Naughty or Nice? Christmas Bonus Statistics Everyone Needs to Know (2023)
December 7, 2023
December 7, 2023
It’s the season of giving, and all the Yuletide joy got us thinking about the ultimate stocking stuffer in the business world: the Christmas bonus.
Veteran and rookie business owners alike might be wondering if they should cap the year off with a bonus, and employees certainly want to know if they’ll be on the receiving end. So we spent the month of November conducting original surveys about expectations and intentions for year-end bonuses.
The Christmas season is unmistakably commercial—and the strong link between commerce and the holiday can turn even the jolliest among us into Grinches.
Case in point: Two-thirds of survey respondents think businesses value the holiday season more than kids do. Christmas magic has entrepreneurially minded people under no illusions.
But does that disenchantment mean holidays in the workplace bring no joy? It doesn’t seem so. A healthy 84% of survey participants say employee morale increases after receiving a year-end bonus.
Expectations when it comes to those bonuses vary. According to our survey:
Our takeaway? Giving a bonus of some amount at Christmastime is a no-brainer. Happy employees perform better, and a bonus is a great way to juice morale—and performance—as you head into the new year.
UpFlip pays out Christmas bonuses, so we asked our CEO, Sergei Belous, for his take. He said:
Businesses that give Christmas bonuses like to keep it simple.
Just over 71% of survey respondents who provided year-end bonuses in 2022 gave their employees cash or added money to their paychecks.
Another 21% opted to give gift cards or days off, and one respondent’s company gave money, gift cards, and days off. That’s a Christmas miracle!
The remaining 8% gave something else. If you received something other than money, gift cards, or days off, we’d love to hear from you in the comments.
When it comes to dollar amounts, companies’ year-end bonuses vary widely: 42% give each employee less than $100 while 22% give more than $1,000.
The remaining 36% fall somewhere in the middle, with 19% giving between $251 and $1,000 and 17% giving between $100 and $250.
46% of surveyed business owners gave Christmas bonuses in 2022, but about one-fifth of them don’t plan to give them again in 2023.
On the other hand, 53% of businesses didn’t give year-end bonuses in 2022, but one-fifth of them plan to change course by providing them in 2023.
On the employee side of things, 24% of those surveyed reported receiving Christmas bonuses in 2022, but almost one-fifth of them don’t expect to see one again this year.
76% of respondents didn’t get a Christmas bonus last year. On the bright side, just over one-tenth of them expect that to change this year.
According to our survey, 48% percent of companies don’t generally give Christmas bonuses.
Companies that don’t give during the holidays aren’t necessarily Scrooges, though. Of those that don’t give Christmas bonuses, 62% percent say they simply don’t make enough money.
11% cite poor employee performance for not giving year-end bonuses, and another 11% say they don’t know what to give.
The remaining 15% cited other reasons for not giving, including not celebrating the holiday or living somewhere that already mandates the equivalent of a holiday bonus.
There are a couple of reasons to be jolly this year!
More than half of responding businesses—51%, to be exact—plan to give their employees Christmas bonuses in 2023. That includes 89% that plan to offer them for at least the second year in a row.
Unfortunately, 81% of the responding business owners who didn’t give a Christmas bonus last year won’t give one this year, either.
Our surveys show that more companies intend to give Christmas bonuses in 2023 than did in 2022. Unsurprisingly, the holiday bonuses they give are perceived to improve morale.
Thankfully, companies that don’t plan to give Christmas bonuses are actually in the minority.
There’s also agreement on what makes a good Christmas bonus: at least a week’s pay. That should help guide the 11% of business owners who are lost on what to give as a year-end gift.
And since the majority of employers base their holiday bonuses (if they provide them) on the year’s earnings, they should focus on growing their business.
Do you expect to give or receive a Christmas bonus? Let us know in the comments.
Evan Pagano
Are you a small business owner looking for the best business books to help you solve a business problem? There are tons of books on business, entrepreneurship, marketing, accounting, and other topics. But it’s hard to filter through the noise to find the best business books.
Our co-founder and CEO, Serg Belous, made the mistake of believing he could just figure it out as he went. Five years later, he realized that there was information he just didn’t have as a business owner. That’s why he started researching everything he could.
In his research, he’s read close to hundreds of business books. The realizations he came to through his mistakes, research, and participation in mentorship groups led to the founding of UpFlip so others don’t have to make the same mistakes.
This list will help you find the best books on business topics that are worth your time. We have the books grouped into the following topics.
[su_note note_color="#dbeafc"] Read about them all or click the title that interests you most to jump right to it. By the end of this blog, you’ll know exactly which titles you need on hand to educate yourself for business success.
You can find most of the books on the UpFlip Amazon Shop, where we make it easy for you to buy business resources.
These are not just any business books—they’re the best business books of all time! And they’re all detailed for you in this comprehensive list!
All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do.
This book is designed for busy 6-figure online entrepreneurs who know they are destined for more. If you feel like you’ve been dealing with the same issues over and over again (no consistent leads, cash flow issues, stuck in the weeds, team frustrations), then I’m going to show you the 80/20 of the 80/20 of what you need to know to get more traction in less time and join the top 4% who reach $1 Million in revenue.
This book, called “the business bible” for 6-figure entrepreneurs, breaks down the proven 2X Machine Methodology and teaches you with practical systems and strategies.
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.
It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.
Performance coach Alan Stein Jr. shares the secret principles used by world-class performers that will help you improve your productivity and achieve higher levels of success.
High achievers are at the top of their game because of the discipline they have during the unseen hours. They have made a commitment to establish, tweak, and repeat positive habits in everything they do. Raise Your Game examines the top leaders in sports and business and proves that success is a result of the little things we do all the time.
FACT: Your brain is being controlled-and you don't even know it.
Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.
Jeff Bezos created Amazon, the fastest company to reach $100 billion in sales ever, making him the richest man in the world. Business owners marvel at Amazon’s success, but don’t realize they have the answers right at their fingertips as Bezos reveals his hidden roadmap in his annual letters to shareholders. For the first time, business analyst Steve Anderson unlocks the key lessons, mindset, principles, and steps Bezos used, and continues to use, to make Amazon the massive success it is today. Steve shows business owners, leaders, and CEOs how to apply those same practices and watch their business become more efficient, productive, and successful―fast!
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.
This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
Achieve "Massive Action" results and accomplish your business dreams!
While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.
The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.
How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."
Our CEO listed both the original and the revised version of this book in his list, so we’ve included both.
The Greatest Salesman in the World is a bestseller by Og Mandino. His books have sold over 50 million copies. Published in '68, reissued in '83 by Bantam, it's a guide to a philosophy of salesmanship, telling the story of Hafid, a poor camel boy who achieves a life of abundance. A cloth edition was published by Buccaneer Books in 6/93. It takes ten months to read the book. His instructions are to read Scroll I (Ch. 8) three times a day for 30 days. After completing Scroll I continue to II (Ch. 9) & so forth thru X (Ch. 17). The Ten Scrolls I - Commitment Scroll II - Love Scroll III - Persistence Scroll IV - Miracle Scroll V - Time Scroll VI - Emotion Scroll VII - Laughter Scroll VIII - Value Scroll IX - Action Scroll X - Guidance His primary message is to "do it now". In the marking of Scroll IX, "I will act now" appears 18 times. While his messages have Xian undertones, it's still a message of repetitive actions to build good habits.
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room.
Your company is only as strong as your leaders. These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued?
Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go.
I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.
Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?
Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.
Learn how to develop the influence, character, service and vision that it takes to be a leader in every aspect of your life.
First released in 1993, John C. Maxwell’s now-classic work revolutionized the way leaders are made. By examining the differences between leadership styles, Maxwell outlines principles for inspiring, motivating, and influencing others from any type of leadership position--including as a business executive, a church leader, a teacher, or even a parent.
In this thoroughly revised and updated edition, Maxwell includes two new chapters to include the leadership insights and practices he has learned in the decades since the first edition so that you’ll receive everything you need to take a significant step in your leadership journey.
I personally love listening to audiobooks on Audible. It’s affordable and I can listen to them while working, driving, and doing other tasks. Subscribe below to start a free trial and help support UpFlip in bringing you more information to grow your business.
Don’t forget to go check out our Amazon Book List for more of the best business books. We update the list of best business books as we find books we love. If you think there are books that should be on this list, let us know so we can take a look. If we love it as much as you do, we’ll add it to this list.
My motto is:
[su_quote]Never quit learning.[/su_quote]
Which book will you read first?
You want your time to be used wisely when you start your own business. That means you should know the most profitable businesses to start with the time, education, resources, and connections you currently have.
What’s considered “profitable” is always changing, of course, and that’s why we continually update our rankings. Every year the most profitable businesses will change slightly as our economy evolves, products become obsolete, and technology advances.
What follows is a freshly updated ranking of the most profitable small businesses, plus the info and resources you need to get started.
[su_note note_color="#dbeafc"]You’ll want to check out the following businesses. Click on any of the links below to jump to the one that interests you.
First, some context. We took a look at financial reports from early 2024 to ensure relatively recent data. When you consider industries with the most profitable businesses in demand, you’ll find:
Many of the most profitable businesses aren’t practical for people who want successful small business ideas for business owners.
Most of us don’t have access to venture capitalists or the ability to run a business for 10 years before it starts making money. So, we’re constraining our list to the most profitable and best small businesses to start.
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A good small business to start will normally have high growth opportunities and low barriers of entry, work well as a home-based business, and provide great profit margins. We’ve handpicked some of the most profitable small business ideas for you. Check out our picks for best profitable businesses 2024 below.
• Average Annual Revenue: $1.95M
• Average Profit Margins: 5.4%
• Startup Costs: $100-$3M
• Time To Revenue: 1-6 months
• Annual Market Growth Rate: 1.1%
• Best For: Cooks, chefs, bakers, or foodies with customer service, leadership, and marketing skills
Does your baking prowess receive rave reviews?
Consider exploring that talent! The cake industry is anticipated to see 3.3% growth, bringing it to $94.7 billion globally in 2028. Small specialty shops are poised to reap the majority of the profits.
A cupcake business emerges as a feasible option for individuals with limited resources. Launching this potential home-based venture requires only an oven and basic baking supplies.
As sales pick up, there's room for expansion to larger formats. Initially, you might sell cupcakes in a display case at a local shop, progress to a food truck, and eventually establish a standalone brick-and-mortar store.
Before diving in, thoroughly research the laws in your state governing the licenses, permits, and standards applicable to your budding bakery business.
Find out how Mignon Francois started the Cupcake Collection with just $5 and built a $10 million cupcake empire.
• Average Annual Revenue: $453,257
• Average Profit Margins: 6.7%
• Startup Costs: $100K-$3.5M
• Time To Revenue: 6-18 months
• Annual Market Growth Rate: 1.5%
• Best For: Sports and pop culture experts, customer- and community-focused entrepreneurs, collectors
The current valuation of the sports memorabilia market is $26.1 billion—and it’s expected to grow to $227.2 billion by 2032 according to a report by Market Decipher.
This projection suggests significant annual profits for brick-and-mortar sports memorabilia shops. The essence of this small business concept lies in acquiring genuine or replica memorabilia and reselling it at a markup.
Procure memorabilia through various channels, including wholesalers, auctions, estate sales, advertisements, and online platforms like eBay. Make sure to confirm the authenticity of any signed memorabilia by autograph authenticators.
As you become proficient in authenticating pieces, you can generate additional income by authenticating memorabilia brought to your shop by customers.
Find out how Jim Sears makes $750K a year selling sports cards.
• Average Annual Revenue: $114K+
• Average Profit Margins: 10.3%
• Startup Costs: $500-$250K
• Time To Revenue: 3+ months
• Annual Market Growth Rate: 2.0%
• Best For: Designers, artists, and fashion experts with strong marketing and customer service skills
The bridal industry is expected to grow to $79.8 billion by 2027, which is a compound annual growth rate of 4.4%. According to BusinessWire, nearly 85% of bridal shopping is still done in retail stores.
Pro Tip: Note that bridal shops may cost $250,000 or more to get started because of all the gowns, veils, and accessories you’ll have to stock for your customers.
• Average Annual Revenue: $60K-$120K
• Average Profit Margins: 5-15%
• Startup Costs: $100-$10K
• Time To Revenue: 30-90 days
• Annual Market Growth Rate: -9.3%
• Best For: Fashion and style experts who are excellent negotiators and communicators
The projected growth of the secondhand market in the U.S. is astonishing. According to GlobalData and thredUP, the resale clothing market is expected to more than double its current value. With a growth rate that’s 16x faster than the overall retail clothing market, the resale clothing industry will reach a value of $82 billion by 2026.
A consignment shop is the ideal business model for entrepreneurs with limited funds. Entrepreneurs can participate in the profits without purchasing inventory by showcasing other people’s used products, including clothing, antiques, collectibles, and memorabilia.
Additionally, selling items on online marketplaces like Poshmark, Mercari, and eBay creates additional profitable opportunities by expanding to a national or even global market.
Primary consignment shop expenses are:
Overall, the growth in the secondhand market presents a promising opportunity for entrepreneurs interested in the consignment business model.
• Average Annual Revenue: $41K+
• Average Profit Margins: 6.4%
• Startup Cost: $1K-$100K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 1.2%
• Best For: Foodies, chefs, cooks, bakers, and other food service veterans
Many people start food trucks because they are more profitable than owning a restaurant. You can save money by:
Kyle Gourlie, the owner of Vet Chef, told us:
[su_quote]To get started, it cost me around $41,200. Today, I am making $417K a year and aim to keep my food costs under 35%.[/su_quote]
Check out our interview with him below to learn how to start a profitable food truck business.
Keep reading for more of our top small business ideas that will make for the most profitable, best businesses in 2024.
• Average Annual Revenue: $263K+
• Average Profit Margins: 10.1%
• Startup Cost: $100K-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 1.3%
• Best For: Property owners who are service industry pros with a passion for entertaining and hosting
If you happen to own a charming, rustic, or historically significant home, a bed and breakfast could serve as an excellent starter business.
According to the Bureau of Labor Statistics, the U.S. bed and breakfast (B&B) industry is presently valued at $2 billion. While it faced a slowdown during the COVID-19 pandemic, its typical growth rate stands at 3.8% annually.
One notable advantage is you’ll live in the business, which cuts down the costs of accommodations. Customers normally expect:
Pro Tip: It's important to invest in home insurance, a food handling permit, and potentially a license to sell alcohol, if applicable. Additionally, if you plan to convert a traditional home into a B&B business, collaborating with your local planning commission may be necessary.
• Average Annual Revenue: $444K+
• Average Profit Margins: 35-40%
• Startup Cost: $100-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: -0.8%
• Best For: People who own rentable assets, collectors, great networkers
The party rental industry boasts a valuation of $5.9 billion and is experiencing a steady annual growth of 4.3% as indicated by Research and Markets.
A business in party rentals involves leasing various products for events, including tables, tents, caterers, sound equipment, and stages. The venture holds significant profit potential, and your business could cater to a range of events, from nonprofit fundraisers to upscale galas.
While the potential earnings are promising, it's crucial to make a substantial upfront investment in equipment before expecting to see profits. The strategy involves recovering these costs through repeated equipment rentals.
When setting up your business's inventory, you can consider the option of renting a storage facility to potentially save costs. Then maximize community awareness of your offerings by engaging in robust marketing efforts. Establish a physical location as early as possible to build brand credibility and reap long-term savings.
• Average Annual Revenue: $27K+
• Average Profit Margins: 8.3%
• Startup Cost: $500-$250K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 1.6%
• Best For: Detail-focused entrepreneurs, fashion and clothing experts who excel at listening and communication
Tailoring and alterations earn $9.4 billion, and the industry is anticipated to experience 4.7% year-over-year growth according to a report by Polaris Market Research.
The beauty of venturing into this type of business lies in its scalability, plus it will help you expand your skill set. Tasks like sewing simple hems and replacing buttons might evolve into dressmaking and design as your knowledge and experience grow.
I actually have an acquaintance who designed costumes for Cirque de Soleil before opening her own small business. With that experience in altering and customizing high-end garments, she opened a brick-and-mortar shop and gets asked to design work for businesses and live performances throughout the country.
During the initial stages, it is entirely respectable to launch your operation in a clean, smoke- and pet-free space within your home.
Pro Tip: Begin by making gradual investments in a commercial-grade sewing machine, a variety of fabrics, backup equipment, and a point-of-sale (POS) system. The costs can range from $150 for an entry-level sewing machine to $10,000 or more for a top-of-the-line model.
• Average Annual Revenue: $60K-$120K
• Average Profit Margins: 5-15%
• Startup Costs: $100-$10K
• Time To Revenue: 30-90 days
• Annual Market Growth Rate: -9.3%
• Best For: Fashion and style experts who are excellent negotiators and communicators
In 2021, the maternity wear industry held a valuation of $12.2 billion, and projections from Research and Markets indicate a growth to $16.5 billion by 2028, featuring a 4.4% year-over-year increase.
The demand for formal business women's maternity attire is notably driven by the nearly 57% female composition of the U.S. workforce, as per the Bureau of Labor Statistics.
Following their pregnancies, many women opt to pass their maternity clothing on to others in need. You can play a role in facilitating this by establishing a shop specializing in gently used maternity attire and other pregnancy supplies.
Start your used maternity clothing venture by selecting and legally formalizing your business structure.
Then, get a seller's permit and source inventory from social media, consignment shops, and thrift stores. Promote your business within the community, expressing your interest in purchasing used maternity clothing. Finally, ensure profitability by selling the clothing at prices that exceed your purchase cost.
• Average Annual Revenue: $74K+
• Average Profit Margins: 6.7%
• Startup Costs: $1K-$30K
• Time to Revenue: 1-6 months
• Annual Market Growth Rate: 1.2%
• Best For: Self-motivated, independent, and detail-oriented entrepreneurs
Cleaning businesses are virtually gold mines. They’re easy to start, and they have high success rates. Our friend Chris Mondragon pulls in over $125K monthly with his company, Queen Bee Cleaning! In his words:
[su_quote]As you start out, your margins are 40-50%.[/su_quote]
Forty to fifty percent! Seasoned business owners and aspiring entrepreneurs know how significant that is! With only 13 weekly cleaning contracts, you can rake in $7,800—not in revenue, but pure profit! Now imagine signing 20 or 30 of these high-paying contracts.
Cleaning is a business built to scale. But be careful: You can’t scale to millions of dollars just anywhere. There’s a tried-and-true calculation that reveals the earning potential in your area. If the numbers line up, you can scale to seven figures.
If you’re curious about how to use the calculation and want to know how to start your cleaning business from scratch—no franchise required—check out this free masterclass with Chris Mondragon.
You can read Chris’s incredible story here or watch our exclusive interview below.
• Average Annual Revenue: $35K-$50K
• Average Profit Margins: 10.5%
• Startup Costs: $100-$200
• Time To Revenue: 1-3 months
• Annual Market Growth Rate: 1.9%
• Best For: People with strong organization and communication skills, those who want to work from home and set their own hours
Becoming a virtual assistant for clients you choose is a profitable business to start. Some of the top virtual assistants on Upwork make $85 an hour. That’s up to $152K per year for doing things like scheduling appointments, sending emails, completing research, and other jobs you can do remotely.
Like other jobs that use a knowledge-based business model, the main startup costs are licensing and software. If you want to make more than that, you can start a VA agency and hire other people to help with this small business idea.
• Average Annual Revenue: $817K
• Average Profit Margins: 6.9%
• Startup Costs: $100-$10K
• Time to Revenue: 1-6 months
• Annual Market Growth Rate: 1.3%
• Best For: Social media experts, writers and content creators, people with search engine optimization (SEO) expertise
Social media marketing is a vast industry. According to Statista, it is a $153.7 billion industry. And all you need is a computer, some software, and to find some clients.
Jason Yormark of Socialistics told us:
[su_quote]You can expect each client to be around $2,000-5,000 per month and require 20-40 man-hours to give them proper service.[/su_quote]
That means a single person can make up to $40K monthly from home without investing in inventory. Find out how Jason turned his company into a $500K-a-year social media marketing agency:
Pro Tip: You can also learn from our blog on how to start a marketing agency.
• Average Annual Revenue: $244K per employee
• Average Profit Margins: 18%
• Startup Cost: $500-$2.5K
• Time To Revenue: 3-12 months (plus accounting degree)
• Annual Market Growth Rate: 1%
• Best For: Certified accountants, entrepreneurs with strong math and financial skills
To become a certified public accountant, you will need 150 hours of education in accounting. That’s a bachelor’s degree and passing the CPA exam, which is a test for proficiency created by the American Institute for Certified Public Accountants (AICPA).
Once you have a CPA license, you can start a company and make a great living. There are only 40,000 AICPA members and over 80 million tax returns filed annually by tax professionals, so there’s plenty of work.
Granted, tax prep services do some of those, but CPAs do the big ones. Even at the low end of $100 per tax return, that’s still $8 billion in revenue, and that’s just part of what CPAs do.
Add in payroll, quarterly minimum filing, certifying businesses for SOC 2 compliance, managing business sales tax payments, and other business finances, and it’s obvious why working as a CPA is one of the most lucrative business ideas in 2022.
• Average Annual Revenue: $364K
• Average Profit Margins: 6.4%
• Startup Costs: $1K-$3.5M
• Time To Revenue: 6-18 months
• Annual Market Growth Rate: 2.2%
• Best For: Executives and business leaders, entrepreneurs with management or business expertise, people with strong analytic, problem-solving, and communication skills
A consulting business is focused on helping other business owners solve their problems. You can choose a niche if you have a specific area in which you are an expert, or you can be an all-in-one solution.
When I initially started my consulting business, I was consulting on everything. One day I’d analyze payment processors, and the next, I would look for good influencers for a brand. I eventually gravitated to writing about business and technology because it makes it easier to pass knowledge on to thousands of people per month.
Business consultants can make anywhere from several hundred per day to billions per year. Consultants who specialize in mergers and acquisitions can earn huge commissions.
Check out this interview with Ryan Gromfin, who makes $35K a month with his consulting business:
There are some industries that are really struggling right now. You might want to avoid these industries if you want to make a profit fast.
Industry | Net Income |
Entertainment | -0.23% |
Telecom Services | -0.28% |
Chemical (Diversified) | -1.01% |
Broadcasting | -1.41% |
Furniture & Home Furnishings | -2.24% |
Rubber & Tires | -2.53% |
Electronics (Consumer & Office) | -3.05% |
Real Estate (Operations & Services) | -3.14% |
Precious Metals | -4.26% |
Drugs (Biotechnology) | -11.88% |
Software (Internet) | -14.32% |
Real Estate (Development) | -16.35% |
Most of these industries are tied to big purchases. You’re seeing losses tied to inflation of expenses like materials and wages, combined with people cutting back on making new purchases. This is expected when discretionary income decreases.
Pro Tip: Assuming wage growth continues and outpaces inflation, we should see these return to profitability in a few years. Until then, our blog on recession-proof businesses can provide even more inspiration for getting started in a bad (or questionable) economy.
According to CompaniesMarketCap.com on December 11, 2023, the five most profitable businesses were
Note that the values of these companies fluctuate daily.
Dog walking, house cleaning, and sewing businesses are the easiest to start because they have low startup costs and low barriers when it comes to getting licenses and permits.
IBISWorld states that fruit and nut farming, solar power, online gambling services, hybrid and electric vehicle manufacturing, and 3D printing and prototyping are the fastest-growing businesses in 2024.
We’ve discussed the most profitable business ideas from multiple vantage points. Some are easy businesses to start from home, and some are not as easy to get into because of education requirements or other barriers to entry.
When it comes down to it, the most profitable business for you to start is one you have knowledge in, you know how to find customers for, and you want to spend the rest of your life exploring and working with.
You can make any of your favorite 2024 business ideas one of the most profitable and successful business ideas if you:
What other profitable and successful small business ideas are you thinking about starting?
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