23 eCommerce Business Ideas You Can Start Today
November 16, 2023
November 16, 2023
Did you know that eCommerce businesses are among the most reliable businesses to start?
Unless you want to become a farmer, there’s no better industry to get into. Over 70% of eCommerce stores that opened in the last five years have stayed in business.
Advancements like dropshipping, print-on-demand, and crowdfunding have made it easier to start a successful online store, but what kind of eCommerce should you get into?
Below, you’ll find 23 eCommerce business ideas to consider. We’ll provide their income potential, startup costs, and a little bit of background to help you decide on the best option for you. Then we’ll give you tips for getting your eCommerce business started.
The best eCommerce business ideas cater to current market demands, offer unique value propositions, and have the potential for scalability and growth. Keep reading for some of the best ideas for starting a successful eCommerce brand.
Many businesses on this list have a wide range of startup costs because there are so many different ways to implement the ideas.
For instance, several can use dropshipping or print-on-demand (POD) fulfillment methods, which make startup costs of less than $1K completely achievable.
Meanwhile, if you’re creating a product (or stock of products) before selling, the costs can be much higher. Designing a product and producing the first batch can cost anywhere from a few thousand to the nearly $30 billion spent on R&D annually by Apple.
We hope this helps explain why some of the ranges in startup costs for these ideas seem so vast.
• Average Annual Revenue: $60K to $120K
• Average Profit Margins: 5-15%
• Startup Costs: $100-$10K
• Time to Revenue: 30-90 days
• Annual Market Growth Rate: 16.5%
• Best For: Organized, process-driven entrepreneurs with expertise in a particular product area and strong marketing skills
With this eCommerce business idea, you curate and sell subscription boxes catering to specific interests, delivering a selection of niche products regularly to customers’ doorsteps.
Popular niches for subscription boxes include:
The best products for a subscription startup business are evergreen items that customers will need on a recurring basis. You can also target niches with passionate, learning-oriented audiences, like readers, makers, crafters, and fitness enthusiasts.
• Average Annual Revenue: $114K+
• Average Profit Margins: 10.3%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 2.0%
• Best For: Sales- and marketing-savvy fashionistas tuned into fashion trends, designers, and artists
An eCommerce website that offers customizable and personalized products, such as engraved jewelry or custom apparel, can be an excellent online business idea.
The cheapest way to start your own eCommerce business is to use a print-on-demand service. This saves you the need to worry about shipping costs or inventory management.
If you have the budget, though, you can start a more profitable eCommerce business by investing in equipment to do the customization yourself. That’s how Logo Unlimited grew into a seven-figure screen printing business. Hear their story here:
• Average Annual Revenue: $130K+
• Average Profit Margins: 5.4%
• Startup Costs: $100-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 0.4%
• Best For: Wellness and nutrition professionals, fitness experts, and athletes who excel at organization, sales, and customer service
A 2022 report from McKinsey & Company estimates the global market value of wellness products to be $1.5 trillion, with an annual growth rate of 5-10%.
Online stores selling health and wellness products can be highly lucrative eCommerce businesses because of this high demand. Popular product categories include:
This can be an excellent eCommerce business idea on its own, or you can sell related products as an extra revenue stream for an online fitness coaching service, wellness blog, or similar online business.
• Average Annual Revenue: $3.9M+
• Average Profit Margins: 8.53%
• Startup Costs: $2,500-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 0.5%
• Best For: Designers, artists, makers, and crafty entrepreneurs with strong digital marketing skills
A store selling stylish home and living products—think decor, organization solutions, and smart home gadgets—is one of the top eCommerce business ideas for interior designers and other home furnishings experts.
Depending on your skills, you can build your online business from items you make yourself, or you can set up a business online with curated high-quality products made by other online or local businesses.
Like with other store ideas, the best way to build a successful brand in home accessories is to focus on a niche. This spares you the need to compete with every other eCommerce store in the home goods niche.
For example, selling kitchen and dining mats or natural, sustainably sourced products can be a profitable eCommerce business idea.
• Average Annual Revenue: $11.5M+
• Average Profit Margins: 5.7%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 1.2%
• Best For: Inventors and makers passionate about sustainability
Customers today are eager for eCommerce businesses focused on eco-friendly and sustainable products.
You can start your own eCommerce website catering to environmentally conscious consumers in a range of niches, from natural cosmetics to upcycled or natural products for the home or office.
• Average Annual Revenue: $1.6M
• Average Profit Margins: 4.3%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: -5.6%
• Best For: Visual artists and graphic designers with strong digital marketing skills
POD business models are trending for good reason. This is the easiest way to start an eCommerce business because you don’t need to worry about inventory or shipping—just upload your designs and let the eCommerce website take care of the rest.
Ryan Hogue was working two jobs before he started his own website selling print-on-demand products. Now he’s a multi-million dollar Amazon seller with a profitable eCommerce business that brings in more than $50,000 a month. Learn more in this interview:
• Average Annual Revenue: $36K-$50K
• Average Profit Margins: 5%
• Startup Costs: $150-$500
• Time to Revenue: 1-3 months
• Annual Market Growth Rate: 25%
• Best For: Those with marketing and eCommerce skills
Dropshipping is similar to POD. With this type of eCommerce site, you partner with other eCommerce entrepreneurs to sell their products in your shop online.
Like POD, dropshipping eCommerce stores don’t need to worry about inventory or shipping. They require even less effort because you don’t need to do any designing—you literally just sell products made and shipped by others. That makes dropshipping one of the easiest and most profitable eCommerce business ideas.
Dropshipping helped Heather Johnson build her eCommerce website from a side hustle into $15,000 in monthly revenue. Hear her advice in this interview:
• Average Annual Revenue: $114K+
• Average Profit Margins: 10.3%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 2.0%
• Best For: Crafters, makers, designers, and artists with strong sales and marketing skills
Even when they do their shopping online, people love high-quality products that feel personal and artfully made. An eCommerce site selling handmade goods delivers this and is the best eCommerce business for crafty and creative entrepreneurs.
You can sell just about any kind of product in eCommerce. Popular niches include jewelry, fabric crafts such as knitted or crocheted goods, woodworking items, or wedding products such as favors and gift boxes for the wedding party.
Candles are another handmade product ideal for selling online. Watch the interview below to learn how Blk Sunflower grew to six-figure sales in less than two years:
• Average Annual Revenue: $1.6M+
• Average Profit Margins: 1.9%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.8%
• Best For: Veterinarians, pet owners, animal lovers, inventors, and designers
From pet food to animal health care products and accessories like collars, clothing, and costumes, there are lots of potentially profitable eCommerce business ideas in the pet care niche.
Considering that the pet food industry alone was valued at $99 billion in 2022, there is a lot of money to go around in this niche, and eCommerce businesses related to pet products have a lot of growth potential.
Marshall Morris has built a very successful business in the pet care niche with I Heart Dogs, with more than 50 million followers and an average revenue of $22 million a year. Hear his story in this interview:
• Average Annual Revenue: $2.7M+
• Average Profit Margins: 11.11%
• Startup Costs: $100-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 2.2%
• Best For: Tech and trend experts skilled at marketing and organization
Just about everyone has a smartphone. You don’t need to sell the smartphones themselves to turn this into a great eCommerce business idea.
Another great eCommerce product idea is to sell related products, like phone cases, chargers, screen protectors, and earbuds.
This is one of those eCommerce ideas that offers a lot of flexibility and variety. If you’re a maker or artist, you can create your own designs and products. Those whose skills are more in digital marketing and sales can focus their eCommerce website on reselling products made by other people.
• Average Annual Revenue: $9.3M+
• Average Profit Margins: 1.8%
• Startup Costs: $100K-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 0.8%
• Best For: Effective team builders, managers, and supply chain pros, as well as organized entrepreneurs with excellent customer service skills
An online grocery store is a unique business plan that can offer a lot of growth potential. In the past, the majority of people bought groceries from local stores, but the rise of food delivery has started to shift that. eCommerce platforms offer shoppers more convenience and choice and are rising in popularity.
One great thing about the grocery niche is that there’s a huge number of existing customers. After all, everybody needs food—you just need to convince them to buy it from your eCommerce website to grow a successful business.
• Average Annual Revenue: $60K-$120K
• Average Profit Margins: 5-15%
• Startup Cost: $100-$1K
• Time to Revenue: 30-90 days
• Annual Market Growth Rate: -9.3%
• Best For: Shoppers, collectors, and thrifters
Not every great eCommerce product idea is one you make from scratch or sell new. Vintage items and collectibles have long been among the most popular eCommerce industries.
Getting your inventory for this kind of store can be very affordable, too. You can buy items from thrift stores, yard sales, flea markets, or storage unit auctions at a great price, then resell them for what they’re really worth to make a profit.
That’s how Mike Wilson got started with Golden State Pickers, and today he makes upwards of $30,000 a month as an eBay reseller. Learn how he grew his business here:
• Average Annual Revenue: $2.3M
• Average Profit Margins: 5.5%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.6%
• Best For: Electronics, technology, and repair pros; detail-oriented and mechanically-minded entrepreneurs
For tech-minded entrepreneurs, selling gadgets and accessories, like headphones, smartwatches, and tech-related gifts, is among the top eCommerce ideas.
The top trending eCommerce product idea categories related to tech include:
Using an online store builder platform, you can quickly get up and running and start a profitable eCommerce business in any of the above categories.
• Average Annual Revenue: $234K+
• Average Profit Margins: 5.8%
• Startup Costs: $100-$1K
• Time to Revenue: 1-3 months
• Annual Market Growth Rate: 1.1%
• Best For: People with niche or in-demand skills and expertise
Lots of people turn to the internet when they want to learn a new skill. This puts online courses among the top eCommerce business ideas—and you don’t actually need to be an expert in the niche to get started with an online education business.
Jacques Hopkins played piano as a hobby before starting Piano in 21 Days. Now, he makes $40,000 a month selling his online courses, giving him the flexibility and freedom he lacked as an engineer. Hear his story in this podcast:
One great thing about starting an online education business: It doesn’t cost much to start. Jacques’s initial budget was around $150 a month. While it can take a lot of time and effort to create an online course or digital product, once it’s ready to sell, the time investment is minimal.
As far as how to reach customers, you can sell courses through your own website or go through one of the online learning platforms that already exist, like Kajabi, Skillshare, or Teachable.
• Average Annual Revenue: $2.8M+
• Average Profit Margins: 3.4%
• Startup Costs: $1K-$100K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.8%
• Best For: Gardeners and plant experts with strong networking and marketing skills
Not all eCommerce business ideas are techy. For those who love the outdoors and have a green thumb, you can start an online store selling seeds, tools, and other gardening accessories.
Another option is to sell the things you grow. Rane Roatta started a tropical fruit farm from scratch and grew it to a seven-figure revenue, selling mostly online. Hear how he did it in this interview:
• Average Annual Revenue: $1.6M+
• Average Profit Margins: 2.9%
• Startup Costs: $100K-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 0.8%
• Best For: Creative athletes, fitness experts, fashion designers, and sports and fitness enthusiasts
The global apparel market for activewear was valued at over $319 billion in 2022, and that’s expected to soar to over $450 billion by 2028.
A clothing business selling this niche apparel product is among the top eCommerce business ideas for entrepreneurs who like both fashion and fitness. This kind of eCommerce store can also make a nice supplement to an online fitness coaching business or YouTube fitness influencer.
• Average Annual Revenue: $1.4M+
• Average Profit Margins: 5.7%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 1.2%
• Best For: Makeup artists, beauty influencers, cosmetic chemists, and hair and skin care experts
If you’re looking for niche examples with high profit potential, the beauty industry is a great choice. Revenue for beauty and personal care products exceeded $625 billion in 2023, and there are a variety of eCommerce business ideas within the niche to choose from.
Charmaine Nicole founded her skin and hair care product lines based on her personal challenges finding products designed for people of color. Today, it makes more than $75,000 a month. Hear her story in this interview:
• Average Annual Revenue: $2.3M
• Average Profit Margins: 5.5%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.6%
• Best For: Electronics, technology, and repair pros; detail-oriented and mechanically-minded entrepreneurs
If you’re wondering where to find eCommerce business ideas, one place to start is right at home. Smart home devices have surged in popularity, and you can start a profitable eCommerce business selling these niche products to eager consumers.
You don’t need to be a programmer or inventor to start this business, either. You can build off of existing control systems, like Alexa and Google Home, to bring customers new ways to make their day-to-day life more convenient.
• Average Annual Revenue: $1.1M+
• Average Profit Margins: 11.79%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.8%
• Best For: Parents, educators, collectors, gamers, and other fun-loving entrepreneurs
Entertainment is one of the best eCommerce business ideas, but it’s often overlooked—and that makes it an excellent niche for people looking to open unique online stores.
There are a lot of ways you can go with this kind of online store. Some ideas of things to sell include:
• Average Annual Revenue: $2.3M
• Average Profit Margins: 5.5%
• Startup Costs: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.6%
• Best For: Electronics, technology, and repair pros; detail-oriented and mechanically-minded entrepreneurs
In 2023, 12.7% of employees work from home, and another 28.2% work a hybrid schedule.
That’s a lot of potential customers for an eCommerce site selling products tailored to remote workers, such as ergonomic office furniture, noise-canceling headphones, and home office gadgets.
• Average Annual Revenue: $15.9M+
• Average Profit Margins: 4.7%
• Startup Costs: $500-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 5.90%
• Best For: Entrepreneurs in healthcare, manufacturing, and similar industries that use protective gear
During the pandemic, there was a sharp increase in the need for personal safety equipment like face masks and gloves.
The fact is, though, that lots of people need these items on a daily basis, and not just in the medical field. Gloves, goggles, face shields, head protection, and ear protection are necessary tools in a range of trades, from house cleaners and waste management pros to construction workers, welders, and athletes.
If you’re an inventor, you can launch a startup business idea to fill a gap in the current personal safety equipment market. Selling existing products targeted to a specific niche can also be an excellent eCommerce business, especially if you have expertise in what that target customer needs from their gear.
• Average Annual Revenue: $670K+
• Average Profit Margins: 11.79%
• Startup Costs: $1,000-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 1.1%
• Best For: Designers, event planners, and fashion and trend experts
The global market for the wedding industry is huge, generating over $160 billion in revenue in 2020.
People want their big day to be perfect, and you can help people create that dream wedding experience by starting a wedding supplies business online.
Like with other options on this list, there are multiple niches to explore. Just to give some niche examples: Fashion designers can make handmade wedding gowns, or a graphic designer could create personalized wedding favors.
• Average Annual Revenue: $960K+
• Average Profit Margins: 12.03%
• Startup Costs: $1,000-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 2%
• Best For: Writers, editors, educators, and creative entrepreneurs with strong communication skills
An online bookstore can be an excellent eCommerce business idea for someone who loves reading, writing, and learning.
You can create the books yourself and sell them as physical copies or digital products, or you can curate a list of books written by others that all center on a specific niche.
There are other unique business ideas in this niche, too. For example, Case Kenny turned his expertise and passion for mental health into a guided mindfulness journal business, and he has made more than $5.3 million in revenue since he launched in 2020. Hear his story in this interview:
Creating your own online store requires significant effort, but it can also be very rewarding. By following these steps, you can create a successful online store that sells your products to customers all over the world.
It absolutely can be!
As you’ll see from the many eCommerce entrepreneurs interviewed by UpFlip, starting your own eCommerce business can help you achieve a range of personal or professional goals, whether you want to supplement brick-and-mortar sales or find a more flexible way to make a living so you can ditch your day job.
Now that you’ve seen bunches of online store ideas, which one strikes your fancy? Do you have ideas for eCommerce businesses that weren’t on the list? We’d love to hear about your eCommerce entrepreneurial journey!
Brandon Boushy
Do you love painted furniture and crafty furniture makeover videos you’ve seen on social media? If yes, you might enjoy furniture flipping.
Jennifer Beck burned out from being the number one seller in a corporation. She started Saved by Design to escape the rat race and turned her passion into a six-figure furniture flipping business—without taking on any debt.
In this article, you’ll learn about the most profitable furniture to flip and how to use the cool videos you’ve seen to refinish coffee tables, chairs, dressers, and other quality pieces people want to buy.
[su_note note_color="#dbeafc"] Jennifer shares how to start a furniture-flipping business, with information about:
Read all her advice, or click on any of the links above to jump straight to the section that interests you most.
Flipping furniture is a process where you find old furniture, improve it by fixing any damage and adding new hardware, stain, paint, or fabric, and then resell it for a profit.
Jennifer told us:
[su_quote]I knew I loved DIY, fixing things, and design and saw people doing it, but not focusing on the sales aspect, so I knew I could do it better.[/su_quote]
The best furniture to flip depends on your skill set. A furniture flipper might focus on end tables, dressers, shelves, couches, and chairs. Jennifer shared the simple key to a worthwhile furniture makeover:
[su_quote]It needs to be what your customers want to see.[/su_quote]
Check out our interview with her below.
According to business research firm IBIS World, the furniture restoration industry makes $1.8 billion per year. The firm estimates furniture restorers spend 42% of their revenue on wages, purchases, and rent; the other 58% of revenue could be comprised of marketing costs, tax payments, and profits.
According to Jennifer, Saved by Design was profitable immediately, and it has remained so every month for five years.
But how profitable is it?
[su_quote][We make] $12K in revenue [annually], and our gross profit margins are 80%. You’ll have to be frugal, and [remodeling the furniture] will take a little more time because you aren’t investing in crazy expensive tools.[/su_quote]
Places to find used furniture include thrift stores, garage sales, auctions, yard sales, Craigslist, Facebook Marketplace, and friends and family. You can even grab unwanted furniture from the side of the road.
Be careful when grabbing furniture from the side of the road, though, because it could have bed bugs or other critters in it.
Starting a furniture flipping business can be a creative and profitable venture. Here are steps to help you get started:
Get ready to learn all about flipping furniture for beginners.
Before you decide to flip furniture, you should research the market. You’ll want to:
Decide what type of furniture you want to focus on. You might narrow it down by the furniture piece or style.
We discussed standard furniture pieces earlier, but the style might be vintage, modern, Victorian, or custom.
Jennifer explained:
[su_quote]We have two main ways we make money: custom commission work [and] sourcing our pieces … We mainly focus on old pieces.[/su_quote]
You’ll want to identify your ideal customer to simplify selling furniture. If you don’t know who might like a piece of furniture, it may be harder to make extra cash on it.
Jennifer explained:
[su_quote]We focus on high-quality clients who value design quality, value the history [of the piece], and are willing to pay a price.[/su_quote]
Jennifer stressed the importance of paying attention to furniture flipping trends. She researches major retailers and listens to her customers’ demands.
When you write a business plan, you’ll want to have at least the following sections:
Tell people why you do what you do and how you do it. Even though Jennifer never wrote a formal business plan, she still knows her mission clearly:
[su_quote]We provide quality pieces, customer service, and [honesty]. And if I can’t do something, I’ll tell you.[/su_quote]
It helps to estimate your startup costs, ongoing expenses, and projected revenue.
For Jennifer, taking on debt was never a consideration:
[su_quote]I filed bankruptcy at 22 and committed to never taking on debt again. For my small business and lifestyle, taking on debt was never even considered.[/su_quote]
Outline how you will market your business, including how you’ll create your online presence, use social media, and the software you’ll use to accomplish your goals.
We’ll talk more about marketing later, but Jennifer explained:
[su_quote]I will never downplay the word of mouth. Our very first customer was a coworker of a friend of ours.[/su_quote]
She also explained that much of today’s word of mouth occurs on social media.
You’ll want to detail the day-to-day operations, including sourcing furniture, refurbishing, and sales.
Jennifer had numerous furniture-flipping tips when it came to managing operations. First, you need to:
[su_quote]Educate yourself about everything you can about small business, and then let go and let people better at specific skills take over those.[/su_quote]
Jennifer stressed the importance of setting designated to work on your furniture flipping business—it’s important to have a life outside of your business.
How does she manage her furniture revamps?
[su_quote]Our workdays are Monday through Friday. 8 hours a day. We are doing physical work when we’re in the office. We do all our pickups and deliveries ourselves. We do all our filming ourselves, too.[/su_quote]
Next, you’ll want to create the business.
You aren’t required to report flipping furniture on your taxes until you make over $600, but if you’re trying to make substantial money reselling furniture, you should probably create a business.
That means you’ll need to:
Decide whether you want to operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Most small businesses opt for an LLC or S-Corp. You can learn more in our guide to business structures.
It’s helpful to consult a legal professional to choose the best option for your situation.
You must register your business name and obtain any necessary permits or licenses. You may need state, county, or municipal registrations. Each state is different, so check your secretary of state’s business guide for what you’ll need when selling used furniture.
You must understand tax obligations, including federal and state income, payroll, and sales taxes. There are over 13,000 tax jurisdictions in the U.S., so if you furniture flip in multiple jurisdictions, you might want to use the tax resource Avalara.
Once you’ve created your business, it’s time to flip furniture.
You’ll need tools and materials to perform a furniture makeover. Each piece of furniture is different, so you’ll need to research what is required.
You can choose power tools or hand tools. Hand tools require more elbow grease, and Jennifer doesn’t mind using a little elbow grease. She explained:
[su_quote]We are frugal about what we spend. Our first tools were old hand-me-downs we got from friends and family.[/su_quote]
[su_quote]Start with the basics. Research. Then, decide what you think works. Take $20 and go to a thrift shop. Don’t buy a bunch of expensive tools.[/su_quote]
At a minimum, you’ll probably want the following items for wood furniture:
As for acquiring a physical workspace, Jennifer told us:
[su_quote]My daughter and I work out of our garage, so the space for each furniture flip is free. Where we spend money is on the supplies.[/su_quote]
For each furniture flip, you’ll need to:
You’ll want to find quality furniture reasonably priced that you can flip. People commonly look for a coffee table, end table, chair, couch, shelving unit, or dresser.
Flippable furniture can often be found at a thrift store, garage sale, Craigslist, OfferUp, Facebook Marketplace, or on the side of the road.
You’ll want to look for relatively good-quality furniture, but you can repair it to create the perfect piece.
Flipping old furniture usually requires some marketing to sell it. That means you need to take some before pictures of the piece to show what it looked like before you gave it new life.
After you finish, you’ll want to take some well-lit pictures that provide a perfect example of how someone might use the new furniture in their house.
You can also record a video of yourself sanding, applying paint, and performing other repairs.
You’ll want to develop a style or signature touch that separates your furniture. This could be a particular finish, color palette, or design element.
One of the trends that a lot of people love is painted furniture. You just sand the original finish off the wood, add a little paint, and maybe change the hardware, and it’s ready for a resell.
Dressers are one of the more challenging flips because they have drawers. If the drawers aren’t in working condition, your dresser flip will require replacing hardware, which will add to the cost of your dresser makeover.
Other than that, the procedure is the same as different furniture makeovers and flips.
Flipping a couch is entirely different than most furniture makeovers. You will most likely be working with fabric or leather instead of (or in addition to) wood. That means you’ll need additional tools.
Most couch-flipping blogs focus on finding sellers, buying the couch cheap, and cleaning it up.
You might also consider reupholstering couches if you can get them for a steal. Check out Family Handyman’s reupholstering guide for couch-flipping tips.
Now that you know how to flip a couch, let's discuss finding a buyer.
When you establish your asking price, you’ll want to consider your material costs, time you spent, and desired profit margin.
Jennifer prices her items based on market value, the time the flip takes, and the cost of the materials. Her profit margins tend to be higher when she sources the furniture herself.
She usually does 12 pieces per month, nine of which are her selections, while the other three are commissioned. She makes about $1,000 per piece.
Decide where you'll sell your refurbished furniture. Venues could include online marketplaces, your website, local consignment shops, or even your own showroom.
Jennifer mainly uses word of mouth to make money flipping furniture, but she includes social media in the “word of mouth” category. She explained that she didn’t know much about how to make money flipping furniture when she started:
[su_quote]I had no idea what I was doing. During the first year, I didn’t put much energy into it (selling on social media).[/su_quote]
Fortunately, you can learn from her mistakes before you start flipping furniture. Learn how she markets her business now.
There are many ways to market your work. Jennifer uses two main methods. To follow her path, you’ll want to develop an online presence and get referrals to sell your work.
You’ll want to build a website and create profiles on social media platforms. Check out all of Saved by Design’s web assets.
Jennifer’s website uses a simple one-page design, but she also does a lot on social media. She told us:
[su_quote]We utilize Facebook, Instagram, TikTok, and YouTube. Instagram does best for us.[/su_quote]
[su_quote]For those who are wondering how to succeed on social media, she suggests you:
• Find your niche.
• Post consistently. [And I mean] all the time.
• Provide content that your followers want and need to see.[/su_quote]
It should be noted that Jennifer has other streams of revenue, including:
Word of mouth requires a great product and excellent customer service, which we’ll discuss next.
You can get referrals by handing out business cards, asking for customer reviews, or running an affiliate program. The goal is to get people who have already benefited from your furniture flip services to spread the word (which means you have to do a good job).
Customer service can make or break companies. Jennifer explained how to flip furniture and provide excellent customer service. She started with a little about her history:
[su_quote]I was trying to figure out what made me such a great salesperson and concluded that follow-through is the difference between what I did and what other salespeople do. … People want to know they can believe what you say. [Which means] always underpromise and overdeliver.[/su_quote]
Jennifer explained that she takes this approach from the first time someone reaches out to her about a project. She’ll use an email or script that says:
[su_quote]Thank you for reaching out to me. I will always be honest with you, and if I can’t do something, I’ll tell you.[/su_quote]
Something as simple as that helps build trust with customers, even if she has to reject certain requests. She explained:
[su_quote]I reject a project mainly because I am too busy. I will (also) reject pieces if it’s so far gone that we can’t, or it’s a piece that so inexpensive we can’t justify working on it.[/su_quote]
In the rare instance that Jennifer has an issue after completing an order, she has an excellent way to handle that, too!
[su_quote]If you did make a mistake, own it and offer to fix it. Alternatively, ask them what can I do to correct this?[/su_quote]
Sometimes, that just isn’t enough, and you must be more creative. Jennifer explained:
[su_quote]When people just want to be angry, offer them solutions. Tell them we’ll have to agree to disagree if they don't accept them, but these solutions are still open if you change your mind.[/su_quote]
Another piece of customer service Jennifer and her daughter employ is personally delivering the furniture themselves, further building a relationship with the customer.
As a small business owner, you must track expenses and income. When flipping furniture for profit, make sure to document:
Use accounting software, like QuickBooks, to track income, expenses, and payroll. You might also want an accountant to help you automate your record-keeping and audit your books quarterly.
You’ll want to expand your business as you go. This may mean investing in more tools, moving into a store, advertising, hiring employees, or adding new revenue streams.
However you decide to expand your business, Jennifer recommends reinvesting profits. She told us how she handled hers:
[su_quote]It took at least a year for [the company] to fully cover [our living expenses]. … When we started, we reinvested 50% of our profit. As we’ve grown, we reduced our reinvestment down to 10%.[/su_quote]
Pro Tip: You can make a profit, and a business still fails. Imagine your cost of running a business is $2K per month. You make $3K per month, but your living expenses are $5K monthly. Are you paying all your bills? Nope. When calculating the cost of doing business, include your cost of living by adding up all your bills and multiplying by 2.5.
The sky is the limit. People spend over $243.8 billion annually on furniture, with an average of $767 per person. That means there is plenty of room for you to expand, especially if you focus on living room furniture.
The most significant percentage of the spending is on living room furniture, like coffee tables, end tables, and couches.
The best time to buy furniture from a store is during the end of the summer or winter seasons because that is when retailers shift their stock the most. During those times, you are likely to save money.
If you hope to find free furniture to make extraordinary profits, you should look at online marketplaces. While you can sometimes find free pieces on the side of the road, people moving will often include words like “sold immediately” in posts that you can find with an easy search.
Now you know how to start furniture flipping. It’s up to you to create creative ideas that will look amazing in people’s homes. Then find people who want the redecorated furniture. What kind of furniture revamps have you done?
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