How to Hire Employees (in 7 Simple Steps)
January 24, 2023
January 24, 2023
Are you struggling with the hiring process? We have been building our team at UpFlip, and we wanted to know how to hire employees better.
We talked to Jessica Miller-Merrell, the founder of Workology to learn more about hiring and human resources. She started Workology in 2005 as an HR resource destination for small business owners.
Workology has been named Forbes Magazine’s top recruitment resource twice and helped major companies like Whole Foods, Home Depot, and AT&T optimize their talent acquisition and management processes.
You’ll learn:
The first step in the hiring process is getting your business ready to hire. Preparing to hire employees will include the following process:
The first step of the hiring process is establishing your needs. Jessica told us:
Check out our interview with Jessica below:
Once you have an accurate portrayal of what you spend time doing, you have a basis for the desired skills you need. During this time, you might also want to consider questions like:
Jessica suggested reading Never Split the Difference by Chris Voss. She told us it changed how she interacts with her family, friends, employees, and clients.
She also warned that you should consider what industry the position is in.
Jessica told us:
She also mentioned that seasonal hiring for positions like customer service are still going strong.
Unfortunately, many other industries are finding it hard to hire employees quickly. Jessica specifically said that the following fields are having difficulty finding qualified candidates:
If you are hiring employees in these fields, make sure to make the hiring process as quick as possible, and give job candidates the best you can give them.
You’ll need an EIN if you don’t already have one. It is what you’ll use for paying employees’ social security and income taxes. You have to apply for your EIN on the Internal Revenue Service website during normal business hours.
When you hire employees, you’ll want to provide an employee handbook to help them better navigate the onboarding process, company culture, and work environment.
An employee handbook can be physical, electronic, or even video. Jessica suggests using a video before the first employee interview to help applicants learn about the company. She also told us if we are completely honest about the workplace culture and the job descriptions, some applicants will eliminate themselves and make finding the right candidates much easier.
A good employee handbook will include:
Workology has five blogs about items every company should have in their new employee handbook. Go check them out for a deep dive into this part of the hiring process.
You can’t ignore your benefits package when attracting a new hire. The Society of Human Resource Management has an excellent resource about the benefits that companies offer. The best candidates are likely to expect:
Do you offer all these? You might struggle to attract a new hire if you don’t. Which job offer would you accept:
Unless you pay employees obscenely, they probably will go for the first one.
Hiring your first employee means you need a payroll service. Jessica suggested looking into the following providers:
Many of the systems offer more than just payroll. Choosing one that works seamlessly will help you during the interview process, reviewing new hire paperwork, paying employees, and documenting reviews. You can learn more about payroll providers in our blog about the 15 best HR companies.
You’ll definitely need workers’ compensation before you hire new employees. This protects you if they get hurt on the job. Check with your business insurance provider; they should offer workers’ compensation.
Every employer is required to display workplace posters at every location. Use the FirstStep Poster Advisor to find which posters you need before you hire workers.
Another key step in hiring someone is writing job descriptions. You’ll want to include the following aspects in a job description:
Jessica recommended several important considerations when writing the job description. She suggested:
We can’t discuss how to hire employees without discussing where to find them. Some of the most popular ways of finding new employees include:
Hiring for a small business will normally start by asking employees for referrals. In fact, when an employee refers new hires, the candidates are:
Best of all, the hiring costs are normally $1,000 less than other recruitment methods.
Jessica told us she normally encourages offering a $400 bonus to the employee who refers a new hire. Half is given upon completing the employee onboarding process, and the rest after they complete the probationary period. She warned about problems with referral programs.
Alumni programs work similarly and can be helpful because any former employee that would refer someone to a company thinks highly of the company.
Jessica pointed out that hiring remote employees is easy on social media. She suggests:
TikTok is one platform that doesn’t have a ton of competition looking for new hires. She also says your marketing team will love the opportunity to post jobs because it’s something different.
Check out Chili Piper’s TikTok videos:
TikTok employees are remote, and it doesn’t cost anything to create the videos they use for job postings.
Jessica also suggested asking 10 people to share your social media posts to help them gain traction as you hire new employees.
Job boards like Indeed, the state employment agency, and other sites are great places to seek job applications. These platforms can also help you with other tasks while hiring a new employee.
For instance, Indeed’s skill tests are written by industry professionals. They get a team of people who have managerial experience or three years of field experience to write the questions and then have other professionals review them.
They even have people without experience in the industry take the tests to get a baseline of what a reasonable score will be when you guess. I’ve participated in all the different roles used to develop surveys because of my diverse job history and educational background. These surveys really will help you find the right person.
Recruiting staff can be challenging, but recruiters know how to hire employees for a small business. They do it every day. Jessica told us;
Recruiters are normally for higher paying jobs, but if they operate as a staffing agency, they may handle other roles like:
Don’t write off this option when you hire a new employee just because it’s more expensive.
Screening candidate applications is a matter of matching their skill sets to the job description. In my experience, it’s a mix of art and science. An ideal candidate will be a mixture of personality, skills, and reliability.
Jessica didn’t discuss how to screen applicants before inviting them to an interview, but she suggested some ways to eliminate people from the new hire applicant pool, including:
You can use software to match applicants’ resumes to keywords in your company’s mission and job responsibilities. Select Software Reviews ranks their favorite applicant tracking systems.
Be careful with these because companies recommend copying the job’s responsibilities, changing them to 1-point white font (to be invisible to the naked eye), and attaching them in the footer to be able to get high matches with these systems.
Next, we’ll discuss interview questions hiring managers should and should not ask.
As a small business owner, you will probably perform the steps in the hiring process until you grow enough to need a hiring manager. You’ll conduct interviews, and you need to know how to hire an employee without breaking labor laws.
We’ll cover:
Nothing I say here should be considered legal advice for employers. I am not a licensed HR professional or an attorney.
Congratulations! You found some people you want to interview. Make sure someone is available to greet people. Hire a temporary worker if necessary, so someone is there to lighten the mood while they wait. Make sure you note when they arrive because it tells you whether they normally:
I’m not saying everyone should follow this rule, but it’s easy to rule out people. If someone is always early and views timeliness as respect, do you want to hire them if you’re always late? Probably not. It will cause unnecessary conflict.
Don’t intentionally stress people out with a long wait. You might lose your best candidate because you were disrespectful.
I’ll leave if someone does not acknowledge I’m there within 15 minutes because I have seen every corporation in the world use this strategy. You aren’t that busy. You know you are interviewing people, and you are setting the tone for the entire relationship.
Jessica told us:
Personally, this type of question frustrates me. We all know that when we respect and have fun with our coworkers, businesses perform better. Skills can be taught so I’d prefer to connect and have a real conversation during interviews. Let’s talk about:
Jessica also told us:
Basically, she is suggesting open-ended questions because the goal is to:
You have to be careful; otherwise, you’ll fall into the next category.
Have you heard the term equal opportunity employer? It means you do not discriminate “because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information” when you hire.
New employee questions should avoid asking about:
Personally, I would like to see these removed from all applications. It’s an easy way to reduce employment discrimination. Currently, some applications still have workarounds that can lead to discrimination, like this one below that asks for when you graduated high school. Asking for the date of high school graduation can help you establish that anyone who graduated before 1980 is most likely a protected class. If you don’t have that question, you are less likely to discriminate based on age.
Thoroughly read the Equal Employment Opportunity Commission’s prohibited practices before interviewing people so your first hire doesn’t turn into a lawsuit.
When you are ready to make an offer, it’s normally best to do it in writing. You’ll want to include:
Once the employee accepts the offer, you’ll need to perform background checks, collect tax forms, and get their banking information. You’ll need these essentials:
If you’re having problems retaining employees, look at your business to see where you can improve. You may want to:
Jessica suggested:
She also said she specifically looks for restaurant management experience because restaurant managers are quick on their feet and have to deal with problems on the fly.
Small businesses hire employees that help make their business better. You give employees a paycheck, while they give you the majority of their waking life. I promise you we cannot pay employees enough to thank them for that. Help them believe they are part of something bigger.
At this point, you know how to hire employees for small business operations. There are numerous legal considerations and tax advice considerations that only professionals in the employment field can answer. Make sure to consult the proper profession.
If you have questions about other types of employment arrangements, we’ll answer some frequently asked questions next.
1099 employees are more commonly referred to as independent contractors or subcontractors. Companies will try to skirt costs by considering all employees 1099 workers, but there are hefty fines if the federal or state labor agency establishes you were skirting tax laws. You’ll want to follow the steps in this blog including:
Check out our interview with Bernard who runs Busy B’s Barber Shop. He rents chairs to other barbers to increase revenue and doesn’t need employees because each chair is its own business.
Before you hire your first employee, you’ll need to focus on Step 1 of this blog, which includes:
Hiring startup employees can be more challenging because they may need to fill a variety of roles. You’ll want to follow the same basic process with considerations on:
It can be difficult to hire diverse employees because people tend to refer employees who are like them. Try some of these tips to hire a more diverse workforce.
If you can, I’d suggest looking at the 1099 employees and selecting freelancers for all positions that you can have work part-time and remotely. If they cannot work remotely, you’ll follow the process in this blog. Just make sure to take the following considerations into place:
Then they quit, and you are in a worse position.
Seasonal or temporary employees are commonly hired in retail, tax services, and other seasonal companies. There’s nothing wrong with hiring people temporarily, but be disclosive about how it will work. Before you start temporary hiring, check the state unemployment laws. Each state has different thresholds for when unemployment insurance starts.
When you hire large groups of staff, you want to time it where you don’t pay months of unemployment insurance to all the temporary hires. While paying unemployment is less than paying their full wages, it’s better to have the temporary job stay below the minimum time or monetary conditions.
Hiring good employees is simple: Give them a good place to work. What qualifies as a good place to work?
If you are hiring international employees, they will need a work visa. You are allowed to ask if they are legally allowed to work in the United States, but not if they have a work visa, which requires a sponsor. If they require sponsorship, you’ll have to choose the proper sponsorship amongst 11 options. The most common are the H1B1, H2A, and H2B. You can find out more on travel.state.gov.
Hiring remote employees is easy. There are a ton of platforms including:
Upwork has a list of more than 20 freelancing sites. You can hire freelancers for short-term and long-term and fixed-price or hourly contracts. This gives you access to a global pool of talented job candidates that have been ranked by other professionals.
Now you know how to hire employees. Is there a specific part of the process you find challenging? What aspect of hiring would you like us to write more about?
Brandon Boushy
Employer | Non-Employer | Employer-Non | |
Less than $100K revenue | 22% | 78% | -56% |
$100K to $1 million | 52% | 20% | 32% |
$1 million to $10 million | 22% | 2% | 20% |
$10+ million | 4% | 1% | 3% |
Pursued pandemic funding | 77% | 71% | 6% |
Received funding | 65% | 59% | 6% |
Probability of success | 84% | 83% | 1% |
Have outstanding debt | 74% | 57% | 17% |
Some, but less than $100K outstanding debt | 34% | 47% | -13% |
Big banks | 56% | 48% | 8% |
Small banks | 47% | 34% | 13% |
Business financial services companies | 27% | 11% | 16% |
Credit unions | 13% | 20% | -7% |
Online lenders | 10% | 11% | -1% |
Highest approval odds (SMALL BANKS) | 66% | 58% |
Important Items | SBA 7(a) | SBA 504 Loan |
Government Backed | Yes | Yes |
Real Estate | Yes, but not normally | Yes, occupy 51% |
Typical Lending | Under $350,000, but up to $5 million. | Up to $5 million |
Down Payment | 10% down for startups | 10% down |
Primary Use | Working capital, buyouts, startups | Real estate |
Where Does the Credit Show? | Business Credit | Business Credit |
Minimum Credit Score | 680 FICO or 80 D&B score | 680 FICO or 80 D&B score |
Tax Returns | 2-3 years of business tax returns and 3 year personal | 2-3 years of business tax returns and 3 years personal |
Business Plan | Solid Business Plan | Detailed Business Plan |
Secure or Unsecured Loan? | Unsecured Business Loan will normally require business credit history with 80+ score; Secured can be achieved easier | Unsecured Business Loan will normally require business credit history with 80+ score; Secured can be achieved easier |
Are you looking for jobs that let you be your own boss? We cover 27 of the best self-employed jobs you can find.
We have you covered, from entry-level jobs to self-employment business opportunities that leverage years of school and professional experience. You won’t believe that number 12 went from being a surgeon’s assistant to making millions a year, but it’s true (listen to the interview to find out how)!
That’s the perk of asking “How can I work for myself?” These self-employment ideas will give you unlimited earning potential.
[su_note note_color="#dbeafc"]
Click on any section below to find the best self-employment job for you.
Get ready to find your answer to the question “How to work for myself?”
DISCLAIMER
Throughout this article, we refer to several data sources. The way they interact can make the math look a little funny, so let us break it down a bit.
The Bureau of Labor Statistics is normally the best source for data on salaries, and we refer to those numbers in some of the sections below.
All revenue data was pulled from IBIS World. Typically, revenue will be three to five times payroll. In some scenarios, we use freelance data available from Upwork.com that shows the earnings of the best freelancers in each industry.
Self-employed people will normally make somewhere between freelancer wages and average annual revenue. The tech sector is a bit like the wild, wild West, and a freelance developer may have three or four full-time jobs.
The answer to that question depends on your skills and interests. What most people are really asking, though, is “What are the highest-paying self-employed jobs?” With that in mind, here are some jobs where you can be your own boss that are consistently profitable business ideas.
• Average Annual Revenue: $817K
• Average Profit Margins: 6.9%
• Startup Costs: $100-$10K
• Time To Revenue: 1-6 months
• Annual Market Growth Rate: 1.3%
• Best for: Marketing and advertising pros, entrepreneurs with social media and data analysis skills, content creators
Having an effective social media presence is essential for many businesses today, but not all entrepreneurs understand social media marketing. As a result, the digital marketing sector has grown by 28.2% per year on average over the past five years.
This wealth of opportunities is what puts digital marketing among the best-paying self-employed jobs for those who want to set their own hours. Digital marketing isn’t just social media marketing, either. Other digital marketing niches include SEO-focused web design, Google Ads expertise, or helping clients start successful blogs.
While having a bachelor’s degree can help build trust in your services, you don’t necessarily need one to become a digital marketer. A large personal social media presence, for instance, can demonstrate your skills as well as any credential.
Check out our interview with Eric, the owner of Single Grain. Who bought SMMA agency for just $2:
https://www.youtube.com/watch?v=fO1F21040pQ• Average Annual Revenue: $74K+
• Average Profit Margins: 6.7%
• Startup Costs: $500-$30K
• Time To Revenue: 1-6 months
• Annual Market Growth Rate: 1.2%
• Best for: Self-motivated, independent, and detail-oriented entrepreneurs
If you have about $1,000 saved up to invest, look no further than a cleaning business. When it comes to success rate and ease of getting started with no experience, it blows most self-employment ideas out of the water.
The best part is that you can start with no employees but have the option to scale as soon as you have money coming in. Imagine getting rid of your day-to-day responsibilities and operating a business like the leader you are. This is not just another 9-to-5.
A former guest of ours, Chris Mondragon, did $18,220 in his second month of starting a cleaning business. He’s now well over $1.5M a year in revenue. If you’re curious how he did it, check this out.
Watch our interview with Chris below:
https://www.youtube.com/watch?v=YcYIYdqegGA• Average Annual Revenue: $1.8M+
• Average Profit Margins: 36.1%
• Startup Costs: $500-$5K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 8.2%
• Best for: Accountants, investors, and finance professionals, detail-oriented entrepreneurs with strong math, communication, and research skills
You can make good money as a financial advisor working for a firm or bank—the average salary for financial advisors in 2021 was around $94,000, and you can easily make a six-figure salary in this career path.
Becoming your own boss gives you complete control over your financial advising career, allowing you to make more money while setting your own hours. Financial advising is among the best self-employed jobs because there’s high demand for these services from people who are willing and able to pay for them. After all, the people who seek out financial advice are normally those who have savings that they want to invest.
The main role of a financial advisor is to help clients grow their wealth and meet their financial goals. Retirement planning is one of the most in-demand niches in this sector. Captrust Financial Advisors in New York saw more than 30% growth year-over-year in new retirement planning clients in 2021, and while this is just one example, it’s indicative of a trend.
This is one self-employed job where a bachelor’s degree is a hard-and-fast requirement. You will also need to obtain several licenses to legally operate your own business as a financial advisor. Certifications like CPA or CFP are optional but can help you build trust with prospective clients and grow your business faster.
• Average Annual Revenue: $400K-$1M+
• Average Profit Margins: 14.5%
• Startup Costs: $100-$50K, depending on size and scope
• Time To Revenue: 3 months to 2 years
• Annual Market Growth Rate: 3.1%
• Best for: Coders and developers adept in programming languages, independent and self-motivated entrepreneurs with strong communication and project management skills
The average salary of a software developer was over $120,000 in 2021, and with demand for these services continuing to rise, there are ample job opportunities for developers seeking traditional employment. That said, you can achieve both financial freedom and the freedom to set your own schedule by pursuing self-employment.
Some developers work with clients as independent contractors or on a freelance basis. Often, they’re brought on by businesses to help them develop and maintain software systems in their organizations, or to create new apps and software for use by their customers.
You can also truly be your own boss as a developer by designing your own programs and selling them straight to users. Going this route opens up more potential for passive income, too.
The career path to become a developer usually starts with getting a bachelor’s degree. There are also boot camps and professional certifications that can grow and verify your proficiency in programming languages and coding best practices.
Workello started as an agency to connect business leaders with freelance writing talent, but they truly unlocked their potential when they pivoted to become an SaaS company. Find out how they built their software business in this podcast episode:
• Average Annual Revenue: $182K+
• Average Profit Margins: 4.3%
• Startup Cost: $2K-$10K
• Time To Revenue: 3+ months
• Annual Market Growth Rate: 0.5%
• Best for: Those who like to tinker with machines and understand mechanics and those who enjoy driving
TIME is our single biggest enemy as entrepreneurs. Most self-employment ideas require a time commitment most of us don’t have...but vending is a different breed. It’s one of those rare self-employment ideas that’s perfect to start on the side.
If done right, once you place your vending machines, you’ll only need a couple of hours a week to maintain them. In fact, as we speak, one of our friends, Adam Hill, is operating his six-figure vending machine business working just two days a week.
He’s done so well for himself that we bugged him until he agreed to create a FREE masterclass for our UpFlip readers. It reveals exactly how he did it.
Watch our interview with Adam below:
https://www.youtube.com/watch?v=-s_Y-O1nosw• Average Annual Revenue: $47K+
• Average Profit Margins: 7.1%
• Startup Costs: $500-$5K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 0.9%
• Best for: Creative and artistic entrepreneurs knowledgeable about fashion, style, and trends, people who are detail-oriented with strong communication and collaboration skills
Are you the person your friends turn to when they need makeup for a big event or help with their Halloween costumes? Then you may want to consider working for yourself as a freelance makeup artist.
The average salary for makeup artists is $66,000 per year, though this varies widely. Those just starting out may earn as little as $30,000 per year, while experienced MUAs can earn $120,000 or more.
You don’t need a bachelor’s degree to hold a self-employed job as a makeup artist. Depending on the type of makeup you do, though, you may need a cosmetology or esthetician license, or to be a Certified Makeup Artist, in order to start your own business (learn about the state-by-state requirements here).
• Average Annual Revenue: $364K
• Average Profit Margins: 6.4%
• Startup Costs: $1K-$3.5M
• Time To Revenue: 6-18 months
• Annual Market Growth Rate: 2.2%
• Best for: Executives and business leaders, entrepreneurs with management or business expertise, people with strong analytic, problem-solving, and communication skills
Business Insider lists business consultant as the fourth highest-paying side hustle in 2022. With the potential to earn up to $98 per hour, it’s among the top high-paying self-employed jobs.
A consultant’s role is to help people who own their own businesses run them better. To do this, you need a firm understanding of effective business management. Most people who thrive as consultants pivot into freelance jobs after gaining experience in the corporate world or as successful business owners.
This experience is more important than your education, and if you have business expertise, you don’t need a bachelor’s degree (or even a high school diploma) to succeed as a self-employed individual in consulting.
• Average Annual Revenue: $76K+
• Average Profit Margins: 7.2%
• Startup Costs: $1K-$100K
• Time To Revenue: 6-18 months
• Annual Market Growth Rate: -2%
• Best for: Home improvement pros, construction workers and contractors, people who enjoy physical work and have a sharp eye for detail
The hassle and mess of painting a home leads many homeowners, property managers, and business owners to hire someone to do it for them. A self-employed individual in this field can earn as much as $50 per hour for exterior home painting, significantly more than the average salary of painters employed by other companies.
Starting a house painting business is an excellent self-employment idea for those seeking a scalable niche. Joshua Douglas started his company, A Painter’s Touch, with $6,000, and has since grown to five crews bringing in upward of $25,000 a month.
His goal when starting the business was to achieve better balance between his work and personal life, but he ended up making more money than he had in his previous job, too. Hear his story in this podcast interview:
• Average Annual Revenue: $204K+
• Average Profit Margins: 5.4%
• Startup Costs: $500-$5K
• Time To Revenue: 3+ months
• Annual Market Growth Rate: 0.7%
• Best for: People with construction and home repair experience, mechanically minded and detail-oriented entrepreneurs with strong customer service skills who like working with their hands
If you’re a whiz at troubleshooting and fixing problems around the house, working as a handyman could be the best self-employed job for you. Handyman services are in high demand, and you can charge as much as $100 per hour for performing basic home maintenance tasks like cleaning gutters, mounting TVs, or repairing cabinetry and drywall.
One advantage of self-employment as a handyman is that there’s a very low barrier to entry. You don’t need any special licenses or permits, or even a high-school diploma, to start booking jobs. The startup costs are minimal, too, especially if you already own basic repair tools.
Caleb Ingraham worked as a contractor before becoming a self-employed handyman. Five years in, he averages $25,000 a month in revenue and is booked up six weeks out. See how he built his business in this interview:
[su_youtube url="https://www.youtube.com/watch?v=leUta_q_MPQ"]• Average Annual Revenue: $1M+
• Average Profit Margins: 6.2%
• Startup Costs: $1K-$100K
• Time To Revenue: 6-18 months
• Annual Market Growth Rate: 0.9%
• Best for: Certified contractors and electricians, people with high dexterity who enjoy working with their hands, strong problem solvers with excellent customer service skills
According to the Bureau of Labor Statistics, the average salary for an electrician is just over $60,000 per year and the industry is expected to grow at a rate of around 7% per year through 2031. That means wages and demand for employees are expected to grow faster than revenue.
Like other jobs in the skilled trades, the consistent demand for electricians is what makes it one of the best self-employed jobs. You’ll have a lot of options to find work, whether you work with customers directly or as an independent contractor for other construction firms.
You don’t need a bachelor’s degree to work as an electrician, but you will need to get licensed to demonstrate you can perform electrical work safely. The specific requirements vary state by state but normally require 4,000-8,000 hours of experience as well as passing an exam.
Once you have these skills, the sky’s the limit when it comes to earnings. Joe Walsman looked for self-employment options after the 2008 recession and decided to start his own business, Jefferson Electric. Today, it makes $500,000 a month in revenue on average. Hear how he built his business in this podcast interview:
• Average Annual Revenue: $696K+
• Average Profit Margins: 3.4%
• Startup Costs: $1K-$100K
• Time To Revenue: 1-6 months
• Annual Market Growth Rate: -1.3%
• Best for: Contractors, builders, and makers, people with strong math skills who like physical work
If you excel at bringing designs to life and love building things by hand, construction could be the best self-employed job to go to work for yourself. While surging interest rates have put a damper on new construction, the long-term forecast calls for growth, with a CAGR of 5.2% through 2027.
This is another industry with a low barrier to entry. You don’t even need a high school diploma to do construction work, though contractors do need to be licensed by their state.
That doesn’t mean you need tons of experience to get started, though. Avanni Petras started his own business in construction at just 19 and in his first year made more than $125,000 in revenue. See how he built his business from scratch here:
[su_youtube url="https://www.youtube.com/watch?v=_PpDwut_2Lw"]• Average Annual Revenue: $131K
• Average Profit Margins: 3.6%
• Startup Costs: $100-$9.5K
• Time To Revenue: 3+ months
• Annual Market Growth Rate: 6.7%
• Best for: Skilled drivers and navigators, organized and reliable entrepreneurs who are strong communicators
The rise in on-demand delivery is one trend from the pandemic that seems likely to continue long-term. Food delivery alone has more than tripled its market value since 2017, and that’s just one of the work-for-yourself jobs available in this sector.
The easiest way to become a self-employed food delivery driver is to sign up through a service like DoorDash or Uber Eats. You can do the same with a grocery delivery service like Instacart. These services allow drivers to set their own hours, so you don’t need to build a company from scratch to balance your self-employed job with your personal life.
You can also start your own business in the delivery sector. Doing so will require more time and money invested up front but can bring you much higher revenue down the line than delivering groceries or food through an existing app. If you’re considering this option, check out this interview with the founder of Trellus Same-Day Local Delivery to hear how they got started:
• Average Annual Revenue: $272K+
• Average Profit Margins: 8.7%
• Startup Costs: $2K-$10K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 8.1%
• Best for: People who love green spaces and working outside, gardeners and plant experts, detail-oriented entrepreneurs who excel at customer service
Landscaping and lawn care services are great business ideas for lovers of the outdoors. The number of landscaping businesses in the United States has increased by an average of 3.2% per year over the last five years, and demand for them is continuing to grow right along with it.
Some self-employed landscapers have bachelor’s degrees in landscape architecture or a similar area of study, but that’s certainly not a requirement to get started. You also don’t need a ton of money or specialized equipment, giving lawn care an overall low barrier to entry.
Not only is landscaping among the best self-employed jobs, but it can also easily be scaled into a very profitable business. Mike Andes grew Augusta Lawn Care to more than $1 million in revenue by age 24, then scaled it even further by turning it into a franchise. You can hear how he got started in this YouTube interview:
[su_youtube url="https://www.youtube.com/watch?v=RLeOYgF54tE"]• Average Annual Revenue: $143K+
• Average Profit Margins: 0.9%
• Startup Costs: $0-$1K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 51.7%
• Best for: Teachers, tutors, babysitters, parents, caregivers, compassionate and patient entrepreneurs with strong organization and multitasking skills
Childcare services are in high demand, especially in rural areas, where nearly 60% of families don’t have access to the childcare they need. Parents in urban areas need reliable childcare, too, and thanks to this rising demand, the overall childcare market is projected to grow at a CAGR of 12.8% through 2027.
This opens up a lot of self-employment opportunities for entrepreneurs who have experience teaching, watching, or caring for kids. It’s also driving up the average salary for childcare professionals across the country. The average hourly rate for a nanny was $17-$18 in 2023, but that can go much higher depending on where you live and if you bring other skills like tutoring or medical knowledge to the table.
This is another self-employed job that has lots of growth potential. While you can certainly make a good living as a one-person operation, you can also build on those skills to start a small business like a daycare or nanny agency.
Twinkle Toes Nanny Agency has grown to more than 20 locations with a cumulative annual revenue of $11.2 million since it was started in 2011. Find out how its founder went from being a surgeon’s assistant to making millions per year:
• Average Annual Revenue: $94K+ as wedding planner
• Average Profit Margins: 12.2%
• Startup Costs: $500-$5K
• Time To Revenue: 3+ months
• Annual Market Growth Rate: 1%
• Best for: Organized and social entrepreneurs who are strong networkers and planners, creative problem-solvers
Like other sectors that rely on large gatherings of people, the pandemic put a damper on the event-planning industry. The good news is, it bounced back in a big way in 2023. The event-planning market is expected to surpass $1.5 trillion in value by 2028, which represents a growth rate of 11.2%.
There are many niches you can go into as an event planner. Wedding planning and corporate events are among the most consistently profitable, but the truth is you can earn a sizable revenue by planning any kind of event, from social gatherings like parties and reunions to business events like product launches and conferences.
Having connections to other local businesses like event venues, caterers, and entertainment is key to success when you’re working for yourself as an event planner. This makes it one of the best self-employed jobs for people with experience in hospitality, food service, and similar industries as they can draw on that knowledge to grow their new business quickly.
• Average Annual Revenue: $35K-$50K
• Average Profit Margins: 10.5%
• Startup Costs: $100-$200
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 1.9%
• Best for: People with strong organization and communication skills, those who want to work from home and set their own hours
Virtual assistants work with busy professionals on a freelance or contract basis, handling administrative tasks so they can focus on their other responsibilities. The things you’ll do as a virtual assistant can include replying to emails, scheduling meetings and travel, managing and posting to social media accounts, and similar types of tasks.
You can start a virtual assistant business online by creating an account on a freelance platform like Upwork or 24/7 Virtual Assistant. While you’ll need basic computer skills and a reliable internet connection, the most important traits for virtual assistants are soft skills like reliability, communication, and multitasking, and you certainly don’t need a bachelor’s degree or other formal education.
• Average Annual Revenue: $60K-$120K
• Average Profit Margins: 5-15%
• Startup Costs: $100-$1K
• Time To Revenue: 30-90 days
• Annual Market Growth Rate: -9.3% (Based on eBay annual reports)
• Best for: People with sales and marketing skills, collectors who can spot valuable items, those seeking flexibility and the potential for passive income
Opening an online store costs less than starting a brick-and-mortar retail store. It also gives you more schedule flexibility than many working-for-yourself jobs since it doesn’t involve working with clients.
The inventory you sell will be the main cost of starting an e-commerce business as a reseller. If you have an eye for spotting hidden gems at flea markets, thrift stores, and garage sales, you can make a consistently high profit with this kind of business.
Mike Wilson started Golden State Picker with $1,000 worth of inventory and has grown that into a $30,000-a-month business. Hear how he started in this podcast interview:
• Average Annual Revenue: $123K+
• Average Profit Margins: 13.5%
• Startup Costs: $500-$5K
• Time To Revenue: 3+ months
• Annual Market Growth Rate: 2%
• Best for: Visual artists, designers, creative and artistic entrepreneurs
In a recent report from Upwork, graphic design topped the list of most in-demand creative skills. Graphic designers help businesses create their brands, a crucial ingredient in attracting customers and growing sales, so it’s no surprise this service is so needed in today’s market.
The average salary for a graphic designer is $24 an hour, but an experienced freelance graphic designer can charge $100 or more an hour for their services. You’ll be able to charge more from the start if you have a bachelor’s degree in graphic design or a similar area of study. You can also learn the skills you need from online courses and how-to videos, though, so a degree isn’t a requirement to get started.
• Average Annual Revenue: $239K+
• Average Profit Margins: 5.3%
• Startup Costs: $100-$1K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 1.4%
• Best for: Programmers with knowledge of HTML, CSS, and JavaScript, visual artists and designers, detail-oriented entrepreneurs with strong time and project management skills
Similar to graphic design, web design is an in-demand skill, and self-employment is common in this industry. Many businesses hire freelance web designers to build and maintain their websites, and there’s a particularly high demand for designers with e-commerce or SEO expertise.
The average salary for a freelance web designer was $65,000 a year in 2023, which equates to roughly $31 an hour. You can charge more if you have those niche skills mentioned above.
Having a portfolio of past work to show potential clients is the best way to grow a web design business. If you’re just starting out, building your own website or doing some free work for friends and family can help you create this portfolio.
• Average Annual Revenue: $75K-$200K
• Average Profit Margins: 12.4%
• Startup Costs: $100-$200
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 1.2%
• Best for: Bilingual or multilingual entrepreneurs, excellent communicators
Translation is among the best self-employed jobs for people who speak multiple languages fluently. There’s a wide variety of work available in this niche, too, from translating books to writing multilingual captions for videos or doing live translation at events and functions.
The pay for translators varies widely, with an average salary of $61,000 per year. You can make more money if you can translate between English and in-demand languages like German, Mandarin, and Arabic.
• Average Annual Revenue: $46K
• Average Profit Margins: 14.6%
• Startup Costs: $100-$200
• Time To Revenue: 1 month to 3 Years
• Annual Market Growth Rate: -1.5%
• Best for: Writers, editors, and language experts, people with SEO, marketing, and advertising knowledge, creative entrepreneurs
Despite the recent emergence of AI content generators, freelance writing remains among the best self-employed jobs you can start from home with almost no upfront investment.
Freelance writers can take on a wide range of work. Some focus on fiction and other creative writing, either under their own names or as ghostwriters. Technical writing is one particularly high-paying freelance writing niche, with an average salary of $75,700 in 2023. There is also high demand for online content like blog posts and advertising copy.
The bottom line is, if you are a strong writer and wondering how to work for yourself, you can create your own job writing about the things that interest you.
• Average Annual Revenue: $25K+
• Average Profit Margins: 9%
• Startup Costs: $100-$1K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 1.9%
• Best for: Grammar and writing experts, people with a sharp eye for detail
Another great self-employed job in the content creation sector is proofreading. Proofreaders give written texts professional polish, catching and correcting errors in books, blog posts, marketing brochures, and other types of copy.
While proofreading pays less on average than writing, an experienced proofreader can make up to $25 an hour. You can make extra money by adding services like fact-checking or content editing to your business, too.
• Average Annual Revenue: $50K
• Average Profit Margins: 7.3%
• Startup Costs: $1K-$10K
• Time To Revenue: 1-6 months
• Annual Market Growth Rate: 0.3%
• Best for: Visual artists, photographers and videographers, creative entrepreneurs with strong customer service skills
There are lots of ways to make money from photography. You can photograph events, take family or school portraits, or work with businesses to take pictures of their products for store listings or advertisements.
Mile High Productions offers drone photography and videography services for clients ranging from real estate agents to TV productions. They’ve grown to $35,000 a month in revenue thanks to their high-profile clients. You can see how they started here:
[su_youtube url="https://www.youtube.com/watch?v=EUcv1HAAbns"]Photography equipment is the most significant startup expense for a self-employed photographer. If you already have a professional camera, the main cost to start will be marketing to attract your first clients.
• Average Annual Revenue: $389.5K+ (normally has multiple employees)
• Average Profit Margins: 13.10%
• Startup Costs: $100-$1K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 8.5%
• Best for: Educators, people who are compassionate, empathetic, and can explain complex concepts in simple terms
If you’re knowledgeable about school subjects like math, English, and history, tutoring should be on your list of best self-employed jobs. The rise of online tutoring platforms like Skooli and TutorMe makes it easier than ever before to find students and teach them right from your home. Other than knowledge, all you need to get started is a reliable internet connection.
How much you can make as a tutor depends on your experience and areas of expertise. The average rate is around $24 per hour, and you can charge more if you can offer college-level tutoring or services like standardized test prep.
• Average Annual Revenue: $298K+
• Average Profit Margins: 44.6%
• Startup Costs: $500-$5K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: -0.3%
• Best for: Skilled negotiators, friendly people with strong sales and communication skills
Most real estate agents are self-employed, even if they work under the supervision of a broker. Typically, this means they get to set their own schedules and choose the clients they work with, putting real estate agent among the best jobs for people who want full control over their workdays.
Real estate agents can represent either the buyer or the seller in property transactions. Some agents switch between these roles, while others have a specialty. Whatever your focus, you will need to be licensed to become a real estate agent. Licensing requirements vary state by state, but the licensing process is typically fairly quick and easy, and you only need a high school diploma or GED to qualify.
• Average Annual Revenue: $372K+
• Average Profit Margins: 10.1%
• Startup Costs: $100K-$3.5M
• Time To Revenue: 6-18 months
• Annual Market Growth Rate: 1.3%
• Best for: Home maintenance and repair experts, organized and system-focused entrepreneurs who are great communicators
Another self-employment option in the real estate sector is to become an independent property manager. Property managers are often hired as independent contractors by people who own rental properties or commercial real estate. They take care of day-to-day tasks for a property, like collecting rent, arranging or making repairs, and fielding tenant concerns and issues.
Property managers made an average salary of $53,600 in 2023, but there’s the potential to earn six figures or more. Generally speaking, the larger the property, the higher the pay. One highly profitable niche is managing Airbnb properties for their owners. Airbnb business Nicasa manages others’ properties in addition to its own real estate investments and earns $3 million a year in revenue. Learn more about its winning strategies in this video:
[su_youtube url="https://www.youtube.com/watch?v=6m-MosXlpOE"]• Average Annual Revenue: $63K+
• Average Profit Margins: 10.5%
• Startup Costs: $500-$5K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 1.5%
• Best for: Excellent motivators, empathetic active listeners, people with strong time management, organization, and problem-solving skills
As a life coach, your job is to encourage clients to become the best versions of themselves. This can mean helping them solve problems in various areas of their lives, from their personal relationships to their physical and mental health or broader life goals.
There are no licensing or formal education requirements to become a life coach. As with other self-employment jobs, though, having some training can help you build client trust when you’re first starting.
This Forbes review of the best life coaching programs is a great place to learn about the top life coaching certifications. A bachelor’s degree in psychology, social work, or another social science can also help you gain the skills you need to improve clients’ lives.
• Average Annual Revenue: $64K+
• Average Profit Margins: 2.8%
• Startup Costs: $500-$5K
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 0.8%
• Best for: Recruiting and human resources professionals, strong networkers with industry and job market expertise, effective writers, communicators, and motivators
Career coaches help other people land the jobs of their dreams. This can include tasks like helping write or improve resumes and cover letters, interview preparation and practice, and helping people develop the skills they need to advance their careers.
A career coach usually charges around $100-$150 per session. With a full client load, that adds up to an average salary of $63,300 per year in 2023. You can earn more if you offer specialized services, like executive coaching or helping people navigate career changes.
• Average Annual Revenue: $51K+
• Average Profit Margins: 5%
• Startup Costs: $1K-$100K
• Time To Revenue: 3+ months
• Annual Market Growth Rate: 0.9%
• Best for: Beauticians and barbers, people with knowledge of fashion and style trends, creative people who are great active listeners and problem solvers
In many salons, the hairdressers aren’t employees. Instead, they’re self-employed stylists who rent a chair or work on commission. For many, this arrangement is the best of both worlds. The salon owner pays for the equipment and does their own marketing, and the stylist gets scheduling freedom and control over their own client list.
You don’t necessarily need to go to beauty school to become a hair stylist, but you will need a cosmetology license (see the requirements for each state here). Apprenticing with an established hair stylist is a great way to build your client list while gaining the skills and experience you need to become a self-employed stylist.
The best self-employed jobs come in all fields. If you want even more inspiration, check out our blog of 561 self-employment ideas.
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