How to Start a Painting Business for Under $1,000

Turn your spare time into real income. This course gives you a step-by-step plan to start a professional painting business for under $1,000 and grow at your own pace. No experience required!



What you’ll learn

  • Find the Right Customers: Learn how to spot profitable neighborhoods and target the right clients.
  • Start With Simple Tools: Skip the expensive gear. We’ll show you the exact tools you’ll need and which ones to skip.
  • Set Up Legitimately (Without Overcomplicating It): Choose the right business setup and insurance without wasting time or money.
  • Book Jobs With Simple Marketing: Use simple strategies to get leads rolling in quickly.
  • Give Estimates That Win Jobs: Nail the walkthrough, price with confidence, and close the deal without pressure.
  • Deliver Work That Sells Itself: Learn daily job site routines that lead to happy clients and repeat work.
  • Grow on Your Terms: Bring on help when you’re ready. We’ll show you how to scale and stay profitable in the process.

Starting a business doesn’t have to mean maxing out credit cards or quitting your job.

You can get started with just a few tools and a clear plan.

This course shows you how to build a painting business for under $1,000, following the step-by-step process of a successful franchise business.

It’s designed for first-time entrepreneurs or tradespeople who want to start small with room to grow.

You don’t need years of experience or a big budget.

What you do need is the willingness to learn and improve skills in prospecting, estimating, marketing, and delivering professional work.

In this course, we’ll walk you through every stage, from choosing your services to landing your first paying clients.

You’ll also learn how to deliver consistent results and earn the kind of reviews that lead to referrals and repeat business.

It starts with just you. No crew and no major overhead.

Painting is still one of the lowest-cost, highest-margin ways to get started in the home services industry.

This isn’t a hobby; it’s a real business model.

If you’re ready to trade guesswork for a real plan and start building something of your own…

Let’s get to work.



Meet your teacher

Richard Gould

CEO & Founder, Richard's Painting

Richard Gould is a hands-on entrepreneur who built two painting businesses from the ground up—first in New Jersey, then again in North Carolina with no clients, no crew, and no name recognition.

He learned the trade on real job sites, eventually buying the company he worked for and running it for five more years before selling everything to start over in the South.

Rebuilding in a new state was tougher than expected. It took grit, referrals, and a focus on quality to earn trust and grow a steady stream of work.
Today, Richard’s Painting operates in nearly 25 territories with a goal of reaching 100 strong, local operators nationwide.

One of the top franchisees, based in a small town in North Carolina, is on pace to hit nearly $700,000 in their first year without prior painting experience.

Richard’s model is built on clean work, simple systems, and a customer experience that feels personal, not corporate.




Meet your instructor

3 min


Lesson 1 - Understanding the painting industry and opportunities

2 min


Lesson 2 - Identifying your ideal customers and standing out

3 min


Lesson 3 - Defining your service and setting clear goals

3 min


Lesson 4 - Set up business accounts, licensing, and insurance

2 min


Lesson 5 - Branding basics and simple marketing strategies

3 min


Lesson 6 - Pricing, budgeting, and managing your finances

3 min


Lesson 7 - Essential starter tools and equipment

3 min


Lesson 8 - Why you should work solo first

2 min


Lesson 9 - When and how to hire your first painter

3 min


Lesson 10 - Effective local marketing techniques

3 min


Lesson 11 - Door-to-door marketing

3 min


Lesson 12 - Building relationships for referrals and partnerships

4 min


Lesson 13 - Building Your Online Presence

3 min


Lesson 14 - Generating your first leads

3 min


Lesson 15 - How to do estimates professionally

3 min


Lesson 16 - How to turn estimates into jobs

3 min


Lesson 17 - Setting up job sites

3 min


Lesson 18 - Finishing jobs strong and earning referrals

3 min


Lesson 19 - Securing valuable reviews and customer referrals

3 min


Lesson 20 - When to raise your prices

3 min


Lesson 21 - Tracking progress to grow your customer base

3 min


Lesson 22 - Course wrap-up and next steps

2 min

Launch Your Business in 10 Days

Enroll in The UpFlip Academy and unlock your 10-Day Business Launch Plan—a step-by-step guide to launch your dream business!