Poop Scoop Millionaire Business Blueprint

Tap into a low-competition niche and earn over $100K a year—just by scooping dog poop! Created by William Milliken and Levi Swartz of Swoop Scoop®, this course teaches you how to launch and scale a successful pooper scooper business. You’ll learn how to set up, automate, and market your services to turn dog poop into serious income. With a low initial investment and no experience required, this course makes it easy for anyone to transform this undiscovered niche into a profitable business!



What you’ll learn

  • Startup support: You’ll learn everything you need to know about launching your pooper scooper business, including how much you can actually earn.
  • Equipment lists: Get started with the right gear from day one.
  • Automation assistance: Learn how to set up your customer relationship management system for easy billing and onboarding.
  • Marketing insights: Discover the exact strategies that Swoop Scoop® used to generate 10,000 leads in just three years.
  • Residential and commercial best practices: Get insider tips on serving homeowners, apartment complexes, and commercial customers.
  • Key metrics: Learn how to easily calculate churn rate, customer lifetime value, and other indicators.
  • Hiring recommendations: Discover how to recruit and manage your own team of professional pooper scoopers.
  • Exclusive resources: You’ll receive PDFs, checklists, and William’s go-to Amazon picks to help you launch.

My name is William Milliken, and I bet you didn’t know that people are making over $100,000 per year scooping up dog poop (seriously!) with no employees. And what if I told you that my company Swoop Scoop® makes double that in a single month — that’s over $2 million every year!  

That’s right. $2 million literally picking up dog poop… 

Even though this might sound absolutely bonkers, it shouldn’t come as a surprise. Not when you look at the numbers, anyway. Over 65 million households in the U.S. have dogs. I can guarantee that almost none of those households actually enjoy picking up their dog’s waste.

Just like other weekly inconveniences such as cooking or cleaning, picking up pet waste in the yard is one of the biggest pet peeves for dog owners—pun intended!

So if it makes that much money, and it’s so simple… What does it take to get started?

In this course, I’ll provide you with the blueprint for poop scooping success. I’ll break down the systems, CRM, and equipment you need to build the best dog waste business possible. You get to learn at your own pace and revisit materials whenever needed for both residential and commercial properties. This includes access to lessons on pricing strategies, client acquisition, budgeting, branding, and seasonal operations.

With this program, you'll gain access to essential knowledge and practical insights to turn this unconventional business idea into reality. From selecting the perfect service area to optimizing your routes, this program equips you with the tools and strategies needed for success.

Don’t delay! Check out this course today and start turning dog poop into BIG profits.


Watch Will's Success Story


Meet your teacher

William Milliken

Founder of Swoop Scoop®

In 2020, William Milliken left his corporate marketing job and created his own unique service company with an unconventional focus—dog poop! He founded Swoop Scoop® with his business partner Levi Swartz and turned it into a multi-million-dollar business in just three years.

By eliminating America’s most hated yard chore, William and Levi designed a business that exploded in profits. They now serve 1,500 customers every month and employ team members to do the dirty work for them.

Their simple business processes, high demand, and high customer retention have captured the attention of investors and business leaders, including Alex Hormozi. In this course, William is ready to share it all with YOU. Pet pickup is one of the least crowded sectors that could bring you big profits in your area—fast.

Join this course today to discover William’s tips for success and learn all about entering this low-competition niche!




Introduction

1 min


What does a pooper scooper business do?

1 min


Why you should start a pooper scooper business

2 min


Introduction

0 min


New business checklist

4 min


Budgeting

6 min


Business planning

2 min


Mindset and business goals

2 min


Naming your business

6 min


Scooping equipment

8 min


Setting prices

12 min


Choosing your service area

2 min


Don’t provide arrival windows!

1 min


Service frequencies

3 min


Get a CRM

2 min


Safety procedures

5 min


Disinfectant

2 min


Routing

6 min


Cleaning the yard

5 min


Waste disposal

3 min


Gate photos

1 min


5 common mistakes

3 min


Billing customers

4 min


Sweep&Go introduction

3 min


Billing & tax settings

6 min


Add your service area

0 min


Configure signup form

3 min


Enter service pricing

1 min


Update terms of service

0 min


Branding your onboarding form

0 min


Enter client information

2 min


Transferring existing clients to Sweep&Go

0 min


Transfer credit card information

0 min


Creating staff accounts

1 min


Assign service days

1 min


Check master schedule

1 min


Check route manager

2 min


Sweep&Go field tech app

3 min


Finalize one time: Initial invoices

1 min


Finalize recurring invoices

2 min


Manage payments

1 min


Create coupons

2 min


Introduction

0 min


Sales velocity

1 min


Customer acquisition costs

1 min


Hitting revenue goals

1 min


Average monthly ticket

0 min


Churn rate

0 min


Lifetime value (LTV)

2 min


Hypothetical revenue max

0 min


Marketing introduction

1 min


Facebook groups

2 min


Google Business Profile

4 min


Free trial method

1 min


Introduction to paid ads

2 min


Facebook training overview

2 min


FB ads vs boosting

1 min


Full FB ads walkthrough (messenger)

22 min


Building your lead form

4 min


FB ads walkthrough (leads campaign)

10 min


Zapier integrations (lead forms)

5 min


Building a custom audience (any campaign)

2 min


Building ads in Canva

2 min


Google advertising intro

0 min


SERP review

3 min


Google ads for pooper scoopers

10 min


Google Maps ranking

7 min


Google organic ranking

5 min


Bonus: Get Ready for Spring Rush

1hrs 36 min


Commercial overview

5 min


Dog waste stations

3 min


Dog waste bags

1 min


Pricing services

6 min


Google Maps

1 min


Proposal template

6 min


Poop DNA testing

2 min


Getting commercial clients

5 min


Commercial pricing calculator

2 min


Welcome

1 min


Hiring is like a funnel

1 min


Good employees make a huge difference!

5 min


Indeed - recommended

1 min


Craigslist

0 min


Hiring criteria

4 min


How much should you pay your scoopers?

5 min


Downloadable JD template

4 min


Indeed walkthrough

10 min


Interviewer do's and don'ts

4 min


Mock interview example

10 min


What is a ride along?

1 min


Core values sheet

7 min


How to extend an offer

1 min


Introduction Transcript

Introduction > Introduction

What does a pooper scooper business do? Transcript

What does a pooper scooper business do? > What does a pooper scooper business do?

Why you should start a pooper scooper business Transcript

Why you should start a pooper scooper business > Why you should start a pooper scooper business

Poop Scoop Millioinaire Budget

Introduction > Introduction

Business Plan Template

Introduction > Introduction

Introduction Transcript

Introduction > Introduction

New Business Checklist

New business checklist > New business checklist

New business checklist Transcript

New business checklist > New business checklist

Poop Scoop Millionaire Budget Spreadsheet

Budgeting > Budgeting

Budgeting Transcript

Budgeting > Budgeting

Business Plan Template

Business planning > Business planning

Business planning Transcript

Business planning > Business planning

Mindset and business goals Transcript

Mindset and business goals > Mindset and business goals

Naming your business Transcript

Naming your business > Naming your business

Scooping equipment Transcript

Scooping equipment > Scooping equipment

Setting prices Transcript

Setting prices > Setting prices

Choosing your service area Transcript

Choosing your service area > Choosing your service area

Don’t provide arrival windows! Transcript

Don’t provide arrival windows! > Don’t provide arrival windows!

Service frequencies Transcript

Service frequencies > Service frequencies

Get a CRM Transcript

Get a CRM > Get a CRM

Swoop Scoop Safety Policies

Safety procedures > Safety procedures

Safety procedures Transcript

Safety procedures > Safety procedures

Swoop Scoop Disinfectant Procedure

Disinfectant > Disinfectant

Disinfectant Transcript

Disinfectant > Disinfectant

Routing Guidelines

Routing > Routing

Routing Transcript

Routing > Routing

Cleaning the yard SOP

Cleaning the yard > Cleaning the yard

Cleaning the yard Transcript

Cleaning the yard > Cleaning the yard

Waste disposal Transcript

Waste disposal > Waste disposal

Gate photos Transcript

Gate photos > Gate photos

5 common mistakes Transcript

5 common mistakes > 5 common mistakes

Billing Procedures

Billing customers > Billing customers

Billing customers Transcript

Billing customers > Billing customers

Sweep&Go introduction Transcript

Sweep&Go introduction > Sweep&Go introduction

Billing & tax settings Transcript

Billing & tax settings > Billing & tax settings

Add your service area Transcript

Add your service area > Add your service area

Configure signup form Transcript

Configure signup form > Configure signup form

Enter service pricing Transcript

Enter service pricing > Enter service pricing

Update terms of service Transcript

Update terms of service > Update terms of service

Branding your onboarding form Transcript

Branding your onboarding form > Branding your onboarding form

Enter client information Transcript

Enter client information > Enter client information

Transferring existing clients to Sweep&Go Transcript

Transferring existing clients to Sweep&Go > Transferring existing clients to Sweep&Go

Transfer credit card information Transcript

Transfer credit card information > Transfer credit card information

Creating staff accounts Transcript

Creating staff accounts > Creating staff accounts

Assign service days Transcript

Assign service days > Assign service days

Check master schedule Transcript

Check master schedule > Check master schedule

Check route manager Transcript

Check route manager > Check route manager

Sweep&Go field tech app Transcript

Sweep&Go field tech app > Sweep&Go field tech app

Finalize one time: Initial invoices Transcript

Finalize one time: Initial invoices > Finalize one time: Initial invoices

Finalize recurring invoices Transcript

Finalize recurring invoices > Finalize recurring invoices

Manage payments Transcript

Manage payments > Manage payments

Create coupons Transcript

Create coupons > Create coupons

Introduction Transcript

Introduction > Introduction

Sales velocity Transcript

Sales velocity > Sales velocity

Customer acquisition costs Transcript

Customer acquisition costs > Customer acquisition costs

Hitting revenue goals Transcript

Hitting revenue goals > Hitting revenue goals

Average monthly ticket Transcript

Average monthly ticket > Average monthly ticket

Churn rate Transcript

Churn rate > Churn rate

Lifetime value (LTV) Transcript

Lifetime value (LTV) > Lifetime value (LTV)

Hypothetical revenue max Transcript

Hypothetical revenue max > Hypothetical revenue max

Marketing introduction Transcript

Marketing introduction > Marketing introduction

Facebook groups Transcript

Facebook groups > Facebook groups

Google Business Profile Transcript

Google Business Profile > Google Business Profile

Free trial method Transcript

Free trial method > Free trial method

Introduction to paid ads Transcript

Introduction to paid ads > Introduction to paid ads

Facebook training overview Transcript

Facebook training overview > Facebook training overview

FB ads vs boosting Transcript

FB ads vs boosting > FB ads vs boosting

Full FB ads walkthrough (messenger) Transcript

Full FB ads walkthrough (messenger) > Full FB ads walkthrough (messenger)

Building your lead form Transcript

Building your lead form > Building your lead form

FB ads walkthrough (leads campaign) Transcript

FB ads walkthrough (leads campaign) > FB ads walkthrough (leads campaign)

Zapier integrations (lead forms) Transcript

Zapier integrations (lead forms) > Zapier integrations (lead forms)

Building a custom audience (any campaign) Transcript

Building a custom audience (any campaign) > Building a custom audience (any campaign)

Facebook Ad Copy

Building ads in Canva > Building ads in Canva

Building ads in Canva Transcript

Building ads in Canva > Building ads in Canva

Google advertising intro Transcript

Google advertising intro > Google advertising intro

SERP review Transcript

SERP review > SERP review

Google ads for pooper scoopers Transcript

Google ads for pooper scoopers > Google ads for pooper scoopers

Google Maps ranking Transcript

Google Maps ranking > Google Maps ranking

Google organic ranking Transcript

Google organic ranking > Google organic ranking

Spring Rush PSM

Bonus: Get Ready for Spring Rush > Bonus: Get Ready for Spring Rush

Skool Tech Interview Script

Bonus: Get Ready for Spring Rush > Bonus: Get Ready for Spring Rush

Call Script

Bonus: Get Ready for Spring Rush > Bonus: Get Ready for Spring Rush

Itemized Proposal

Commercial overview > Commercial overview

Proposal Slide Deck

Commercial overview > Commercial overview

Commercial Pricing Calculator

Commercial overview > Commercial overview

Commercial overview Transcript

Commercial overview > Commercial overview

Dog waste stations Transcript

Dog waste stations > Dog waste stations

Dog waste bags Transcript

Dog waste bags > Dog waste bags

Commercial Pricing Calculator

Pricing services > Pricing services

Pricing services Transcript

Pricing services > Pricing services

Google Maps Transcript

Google Maps > Google Maps

Itemized Proposal

Proposal template > Proposal template

Swoop Scoop® Proposal Slide Deck

Proposal template > Proposal template

Proposal template Transcript

Proposal template > Proposal template

Poop DNA testing Transcript

Poop DNA testing > Poop DNA testing

Getting commercial clients Transcript

Getting commercial clients > Getting commercial clients

Commercial Pricing Calculator

Commercial pricing calculator > Commercial pricing calculator

Commercial pricing calculator Transcript

Commercial pricing calculator > Commercial pricing calculator

Welcome Transcript

Welcome > Welcome

Hiring is like a funnel Transcript

Hiring is like a funnel > Hiring is like a funnel

Good employees make a huge difference! Transcript

Good employees make a huge difference! > Good employees make a huge difference!

Indeed - recommended Transcript

Indeed - recommended > Indeed - recommended

Craigslist Transcript

Craigslist > Craigslist

Hiring Checklist

Hiring criteria > Hiring criteria

Hiring criteria Transcript

Hiring criteria > Hiring criteria

How much should you pay your scoopers? Transcript

How much should you pay your scoopers? > How much should you pay your scoopers?

Scoop Technician Job Description

Downloadable JD template > Downloadable JD template

Downloadable JD template Transcript

Downloadable JD template > Downloadable JD template

Indeed walkthrough Transcript

Indeed walkthrough > Indeed walkthrough

Interviewer do's and don'ts Transcript

Interviewer do's and don'ts > Interviewer do's and don'ts

Scoop Tech Interview Script

Mock interview example > Mock interview example

Mock interview example Transcript

Mock interview example > Mock interview example

What is a ride along? Transcript

What is a ride along? > What is a ride along?

Swoop Scoop Core Values

Core values sheet > Core values sheet

Core values sheet Transcript

Core values sheet > Core values sheet

Scoop Tech Offer Letter

How to extend an offer > How to extend an offer

How to extend an offer Transcript

How to extend an offer > How to extend an offer

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