Instagram Viral By Design
Grow fast. Sell smart. This course teaches you how to build a high-converting Instagram account and create content that drives sales. You’ll discover tested strategies that don’t rely on luck or trends.
What you’ll learn
- Find Your Niche and Lock In Your Brand – Dial into what makes you stand out. Clarify your niche and craft a brand that sticks in seconds.
- Turn Your Profile Into a Magnet – Optimize every element — photo, name, bio, highlights, and pinned Reels — so the right people follow and convert fast.
- Build a Smart Content Strategy – No more random posting. Master content pillars that bring visibility, build trust, and convert to sales.
- Use Research to Fuel Your Growth – Stop guessing. Use quick, targeted research methods to know what your audience actually wants.
- Plan With Purpose – Create a content schedule every week, to consistently post the right kind of content.
- Hook, Format, and Write Like a Pro – Stop the scroll, write magnetic captions, and boost discoverability with simple SEO tricks.
- Sell Confidently in Stories – Use a 3-step story-selling framework and learn how to connect before you pitch.
- Edit Like a Creator — Without Overwhelm – Walk through mobile editing apps and master trends like captions, transitions, and zooms in minutes.
- Automate Your Sales Funnel – Set up smart automations with Manychat so your content works even when you’re offline.
What if your Instagram wasn’t just pretty, but also profitable?
You don’t need to be an influencer, post every day, or follow every trend to grow. What you need is a plan that’s built to convert.
Instagram Viral By Design is what you need to grow a clear, engaging brand, and create content that actually sells. Whether you’re just starting out on Instagram, or stuck in a growth plateau, this course helps you focus on what really works.
Start by locking in your niche and brand. Most people skip this and end up blending in. You won’t. You’ll have total clarity and a profile that instantly tells people why they should follow you.
Then we dig into content: not just what to post, but how to plan it. You’ll discover your unique content pillars, use proven hooks, and learn how to write captions that move people to action. No guesswork. No wasting hours.
You’ll learn how to sell in Stories without sounding pushy, plus how to edit like a creator (even if you're not "techy"). And to top it all off, you'll automate lead capture and DMs with Manychat, so you're closing sales while you sleep.
Inside, you'll find tools like checklists, templates, prompts, and walkthroughs that keep you moving without burnout.
You don’t need more content. You need the right strategy. Let’s make your Instagram work for you — by design.
Meet your teacher
Whitney is a social media marketer and Instagram growth expert who used to struggle with growing an audience online.
She spent hours creating reels she thought would go viral but only got a few hundred views.
Whitney became obsessed with mastering social media strategies. Before long, people started asking her for Instagram advice.
Encouraged by their results, she pivoted and launched a new Instagram account in January 2024. And in just 91 days, Whitney grew her following from zero to 700,000 and scaled her business to consistent five-figure months.
Whitney ran a digital marketing business and now teaches others the exact tactics that helped her achieve rapid growth. These are the same strategies she teaches in Instagram Viral By Design.
Welcome
0 min
Nail your niche
1 min
Get clear on your brand
1 min
Profile picture
1 min
Bold name and username
1 min
Optimize your bio
2 min
Highlights that convert
2 min
Pinned reels that convert
3 min
Understand your content pillars
1 min
Visibility content
2 min
Nurture content
2 min
Sales content
2 min
How to Market Research
5 min
Choose your path
1 min
Create your weekly content schedule
2 min
Stop the scroll with hooks
3 min
Content formatting
3 min
Captions that convert
1 min
SEO simplified
1 min
Story engagement
2 min
Stories that connect vs sell
1 min
3-step selling framework
1 min
Audio and font animations
2 min
Transitions & running captions
1 min
Color editing & zoom in effects
1 min
Manychat walkthrough and main automations
9 min
Welcome Transcript
Welcome > Welcome
Niche Clarity Exercise
Nail your niche > Nail your niche
Nail your niche Transcript
Nail your niche > Nail your niche
Niche and Brand Clarity Workbook
Get clear on your brand > Get clear on your brand
Get clear on your brand Transcript
Get clear on your brand > Get clear on your brand
Profile picture Transcript
Profile picture > Profile picture
Bold name and username Transcript
Bold name and username > Bold name and username
Optimize your bio Transcript
Optimize your bio > Optimize your bio
Highlights that convert Transcript
Highlights that convert > Highlights that convert
Optimization Checklist
Pinned reels that convert > Pinned reels that convert
Pinned reels that convert Transcript
Pinned reels that convert > Pinned reels that convert
Understand your content pillars Transcript
Understand your content pillars > Understand your content pillars
Visibility content Transcript
Visibility content > Visibility content
Nurture content Transcript
Nurture content > Nurture content
Craft Your Content Pillars
Sales content > Sales content
Sales content Transcript
Sales content > Sales content
Market Research Checklist
How to Market Research > How to Market Research
How to Market Research Transcript
How to Market Research > How to Market Research
Choose your path Transcript
Choose your path > Choose your path
ChatGPT Prompts
Create your weekly content schedule > Create your weekly content schedule
Create your weekly content schedule Transcript
Create your weekly content schedule > Create your weekly content schedule
Hooks
Stop the scroll with hooks > Stop the scroll with hooks
Stop the scroll with hooks Transcript
Stop the scroll with hooks > Stop the scroll with hooks
Content formatting Transcript
Content formatting > Content formatting
Captions that convert Transcript
Captions that convert > Captions that convert
Content Strategy
SEO simplified > SEO simplified
SEO simplified Transcript
SEO simplified > SEO simplified
Story engagement Transcript
Story engagement > Story engagement
Stories that connect vs sell Transcript
Stories that connect vs sell > Stories that connect vs sell
3-step selling framework Transcript
3-step selling framework > 3-step selling framework
Audio and font animations Transcript
Audio and font animations > Audio and font animations
Transitions & running captions Transcript
Transitions & running captions > Transitions & running captions
Color editing & zoom in effects Transcript
Color editing & zoom in effects > Color editing & zoom in effects
Manychat walkthrough and main automations Transcript
Manychat walkthrough and main automations > Manychat walkthrough and main automations
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