406 Creative Nail Salon Names (2024)


April 10, 2024

406 Creative Nail Salon Names (2024)

Did you know there are over 56K nail salons in the U.S.? You need a great nail salon name to make your business stand out.

We’ve compiled a list of over 400 nail salon name ideas to help you find inspiration for your nail business name. In addition, we provide naming tips and information about how to register your nail salon business name once you’ve chosen one.

What Makes Good Nail Salon Names?

Young business owner standing in the middle of her nail salon

Good nail salon name ideas normally include some or all of the following:

  • Use a memorable name: The easier it is for potential customers to remember your nail salon name, the more people are likely to contact you.
  • Make it personal: Choose names that appeal to your client base and how their nails will make them feel.
  • Include keywords: Including words like nail, salon, studio, gel, boutique, and other words relating to your nail business can help with SEO and an immediate understanding of what your company does.

Keep reading for lots of nail business name ideas.

30 Nail Salon Names

Woman holding clipboard standing inside of Polished & Poised nail salon

Consider some of these nail salon name ideas before you name your nail business.

1. Perfectly Polished
2. Artistic Touch Nail Salon
3. Glamourous Nails Studio
4. Whimsical Nail Wonderland
5. Elegant Tips & Toes
6. Beautifully Buffed Salon
7. Enchanting Nail Boutique
8. Chic & Unique Nails
9. Radiant Nail Reflections
10. Blissful Nail Haven
11. Divine Nail Creations
12. Serene Nail Sanctuary
13. Lavish Nail Oasis
14. Opulent Nail Emporium
15. Charm’s Nail Art

16. Majestic Tips
17. Exquisite Nail Salon
18. Gel Nails on the Square
19. Allure Nail Atelier
20. Flawless Nails Salon
21. Sassy & Classy Nails
22. Vivid Nail Dreams
23. Dreamy Nail Escape
24. Sparkling Nails
25. Royal Nails
26. Delicate Nail Delights
27. Dazzling Nails
28. Posh and Pampered
29. Enchanted Nails
30. Blissful Nails

Pro Tip: Using an adjective like perfect, artistic, glamour, whimsical, elegant, or beautiful along with nail, nails, or salon can be a great way to come up with good nail business name ideas.

30 Nail Salon Name Ideas

Closeup of rainbow and stars nail art manicure

There are plenty of other nail business name ideas. Consider some of these.

1. Polished & Poised
2. Gilded Tips & Toes
3. The Painted Palette
4. Mani Matchmaker
5. Blissful Digits
6. The Buff & Polish Bar
7. Bubbly & Beautified
8. The Polished Peacock
9. Glitter & Grace
10. Serene Sips & Tips
11. Brushstroke Brilliance
12. The Nailing Project
13. Bohemian Bliss Nails
14. Wink & a Mani
15. Classy Claws

16. The Tipsy Touches
17. The Quirky Cuticle
18. Polished to Perfection
19. Luxe & Lacquer
20. The Nail Foundry
21. The Pampered Paw
22. Fingertip Fantasy
23. The Art of Manis
24. The Royal Mani
25. Zen Polish
26. Vibrant Varnish
27. The Polished Posse
28. The Nailery
29. Nails, Chromified
30. Brushed with Brilliance

Pro Tip: Once you find nail business names you like, make sure they are available as web domains and trademarks.

Nail Salon Names And Logos

The best nail business name will also work well with a logo. Think about what the logo would look like for each of your potential nail salon names.

Your nail business name and logo will be used on everything from your website to invoices and will help potential customers remember your company. 

30 Good Nail Salon Names

You might want to choose a good nail salon name idea from the list below.

1. Rose Nail Lounge
2. Azure Nails & Spa
3. Willow Nail Studio
4. Sunbeam Nail Salon
5. Ocean Breeze Nail Retreat
6. Crimson Nail Boutique
7. Silk Nails & Beauty
8. Moonlit Nail Haven
9. Golden Nail Palace
10. The Nail Sanctuary
11. Pearl Nail Bar
12. Vixen Nail Emporium
13. Midnight Nail Lounge
14. Serendipity Nails & More
15. Sapphire Nail Oasis

16. Emerald Nail Studio
17. Ruby Red Nails
18. Aura Nail Atelier
19. Lavender Nail Boutique
20. Crystal Nail Creations
21. Mystic Nail Spa
22. Coral Nail Paradise
23. Diamond Nail Haven
24. Enchanted Nail Escape
25. Charm Nail Studio
26. Secret Nail Hideaway
27. Orchid Nail Emporium
28. Ruby Nail Artistry
29. Siren Nail Sanctuary
30. Aurora Nail Boutique

22 Funny Nail Salon Names

Nail salons can sprinkle some humor into the name for their nail services. Consider some of these funny nail salon business name ideas.

1. Punny Nail Shack
2. Nail it or Bail it Salon
3. The Nailinator
4. No Pain, No Polish
5. Nailed It!
6. The Fingernail Follies
7. Funny Fingers & Twinkle Toes
8. The Nail Nerd
9. Tipsy Tips Nail Bar
10. Claws for Celebration
11. The Mani-Mirth Manor

12. The Polish Parody
13. Snip ’n’ Snark Nail Salon
14. Whiskers Nail Den
15. Hilarious Hands
16. Nails & Nonsense
17. Cuticles Nail Club
18. Chuckle Nail Chalet
19. Tickled Pink Nail Bar
20. Puns & Polish Parlor
21. The Cuticle Cabaret
22. Sweet Feet Nail Boutique

Pro Tip: Nail business name ideas can incorporate some humor by using puns or alliteration. Figuring out what works for you and your clients’ senses of humor can make picking a name an even more exciting venture.

30 Press-On Nail Business Names

When your nail business is a pressing matter, you might consider a company name from this salon name ideas list.

1. Press-On Perfection Boutique
2. Instant Glamour Press-Ons
3. The Quick Fix
4. Ready-to-Wear Nail Haven
5. Snap & Go Nail Emporium
6. Press-On Paradise Salon
7. Insta-Nails & More
8. Elegance Press-On Studio
9. Pop & Press Nail Oasis
10. Fast & Fabulous Nails Inc.
11. Click & Stick Nail Bar
12. Peel & Play Press-Ons
13. Nail It Easy
14. Instant Chic Press-On
15. Peel, Press & Wow

16. Ready in a Snap
17. The Quick Press-On Studio
18. Click & Chic Nail Boutique
19. My Pop-On Polish
20. Insta-Glam Nailz
21. Simply Press-Ons
22. Click & Go
23. Snap-On Nail Shack
24. Click & Charm
25. Ready, Set, Glam!
26. Press-On Perfection
27. Click & Carry
28. Quick Glam Nail Quarters
29. Snap & Show Nail Retreat
30. Insta-Chic Nail Club

Pro Tip: Including keywords related to press-ons in your nail names is a great way to let people know that your nail artists focus on providing quick service.

30 Nail Art Salon Names

Nail salon client picking out a manicure color

Nail art is one of the most complex types of nail services in the competitive beauty industry. Consider some of these unique nail salon names to let people know you specialize in artistic nails.

1. Artistic Touch Nail Gallery
2. Creative Canvas Nail Studio
3. Masterpiece Manicures Salon
4. Vibrant Nail Atelier
5. Brush & Blush Nail Artistry
6. Palette & Polish Haven
7. Artistic Aura Nail Emporium
8. Canvas & Color Nail Lounge
9. Chromatic Creations Nail Spa
10. Brushstroke Nails Sanctuary
11. Artisanal Nails & More
12. Dreamy Nail Oasis
13. Eclectic Elegance Nail Gallery
14. Muse & Manicure Nail Chalet
15. Abstract Nail Retreat

16. Bohemian Nail Boutique
17. Kaleidoscope Nails & Spa
18. Serene Nail Emporium
19. Fusion of Colors Nail Atelier
20. Artistry Avenue Nail Sanctuary
21. Chromatic Canvas Nail Lounge
22. Vivid Visions Nail Gallery
23. Dreamy Designs Nail Spa
24. Enchanted Easels Studio
25. Palette Nail Haven
26. Rainbows Nail Chalet
27. Whirls Nail Boutique
28. Imagi-NAILS Oasis
29. Brush & Bling Nail Emporium
30. Abstract Nail Atelier

Pro Tip: Nail businesses specializing in nail art should use a unique nail business name that includes words relating to art like artistic, brush, canvas, or whatever style of art you specialize in.

30 French Nail Salon Names

French nails provide an elegant look, and you should have an equally unique nail salon name, especially if you specialize in French tips. Consider some of these nail company names for your French nail services.

1. Chic Clous Nail Salon
2. Elegance en Blanc Nail Parlor
3. Parfait Poli Nail Lounge
4. Ooh La La Nails & Spa
5. Belle Beauté Nail Boutique
6. L’Art de L’ongle Nail Studio
7. Blanc Brillant Nail Atelier
8. French Finesse Nail Haven
9. Rêverie de Roses Nail Retreat
10. Charme Château Nail Chalet
11. Magnifique Manicures Salon
12. Lueur de Luxe Nail Emporium
13. Parisian Perfection Nail Sanctuary
14. Beauteous Blanc Nail Gallery
15. Douceur de Diamant Nail Spa

16. Élégance Éternelle Nail Lounge
17. La Beauté Blanche Nail Boutique
18. L’Éclat d’Argent Nail Oasis
19. Doux Douleur Nail Atelier
20. La Fleur Fleurie Nail Pavilion
21. Charmant Ciel Nail Hideaway
22. Belle et Bien Nail Studio
23. Delicate Digits Nail Salon
24. Joie de Vivre Nail Emporium
25. La Lune Lumineuse Nail Boutique
26. Finesse Française Nail Retreat
27. L’Amour en Blanc Nail Chalet
28. Lumière de Lune Nail Lounge
29. La Vie en Rose Nail Spa
30. Doux Désir Nail Atelier

Pro Tip: Everything sounds just a little sexier when you use the French language. Consider beautiful French words to give your nail salon name some mystique.

26 Classy Nail Salon Names

Closeup shot of a glittery blue and pink-with-blue-flowers nail art manicure

Nail business names can reflect class to help present a high-end reputation. Consider some of these classy nail business names.

1. Classique Couture Nail Salon
2. Opulent Obsessions Nail Atelier
3. Sophistique Salon & Spa
4. Eclat Elite Nail Lounge
5. Regal Reflections Nail Boutique
6. Luxe Legacy Nail Studio
7. Prestige & Polish Nail Parlor
8. Grandeur Nail Emporium
9. Decadence Nail Retreat
10. Noble Nails & Spa
11. Haute Heritage Nail Chalet
12. Majestic Manicures Salon
13. Refined Radiance Nail Haven

14. Timeless Temptations Nail Oasis
15. Exquisite Elegance Nail Gallery
16. The Nail Pavilion
17. Elegant Edge Nail Boutique
18. Polished Panache Nail Studio
19. Sovereign Styles Nail Atelier
20. Elite Nail Lounge
21. Regency Refinement Nails
22. Magnificent Manicures & More
23. Royal Ritz Nail Retreat
24. Grandiose Nail Emporium
25. Prestige & Panache Nail Studio
26. Elegant Nails

Pro Tip: Once you have the perfect cute nail salon name, consider how you will make the atmosphere a match.

30 Catchy Nail Salon Names

Unique nail salon names should stand out from the pack. Consider some of these catchy nail salon business names.

1. Glam Pop Nail Studio
2. Sparkle & Shine Nail Bar
3. Chic Flicks Nails
4. Trendy Tips & Toes
5. Sizzle & Spark Nail Lounge
6. Lush Luxe Nails
7. Bliss & Bling Nail Haven
8. Dazzle Drive Nail Emporium
9. Radiant Nail Retreat
10. Urban Edge Nail Boutique
11. Vivid Vibes Nail Palace
12. Funky Fingers & Toes
13. Groove & Glam Nail Club
14. Pizzazz & Polish Nail Spot
15. Mod Manicures & More

16. Pop & Polish
17. Hip Hop & Nails
18. Glitz & Groove Nail Junction
19. Flash Nail Studio
20. Fab Fusion Nail Oasis
21. Snazzy Nail Salon
22. Bold & Beautiful Nails
23. Verve & Vogue Nail Plaza
24. Funky Nail Chalet
25. Bounce & Bling Nail Salon
26. Snazzy Nail Lounge
27. Finesse Nail Retreat
28. Chic Clicks Nail Boutique
29. Groove & Glisten Nail Emporium
30. Trendy Tints & Tips

Pro Tip: The best nail salon names are colorful and catchy. Think about your brand identity and brand values when considering nail name ideas. Then use fun adjectives to make the name unique and memorable.

30 Cool Nail Salon Names

Owner-operator sitting at a gel manicure station and pointing to a sign that reads "Nail Palette" hovering behind her

1. Frostbite Nails
2. Rebel Polish
3. Ice Cold Tips
4. Razor’s Edge Mani
5. Urban Matrix Nails
6. Neon Pulse Nails
7. Chrome Crush Nails
8. Arctic Aura Manicures
9. Stiletto Nails
10. Electric Elegance Nails
11. Midnight Mirage Manicures
12. Thunderbolt Tips
13. Cosmic Nail Creations
14. Tropical Wave Nails
15. Nova Nail Studio

16. Quantum Quirk Nails
17. Blaze & Ice Nails
18. Cyber Chic Nails
19. Aurora Borealis Nails
20. Nail Palette
21. Eclipse Elegance Nails
22. Celestial Sleek Nails
23. Zenith Nail Pro
24. Stellar Shimmer Mani
25. Ignite & Inspire Nails
26. Enigma Nails
27. Supernova Nails
28. Matrix Manicures
29. Pulse Perfection Nails
30. Sleek Nail Story

26 Creative Nail Salon Names

1. Chromatic Nail Odyssey
2. Kaleidoscope Nail Nirvana
3. Celestial Mani Universe
4. These Whimsical Nails
5. Voyage Nail Escapade
6. Friends, Family, Nails
7. Euphoria Nail Soiree
8. Illusionist’s Nailscape
9. Artisanal Nail Fantasia
10. Surreal Salon Odyssey
11. Mirage Manicures & More
12. Ethereal Nail Adventure
13. Fantasia Fingers & Toes

14. Symphony of Style Nail Soiree
15. Divine Digits
16. Enchanted Nail Extravaganza
17. Reverie Nail Soiree
18. Mirage Magic Mani
19. Surreal Nail Nirvana
20. Artful Nail Voyage
21. Dreamy Delight Mani Adventure
22. Radiant Reverie Nail Oasis
23. Whimsy & Wonder Nail Gala
24. Celestial Canvas Nail Odyssey
25. Ethereal Essence Manicures & More
26. Surreal Nail Serenade

30 Professional Nail Salon Names

Manicurist smiling at the camera while completing a basic manicure

1. Elite Nail Creations Co.
2. Premier Nail Innovations Company
3. ProNails Solutions Inc.
4. Eminent Nail Artistry Co.
5. Signature Nail Designs Company
6. Apex Nail Studio
7. Prime Polish Pro Co.
8. Paramount Nail Solutions Company
9. Apex Artisan Nails Co.
10. Vanguard Nail Crafters Company
11. Executive Edge Nail Designs Co.
12. Noble Nail Studios Inc.
13. Precision Nail Art Co.
14. Sovereign Nail Coatings Company
15. Regal Nail Aesthetics Co.

16. Superior Nail Art Company
17. Pinnacle Nail Artistry Co.
18. Empyrean Nail Creations Company
19. Distinctive Nail Innovations Co.
20. Supreme Nail Solutions Company
21. Eminent Nail Atelier Co.
22. Vanguard Nail Artisans Company
23. Prominent Nail Crafters Co.
24. Illustrious Nail Designs Company
25. Noble Nails Co.
26. Paramount Nail Artistry Company
27. Sterling Nail Solutions Co.
28. Royal Nail Studios Inc.
29. Top Tier Nail Designs Co.
30. Premiere Nail Artisans Company

32 Personal Nail Salon Names

If you never intend for your nail business to expand beyond yourself, your name might be the best nail salon name. Alternatively, you could name your salon after a loved one or person who’s inspired you. Consider some of these examples:

1. Bella’s Lavish Nails
2. Lily’s Beauty & Nail Boutique
3. Olivia’s Elegant Nail Lounge
4. Emily’s Opulent Nail Oasis
5. Ava’s Sophisticated Nail Salon
6. Sophia’s Artistic Mani
7. Amelia’s Magnificent Manicures
8. Mia’s Artisanal Pedi
9. Artistic Nail Salon by Gloria
10. Evelyn’s Haute Nail Haven
11. Harper’s Exquisite Nail Designs
12. Chloe’s Stylish Nail Studio
13. Scarlett’s Chic Nail Creations
14. Grace’s Nail Stop
15. Nora’s Nail Retreat
16. Riley’s Noble Nails

17. Cherry’s Nail Zenith
18. Zoe’s Lush Nail Lacquer
19. Aurora’s Nail Spa
20. Kaylee’s Luxe Nail Lounge
21. Hanna’s Lavish Nail Locale
22. Bonnie’s Nail Garden
23. Violet’s Polished Toes Nook
24. Pen’s Vivid Nail Varnish
25. Hazel’s Nail Design Emporium
26. Eleanor’s Nail Hideaway
27. Luna’s Luminous Nail Nook
28. Brooke’s Stylista Nail Salon
29. Savanna’s Blissful Nail Boutique
30. Carly’s Nail Palace
31. The Nail Pallete by Muriel
32. Bobby’s Manicure Addicts

Pro Tip: Nail shop names with your first or last name in them might create an expectation that you’ll be working with all the clients. If you intend to sublet to other nail technicians, you might not want to use your own name.

30 Location-Based Nail Salon Names

Good names for nail salons can be as simple as providing a location indicator. Just be careful when choosing a name for nail business operations. If you get too specific you might have to change the name if your shop front moves to another location.

1. Central Park Nails
2. Sunset Strip Salon
3. Broadway Beauty Co.
4. Golden Gate Glamour
5. Beverly Hills Nails
6. Magnificent Mile Manicures
7. Hollywood Hills Nail Studio
8. Times Square Tips
9. Rodeo Drive Nails
10. Mile High Mani-Pedi
11. Miami Beach Manicures
12. Vegas Strip Salon
13. SoHo Chic Nails
14. Napa Valley Nail Retreat
15. Santa Monica Shoreline Salon

16. Sunset Boulevard Nails
17. Alamo City Artistry
18. Windy City Nails
19. Bourbon Street Beauty Co.
20. Silicon Valley Salon
21. Riverwalk Nail Studio
22. Music City Manicures
23. Emerald City Elegance
24. Rocky Mountain Retreat
25. Key West Kanvas
26. Palm Beach Polish Co.
27. Ocean Drive Oasis
28. Liberty Bell Nails
29. Painted Lady on the Promenade
30. Hollywood Boulevard Beauty

Pro Tip: Including the city, county, or references to local landmarks can be a good way to indicate your new nail salon is a local business. Make sure to check keyword volumes to see what people are searching for before choosing the best local indicator.

How to Register Your Nail Salon

UpFlip’s Start Your Business blog on a laptop

After you have found some unique nail business names, you’ll need to:

  1. Perform a Name Check: Check for available domain names, trademarks, and social media accounts.
  2. Get an LLC: You’ll want to register your creative name as an LLC.
  3. Get Your Business License: Your business will need a license to operate legally.

Learn more about starting a business.

Next Steps After Naming Your Nail Salon

There’s still a ton to do after brainstorming and choosing from your favorite nail names. You’ll want to make sure you’re licensed and insured, find a great location, and start marketing to your target audience.

What kind of nail name ideas do you like?


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Related articles

Have you seen delis and sandwich shops with a line going out the door? Ever wanted to own your own sandwich shop and cash in on one of America's favorite foods? If you love sandwiches but don't know how to get into the business, we've got you covered. To help you get started, we spoke with Kevin McHenry of Cricca's Italian Deli & Subs in Woodland Hills, California. His shop is so successful that he paid off his investment in four years, and it now boasts a 4.8 out of 5 rating on Google with over 190 reviews! Kevin went "all-in" on a sandwich shop and is now reaping the benefits of his hard work. Follow our definitive guide and Kevin's expert advice, and you too can start cashing-in on your own successful sandwich shop! If you don't have a big starting budget then you can always buy an existing and established shop.

1. Make a Plan! Calculate the Startup Costs and Operating Costs

Before opening a sandwich shop, it's important calculate your initial and ongoing costs of operation as part of a business plan. Like any new business, it isn't cheap if you want to set up for success. Fortunately, there are options in this branch of the food service industry.

How Much Does It Cost to Open a Sandwich Shop?

Sandwich shop opening costs range from $60,000 (in Iowa) to over $1.5 Million based on the location and type business. Also, whether you open a franchise or an independent business will factor into your grand total. We'll explore those options in the next section, but first, here is a list of the initial costs:
  • Inventory (Opening)
  • Equipment (Kitchen Appliances, POS System, Refrigerators, etc...)
  • Location (Deposit)
  • Business Registration and Licenses
  • Inspections
  • Marketing
  • Business Attorney
  • Accountant
This is a list of the ongoing expenses you can expect in a sandwich shop:
  • Employees
  • Inventory
  • Maintenance and Repair
  • Location (rent and lease)
  • Marketing and Advertising
Kevin explained, [su_quote]Employees and products. Those are my two main expenses in that order: Employees #1 and Product #2.[/su_quote]

What Equipment Do I need to Open a Sandwich Shop?

Deli case equipment Sandwich shops require a lot of equipment to operate, and it's up to business owners to find local restaurant suppliers that can equip their location for success. You can buy or lease equipment based on the supplier, and you must factor it into your initial and ongoing costs. A great resource to find a local supplier is through your state's restaurant association that is affiliated with the National Restaurant Association. However, if you're opening a franchise, you must go through their recommended suppliers. Here's a shortlist of equipment needed for opening a sub shop:
  • Commercial Refrigerators (Reach-in, Glass-Door Reach-in for beverages, and possibly a Walk-In)
  • Preparation Tables (and refrigerated ones)
  • Sinks, Dishwasher, and Cleaning Equipment
  • Meat, Cheese, Bread, and Vegetable Slicers (Yes, there's a different machine for each.)
  • Food Processor
  • Scales
  • Commercial Oven and Microwave
  • Sandwich Press and/or Griddle
  • Kitchen Utensils (Knives, cutting boards, tongs, etc..)
  • Ice and Beverage Machine
  • Customer Utensil and Condiment Caddies (A caddy is a display that holds these items.)
  • Furnishings
Independent business owners have an advantage with equipment as they can purchase used equipment to reduce startup costs. However, if you open a franchise, these decisions (and their costs) are made for you.

2. Work in a Deli or in the Food Service Industry

Man working at deli For many of us, our first job was as a server, bartender, or cashier. We remember sweating bullets and delivering orders with a smile to happy and sometimes unhappy customers. Running a deli is no different. If you have no experience in food service, you should get some before investing your hard-earned money into a new business. It is essential to know the style and pace of the industry. Kevin stated,
"My first job was working in a deli. I knew from that day I always wanted to have my own Deli."
However, not everyone has worked in a deli or knew they wanted to own one from the start. If you have no experience, you would benefit from a job as a food and beverage server or as a food service manager. The good news is that the food service industry is always hiring. With a college degree, it's not unheard of for sandwich chains to hire managers with little to no experience. Without one, you can still learn the business from the bottom up. Here are some of the top sandwich chains in the U.S.:
  • Jimmy John's
  • Subway
  • Jason's Deli
  • Jersey Mike's
  • Firehouse Subs
  • McAlister's Deli
  • Arby's
  • Panera Bread

3. Should I Open a Franchise or an Independent Sandwich Shop?

As stated, opening a franchise or an independent location is a big factor in your initial opening cost, and there's no clear-cut answer to this question. But we can provide the pros and cons of both situations, so you're equipped to make a decision that's right for your small business. Subway deli franchise Franchise Pros
  • Pre-set business model with a proven track record of success
  • Name recognition at opening
  • Easier to obtain a business loan
  • Less experience is necessary to run the business
  • Sometimes cheaper inventory and equipment (Franchises have established relationships with suppliers).
Franchise Cons
  • Higher initial investment based on the franchise (see below)
  • No creativity with recipes or ingredients
  • Shared financial information (Franchises require you to share financials for audits and marketing).
  • No control of advertising or promotions
  • Prices set by franchisor
Independent Pros
  • Complete and total control of menu, marketing, and pricing.
  • No profit (or financial information) sharing
  • Possibly cheaper equipment if you have existing knowledge or relationships
  • Creativity and innovation opportunities are limitless
  • Lower initial investment (usually)
Independent Cons
  • No support or training; everything falls on you
  • Harder to obtain financing
  • No name recognition unless you purchase an existing independent business
  • Experience is necessary or, at the very least, highly recommended
  • Inventory (food cost) is more expensive

Conclusion: Franchise vs Independent Business

There's a lot to think about when weighing out the question of franchise vs independent deli. With an independent business, it's important to note the expenses of your inventory, as that will be the X-factor that makes you stand out above a franchise. As Kevin explained, the #1 tip to having a successful sandwich shop is: [su_quote]Quality food. Do not try to cut corners. People will catch on to that so fast.[/su_quote] However, if you lack experience or business knowledge, a pre-existing model may be the best path to opening a deli. Here are the franchise costs associated with the top sandwich shop franchises we listed above: Note: These costs are averages of franchise fees plus all additional costs (construction, supplies, etc...). The cost will vary by location.
  • Jimmy John's - $350,000
  • Subway - $150,000
  • Jason's Deli - $1 Million
  • Jersey Mike's - $350,000
  • Firehouse Subs - $350,000
  • McAlister's Deli - $1 Million
  • Arby's - $1 Million

4. Know the Risks of Opening a Sandwich Shop

Woman working at deli Let's be honest: while the failure rate of restaurants is largely overexaggerated, there are a lot of sandwich shops out there. Subway locations outnumber McDonald's by nearly 10,000 in the U.S., and all the other chains and independent sandwich shops number in the tens of thousands. We don't mention these statistics to scare you, but it's important to know the risks of opening a sandwich shop. Many small business owners risk their life savings every day in the U.S. To be in the success column in this industry, it will take hard work and dedication. In our interview, we asked Kevin what he attributes to his success: [su_quote]Hard work. I think one of the funniest things is that people tell me to this day is 'When I retire I want to open up a sandwich shop.' I used to be open from 10 - 6. They think you get in at 10 and leave at 6. They don't see me working at 4a to 9p at night.[/su_quote] With every small business, there is risk, but there are also ways to reduce those risks. Nothing is better than excellent work ethic and experience. If you're starting a sandwich shop and have no experience, minimize your risk and gain experience or work with a mentor.

5. Find a Location

Cricca's Deli exterior We can provide information on things like costs, equipment, and risks, but it's all for nothing without the right location. If you want to know how to open a sandwich shop business, then you need to know how to pick a restaurant business location. It's a top factor in determining the initial cost of your business. You may want a spot in an area with a heavy population and high-traffic, but you'll have to pay for it. For smaller restaurants like sandwich shops, it's beneficial to find locations with a blend of traffic and value. That's why market research is so important for determining factors like:
  • Demographics
  • Competition
  • Population
  • Accessibility and Visibility
You can find a lot of this information through the U.S. Census Bureau, and it will help you assess locations that suit your business needs.

Pre-existing Business Location

Also, it may be in your best interest to find a location with a pre-existing business. Opening a new location can be tough even for someone with experience in the industry. Buying an existing location can reduce your startup costs, and if you're lucky, you could find a mentor willing to help you get started. Even with Kevin's experience in the deli industry, he opted to purchase a pre-existing business because the location already had a solid base and great traffic.
"One of the guys I met at that Deli, my very first job, is who I ended up buying the Deli from 40 years later."
However, if you do plan to purchase another business, be sure to explore our article on How to Value a Business so you don't pay a penny more than what it's worth.

6. Registration

Business registration Now that you've made some hard decisions, it's time to choose your business structure and register your business at the state and federal levels. Fortunately, starting a deli is a little easier than many other businesses out there in terms of permits and licenses. Work with an accountant or business attorney to help determine which business structure is best for you (sole proprietorship, limited partnership, limited liability company, or corporation). Most sandwich shops operating as a small business opt to form an LLC to maximize their tax benefits and financial risk. It's also necessary to choose a name for your business at this point. Just know that many restaurant business names do not match the name that's on the store front. This is the case if you invest in a franchise. Even Taco Bell's business name is Yum! Brands, Inc.

7. Sandwich Shop Business Plan and Funding

The most important factor in learning how to open a small sandwich shop is knowing how to put together a business plan. Many owners fail in the food service industry because they go into a new business relying only on gut experience instead of a plan. A business plan in the food industry is a little different from other industries and should include:
  • Executive Summary
  • Company Description
  • Market Analysis
  • Menu
  • Employees (Management Team)
  • Location and Design of the Location (Layout)
  • Market Overview
  • Marketing Strategy
If you need help developing a plan, the U.S. Small Business Administration has tons of resources for putting together a great business plan.

Funding Your Sandwich Shop

[su_quote]I sold my home. I was all in. My wife knew it was a dream of mine and so she supported me. I sold my house and used that money as a down payment. I made payments to the owner for 4 years, and now I have just paid it off on July 1st 2020.[/su_quote] We said at the beginning that Kevin was "all-in" on his deli, and he meant it. Sandwich shops are not a cheap investment, and you will also have to figure out a way to fund your new business. If you don't have out-of-pocket funds like Kevin, you can apply for a small business loan through the SBA or a conventional loan from a bank. It may also be possible to hedge your funds with other investors who believe in your vision and business plan. Here are some other options for getting a loan for your business:
  • Microloans
  • Vendor Financing
  • Non-Bank Online Loan
  • Business Credit Card
Regardless of how you get the money, your business plan will be the #1 tool and resource that helps you secure those funds and pay them back through the success of your shop.

8. Financial Goals

Financial goals graphIf you want to pay back your loans or recoup your funding, it's important to set some financial goals for your business. Using your business plan, you'll be able to determine realistic goals that will map out a plan to pay all of your bills. The menu section of your business plan will be key in helping set these goals. The cost of the food vs the price at which you sell it is the baseline financial determiner of any sandwich shop. And your menu determines that margin. If you're buying an existing business, be sure to carefully review the menu (food cost) section of any business plan.

How much does a Sandwich Shop Make a Year?

To set these financial goals, it's good to have a reference point for comparison. On average, sandwich shops in large cities in high traffic areas net from $120k to $300k per year. However, the factors are determined by brand, culture, and location. For example, a deli in Ann Arbor, Michigan that has been in business since 1982 is now netting over $50 million per year with only one location. On the other hand, over 1,000 Subway locations closed in 2018. Ultimately, it will be you, the business owner, who determines the success of your business.

Are Delis Profitable?

Regarding profits, Kevin said,
"You want to try to hit at 30 percent but that is not always doable. One thing is we pay for top of the line products. You try to do at least 30%, but people are not going to pay $18 for a turkey sandwich either."
Delis are a profitable venture if you make sure that your pricing is correct and you keep your payroll in check. Profitability reflects a solid business plan and clear financial goals that are set before you open the store. If you set everything up for success, then you too can pay off your store in 4 years just like Kevin.

9. Marketing

Free food samples The marketing plan for any business is important, but marketing for a business in the food industry is what you live or die on. Think about all the food-oriented advertisements you see on television. I can still hear that stupid "$5 footlong" song playing in my head, and that's the support you receive from partnering in a franchise. Small business owners have to get creative to drive customers into their store. The options are endless, but here are a few ideas to get you started:
  • Contests
  • Free Samples
  • Food Classes
  • Loyalty Programs (Remember all of those stamp and punch card programs from sandwich shops?)
  • Email and Social Media lists
  • Community Outreach
On marketing, Kevin explained, [su_quote]The biggest marketing stuff for us has been doing stuff for the community. We did a deal for 1st responders.  You walk in and order a sandwich. We say, 'Hey, would you want to order sandwiches for a first responders?' The people would say yes and get a slip.  We would then deliver the slip and sandwiches to hospitals to West Hills, Kaiser and Tarzanna. People from out of state even called.  We filled up an entire wall of donation slips at a hospital. That alone, we did over $20,000 in sales in 3 months. It blew up.[/su_quote]

Partnering with Online Ordering and Food Delivery Services

Food delivery servicesWith smartphones, apps, and all of the other technology of the 21st century, it may be essential for your sandwich shop to partner with an online ordering and/or food delivery service. It's a great form of marketing and can add a lot of extra revenue to your business. When Kevin took over his deli, he was adamant that they didn't change the product, but that didn't mean he refused to update the business model. He said, [su_quote]My business plan was not to change anything. My plan is if it is not broken don't fix [it].  My business plan was also to bring it up to the 21st century.  I added a POS system. We added food deliveries: DoorDash, GrubHub and ChowNow; created our own app.[/su_quote] Here's a list of the top online ordering and food delivery services, so you can incorporate it into your business plan and start your business with a 21st century model:
  • GrubHub
  • DoorDash
  • Uber Eats
  • Postmates
  • ChowNow

10. Customer Experience: POS, Employees, and Quality

Customers are the lifeblood of the food industry and your most important marketing tool is their word-of-mouth. That's why it's so important to provide an amazing experience for first-time visitors of a new business. After all, they're the ones who will post about your new sandwich shop on Yelp, Google, and Facebook. Creating a good customer experience in the food service industry is reliant upon three things: the POS (point of sale) system, your employees, and the quality of your food.

POS

Deli POS System As Kevin explained in the previous section, he added a POS (point of sale) system to his new business to update it to a 21st century model. A solid POS system allows your employees (or you!) to input orders quickly and correctly. It's a computer program that contains your entire menu and all of the additional elements you can add or take away from a menu item. Think of it this way: You need a system so your cashier can tell the sandwich maker that a customer ordered a large turkey sub with lettuce, tomato, pickles, swiss cheese, no mayonnaise, and extra Dijon mustard. And the customer also wanted chips and a large beverage. These systems are essential for ensuring that customers receive their order in a timely manner and that the order is exactly what they ordered. Speed and efficiency are key for customer service. A POS system saves you from having to re-make food because an order was incorrect. It also ensures that employees charge for every item or menu addition that was ordered. This is a key factor in maximizing revenue and profits in the food service business. POS systems are so important that franchises spend millions to develop their own in-house software. But if you're an independent business, be sure to do your research and invest heavily in a solid system with warranty, maintenance, and support plans. Here are some of the top POS systems to get you started:
  • Poster
  • Shopkeep
  • Upserve
  • Toast
  • Clover

Employees

We asked Kevin what his biggest struggle was with his business and he said, [su_quote]Employees. It is hard to find good employees. That is my biggest challenge from day one to now.[/su_quote] Employees are one of the most essential elements in the food industry besides the actual menu. They're the key to providing your customers with an outstanding experience through customer service. And many times, that great service is the reason customers come back. Here are a few key strategies you can use to make sure you're hiring the best of the best:
  • Make it easy for people to apply. You'll find more applicants which gives a better statistical chance of finding a great one.
  • Give a clear job description, title and wages and clearly describe responsibilities.
  • Instead of attracting unemployed workers, try to attract workers looking for a better job
  • Train yourself or managers at interviewing.
  • Talk about your goals and see how a potential employee responds

Quality

Cricca's Deli foodCustomers always want a quality product. In fact, many customers will overlook slight lapses in service if the food is outstanding. So if you want to know how to start a sandwich shop, you better know how to deliver high-quality sandwiches. We asked Kevin about the main key to growing a sandwich shop business and he said, [su_quote]It would have to be about quality food. If I serve you a bad sandwich... I could be the friendliest guy. A large sandwich in my shop is $11.99 so I, in my right mind, cannot sell you a sandwich with day old bread. I cannot risk losing you as a customer over $0.65 cents.[/su_quote] Take this advice and provide fresh, high-quality ingredients. Create a sandwich that customers will think about next time they're hungry.

Let's Make Some Sandwiches!

With those last three elements, you now know how to open a sandwich shop. Sandwich shops are a saturated market, but with a good business plan, a great location, and a solid menu, you'll be ready to serve your first customers in no time. We'll leave you with three final tips from Kevin: [su_quote]Tip #1 Quality product. Don't cut corners. Tip #2: Technology and Tip #3: Community outreach.[/su_quote] Do you have any experience with running a business in the food service industry? Tell us about it!
This article is all about starting a cell phone repair business that'll blow all the other repair shops out of the water. Once you start your repair business, you'll be able to tap into this lucrative customer base.  And then, as far as earning potential goes, THE SKY'S THE LIMIT!  To ensure that this article contains the most up-to-date information about cell phone repair, I talked to Joe Pilat, of Joe’s Gaming & Electronics located in Deming, Washington. He owns a business that buys, sells, and repairs brand name electronics—including cell phones. The name of his business is Joe's Gaming & Electronics. In just three short years, he turned his business into a multimillion-dollar empire with 30 employees.  Here's a photo of him and his team: 

Joe's Story 

Joe began his entrepreneurial journey eight years ago. That’s when a buddy of his gifted him a Game Cube. He tried to sell it to Game Stop, but they only offered him a measly five bucks for it. Joe knew he could get more than this pathetic amount. So, he went home and created an Amazon account to sell the game console.  Joe quickly found a willing buyer. Although he lost money on the deal because shipping cost him more than he made, Joe still got more than he would have at Game Stop. That single transaction turned him into a raving eCommerce addict. This utterly transformed his life! Next, he bought a whole bunch of Nintendo merchandise on Craigslist. That led to him buying more stuff he could flip for cash. His cell phone started blowing up with endless payment notifications, and he soon had a highly profitable business on his hands. Within two years, he was able to quit his day job. He also dropped out of college, because the experience of selling consumer electronics provided him a real-life educational opportunity college could never compete with.  Starting a cell phone repair business really isn't that complicated.  You just need the right tools, some basic repair skills, and a killer marketing strategy.  So, what are you waiting for? Let's get started, so that you too can follow the exact same steps Joe followed to create his own multimillion-dollar cell phone repair business! If you want to watch our interview with Joe, you can do so right here [su_youtube_advanced url="https://www.youtube.com/watch?v=Rqce8NAZWYw"] Follow this step-by-step guide to get more information.

Step 1: Come up with a cell phone repair business plan. 

Joe didn't follow this step. When I asked him about it, he said: [su_quote]I did not create a business plan. Just started to fill in the gaps in the market where we saw it.[/su_quote] However, you might want to make sure you create one. A business plan takes a vague idea floating around in your head and gives it solidity. It helps ensure that your business model is a viable one. It can be a formalized, highly complex document. Or, it can be a short, outline scribbled on the back of an old envelope.  Here's what one looks like:  Business plan making for phone repair business Start by figuring out who you're writing it for. If you're pitching for investors, include things like return on investment and your exit strategy. If it's for your own use, you can leave this stuff out.  Here are some of the sections you might want to make sure you have for your cell phone repair business: 
  • EXECUTIVE SUMMARY: This is an expanded version of your elevator pitch, and lists all the reasons you're writing your business plan. The executive summary is the first thing interested parties will see, but it will be the very last thing you write. Readers will either be captivated by your idea and want to read the rest of the plan, or, they'll get bored and won't. 
  • BUSINESS DESCRIPTION: This is a concise overview of your cell phone repair business. What is it about your business that'll make it a runaway success? Describe, in excruciatingly exact detail, how your company is uniquely positioned to meet customers' needs. 
  • OWNERSHIP: This is how you’re going to structure your cell phone repair business. When you're starting out, you'll probably be organized as a sole proprietorship. 
  • MANAGEMENT AND ORGANIZATION: Who's running the day-to-day operations of your repair business? Write about the experience of each person running the company, including you--the owner. Interested parties are going to want to know how each team member fits into the organizational structure. 
  • MARKETING: How do you plan to promote your cell phone repair business? Write about your marketing strategy and how it'll drive more customers through the door. Whether it's by word of mouth, social media, or something else, it's important to plan it out.
Marketing strategy to gauge customers
  • MARKET ANALYSIS: Here's where you list five similar repair shops and evaluate how they stack up to your own. Rigorously evaluate your competitors, describe the industry you're working in, and provide a little info on your target demographic. A fantastic thing to do is to list five repair shops similar to yours and how they stack up. 
  • OBJECTIVES: How will you know when your repair business is successful? You won't know that unless you establish specific metrics. 
  • TARGET MARKET: Who's your ideal customer? List all the attributes you can think of that make up customers you'd think you should be targeting. This is known as a customer avatar. 
  • FINANCIAL PROJECTIONS: Here is where you take your objectives and translate them into figures backed by hard data. 
  • REQUEST FOR FUNDING: Include current and future funding requests, so investors and lenders will know how much debt you're potentially taking on. 
  • FINANCIALS: Here's where you'd put your financial projections. Normally, they'll want to see past financial data, but since you're just starting this company, that documentation is most likely nonexistent. 

Step 2: Make real-world experience part of your education.  

College might not be the best choice for people who want to be entrepreneurs.  That's because entrepreneurs learn best by actually doing things. To become a top-notch business owner, hone your skills by perfecting them out in the real world.  Ever since that momentous day when he decided to pursue his ambitious dreams, he’s acquired a world-class education without going to college while making TONS of cash in the process. 

Step 3: Get some equipment and supplies. 

Man repairing broken phone If you're starting a cell phone repair business from scratch, you'll need some tools. Try to not waste money on cheap ones because they'll only end up breaking. Joe uses Hakko for all his soldering equipment. As for other types of tools, see what repair industry professionals recommend and buy those.  As you grow your cell phone repair business and have a little more money in the bank, you’ll be able to afford fancier tools to do fancier repairs with. A piece of equipment might cost several hundred dollars. But if it lets you do cell phone repairs many competitors can't do, it becomes an excellent investment. 

Step 4: Acquire the necessary skills. 

Starting a cell phone repair business doesn't require an expensive college degree or a formal training course. Sure--you can go to a cell phone repair school or a technical institute, but you don't have to. That's because everything you need to know about mobile repair you can learn from YouTube videos.  That's how many cell phone repair shop owners began their entrepreneurial adventure. It's an incredibly easy way to get started!  Here's what Joe had to say about skills:  [su_quote]We spend thousands of hours taking things apart and making internal repair guides to fix electronics that no one wants to. Over time we have experience with general electronics and most electronics are the same after you get them down. It's common for us to buy a brand new item and tear it down completely. This will then allow us to be able to replace any parts that fail on that unit in the future. Skill is trained over time.[/su_quote]

Step 5: Find a location that's right for you. 

Right location for business When you’re starting a business, you can always run your cell phone repair shop out of your home. That's what Joe did. He first operated out of his bedroom, then his parent's garage. What’s great about working from home is you don’t have to shell out a single dime for rent.  There might come a point when you’ll want a repair shop that’s separate from your residence. This could happen if your cell phone repair business gets way too big to operate out of your garage or bedroom.  If you’re going to have walk-in traffic for your cell phone repair business, make sure you find a place that's convenient for customers to get to.  If you're only doing mail-order business like Joe does, this won’t be a factor. 

Step 6: Assemble a team of dedicated ninjas. 

When you're just starting out with your cell phone repair business, you're probably going to be a company of one.  However, there might come a time when business is booming so much, you have to bring on additional employees.  If you want your cell phone repair business to skyrocket to stratospheric heights of success, forge partnerships with people who have a singular passion for your company's mission. These are the guys (and gals) who are going to make all the work happen. So, make sure you’ve given them everything they need to be resoundingly successful.  Employees who have a passionate intensity for the work is vastly more important than employees who have skills. Here’s Joe again:  [su_quote]Skills don't really matter. What's important is attitude and amplitude. How high can you go? And how well can you work with this team?[/su_quote]

Step 7: Fund your business with your profits. 

Man using a calculator for business funds You only need a shoestring budget to fund a cell phone repair business because you only need a minimal amount of inventory and tools. Here's Joe again on how he funded his own company:  [su_quote]Funded it by selling products and investing back into my business. Started with a $10 GameCube. Sold it for $35. Used that $35 to buy more inventory and sold that for $200. Took that $200 and bought more stuff to sell etc...[/su_quote]

Step 8: Create an effective marketing strategy. 

Experiment with different marketing strategies for your cell phone repair business and come up with one that’s effective. In Joe's case, his plan has continuously evolved over the years. His current approach is to let the work speak for itself. He does this by having hundreds of YouTube videos showing people how they can repair their own cell phones and other devices.  His company has lots of tutorials on how to repair iPhones and other cell phones, Xboxes, wireless earbuds, and so much more. Viewers can purchase the parts and tools they need to complete the repairs. This organic funnel has dramatically increased business revenues. 

Create a brand identity. 

Creating a brand identity for phone repair business   You need to create a brand identity for your cell phone repair business with an eye-catching logo and a compelling description of what you're all about. Many business owners think that coming up with a company image is only for such corporate behemoths like Walmart, Apple, and Coca-Cola.  This is outdated thinking!  These days, even a small business can benefit from creating brand awareness so powerful, it gets customers to sit up and take notice. By making the customer aware of what value they'll derive from your service, you'll give your brand awareness an extra "oomph."  Joe brilliantly uses his website to build brand awareness. For example, it's visually elegant, with only two colors that provide an attractive simplicity that draws people in without overwhelming them.  His "About" story is folksy and humorous. I love these words from his "About" page:  This kind of language puts a human face on his business. As human beings, we have an intense desire to deal with fellow humans, and not companies that sound emotionless and robotic. 

Step 9: Start out organized and stay that way. 

For Joe, starting out organized and staying that way is the only way to operate a repair shop at optimal levels of efficiency.  In Joe's shop, everything is organized to the nth degree. There are QR codes everywhere you look—even on the garbage cans! If you want to learn the most efficient way to do something in Joe's business, all you have to do is to scan a code.  Woman scanning barcode Then, a video pops up showing you the best way to do that task!  Joe put something called a "Kanban card" in every box of parts. “Kanban” means “signboard” or “billboard” in Japanese. Joe and his employees place these Kanban cards exactly at the point in the box when more inventory needs to be reordered. An employee scans the QR code on the card, the vendor receives the order, and more stock is on its way.  By using a system like this in your cell phone repair business, you’ll never run out of inventory. Never running out of stock means you'll always have a steady supply of cell phone repair parts to make sure you fulfill customers’ orders. 

Step 10: Learn to delegate. 

One of the most significant challenges Joe faced in his entrepreneurial career was learning how to delegate. It was difficult for him to realize that he couldn’t do everything by himself--that he needed a team of dedicated ninjas he could trust to help him carry out his mission.  If you want your cell phone repair business to be successful, you're also going to have to learn how to delegate. When your business grows to the point where you have a whole team of employees, you're setting yourself up for failure if you continue to do tasks that are better handled by others.  So, trust your team to help you carry out your mission. 

Step 11: Have a guiding philosophy that permeates every aspect of your repair business. 

Lean principles to follow for a successful business Learning about the way Paul Aker uses the Lean philosophy was a life-changing experience for Joe. Lean creates efficiency while eliminating waste. Paul took a concept practiced by many of the world’s top companies and made it easy for the average guy on the street to understand.  Joe uses the Lean philosophy to try to gain ten-second improvements every single day. He's got a sign in his cell phone repair shop that beautifully says it all:  [su_quote]THE LITTLE THINGS ARE THE BIG THINGS.[/su_quote] People who want to work for Joe must first listen to Paul's book, which is free on YouTube. This weeds out those who have a burning passion for improving themselves from those who don't. If the prospective employee comes back after four hours (which is the length of the book), super excited to work for his repair company, Joe knows that person is a good fit.  That's because Joe knows that this individual possesses the energy and drive that'll make that person an indispensable asset! 

Step 12: Understand the market you're servicing.

Man writing on a notepad on how to understand and assess customers Joe considers this to be one of the most important things you can do to make your business successful.  He says if you focus more on what the customers want, and less about what you want, you're going to have a profitable cell phone repair business. You need to understand the consumer—what are they willing to pay for, and how much are they're willing to pay for it. Once you determine that number, it's going to be a lot easier to know what value you have in the marketplace. This will make you SO much more confident about your marketing efforts.  This is the way Joe puts it: [su_quote]Customers tell you want they want. If you suck, they're not going to buy stuff from you—it's pretty simple. So, you just try to provide value to your customers rather than providing value for yourself.[/su_quote]

Step 13: Always stay one step ahead of the competition. 

As the owner of a cell phone repair company, you need to always be looking for ways to beat your competitors.  Here’s what Joe has to say about that:  [su_quote]I think anything can be copied. No one company has something that's a million times better than the competition. That being said, our biggest leg up is the fact that we care. We have a great team that is obsessed with getting better. We are content but never satisfied with our results. That kind of stubbornness creates an environment of precision.[/su_quote] For the last three years, his cell phone repair company has been feverishly working on software that automatically sends a shipping label to a customer. The customer can then send his item to the repair center for free from anywhere in the United States. This provides the customer with an end-to-end solution, and they love that.  This has allowed their mail-in center to grow its revenues fifty times what they were before.  Although this software has exponentially increased the efficiency of its operation, this system can be replicated by many other repair businesses. However, Joe’s cell phone repair company is leading the pack when it comes to making the customer experience as easy and enjoyable as possible. 

Step 14: Create more income streams by adding more services to your existing ones. 

Ideas for additional service to offer to customers You might find yourself hitting a profit ceiling if repairing cell phones to good working order is the only service you offer. If that happens, think about branching out from cell phone repair and offer other things to your customers. For example, you can be like Joe, who, in addition to cell phone repair, fixes Fitbits, speakers, headphones, iPads, and more. 

Step 15: Learn from your mentors. 

Joe always looked up to his dad, who had a side business installing HVAC when Joe was just starting on his entrepreneurial journey. When his father turned 55, he decided he was done with his regular job. He then made his side hustle his full-time work Joe took inspiration from this and decided to do the same thing. Joe’s father’s hard work and determination showed him how incredibly rewarding these traits could be in business. On a more strategic level, Paul Akers was a tremendous help for Joe. Lean manufacturing powerfully transformed Joe's cell phone repair business. Joe knows that incremental improvements lead to lasting success, and Joe's company has greatly benefited as a result. We highly recommend that you watch Part 1 and Part 2 our interview with Joe on the topic of lean manufacturing. Here's the preview of it below: [su_youtube_advanced url="https://www.youtube.com/watch?v=NaiCGV-kwCc"]

Step 16: Be persistent. 

The first thing you’re going to have to do is to when starting a business is to work on your mindset so that you’re like the T-1000 robot from Terminator 2. This was the prototype Terminator sent by Skynet and made from something called a “mimetic polyalloy.” This formidable liquid metal monstrosity relentlessly pursued Arnold despite having numerous obstacles thrown at him. And even when Mr. Schwarzenegger blasted the entity into a trillion nanoparticles with his trusty 1887 Winchester 12-gauge shotgun, the mechanical shapeshifter always managed to put himself back together again. This is the kind of determination you’ll need to have if you want your cell phone repair business to be a smash success.  Here’s how Joe puts it:  [su_quote]Be patient. Be firm. If you believe in the mission and it doesn't get done in one day, don't worry about it. Just keep pounding the pavement, and eventually, with the right team and processes, you'll make it where you chose to go.[/su_quote]

What’s the downside of a cellphone repair business? 

  • THIRD-PARTY LIMITATIONS: Many cell phone brands won't let a third party business repair their stuff. However, Apple allows independent repair shops to repair out-of-warranty iPhones if they have an Apple-certified technician on staff. The only problem is that new phones are off limits, and the certification is expensive. 
  • LOCATION ISSUES: If you're working from home, there's going to be distractions galore, so you won't get as much done as you would working at an office. On the other hand, if you work out of a dedicated storefront, you’ll be incurring a mortgage or lease expense. 
  • MARKETING EXPENSE: If you’re not careful, marketing costs can quickly add up. Billboard and radio ads, mass mailings, and Google AdWords can be expensive. If you’re creative, you can effectively market your cell phone repair business with little money—you can even start on a shoestring budget. 
  • EQUIPMENT COST: When you're just starting out repairing cell phones, you'll have to buy some basic equipment. While some stuff is cheap, other stuff can be quite expensive. 

How much does a cell phone repair business make? 

Earnings from a cellphone repair business How much you make depends on how many cell phone repairs you can do and how good your supply chain is. However, many cell phone repair businesses have HUGE profit margins.  When you start a cell phone repair business, you might see a profitability rate between 80 and 100%! If you charge an average of $75 per repair and do 15 repairs each week, your weekly gross earnings will be $1,125. With an 80% margin, your weekly profit would be $900.  Not too shabby!  There are also cell phone accessories to sell, which will increase your bottom line even more. Of course, if you're ambitious like Joe, you can scale your business to stratospheric heights. Then, there's no limit to how much you can make! 

Is mobile repair a good business? 

Joe got into business because he loves to help people. Here’s what he has to say about that:  [su_quote]We have one core value, and that's love. Love is the most important part of our business. It's loving our team members, loving our customers, and loving the product we sell.[/su_quote] If you provide your customers with impeccable service, assemble a team of employees who care deeply about your company's mission, and establish good procedures, chances are good your repair business will be successful.  Get started now with your cell phone repair business, and you too can scale to unimaginable heights! 
We've all heard the statistics that 80% of small businesses fail. No one wants to be a part of that statistic, but so many small business owners never get past the start-up stage. If you have successfully started your business and earned a profit, Congratulations! The work isn't over though. You're probably working a ton of hours, spending less time than you want with your family, and probably need to hire some more help. Fortunately, there are plenty of small business owners who have been where you are, so we're going to share some tips from one who has made the transition from startup to business growth. Mike Andes started mowing lawns at 11 to pay for college. By 24, he had started Augusta Lawn Care, and today he makes 7-figures selling Augusta Lawn Care franchises. There are currently 60 franchises, so he knows a lot about how to grow a business. We'll discuss aspects of growing a business including:
  • What does it mean to grow a business?
  • What is considered fast business growth?
  • What the fastest-growing companies do
  • How to increase sales to your existing customers
  • How to find new customers
  • How to grow your business with marketing
  • How can I grow my business with no money?
The information and resources we provide should give you the knowledge to grow your business, get new customers, and increase revenue.

What does it mean to grow a business?

To grow a business means to increase revenue. With the growth in revenue may come a need to hire employees, automate pain points, or set procedures to dictate the processes that are used to provide a service or sell products. Ultimately, the focus is on increasing revenue. Mike told us: [su_quote]Growing a business is about topline revenue. You are focused on an income statement’s top inch. That includes sales, hiring, and growth.[/su_quote] There are a variety of different strategies when you are considering how to expand your business. These will depend on the services you provide, the industry you operate in, your available resources, and how much of the geographic market you are currently serving. Some of the most common strategies for small business growth include:
  • Increasing the revenue from each current customer
  • Offering new services
  • Hiring more people to provide services to more customers
  • Increasing marketing
  • Expanding to another geographic location
  • Selling franchises
We'll discuss each of these with some examples of how Mike and other successful businesses increased their revenue. But first, let's discuss what is considered fast growth for a business.

What is considered fast business growth?

A man drawing on a white notepad with a green pencil A successful business should be defined as one that helps the customer base, employees, and the business owner reach their goals. If the business successfully does that, you are already successful. Mike told us: [su_quote]Like many business owners, my first goal was to take home $1m in a year.[/su_quote] After that, you'll set new targets and look for new ways to challenge yourself. Mike told us his new goals are: [su_quote]To open as many locations as possible and have industry-best systems so our competitors have to adapt our practices or go bankrupt because all the customers come to us.[/su_quote] If you want to measure your success against others, there are some statistics you should consider.  Let's look at some facts most people aren't really aware of:
  • During the first year, business growth will be approaching infinity because you had no revenue before you started the business. Make sure to compare first-year growth in pure dollar amounts; otherwise, a calculator will say "Error" or "Undefined"
  • It's easier to grow revenue from $100,000 to $1m/year, than it is to increase the money a business makes from $1m to $10m/year.
  • Each industry has different growth targets and strategies. What might be rapid growth for one industry might be horrible for another
  • The Federal Reserve typically expects GDP growth between 2-4%
Now that you are familiar with that information, Revenue Rocket classifies revenue growth in 5 different categories:
  • Fast growth: Up to 15%/year
  • Rapid growth: 15-25%/year
  • Very rapid growth: 25-50%/year
  • Hypergrowth: 50-100%/year
  • Lightspeed growth: 100%+/year
In the same article, they suggest no more than a 30% increase in revenue and 15% increase in profit to foster sustainable business growth. That's consistent with what Mike told us: [su_quote]When a business grows too fast, it becomes a mess; you're always playing catch up, you are bringing on more people, and it can cause chaos. This is typically the time when owners give up on small businesses.[/su_quote] According to Fortune's 100 Fastest Growing Companies, the top 100 fastest growing businesses have a 3-year annual growth rate between 15-80%, which means they increase revenue 33.1%-483.2% in 3 years. It's important to note that most of these were in tech, finance, and pharmaceutical companies.

What the fastest-growing companies do

The business model adopted by many of the fastest-growing companies is one where they will:
  • Get funding from venture capitalist firms and banks
  • Run multi-million dollar marketing budgets
  • Use computer automation systems that handle significant amounts of the daily operations
  • Run at significant losses for years
  • Sell billions of stock to fund running losses for a few more years
  • Then become profitable
These are all things that other businesses probably won't be able to get away with. Small business success can still learn something from this business model. Get good at marketing strategies, scale the business with software, and focus on providing a great product or service. Mike gave us different pieces of advice that suggest that the lessons from major companies can be applied anywhere: [su_quote]Whatever your goals are for a year, cram them into 3 months. It will stretch your capacity and you'll grow faster than other businesses.[/su_quote] [su_quote]Keep improving your processes. If you can stay in business for 10 years, you are going to grow and expand your customer base.[/su_quote] [su_quote]If you focus on the product, the rest will come. Notice Tesla doesn’t do marketing. They focus on how many cars they build.[/su_quote] But he also reminded us that most of us aren't Fortune 500 companies: [su_quote]You aren’t a fortune 500 company. Don’t spend 3 hours a week on strategy meetings. Grow the business. You only need it 2x per year.[/su_quote] More importantly, he reminded us that our target audience doesn't expect us to be a massive corporation. They will appreciate it if we have our own brand identity. [su_quote]Sell the fact you don’t have the budget for a $50,000 video. Don't try to create something Apple would. Create something that shows you are a new business and are having fun with your marketing efforts.[/su_quote]

How Small Business Owners Increase Sales to Current Customers

A man drawing on a sketch pad Your growth strategy should include increasing the value of each customer. There are a ton of ways to increase total customer value, including a customer loyalty program, upselling, subscription-based business models, and marketing tools, like reminders that they didn’t complete a transaction. We'll discuss each of these strategies and how they can accelerate growth.

Customer Loyalty Program

The 2018 Bond Customer Loyalty Report found that 70% of people say that they are likely to recommend a company with a good loyalty program, 77% are more likely to continue doing business with a brand, and 63% modify their spending to get the most benefits. Despite this, no industry has more than a 50% loyalty program satisfaction score. That means there is a ton of room for improvement, and if you can get it right, you'll be ahead of your direct competitors. I feel like this should be repeated consistently: [su_quote]If you focus on the product, the rest will come.[/su_quote] Buildify has a review of some of the best apps for loyalty programs on Shopify, and many of them will be compatible with other websites. You will most likely need a CRM to maximize potential because 88% of people prefer suggestions that are tailored to them. Let's look at another strategy many businesses use.

Upselling

Upselling is the process of suggesting something that goes well with a product that the customer might enjoy. You see it all the time at fast-food restaurants: [su_quote]Would you like to make that a combo?" or " Would you like to make that a large?[/su_quote] Even Amazon does it. In the screenshot below, they suggest two books that people commonly buy when someone buys Building a StoryBrand. If someone chooses to buy all three, the purchase is 2.61 times the revenue. If you aren't doing this, you need to start today. It's an amazing growth strategy. Neil Patel, a rockstar marketer, suggests trying to make 30% of your profit come from upselling and tells you how he does it. Just make sure the suggestion is relevant. The Shopify App Store has 418 different upselling software apps. Mike also mentions it briefly as one of the key strategies to encourage customers to spend more. Check out our podcast with Mike below:
The Shopify App Store has 418 different upselling softwares, so make sure you read reviews before you choose one. Alternatively, you could review Predictive Analytics information on providers. Imagine what your profit would look like with an extra 30%! Don't get too caught up in that because we have more killer tricks to grow businesses.

Subscription-Based Models

A laptop and a glass of water on a desk Anyone who uses business software has seen how a subscription-based model works. A quick search can find an Office 2019 disc for $49.99, but if you order Microsoft Office 365, it's $10/mo or $100/year. Given the typical person buys a computer every 4 years, the subscription-based model generates up to 9.6x the revenue and reduces the costs of manufacturing, transporting, and storing the disc. That's great for software companies, but how does that apply to other types of companies? Price Intelligently has a great blog on subscription-based models and points out that it will consistently increase total customer value until they cancel the subscription. This model can be used with any product that either releases new products routinely or sells disposable products. In service-based industries, subscription-based pricing can be used to strengthen customer loyalty (commonly used with UberEats/Doordash) and/or stabilize revenue. I have seen HVAC contractors charge people $20/month instead of $99 twice a year to do preventive maintenance with success. If you can use this model, I strongly suggest you do. If you are an e-commerce store, check out Shopify's walkthrough on subscription orders. Keep reading for ways to find new customers.

How a Business owner can find new customers

There are a variety of ways that business owners can find new customers. Deciding which way works best for you will be based on your business, your personality, and other conditions. Let's look at some of the most common ways.

Networking events

Networking events can be a great way to meet potential customers, especially if you are a B2B business. Other business owners will come to these events to exchange information about whatever the subject matter is. They may be potential customers, or they may be someone with whom you can exchange referrals.

Increase high performing marketing campaigns

If you find a paid marketing campaign is performing well, you can increase how much you are spending on it, but do it slowly because 10x spend might only be 8x revenue. To learn more about increasing advertising, check out on blog about starting an ad agency.

Reach out to past customers

As long as you have some type of customer relationship management, you should know when a customer last interacted with your business, exactly what services or products they got, and whether they were pleased with the service. Many people have busy lives, and people receive tens of thousands of emails a year. They might have gotten distracted and forgotten to reschedule their services. Reaching out to them could make a company more money, especially if it's something they do infrequently, like get oil changes, seasonal maintenance, or dentist appointments.

Encourage users of your service, products, or site to share experience

One company we interviewed told us they specifically ask customers to mention the full name of the company when writing reviews to help Google rankings. A common practice in the photography industry is to request customers tag the photography company when they share pictures on social media. This helps increase the relevancy of the business and counts as free marketing. In addition, if the customer is part of your target market, someone they know is probably a target customer.

Open another location

Man checking for the right location on iPad If you have gotten a sizeable share of the target market in your area, you may need to open another location. Depending on the type of business, the location may be in the same city or a different city. Mike told us: [su_quote]When you double locations, customers aren't just going to grow at the new location, but at the old one too. One of the biggest mistakes I made when opening a call center to support my second location was assuming that we could assume double the customers, but it was more like 3-4x the number of customers because the old location grew too.[/su_quote] Opening a new location for something like a smoke shop can be done several miles away in most big cities because there are smoke shops almost every square mile. Something like a lawn care business might require another truck that services a different area of the city. If you find you can't grow in the city, you may need to look for customers in other cities. At that point, you'll want to consider if opening and running the location yourself makes sense or if you want to start a franchise. Mike told us: [su_quote]If you are in a business like cleaning services with a low cost of startup, just start a second location. If it's something like lawn care, the startup costs are high, so sell franchises.[/su_quote]

Sell Franchises

Selling franchises can turn other people who are thinking about starting a business into customers, but selling franchises require well-documented policies and great business systems in place to make it where the new business owners don't damage the reputation. Most businesses have not clearly defined their company policies enough that they are ready to grow a business by selling franchises, but if you have, you should check out our posts about how to scale a business and how to sell a business. Mike told us: [su_quote]Franchises are best in high-cost-of-entry industries because you pass the costs to someone else but get less of the profit. It takes 100 franchisees before franchising becomes profitable.[/su_quote]

How to grow your small business with marketing

Finding customers with marketing can be a challenge during the early stages of business. There is a lot of trial and error before potential clients become new customers. SalesForce has a blog about why it takes 6-8 touches to get new customers. That means they've done their research, looked at reviews, looked at pictures of your work, asked friends if they are existing customers, and seen many of your ads. Small businesses are competing with other small businesses and large companies for new customers. Be prepared to learn a lot about marketing or hire someone. Either way, don't expect your marketing plan to generate results that happen overnight. Stephen from NW Softwash spent a lot of time talking about marketing in our interview with him about power washing.  He talks about social media, marketing budgets, building a team, and how he grew his business up to $120k/mo by the age of 21. Take a few to listen to what he has to say. [su_youtube url="https://www.youtube.com/watch?v=H99wDmpnE_g"] You'll want to use tools like Google My Business to help you show up in search engines. You'll want your company website to be easy to use as customer experience can help or hurt a business.  You might want to have a professional copywriter create your landing pages. Then there are paid ads, but that is a complex market. I'd recommend talking to someone who specializes in paid ads so you don't waste your buying power. Let's look at social media.

How to use social media to grow your business

Many companies use social media to reach new customers. Social media gives you a place to share the good news, show you genuinely care, while at the same time exposing you to a vast amount of data about both existing customers and new customers, hence the rise in spending on social media by both big business and small companies. If you want to know how to grow a small business on social media, the best thing to do is follow what people with massive followings do and learn how to apply the same strategies to your business. Learning from other people's success is part of the trick if you want to know how to make your business grow.

How to grow your business on Instagram

If you want to use Instagram to increase business, I suggest you review their help section and other resources for businesses who want to market on their platform. When you market on this platform, it's all about pictures, so make sure to have fun ones mixed in with work you are proud of. As an owner of a small business, I know how tempting it is to always be focused on business, but make it a point to celebrate small victories for your team, goofy moments, and things that bring a human touch. Mike told us: [su_quote]With marketing for a large geographic region that has diversity, try to create ads that work everywhere so you won't have to make different ones for different locations.[/su_quote] You should also find local "celebrities" or micro-influencers and try to get them to communicate with their audience about your company. Just make sure they actually love your product. People can tell when someone is being insincere. Ultimately, Mike reminded us: [su_quote]I focus on audience, improving systems, things like that. You don't need to spend a ton on marketing. Look at Tesla — they don't have a marketing budget because they Have Elon's tweets.[/su_quote]

How can I grow my business with no money?

A man holding an iPad If you don't have any funds and can't take loans to market your company or do any of the other tips to increase sales discussed in this post and in the podcast, you should probably start thinking ahead and reinvest some of the profits from your business. When people ask me how to grow my business, the first thing I ask them is: [su_quote]What is your business and how are you addressing the market?[/su_quote] Most of the time, they don't have a clue how to answer it. One customer decided to spend $150k to bring 30 products to market, but he wouldn't start selling any of them until all of them were ready to sell. It's 5 years later, and the company hasn't sold a single product. This kind of expenditure is comparable to buying large fixed assets, which Mike told us: [su_quote]Fixed assets are the most cash-intensive part of a business. Find ways to limit them.[/su_quote] The point of this is that regardless of whether your company is profitable, losing money, or has not brought its products to market, start small. Master marketing, identify your target market, and learn how to efficiently run a company, then expand. Or you can try to take out loans and hope that it doesn't maintain the status quo. Whatever you do, remember the best piece of advice Mike gave: [su_quote]If you focus on the product, the rest will come. If you can manage to stay open for 10 years, there is no way you will not grow.[/su_quote] Basically, if you want to grow your business, keep working. When a process breaks or takes too long, fix it, make it easier for your customers to buy from you, and learn marketing skills. If you stick to it and learn from your mistakes, you will eventually become a master of your field. We hope you found this information informative. If you enjoyed the blog and the podcast, make sure to follow us for more great insights from business owners who have managed to make a great living in a variety of fields.

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