Luxury brands hold a special spot in the business world. They typically sell expensive products and have huge demand. Most are known throughout the world as a status symbol.

When you search the term “luxury brand names,” you’ll find two types of blogs. Some talk about existing fashion brands like Louis Vuitton, Dior, and Gucci. Others include business name ideas for a new luxury brand.

We’re going to attempt to satisfy both the fashionistas and the business owners in one blog. You can either keep reading or click on any of the links below to jump to the section that interests you:

What is a luxury brand?

A luxury brand is a company that’s known for selling prestigious or exclusive products. They target customers with a high net worth. You’ll find luxury brands in industries like cars, clothing, and hotels.

Luxury brands normally have the following characteristics:

• Quality: Materials and craftsmanship are normally at a higher level.
• History: Many luxury brands have a long history. Even if you’re a new brand, the techniques you use might be generations old.
• Service: Luxury brands offer a more exclusive level of service for their clientele.
• Availability: Unlike many brands that will make as many products as people want, a luxury brand will limit the number of each item sold.
• Prestige: Luxury brands try to create a high-class personal image. They often use celebrities as models.

Top 10 Luxury Brand Names and Logos

The following list of luxury brands are at the top of the fashion world. These fashion designers are household names that display the best the industry has to offer.

Understanding their approach to luxury fashion, naming, logos, and media can help any business that wants to create a luxury brand. Each brand is ranked in order of search volume.

#1. Louis Vuitton

The famous Louis Vuitton is the most-searched-for fashion brand in the United States with over 1.4 million searches per month. In addition, they made $97.8 billion in 2023 with a 26.5% profit margin.

Their most famous products are purses, but they also sell accessories, fragrances, shoes, and small leather goods.

#2. Christian Dior

Christian Dior is the second on the list with 752K monthly searches. They made $98.2 billion in 2023 with a 17.5% profit margin.

Dior offers popular products such as handbags, perfume, shoes, and makeup.

#3. Gucci

Gucci is third with over 442K monthly searches. This luxury fashion house earns $11.3 billion in revenue with a 33.1% operating margin. The same parent company owns Gucci, Yves Saint Laurent, Bottega Veneta, Alexander McQueen, and other luxury fashion houses.

Gucci primarily sells direct-to-consumer handbags, leather goods, shoes, and other personal accessories.

#4. Ralph Lauren

Ralph Lauren has over 341K monthly searches. The brand has multiple logos they use, including one for the corporation and the Polo brand. The company consists of Ralph Lauren Luxury, Polo, Lauren, Chaps, and their hospitality brands in select cities.

Their revenue was $6.4 billion in 2023 with an 18.7% operating profit margin. You can find out more in their annual report.

Honestly, I don’t get most fashion designers, but Ralph Lauren has a practical sensibility that I personally understand more than other luxury fashion brands.

#5. Jean Paul Gaultier

Jean Paul Gaultier is a luxury fashion brand that gets over 288K monthly searches. He primarily sells clothing and fragrances.

His website is a trip. It’s modern, combines pictures and videos, and has some clothes I’d expect to see when going to a Vegas nightclub.

The parent company Puig reported $4.9 billion in revenue with 10.8% net profit margins. They didn’t break out revenue by each brand, but Jean Paul Gaultier is the fastest-growing brand in the company, driven by their fragrances. The company also owns Rabanne, Carolina Herrera, Dries Van Noten, and Byredo.

#6. Chanel

Chanel is known for their jewelry, fragrances, makeup, skin care, and seasonal haute couture. Every month, more than 265K potential customers search for this fashion brand. Their 2023 limited report shows $19.7 billion revenue with an operating margin of 32.5%.

Chanel is one of the older luxury fashion designers in the industry. It was started in 1910. The designs are also more tame than some of the world’s other fashion designers.

#7. Yves Saint Laurent

Yves Saint Laurent has over 197K monthly searches with $3.6 billion in revenue and 30% operating margins. YSL sells men’s and women’s handbags, accessories, shoes and clothes.

This luxury fashion brand also owns a studio. The movies it produces have even been featured at Cannes Film Fest. This is a really cool way for a luxury brand to market their company and help other creatives build their reputations.

#8. Alexander McQueen

Alexander McQueen has more than 187K searches per month. It’s included in the “other houses” category of parent company Kering’s annual report.

The brand’s exact revenue isn’t disclosed outside of the $4 billion earned across the entire category. The profit margin for the whole group is 6%.

Alexander McQueen’s shoes and ready-to-wear line are particularly popular.

#9. Christian Louboutin

Christian Louboutin is most well known for shoes, but this luxury fashion brand also creates bags, bridalwear, and beauty products. There are more than 128K searches for the brand each month.

The founder is influenced by Roman fashion styles.

#10. Bottega Veneta

Bottega Veneta has over 113K monthly searches with $1.8 billion in revenue and 19% operating margins. Bottega Veneta has one of the broadest product ranges of the luxury fashion houses.

Like most luxury brands, Bottega Veneta offers bags, shoes, leather goods, and fragrances. However, it also makes other notable items such as lamps, iPhone cases, and games.

Other Popular High-End Brands

The following list of companies is based on keyword research and search volumes for questions like “Is [company name] a luxury brand?”

This method is a good indicator of popularity and provides examples of high-end companies across industries.

What makes a good name for a luxury brand?

A good name for a luxury brand should have the following qualities:

• Unique: Think about how your brand name sounds compared to other brands in the industry. Could people get another name confused with yours?
• Available: Confirm that your desired brand name is available as a trademark, business name, domain name, and social media handle.
• Short: The length of the name should be three words or less. Aim for under 14 characters, and think about how the letters might look together as a monogram.
• Relevant to history: A brand story is a powerful thing. What does your brand name say about your history and experience?
• Foreign: People tend to associate foreign sounds with hinting at prestige. Many of the top fashion designers are European.
• Memorable: Choose a name that’s easy to remember, spell, and say. Try to keep each word under three syllables.

Just Use a Variation of Your Name

The vast majority of luxury brand names are a variation of the founder’s first, last, or full name. You don’t have to use your name as your luxury brand name, but there’s a long history of doing so across multiple industries. Here are some examples:

• Luxury fashion: Ralph Lauren, Louis Vuitton, and Giorgio Armani are just a few of the fashion brands that use the founders’ names.
• Luxury watches: Cartier and Patek Philippe are named after their founders.
• Premium liquor: Don Julio and Hennessy are both named after the people who created them.
• Luxury cars: Ferrari was named after Enzo Ferrari, while Rolls Royce was named after cofounders Charles Stewart Rolls and Frederick Henry Royce. Meanwhile, Mercedes was named after the founder’s daughter Mercédès Adrienne Ramona Manuela Jellinek.
• Luxury hotels: Hilton, Wynn, and Trump Towers are all named after their founders.

As an example, my luxury brand names would either be Brandon, Boushy, or Brandon Michael Boushy. I probably wouldn’t use Brandon since it doesn’t sound like a luxury brand name, but Boushy or my full name could work. I have a monogram I use of BMB that looks similar to a butterfly if I decide to create a luxury brand.

Pro Tip: Buy the domain names for your first, last, and full name as soon as possible. It should be under $50 per year to maintain them, and you’ll be building domain authority as time passes.

Try Our Luxury Brand Name Generator

Choosing a name for a luxury brand has never been easier. Just type in a prompt and our business name generator will provide you with 12 brand name ideas.

It’ll also show you whether each name is available as a domain. If you want to purchase a domain separately, we recommend DreamHost.

Best Name Ideas for Luxury Brands

At this point, we’ve discussed the top brands and the history behind them. Hopefully, you’ve drawn some inspiration from them, but let’s also look into luxury brand name ideas that aren’t already in use by others.

33 Luxury Clothing Brand Name Ideas

Clothing lines are the most common type of luxury brand. Consider some of these luxury clothing name ideas:

30 Luxury Car Brand Name Ideas

Luxury car brands normally have one- to three-word names that are under five syllables. The most complicated name is the full German name of BMW.

Consider some of these names if you’re starting a luxury car brand:

Pro Tip: You’ll want to file for international trademark protection for your luxury brand names. As your popularity rises, foreign companies may try to create knockoffs and steal your styles.

30 Premium Liquor Brand Name Ideas

Consider some of these liquor brand names for inspiration:

30 Luxury Beauty Brand Name Ideas

Luxury brands are also popular in the beauty industry. Consider some of these luxury beauty brand name ideas:

Pro Tip: Check out our blog about salon names for more ideas.

30 Luxury Clothing Brand Name Ideas for Instagram

While you’re deciding between different luxury clothing brand name ideas, think about whether your top choices will be a good fit for Instagram. Given that social media handles aren’t protected by trademarks, you should verify that your preferred name is available on social media since two brands can’t use the same one.

Consider some of these clothing brand name ideas:

Pro Tip: Learn more about how to start a clothing business from successful clothing brand owners. With our guide, you’ll be well on your way to becoming an iconic fashion brand.

30 One-Word Luxury Clothing Brand Name Ideas

Many designers choose single-word names for their luxury brands. Consider some of these as examples for a business selling luxury goods:

Pro Tip: Short domain names tend to be more expensive than other styles of domains. To get around this, you might try different styles like name.fashion.com.

30 Luxury Furniture Brand Name Ideas

If you plan to specialize in furniture or housewares, check out these name ideas:

Pro Tip: You might want to include words related to homes and furnishings to distinguish your brand from other types of luxury companies.

How to Come Up With a Luxury Brand Name

To come up with a luxury brand name you’ll want to:

1. Research luxurious words: Look up words related to luxury in your industry. These might give you some ideas of modern brand name ideas.
2. Research competitors: Look at how each brand in your industry is named and how they created their brand identity.
3. Use a brand name generator: Try our luxury brand name generator.
4. Check name availability: You’ll need to check check trademarks, domain names, social media handles, and existing businesses to see if your chosen business name is already in use.
5. Register your luxury brand: You’ll need to form a limited liability company or a corporation to compete in the world’s luxury markets. Learn how to form a business entity.

Luxury Brand FAQ

What is the best luxury car brand?

According to U.S. News and World Report, Porsche the best luxury car brand in 2025. It earned a rating of 8.94 out of 10 because of its cabin design, tech, and driving experience. You can see the other top performers on the list below or on their website:

What is luxury fashion?

Luxury fashion focuses on designing high-quality and exclusive accessories, clothing, and shoes. Products are often much more expensive than other sellers, but they also contain better materials and may be handmade. Luxury brands often have limited quantities of each item.

What is a fashion house?

A fashion house is another name for a fashion company that designs and sells clothing or other accessories. Each fashion house has its own unique style and reputation.

A fashion house will normally research current trends and source the best materials before launching new products.

Closing

We’ve discussed some of the top luxury brand businesses in the world and what distinguishes them from other companies.

Then we discussed what makes a good luxury brand name and provided you with some luxury name ideas for different industries. We also answered some frequently asked questions about luxury businesses.

Did you find the information you were looking for? What would you like us to add? Let us know in the comments below.