19 to $79 per car (See what’s included in the table below.)
  4. Deposit Fee: 2.8%
  5. International Fee (optional) 1.65%
  6. Fee: $10 to $890 depending on escrow amount up to $100K.
  7. Total Potential Fees: $60 to $8,500 assuming the vehicle is under $100K.
  8. Accurate Shipping Costs: $1,300-$2,000 (Estimated using a car carrier from Las Vegas to New York City. Pricing will vary based on distance, gas prices, and other factors.)

Learn more about eBay Motors Fees.

Listing Type Basic Package: $19 Plus Package: $49 Premium Package: $79
Auctioned Cars 12 photos 18 photos Gallery Plus upgrade
Auction up to 7 days Auction up to 7 days Auction up to 10 days
AutoCheck (cars & trucks listings only) Reserve price up to $20,000 (cars & trucks, other vehicles & trailers, and boats listings) Unlimited Reserve price
Reserve price up to $10,000 (motorcycles and powersports listings) Add ‘Buy It Now’
AutoCheck (cars & trucks listings only) AutoCheck (cars & trucks listings only)
Bold title and subtitle upgrades
Fixed Price Cars 12 photos 18 photos 24 photos
Duration up to 7 days Duration up to 30 days Gallery Plus upgrade
Vehicle price up to $10,000 (cars & trucks, other vehicles & trailers, and boats listings) Vehicle price up to $20,000 (cars & trucks, other vehicles & trailers, and boats listings) Duration up to 30 days
Vehicle price up to $5,000 (motorcycles and powersports listings) Vehicle price up to $10,000 (motorcycles and powersports listings) Unlimited vehicle price
AutoCheck (cars & trucks listings only) AutoCheck (cars & trucks listings only) AutoCheck (cars & trucks listings only)
Bold title and subtitle upgrades

How to Setup eBay Account to Sell

If you don’t already have an eBay account you’ll want to:

  1. Go to the eBay Home Page.
  2. Create an Account. 
  3. Start a Seller Account.
  4. Go Through the Guided Tutorial.
  5. Add Payment and Billing Methods.
  6. Set Shipping Preferences.

Step 1. Go to the eBay Homepage


Go to the eBay homepage here. Click “sign in” or “register” in the top left corner.

If you already have an account, jump to Step 3 (because you likely already know how to create an account); otherwise, go to Step 2.

Step 2. Create an eBay Account 

When you click “Register,” your screen will look something like the one below. Choose “Business Account” and sign up with Google, Facebook, Apple, or email. Whichever you choose should follow a similar process.

Screenshot of business account from eBay website

Next, you’ll confirm the information and click the “Create an account” button.

Screenshot of create an account from eBay website

You’ll need to fill out your contact information and submit it. 

Screenshot of contact information from eBay website

Then, go to your email and verify your new eBay account. If other pages show that you need to verify your account, go to Account Settings. You will be able to verify through there as well.

Step 3. Start a Seller Account

Go to, which will look like the picture below:


Click the “Start using Seller Hub” button, and you will go to a screen that prompts you to use the guided tutorial.


Step 4. Go Through the Guided Tutorial

Once you are in the seller hub, which is often called my e bay, you will go through a short guided walkthrough about selling things on eBay.

The seller hub is the business account portal. First, it will show you how to customize your screen. 

Screenshot of customize your screen from eBay website

You can get by without customizing your layout for now, but once you start selling, I’d recommend setting it up with the Sales, Orders, and Feedback as the top three spaces.

Next, it shows you that you can go to listings from anywhere in the seller’s portal.


The guided walkthrough also shows you where to find orders (right next to listings in the picture above).

Next, you can view your messages

The messages are in the top right corner of your screen as shown in the picture below:


eBay Seller Hub overview

There are five rows of default data blocks. We’ll cover each row to help you understand more about what you can view from your eBay business screen.

Seller Hub Row 1

The first row of eBay’s seller hub includes the following sections from left to right, as seen in the picture above:

  • Get Started: This section includes a New Business Seller Guide, Subscription Options, New Listings Video, Listings Best Practices, and other useful resources.
  • Tasks: This section starts empty and adds tasks as you need to do something.
  • Sales: This section shows how much you’ve made in the last 7 days, 31 days, and 90 days.

Watch eBay’s selling video guide:

Seller Hub Row 2
  • Orders: This section includes orders that need to be shipped, returns, cancellation, ones waiting for payment, orders waiting for feedback, and orders that can count as combined purchases.
  • Listings: Create listings, and view active listings, scheduled listings, and unsold closed listings.
  • Traffic: Learn how many people are seeing your listing, clicking on it (clickthrough rate), viewing the page, and the percent of page views that result in sales (conversions).


You can see the second and third rows in the picture above.

Seller Hub Row 3 

This row includes three really important areas of the seller’s hub.

  • Seller Level: You can be top-rated, above average, and below standard. Once you reach top-rated or top-rated plus, you’ll have an easier time competing against other sellers. We’ll talk about how to become top-rated later in the blog.
  • eBay Academy: This is critical because an established seller can get lazy. Both top and new sellers should continue to learn how to sell stuff on eBay faster.
  • Feedback: Buying and selling on eBay requires trust. That’s why reviews matter. You want to pay attention to your reviews because they impact how your items are displayed in comparison to other sellers. Make sure to provide feedback to your buyers and respond to any feedback you are given.
Seller Hub Row 4 

The default setup for seller hub row four includes:

  • Research: Learn which products sell better on eBay using TeraPeak.
  • Shortcuts: These are just useful links for people selling items on eBay.
  • Selling Tools: Integrate eBay with other programs like Quickbooks, eBay Seller Capital, and automate your responses.

You can see row four and five below:


Seller Hub Row 5

This row is focused on announcements from eBay. 

  • Announcements: You’ll find updates from eBay to let you know what they have released.
  • Promotional Offers: You’ll find special promotions eBay is offering. At the time of writing, they offered 200 listings without insertion fees.
  • Monthly Limits (Account Summary): (This section might be labeled with either title.) It summarizes how many more listings you have under your plan.

Step 5. Add Payment and Billing Methods

The next step a new seller will need to do is add their payment and billing methods. You’ll need to be signed in to add your payment options, but you can add a:

  • Personal bank account
  • Business checking account
  • Paypal account
  • Credit card
  • Debit card 

Use this link (only works if you are signed in) to go directly to the page to add payment and billing options.

They send the payments to your preferred account.

Step 6. Set Up Your Shipping Preferences

You’ll want to set up your shipping preferences. The page will look like the one below:

Screenshot of eBay website

You can make the following changes:

  1. Enroll in the Global Shipping Program: Over 50% of eBay sales are to overseas customers, so you’ll probably want to join it.
  2. Exclude Shipping Locations: You can choose to limit potential buyers based on the continent, region, or country. 
  3. Create Shipping Rate Tables: Create default rates to charge when a product is purchased.
  4. Offer Other Shipping Options: Use calculated shipping, combined payments, flat shipping rates, and other shipping options. 

Go to shipping and tracking for eBay sellers to learn more about shipping details. Shipping options are a complicated subject. I suggest looking at how other eBay stores structure their domestic and international shipping options before deciding the rules for your shipping labels.

Screenshot of shipping and tracking from eBay website

Now that you know how to become an eBay seller, it’s time to discuss how to find items to sell on eBay.

Find Items You’ll Be Selling on eBay

You’ll need to find products to sell. Mike suggested:

Start by selling stuff you don’t want in your home.

Most people have a ton of junk they don’t want or need. You can create an eBay listing with low risk while learning the eBay platform. After you have a better understanding of the platform, you can look for items to resell by visiting places like:

Mike also told us:

Network with other pickers to build your own brand. They will see things that you like and reach out to you.

It gets better! He shared advice on ways to find out the price products sell for on eBay.

Tools to Estimate eBay Sales Price

Screenshot of worthpoint website

Mike suggested trying software like WorthPoint, but you can also use the eBay app to check prices on your phone. If you want to be able to calculate your profit in the field, consider using a tool like the eProfit eBay Profit Calculator on iPhone or Android.

Once you have found an item worth selling on eBay, it’s time to create your eBay listing.

Create Product Photos

Product photography is critical for selling on eBay and other ecommerce platforms. Most eCommerce platforms suggest white backgrounds for your photos. There are two main ways of accomplishing plain white photos.

  1. Use a product photography box like the one below.
  2. Use a background removal tool. 

Screenshot of light box from Amazon website

eBay has a background removal tool, but it’s not that good.  I personally prefer Canva’s background removal tool. It works way better than most I have tried.

How to Post on eBay

When you are ready, start a new listing in the seller portal. It’s near the top of the hub. Just click where it says “Create Listing.”

 Then, you’ll go through the following process:

  1. Explain What You’re Selling.
  2. Add Pictures.
  3. Add the Title.
  4. Set the Item Category.
  5. Provide Additional Details.
  6. Describe the Condition of the Product.
  7. Provide the Description of the Product.
  8. Set Pricing.
  9. Set Shipping Rates.
  10. Set Preferences.
  11. List it!

We’ll cover each of these steps to help you prepare using an example. I created one with one of my kid’s old The Rolling Stones 1975-US Tour Replica T-shirts.

Before we dig in further, check out the best practices video by eBay:

Step 1. Explain What You Are Selling

First, eBay will want to know about your listing. It will look like the image below. If you are too precise it might not show up. For instance, mine did not show up using the term: “Black the Rolling Stones 1975 US Tour Replica T-shirt Kids Medium,” which is the most accurate description of the shirt. 

They also have a way to use templates, but you have to create them. You won’t have a template when doing your first listing. You should probably create templates as you list items for simplicity later.


Step 2. Add Pictures

Screenshot of eBay website

You can add up to 24 pictures for free or choose Gallery Plus for $.35. You can also add videos. eBay’s policies on pictures require:

  • A minimum of a single image per listing.
  • Keep sizing at least 500 pixels on the long side and less than 12,000 pixels calculated using height plus width.
  • Images must be JPG (all but GIF convert to JPG), BMP, GIF, TIF, or PNG no more than 12 MB file size. Just save a JPG quality 90+ and save space on your computer or phone.
  • Do not add borders to images.
  • Do not add text or artwork to pictures.
  • eBay catalog stock photos cannot be the primary photo for a used item. Books, movies, or video games are exceptions.

Some pictures don’t work right on eBay

In addition, your photos will not work correctly if you use:

  • GIF87 format: These will not show at all.
  • TIFs with transparent background: This format might result in a black image.
  • CMYK color: You’ll need to convert to RGB. eBay suggests using to convert your photos.
  • PNG: eBay converts transparencies to a white background and saves them as JPG. 

If you host your own pictures, they might fail to show if you do not follow eBay’s photo rules. 

Review the eBay App Picture Links

You may also want to review the following links.

  • Adding Images to Listings: eBay explains how to add photos and use the background removal tool to create white images.
  • Photo Tips: Learn how to take photos to make selling on eBay easier.
  • Picture Policy: Make sure you don’t break their policies. The most important ones are:
    • Photos must accurately represent the item.
    • Placeholder images are not allowed.
    • Used, damaged, and broken items must be accurately represented.
    • Do not add any text, callouts, or other items to the photos. Only include the item or items for sale.

eBay has a background removal tool, but it’s not that good. If you want great product photos, either:

  1. Use a product photography box.
  2. Use Canva background removal tool. It works way better.

Next, you may want to adjust your title.

Step 3. Add an Item Title to Your eBay Store Store Listing

The title should include relevant keywords at the front because it is the first thing people see. eBay allows titles up to 80 characters long. This includes spaces. For additional listing fees, you can add:

  • Bold Titles: $2.00
  • Subtitle: $1.50 for up to 55 characters
  • Custom Label or SKU: Free. (Make it easy to track orders and packages with SKUs up to 50 characters.)

Below you can see a comparison of a standard listing and one with the add-on title features.

Screenshot of eBay website

Next, we’ll discuss the item categories.

Step 4. Set the Product Category

The product category is used to help eBay and customers identify what kind of product you are selling. You need to make sure this is correct because it will limit how fast an item sells if you misclassify it. 

There are over 20,000 different product categories from which to choose, and they are updated twice per year. The last update was in September 2022 and there were 438 new categories, 230 retired categories, and 204 changes. 

The listing page will help you find categories, but sometimes they aren’t intuitive. I would have expected a teen’s t-shirt to be under clothes, but I had to go with the following category:

Entertainment Memorabilia > Music Memorabilia > Rock & Pop > Artists R > Rolling Stones

If you can’t find what you’re looking for on the Complete Your Listing Page, you’ll want to use the following page to find the best option for your product: Preview Category Changes.

Step 5. Provide Additional Details

Make sure to provide as many item specifics as possible. The more you know about the product and item specifics, the better your sell-through rate will be. Use TeraPeak (mentioned above) to establish more information that will help your listing appear in search results.

Screenshot of eBay website

Step 6. Describe Condition of Product

Selling on eBay requires providing potential buyers with information about the condition of the product. A buyer pays what they feel the product is worth based on the condition. If you misrepresent your products, you aren’t going to do well selling on eBay because you’ll have lower customer satisfaction and negative feedback. This will make you rank lower in search results. 

Just be honest. People don’t expect inexpensive items to be perfect, but they want to know what they will be getting. You have up to 1,000 characters to describe the condition of the item you’re selling on eBay.

Screenshot of eBay website

Step 7. Describe Product

In the product description, you’ll want to describe the item using the same keywords you include in the product title and subtitle. Add additional information that goes beyond what people can see in the search results. Also, describe any features or stories that make the item unique. 

Step 8. Set Pricing

Even with a great item description, title, and positive feedback, you won’t get more sales if your pricing is too high. There are two main pricing strategies for selling on eBay:

  1. Auction Format
  2. Buy It Now Listings 

We’ll discuss each of them so you understand how to sell something on eBay.

Auction Style Listings

This selling format is used for products that have a large demand and for which it might be hard to establish a reasonable price. Auction style listings can be highly profitable.The highest selling auctions have included yachts, towns, homes, and lunch with Warren Buffet.

You can set the following conditions with an auction:

  • Duration: You can choose three, five, seven, or 10 days.
  • Starting Bid: Set the starting price as low as one cent. The lower the opening bid, the better odds of creating a multi-bidder battle that can create extremely profitable products. While writing this section, the auction with the most bids started at 99 cents and has seven bidders competing for a competitive price that is currently around $75 dollars.
  • Buy It Now Option: You can set a price where people can bypass the auction, but it needs to be 30% over the starting bid. If you have a reserve price, make sure the “Buy It Now” function is above the reserve price.
  • Reserve Price: You can set a price that the auction must exceed. You have to pay a 7.5% fee to enable a reserve price, but it minimizes your losses if demand isn’t there for the product.
  • Allow Offers: People can choose to send you an offer and you can auto-accept, accept, counter, or reject the offer. 
  • Schedule Listing: Set a specific time and date for the listing to begin.
  • Sell as Lot: Sell multiple items together. If you have multiple items you think buyers will want collectively, you can include them in a single listing to stay under your monthly selling limits. (The free plan is 250 listings per month and $20,000 starting off). This is helpful for sellers with lots of products.
  • Autorelist Checkbox: If you have listings that don’t sell during the auction period, you can use this feature to relist them up to eight times. Be careful with this. It can eat profit really quickly.
  • Private Listing: Some buyers may not want everyone to see what they buy with their personal account. This checkbox lets them bid without showing who they are to the public.

Mike warned:

I prefer the Buy it Now option because it would become unmanageable to manage 1,500 auctions.

Let’s look at the Buy it Now options next.

Buy It Now (Fixed Price) Listings

You can choose “Buy It Now” as the preferred sales method in the quick listing tool. It makes it so someone can buy the products for your listings immediately. Buy It Now has fewer listing options than the Auction method, but has one highly beneficial feature that auctions don’t.

Buy It Now Benefits Fields Missing From Buy It Now
List multiples of the same item with the quick listing tool No Duration field
Less fields to fill out No Starting Bid field
Volume pricing for larger buyers No Reserve field
Great for online retailers

These make selling on eBay much easier than the early days when you had to sell everything in an auction. It also makes it so new products can be sold easier, but only about 20% of sold items are new products.

According to, you can list multiple of the same product with only one insertion fee by using the quantity field.  You’ll still have to pay the final transaction fee for all sold listings, but if you carry multiples of a single product it will save money by avoiding insertion fees. 

Step 9. Set Shipping Rates

eBay offers numerous shipping options. You’ll start by choosing whether you will offer:

  1. Standard Shipping
  2. Freight
  3. Local Pickup Only

Screenshot of eBay website

Each of these has different options you can choose. We’ll go through each separately to help you understand your options.

eBay Standard Shipping Options

Standard shipping is for small to medium size packages. You can specify the weight and dimensions of the package or you can use eBay’s suggested shipping details. For odd-shaped boxes, you can mark it as an irregular package.

Screenshot of shipping options from eBay website

Once you put in these details, you will need to make changes regarding domestic and international shipping. 

Domestic Standard Shipping on eBay

The default setting is “Calculated” using USPS First Class and the customer pays for the shipping. You can edit this to fixed-rate pricing, allow free shipping, provide a calculated shipping rule, or add services.  You’ll find that it is easiest to use their default settings, but it may not be the most profitable. 

Changing these settings can be more profitable, but you’re going to have to learn more about shipping. Most consumers (90%) cite free shipping as the main reason they shop online and it shows with 30% higher ticket values. Check out an eBay price calculator to help you make a profit on completed listings with free shipping.

You can also add a handling fee to cover time and materials for packing.

eBay International Shipping

If you sell to an international customer base, you’ll want to use the Global Shipping Program. You just follow this simple process:

  1. Pack the product in your packaging.
  2. Attach the shipping label.
  3. Mail the package to eBay’s global shipper. 
  4. Global shippers handle the international portion of the shipping.

You can also add other shipping services, but the Global Shipping Program helps create a better shipping record because you get rated five stars for shipping as long as you:

  • Provide free domestic shipping.
  • Handle the order in a same-day or one-day time frame.
  • Meet the sizing and value limitation.

Screenshot of international shiping from eBay website

You can also offer Local Pickup if you wish. Next, we’ll discuss how to ship freight on eBay.

eBay Shipping Freight 

Screenshot of shipping freight from eBay website

Freight is for heavier items and doesn’t offer as many options. Just add the weight, dimensions, and excluded locations. Then, the shipping amount will be billed to the customer on purchase. You can see what it looks like in the picture below:

eBay Local Pickup Only

You can set items where people can only pick them up locally. This might be helpful if you are selling large equipment or cars, but it somewhat defeats the purpose of selling on an online marketplace.

Screenshot of local pickup from eBay website

Step 10. Set Preferences

There are a few preferences you can set on an eBay listing including:

  • Payment Types: There are four options for a payment method.
  • Returns: You can choose to accept or reject returns for domestic and international customers.
  • Item Location: If people want search results near them, they’ll want to be able to see where the product is located.

Screenshot of setup up preferences from eBay website

These are fairly intuitive, but you may want to know more about the payment method options you can set. 

Automatic Payment Methods

eBay has the following automatic payment method options:

  • Apple Pay
  • Credit card 
  • Debit card
  • eBay gift card, voucher, or bucks
  • Google Pay
  • PayPal account
  • PayPal credit
  • Pay upon pickup
  • Spendable Funds
  • Wire transfer for select eBay categories 

By default, your customers will be able to choose which automatic payment method they prefer.

Additional Payment Options

Some categories also allow you to add additional payment options like:

  • Bank account transfers (bank cash transfers or bank wire transfers)
  • Cash on pickup
  • Checks
  • Money orders
  • Online payment services including:
    • XOOM
    • Fiserv
    • CertaPay

In the trial listing, it only allowed cash on pickup, checks, money orders, and required payment immediately with “Buy It Now.”

Screenshot of payment options from eBay website

Read eBay’s payment method page for more details on payment options. Make sure you understand which payment options qualify for the eBay money-back guarantee. Large purchases and payments outside of the eBay platform are the most common exceptions.

Step 11. List it!

All you have to do now is click Submit Listing and you have completed the posting guide. You’ve created a listing! If you have more products to sell, repeat the process until you are done listing everything.

Screenshot of manage active listings from eBay website

How much can you sell on eBay before you pay taxes?

You can sell $600 before the Internal Revenue Service requires eBay to send you a 1099-K. This is a dramatic change from 2021 when you could earn up to $20,000. Make sure to review your business details each year (especially for 2022 because I suspect a lot of sellers will get a surprise tax bill).

Learn more about sales tax and income tax for eBay sellers.

Next, we’ll discuss how to successfully sell on eBay.

How to Sell on eBay Successfully

Mike gave us some input on how to become a successful eBay seller including the following advice:

If you want to know how to sell fast on eBay, only buy things people are buying.

He also emphasized excellent customer service:

Answer people’s questions, focus on Buy It Now items, and be prompt with sending out products.

Next, we’ll answer some of the most commonly asked questions.

eBay FAQs

With such a vast platform, it is no surprise how many questions people ask about selling on eBay. Find answers to the common ones here:

How much does it cost to be a seller on eBay?

You can list up to 250 items for free, but you should expect that 15% of the final ticket price will go to eBay. In addition, eBay has monthly plans ranging from about $4.99 to nearly $3,000. Jump to the eBay seller costs section of the blog for more information.

How to use my eBay garage?

eBay Garage is the automotive portion of eBay. eBay makes it really easy to find parts that fit your car after you add the following data.

  • Year 
  • Make
  • Model
  • Trim 
  • Engine

You’ll see a page that looks like the picture below:

Screenshot of eBay garage from eBay website

I will warn you that while researching this blog, I had an acquaintance go out of his way to warn me about the risks of using eBay for cars. Here’s the conversation:

Philip Plastina: “I’ve tried doing this twice in my life and it’s been a total disaster. eBay took a ton of money from me [and] it took forever for me to get it back. The car delivery service brought the car to the wrong city to drop it off.

Your best bet is to put it on auto trader and Facebook Marketplace. Craigslist is shot too; don’t use it.”

Question about selling car on eBay website

On a sidebar, if you like electronic dance music, check out Phil’s group Dancetronauts.

How to increase sell limit on eBay?

In case you exceed your selling limit which starts at 350 items and $20,000 per month, there are three ways to increase your selling limit on eBay:

  1. Get great feedback. (Free)
  2. Request a higher limit. (Free)
  3. Upgrade your plan. (Increased monthly fees)

I suggest pursuing the options in this order because getting great feedback just means doing a good job, while a request is as simple as an email, but the plan upgrades cost money. Learn more about eBay selling limits.

How to sell on eBay without PayPal?

You do not need PayPal to sell on eBay since eBay ended its partnership with PayPal in June 2021. They still allow you to accept PayPal but also accept:

  • Apple Pay
  • Credit card 
  • Debit card
  • eBay gift card, voucher, or bucks
  • Google Pay
  • PayPal credit
  • Pay upon pickup
  • Spendable Funds
  • Wire transfer for select eBay categories 

How to sell multiple items on eBay?

You can either sell multiple different items in a single batch or you can list multiples of single items and set a quantity available. The process is basically the same for each with slight variations. View the process for each in the table below. The main differences are colored orange:

Step Number Multiple Items in Single Batch Sell Multiple of a Single Item Individually
1. Describe Your Item Describe Your Item
2. Add Pictures. Add Pictures.
3.  Add Title. Add Title.
4. Set The Item Category. Set The Item Category.
5. Provide Additional Details. Provide Additional Details.
6. Describe Condition of Each Lot Describe Condition of Product.
7. Provide Description of Each Product. Provide Description of Product.
8. Set Pricing. Maybe Auction or Buy It Now. Mark “Sell As A Lot.” Set Pricing. Must Buy It Now. Set Quantity.
9. Set Shipping Rates. Set Shipping Rates.
10. Set Preferences. Set Preferences.
11. List it! List it!

Did We Succeed at Showing You How to Sell on eBay?

We try to make it as easy to succeed as possible. When we get an opportunity to provide a guide that can easily be followed anywhere, it excites me personally. We hope you actually find them easy to use.

Did you find this step-by-step eBay selling guide useful? What can we improve? Are there other platforms you’d like us to cover?

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Brandon Boushy

Our lead writer, Brandon Boushy, has been a business consultant, business owner, and marketer since 2017. Brandon is committed to the pursuit of knowledge and continuous improvement. He measures his success based on how many business owners he helps succeed. Brandon started Raising Daisy Photography in 2017 with Stephanie MacIver. His role was focused on marketing, estimating, and managing customer interactions. He is also a freelance business researcher and has provided over 3,800 hours of business research for more than 50 clients. His blogs are read by over 2 million people every year. Brandon told us: "My motto is never quit learning. I bring this motto to everything I do, and find writing the best way to help share the data I obtain to assist business professionals pursue their dreams." He empowers companies to improve their communication and brand awareness through creative content strategies and blog writing.

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