Do you need to figure out how to create a cleaning business website? House cleaning websites are often cleaning clients’ first introduction to your business.
You don’t have to be a web developer or have experience in cleaning company website design. You just need to approach the website in an organized manner.
We have spent a lot of time working with Cristobal Mondragon, who started Bumble Bee Cleaning Services and makes over $1.75 million in revenue with his cleaning process.
This blog includes input from his house cleaning experience, a comprehensive review of the best cleaning websites, and my experience working with tech companies. We’ll discuss how to create amazing cleaning services websites with our seven-step process.
We’ll discuss the following subjects. Click any of the links to jump to the section that interests you most.
Get ready to learn about cleaning company website design.
How to create a cleaning business website
Websites for cleaning services are one of the primary ways both new and established companies show up in search engines, tell a company’s story, and accept a service request.
Creating good housekeeping websites requires a process you’ll learn in just a few clicks.
- Get inspiration from existing websites.
- Choose a website builder.
- Choose a cleaning company template.
- Add customization.
- Add testimonials and reviews.
- Include CTAs.
- Optimize your cleaning business website.
Get ready to learn the process that most cleaning company websites use to attract potential customers.
Get inspiration from professional cleaning websites
The first step is to check out professional cleaning websites to find out what they do well and poorly. You’re looking for inspiration for your homepage, services, and features to include on your cleaning business website.
Go to Google and check out the top-ranked competitors in your area. You should also look at some top-ranked cleaning franchises to see what they do well.
Let’s look at some of the best cleaning services website examples to help you find inspiration.
Start with a great cleaning services cover
The first thing your customers will see when they go to your cleaning website is the home page. You want to make it easy for them to understand the focus of your cleaning company.
Cristobal Mondragon started Bumble Bee Cleaning Services (formerly Queen Bee) and today makes nearly $2 million in yearly revenue. The picture below shows what you’ll see on his website.
You see:
- The cleaning services logo in five different spots
- “Get a quote” button
- “Call or text” button
- Online chat option
- The areas they serve
- Cleaning services Bumble Bee offers
Keep reading for more tips on housecleaning websites.
Show your cleaning services next
Both Bumble Bee and Clean Agent show the cleaning services they offer on their home pages. They take two different approaches, though. Clean Agent just uses icons and the cleaning service names, while Bumble Bee goes a step further and describes the cleaning services.
Include embedded customer reviews
People will read customer reviews before they let a cleaning company into their homes. Why not make it easy for them?
That’s what California Well Done Cleaning Services does. They put both text and video client testimonials directly on their home page. The text reviews include an overall star rating, number of reviews, client name, and the review platform.
When you compare their reviews to Bumble Bee’s, both have the same overall rating, but Bumble Bee has more reviews. Plus, the website design makes it look even more impressive because there are 284 additional pages of reviews. You can also display badges for awards and honors you’ve earned.
Share your pricing structure
Commercial Cleaning Canberra lets people check the cleaning service pricing directly on the cleaning website. It makes it easier to find out whether the cleaning services are in a customer’s budget.
Cristobal Mondragon uses a similar tool, Booking Koala, to provide a free estimate. He told us:
Check out our interview with Chris below.
You’ll want to try Booking Koala’s cleaning software on your website if you haven’t already. The service can create a custom estimate for even the most difficult jobs. You just have to check if the customer added the correct information.
Training From Chris: UpFlip and Bumble Bee have partnered to provide the best cleaning services course you can find.
Provide discounts or special offers
Everyone loves a deal! Cleaning services like Peaches’ n Clean offer coupons immediately upon visiting their site. Meanwhile, Bumble Bee offers up to 20% discounts for recurring house cleaning services on their booking page.
Add your service statistics
Sharing statistics on your home page is another form of testimonial. Bumble Bee has performed over 22,000 cleaning jobs for nearly 5,300 customers in nine years.
That means the average customer hires Chris every two years, so if it’s been a while since you’ve cleaned someone’s home, maybe it’s time to reach out.
Pro Tip: Track your clients with a cleaning CRM like Jobber.
Provide the best contact information
Contact details should be easy to find. Check out the Blu Cleaning website below to see their contact details in the cleaning website header. You want to make it easy to call, text, email, or fill out a form from any page on your cleaning website.
Don’t share contact information that you don’t check. Business owners who screen their calls are better off encouraging text messages or hiring a call center to handle business calls for them.
Embed your Google Business profile map
Embed your Google Business map on your website home page like Clean Vibz Kzoo does. You can also include your service areas and contact information here. This step helps your website rank higher when customers search for local cleaning websites.
Chris takes it a step further and adds the Bumble Bee map to his footer. Putting the map in the footer ensures every page refers to the Google Map, which makes each page rank better in local results.
Write useful blog posts
Blogging is a great way to develop your industry expertise and attract new clients. Clean Club Calgary posts tips for DIY cleaning and other information about house cleaning services.
Pro Tip: Be consistent with how often you add posts to your cleaning service website. Consistency helps you maintain a schedule, plus it shows search engines and page viewers that you are consistent.
Potential customers want FAQs
I once read, “If you have to do it twice, automate it.” The same goes for answering questions. Mint House Cleaning’s FAQ page answers over twenty of the most commonly asked questions to help develop trust and transparency.
Pro Tip: Pick questions for your FAQ page based on actual questions you get asked, like “Why should I hire a cleaner?” or “What forms of payment do you accept?” You can narrow down the list to the types of questions and answers that’ll help people decide to hire you.
You need an about page
Every cleaning company website should have a section telling its story. You can include the section on the home page like Eagleson Cleaning does or create a special page for it.
You might include what inspired you to start the cleaning business, your values, what makes you different, and your team members in this section of the website for cleaning business operations.
Should you include a team page?
Some cleaning businesses, like Simply Spotless, have a page that includes names, high-quality photos, titles, and short bios of their founders and leadership teams. This helps people know who they’re talking to on the phone and who to expect when your cleaners go to their home or business, which can make them feel safer.
A careers page can save you time
Companies like Rise and Shine Cleaning Service always need help. Creating a careers page and online application helps busy cleaning business websites hire people faster when they need help.
Share your cleaning company’s community involvement
Potential clients like to know if your company gives back to the community. Whether you’re a veteran-owned business or provide free cleaning services for cancer patients like Ivy Glove does, there are clients who share your passions.
Share your passion on your cleaning business website and add a video review from someone who has benefited.
The best cleaning sites receive awards and certifications
A cleaner website with cleaning certifications and awards is another form of social proof. Check out how Sparkle & Shine lets people know they are certified in sanitation on their housekeeping website.
Pro Tip: Explore other ways to get cleaning clients, too.
Don’t forget your legal disclaimers
All cleaning websites (and other companies, too) must have a privacy policy and service terms. There are two main laws in the U.S. governing cleaning services websites:
- Children’s Online Privacy Protection Rule (COPPA): Governs how children’s data is treated
- Gramm Leach Biley Act: Governs how financial information is stored and shared
- CCPA and CPRA: Cleaning company websites that serve Californians have additional laws they need to follow
Even if you don’t need to comply with these laws, a cleaning company’s website can build trust by listing legal information. For example, CleanService includes its Australian Business Number (ABN) in its footer.
Including your business license and cleaning insurance is a great way to show your cleaning service website is run by a trusted cleaning team.
Adopt a clean and minimalist design
Cleaning website design doesn’t have to be elaborate. Amazing Space uses bright colors and photos to create a simple look while communicating the company’s services.
It’s not enough for a cleaning company website to look great on one size screen. Customers use different devices, and a great cleaning website needs to be responsive. That’s why most cleaning companies use website builders like WordPress, Squarespace, or Wix that have responsive templates.
Maintain consistent online branding
The best cleaning websites use consistent branding across their website, social media, and in-person marketing. Cleaning websites need to stand out from their competitors.
What better way than sharing why you’re different, like Domestic Divas does on its website?
Home cleaning websites need clean navigation
Navigation consists of three parts:
- Header: Menu at the top is where people can go directly to the portion of a home cleaning website they need—try to avoid drop-down or hover menus that aren’t mobile-friendly
- Footer: Normally has more info than the header, including a map, privacy policy link, and social media icons
- Hyperlinks: Help people immediately go to other pages of interest while they are looking at the home page, service pages, or blogs
Check out Bluebonnet Cleaning to see how a house cleaning website keeps its menus clean.
Share your social media links
Whether you need house cleaning or commercial cleaning websites, you want to include your social media prominently. Diamond Shine Cleaners includes their social media icons in their main navigation link.
Help clients learn more by installing a website widget that shares recent social media posts, too.
Include an online service form
House cleaning websites like An Extra Set of Hands provide a quote request form. If your website doesn’t include an online quote tool, make sure you have a way to collect client information so you can provide a free estimate.
Customers love online payment options
Most people don’t carry much cash, and checks are even less common. Include online credit card payment options like Jersey Green Cleaning.
If you’re looking for a payment solution, we recommend Service Titan. They help you simplify your company’s services by providing estimates, confirming appointments, approving estimates, and accepting payments online.
Sell cleaning products in an online shop
Some cleaning companies make their own cleaning supplies or use brands people love. Spruse Clean advertises its cleaning products on its cleaning company website but sells them on a separate website. It’s kinda tricky, but they keep consistent branding across both sites.
Consider instant messaging and chatbots
You can use paid chatbots or Facebook Messenger to create a great cleaning company website experience. Answer visitors’ questions and book jobs straight from your cleaning site. Find out how Boardwalk Cleaning Co. does it.
Email newsletter signup
When you create cleaning content, encourage website viewers to sign up for your email list like Bay Area Cleaning Professionals does. Then send them routine emails that are mostly useful information about cleaning and a little about your cleaning services.
Offer a worry-free guarantee
Get the Google Guarantee badge. It offers up to $2,000 of guarantees for top-quality local businesses. Chris told us:
Other useful cleaning websites to analyze
- Better Life Maids: St. Louis-based Better Life Maids distinguishes themselves with LEED-certified cleaners and a discreet pop-up box that populates every time they get a 5-star review on the web. Cleaning services can qualify for lucrative jobs with LEED.
- Superb Maids: When you have multiple locations, you might want to handle your website like Superb Maids does. They include each location on their home page so you can find them easily.
- Trublue Total House Care: Go beyond cleaning like Trublue. They offer cleaning, handyman services, yard work, and remodeling.
- Shine Window Cleaning: This company offers window cleaning, power washing, and roof cleaning. Check out Shine Window Cleaning if you offer specialty services.
- Spouses Cleaning Houses: This company’s story is told from the moment you go to the company’s app. Spouses Cleaning Houses is a clever name for a veteran-owned and operated business a couple runs.
- Merry Maids: One of the largest cleaning companies in the country, Merry Maids shouldn’t be forgotten. They use video and chat right away, but it slows their site down some.
Choose your website builder
At this point, you should know what makes a good cleaning website. Now you’ll want to choose the website builder or CMS you’ll use. Consider the following features when you choose the best website builder for cleaning business websites:
- Extensions
- Online booking system
- Payment gateway
- Services page builder
- Social media add-ons
- Templates
You’ll find these features useful while building a great cleaning company website. Some of the most popular builders are:
- WordPress: Most popular builder for cleaning services websites
- Shopify: Use for cleaning services websites that sell products
- Wix: Another popular cleaning website design platform
- Themeforest: Site to buy a great cleaning company website template
Once you’ve chosen which builder to use, it’s time to choose a website template.
Choose a cleaning company website template
Website templates, or themes, are pre-built websites that allow you to change the pictures, contact information, and services. It simplifies your website design and provides consistent branding. If you’ll be using WordPress for your cleaning company website, Hello Elementor is normally the fastest website template on the market.
Add customization
While cleaning service websites benefit from using a theme or template, customizing your website is essential to highlight your company’s history and differentiate yourself from other house cleaning sites. Don’t forget to add the following items to your website for cleaning services:
- Domain name
- Branded forms
- Company logo
- Contact information
- Google Analytics (for a better understanding of how your customers interact with your site)
- High-quality images
- Search feature
- On-brand fonts
- Search Console
- Services offered and pricing
- Social media pages
- Website color scheme
All of these will make your website design stand out to potential customers.
Add testimonials and reviews
Include a call-to-action button
A call-to-action button is simply a button that encourages people to interact with your web features. It can be as simple as “Claim a Discount” or “Book Now.” HubSpot has a great blog on how to use calls-to-action (CTAs).
Optimize your cleaning website
Cleaning company websites are not something you build once and forget about. You want to continually update your cleaning company website design to evolve with:
- Your business
- Customer searches
- Evolving regulations
- Industry trends
Go tell your company’s story
Now you know how to tell your company’s story on your website. Go get started with one of the basic website builder plans and create a beautiful website for your house cleaning business.
What housekeeping service websites have inspired you?
