Local Services Ads put your business at the top of Google when people in your area are actively searching for the services you provide. Instead of paying for clicks or views, you pay when a potential customer actually contacts you. The opportunity is huge—but for many business owners, figuring out how to set everything up and make it work can feel overwhelming.

That’s exactly what this course is designed to solve. Whether you’re starting from zero, running your own ads, or paying an agency to manage them, you’ll learn how to set up and take control of your Local Services Ads from start to finish.

Your instructor, Chris Smart, has spent more than seven years managing Google Ads and Local Services Ads across 75+ client accounts in HVAC, plumbing, roofing, electrical, legal, and other local-service industries. He’s also built multiple businesses, worked with Fortune 500 marketing teams, and is a certified Google Partner.

Chris walks you through the entire process—from building the Google Business Profile that supports your ads and getting through Google’s verification process to choosing the right services, targeting the areas you actually want to work in, and setting your budget and bidding strategy. You’ll also learn what can influence where your business appears and what you can do to improve the signals within your control.

But getting leads is only the beginning. You’ll build a practical system for responding quickly, generating more customer reviews, disputing eligible bad leads, and tracking what happens after someone contacts you. Instead of stopping at cost per lead, you’ll learn how to calculate what it actually costs to book a job and whether your ads are producing a return.

By the end, you won’t have to blindly spend money on Local Services Ads or rely on someone else to tell you whether they’re working. You’ll know how to set them up, manage them, understand the numbers, and make smarter decisions about every marketing dollar you spend.

Chris Smart has built multiple businesses, worked on a Fortune 500 marketing team, and managed Google Ads and Local Services Ads across more than 75 client accounts through his company, Smart Growth Strategies.

A certified Google Partner with more than seven years of hands-on experience, Chris has managed campaigns across home services, legal, and other industries. His expertise has also led other agencies to hire him to audit their campaigns and uncover opportunities they may be missing.

Now, Chris is sharing what he’s learned from years of managing real campaigns—helping business owners avoid costly mistakes, understand what their advertising is actually producing, and make smarter decisions about where their marketing dollars go.

Want Chris’s perspective on your business? Visit Smart Growth Strategies to share your goals and get a practical assessment of what’s working, what could be improved, and where to go next.