Google Ads for Beginners

Learn everything you need to know about Google Ads from Jyll Saskin Gales, who worked on the inside at Google.



What you’ll learn

  • Understand Google’s insides. Get the lowdown on the search engine and the ads auction from a former Google pro.
  • Prepare like a pro. Establish your objectives, optimize for conversions, and build a tight budget.
  • Pick the right keywords. Gain knowledge on keyword types, keyword intent, and keyword selection.
  • Choose the right audience—and reach it. Get to know the types of audiences, contextual marketing, and how to use automated target markets.
  • Expand your Google Ad repertoire: Learn about search, display, video, and shopping—and more.
  • Create money-moving ads. Jyll shares the best practices for text, image, and video ads.
  • Optimize your account. Set your account up for success.

In this program, you’ll learn to manage your own Google Ads account based on insights from Jyll Saskin Gales, a former Google employee who partnered with the company’s advertisers.

You'll get a comprehensive tour of Google Ads, covering everything from foundational concepts to advanced strategies for campaign optimization and success.

You’ll start by learning how Google works, from their search algorithm to their ads auction system. Then you'll learn how to define objectives and optimize for conversion. You'll also learn Jyll’s rule for campaign management and how to budget for Google Ads. 

From there, the program focuses on the importance of keywords as well as the different types and intents. Importantly, you'll learn how to use keywords to meet your goals and how to eliminate keywords that don't help you.

Next up is the important realm of target audiences and contextual marketing. You’ll dive into automated targeting and whether you should use it.

You'll learn about each type of ad Google offers and how to create media for each. Jyll dishes on the limitations and best practices for each format.

From there, you’ll learn how to bid and budget for campaigns and different bidding strategies. Then you'll focus on creating and optimizing your Google Ads account and structuring successful ad campaigns. You'll get the scoop on metrics, the keyword planner, and campaign planning.

By the program’s end, you'll move into the once-overwhelming world of Google Ads with confidence.


Meet your teacher

Jyll Saskin Gales

Jyll Saskin Gales is a former Google employee who teaches the biggest companies in the world how to use Google Ads. She’s the Google Ads Correspondent for the Today in Digital Marketing podcast and teaches Google Ads at Camp Tech and Jelly Academy.

Jyll Saskin Gales is a seasoned marketing expert who’s dedicated to simplifying—and maximizing—the effectiveness of marketing strategies for businesses of all sizes. With a wealth of experience garnered during her 6-year tenure at Google, Jyll possesses game-changing insights into the digital advertising realm.

When Jyll transitioned out of her high-impact stint at Google, she embarked on her entrepreneurial journey, establishing multiple successful ventures aimed at empowering businesses to optimize their advertising investments. Her expertise extends across budgets and business types, ensuring that business owners, whether they’re operating on modest budgets or have ample funding to work with, get the absolute best value for their advertising dollars.

At the core of Jyll’s mission is her role as a mentor, coach, and trainer, where she imparts her knowledge to aspiring and seasoned marketers. Through her Google Ads coaching practice and Inside Google Ads membership program, she has nurtured hundreds of marketers and business owners, equipping them with the tools and skills they need to create elevated campaigns and launch their businesses to new heights.

Jyll’s influence extends beyond conventional teaching platforms; she is the Google Ads Correspondent for the Today in Digital Marketing podcast and a sought-after instructor at Harvard Business School and The DMZ incubator.

Jyll frequently shares her insights as a speaker, panelist, and writer and has participated in SMX Advanced, Search Engine Land, and Think With Google. Whether she’s advising Fortune 500 corporations, fast-growing startups, or boutique marketing agencies, Jyll’s expertise is sought after across diverse sectors and is exactly what you need to take your own Google Ads endeavors to the next level.




How Google works

5 min


SEO vs SEM

5 min


The auction

6 min


Setting an objective

3 min


All about conversions

6 min


Jyll's rule of 2

4 min


Budget requirements

3 min


What are keywords?

2 min


Keyword match types

7 min


How to pick the right keywords

5 min


Negative keywords

3 min


The power of digital advertising

5 min


Google's audience solutions

8 min


Google's contextual solutions

4 min


Automated targeting

5 min


Google Ads campaign types

1 min


Display

4 min


Demand gen

2 min


Video

4 min


Shopping

1 min


Performance max

2 min


Google vs Facebook Ads

4 min


Ads & assets overview

6 min


Creating great text ads

5 min


Creating great image ads

5 min


Creating great video ads

4 min


All about assets (fka extensions)

6 min


Picking the right budget

4 min


Google Ads bid strategies

8 min


What you need to know about impression share

4 min


Creating a Google Ads account

3 min


Data foundation: conversions, audiences, account linking

3 min


How to structure your campaigns and ad groups

2 min


Google Ads metrics

8 min


How to plan a successful Google Ads campaign

2 min


Keyword Planner tour

3 min


How to optimize your Google Ads campaign

4 min


Google Ads: the grand tour

7 min


Learn (more!) with Jyll

0 min

This course includes:
3h 2m of on-demand videos
downloadable resources
39 lessons
Private community

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