The Etsy Blueprint

Tap into Etsy’s unrivaled appeal and mega earning potential by learning the elements of irresistible listings, plus how to leverage the Etsy algorithm, keyword optimization, and ads. Taught by TagPup founder Vlad Kuksenko, who's made $3M in just 3 short years on Etsy.



Discover the business behind your instructor

Dive in as we explore the inner workings of your instructor’s business. We’ll ask the tough questions and verify if they truly practice what they preach.


What you’ll learn

  • Keep commerce human. Following Etsy’s motto will get you ahead. Learn how to implement it in your Etsy store.
  • Nail the 5 most important elements of all Etsy shops. Discover the must-haves shoppers—and the platform—are looking for.
  • Follow the 4 rules you cannot break. Learn what will make or break your Etsy shop and how to avoid common pitfalls.
  • Build a store for the algorithm. Understand the ins and outs of Etsy’s algorithm…and how to build a store the algorithm loves.
  • Nail your keywords. Learn how to conduct relevant keyword research, and exactly where to use keywords to improve the success of your store.
  • Create stunning visuals. See how to create amazing product images and videos using your smartphone—no photography or videography gear required.
  • Upsell. Discover how to increase your sales per order by suggesting other products your shoppers can’t resist.
  • Go viral. Learn the exact strategy Vlad uses to make his products go viral.

Vlad’s program will take you from Etsy novice to successful seller. He’ll share the strategies, tools, and lessons he’s learned to help you create a successful Etsy store. 

You’ll learn all about Etsy, what the platform deems important, and the tools to use to rank well. He’ll also discuss what you should and should not do to keep selling on Etsy.

Then you’ll learn Vlad’s product research methodology…and how to catch trends before the market does.

You’ll master Etsy-specific search engine optimization and get a step-by-step guide that covers Vlad’s tried-and-true research methods.

See how to create stunning product images and $25 videos and how to label your images and videos to maximize sales.

Get a step-by-step guide and checklist that covers how to create listings—start to finish—that attract customers and satisfy search results. 

Next, you’ll learn how to curate ads that bring people to your store, how to decide when to advertise, and the anatomy of a viral product. 

Vlad leads a deep dive into sales metrics, Etsy dashboards, and profitability in the later modules that introduce everything you need to analyze your performance.

The final module covers the importance of production, using the best machines, and how to improve efficiency for long-term Etsy success.


Meet your teacher

Vlad Kuksenko

Vlad Kuksenko, founder of TagPup, is a top pet product seller on Etsy. His custom-made, personalized pet collars, tags, and bandanas keep his store ranking and generating over $3M per year.

Vlad Kuksenko’s entrepreneurial journey is a testament to ingenuity and determination. With a mere $500 investment, he ventured into the world of dog accessory production, armed with a humble sewing machine—purchased at Walmart—and fabric from Jo-Ann’s. He listed his creations on Etsy, and TagPup, now a top Etsy pet product store, was born.

What sets Vlad apart is not just how rapidly he achieved financial success, but his innovative approach to production. Faced with fabric supply challenges early on, he pivoted to printing his own designs using a sublimation printer and a roll-to-roll heat press. This shift not only streamlined his process but liberated him from the constraints of fabric store inventory—and made his products that much more unique.

In just 3 years, Vlad propelled TagPup to extraordinary heights and surpassed $3M in sales. His journey, from a novice with a $100 sewing machine to a powerhouse Etsy seller, serves as major inspiration and is the foundation of his authority.

Today, Vlad shares his knowledge and insights through coaching sessions and on his YouTube channel, TalkShop, which boasts over 25K subscribers.

His story resonates, especially with creative entrepreneurs, and it offers a blueprint for success that’s accessible to everyone, regardless of your background or how much money you have to get going.

Vlad’s entrepreneurial expertise is about more than just manufacturing or how to leverage eCommerce opportunities. It exemplifies the best of investing (relentlessly!) in your creativity and getting to know the tremendous worldwide community that is the Etsy marketplace.




What you will learn

3 min


Etsy focus and direction

3 min


Customer

4 min


Strategy

5 min


The algorithm

2 min


Intro to product research - part 1

7 min


Intro to product research - part 2

5 min


Funnel step one - category

10 min


Funnel step two - product general

14 min


Funnel step three - product specific

11 min


Funnel step four - product detail part 1

3 min


Funnel step four - product detail part 2

9 min


Tool #1 - Erank

7 min


Tool #2- Everbee

13 min


Keyword research - part 1

4 min


Keyword research - part 2

4 min


Photography

4 min


Videography

1 min


Thumbnails

6 min


Photoshop A 1000 listings

9 min


3D modeling 1000 listings

1 min


Listing building part 1 (titles)

6 min


Listing building part 2 (description)

3 min


Listing building part 3 (variations)

5 min


Advertising

6 min


To advertise or not to advertise

4 min


Negative keyword

2 min


What makes a profitable listing

2 min


Going viral

8 min


First 5 listings

3 min


Reading stats

10 min


Stats individual listings

4 min


Ads stats analyses

11 min


Order fulfillment

9 min


Production strategy part 1

5 min


Production strategy part 2 (thinking horizontal)

2 min


Equipment

3 min


Acquiring equipment

2 min


Alibaba

2 min


Intro

4 min


ShipStation setup

9 min


Seller to manufacturing communications

6 min


Creating remakes

3 min


Final insights

4 min


Product research results

13 min


Making my first product

11 min


My process of photography and videography

7 min


Making a template

10 min


Shop name, logo, first listing, shop opened!

9 min


Next-day fixes, tweaks, and advertising

7 min


First order is in/ analyze data/ make tweaks to listings/ fulfill order

15 min


Using AI for photo editing

3 min


Week 3 - two new products/ ad strategy/ profit

6 min


Intro

6 min


How to photoshop WeEngrave mockups

4 min


First listing

6 min


Week 3

5 min


End of week 3

6 min


End of month 1 (fulfill a $100 order in seconds)

9 min


Start of the second month ($460 a day)

0 min


$8000 a month (month 2)

0 min


Intro part 1 - most important metric

4 min


Intro part 2 - the 5 critical elements of a listing

3 min


Intro part 3 - building a listing that will be ad friendly

3 min


Keyword research

8 min


Crafting an SEO friendly title

4 min


Listing building part 2 - bullet points

4 min


Listing building part 3 - listing

7 min


Listing building part 4 - adding customization

7 min

This course includes:
7h 14m of on-demand videos
downloadable resources
69 lessons
Private community

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