Did you know that it costs less than $5K to start a cleaning business, but with the right strategies you can make more than $1.5M per year?

Join us as we discuss how to start a cleaning business from scratch. We’ll explore Cristobal Mondragon’s remarkable journey from starting Queen Bee Cleaning Services in 2015 to becoming a featured speaker at cleaning conventions.

We’ll share his story, the strategies and lessons Chris learned from starting a cleaning business from home, general information about the cleaning industry, and how you can start one of your own. Chris told us:

[su_quote]This is the best time to start a cleaning business.[/su_quote]

[su_note note_color="#dbeafc"] Get ready to learn how to open a cleaning business. Click on any link below to jump to that portion of the article, or just read on.

• Case Study: Queen Bee Cleaning Services
• Cleaning Industry Outlook
• Consider Cleaning Certifications
• Learn to Run a New Cleaning Company Successfully
• How to Start a Cleaning Business
  • Step #1. Choose Your Target Market
  • Step #2. Choose the Type of Cleaning Business to Start
  • Step #3. Create a Cleaning Business Plan
  • Step #4. Get Funding
  • Step #5. Register the Cleaning Business
  • Step #6. Price Your Services
  • Step #7. Get Cleaning Clients
  • Step #8. Invest in Advertising
  • Step #9. Hire a Cleaning Crew
• Ready to Start Your Own Cleaning Business? [/su_note]

This guide will show you exactly how to start a cleaning service. Let's start by discussing the Queen Bee Cleaning Services:

Case Study: Queen Bee Cleaning Services

Cristobal Mondragon and his wife started Queen Bee Cleaning Services in 2015. Today, he makes over $1.5M annually and has opened a second location. He’s been recognized by industry organizations for his excellence, and he’s used his success to expand into courses, customer relationship management, and coaching.

But it hasn’t been without challenges. Chris made the costly mistake of misclassifying employees as subcontractors, leading to a hefty fine.

That might stop many business owners, but he overcame the $10K hit and is passing his knowledge on to you.

Check out our interview with him below.

https://www.youtube.com/watch?v=d4Iip7BHXwg

Now, let's look at what you need to know about the industry before starting a cleaning business.

Cleaning Industry Outlook

According to IBIS World, the contract cleaning industry made over $90B in revenue in 2022 and will grow to nearly $100B by 2027.

There are 1,163,718 cleaning companies in the U.S., so considering the revenue figure above, that means they average $77,122.63 in annual revenue each. With wages being approximately 38.4% of revenue, that means it's pretty easy for cleaners who want to start their own business to take home around $45K after expenses.

Chris provided a spreadsheet of his accounts, which I modified to make his accounting match IBIS World's database for an easy comparison. His strategies help him earn nearly double the after-tax profit and nearly four times the take-home pay of the average cleaning business owner.

[su_table responsive="yes" alternate="no" fixed="yes"]

Year	Converting Industry To Average Business	QueenBee (Using Numbers Adjusted For Income Privacy)
2022 Ind Revenue in Millions	$89,749.00
Industry Revenue	$89,749,000,000.00
Number of Businesses	1,163,718
Rev/Est	$77,122.64	$1,130,896.00
COGS	$30,463.44	$895,841.20
Gross Profit	$46,659.19	$235,054.80
Salaries	$11,876.89	$80,000.00
Other Expenses (Most likely rent, utilities, etc. that pertain specifically to running a home-based business)	$31,157.55	$55,296.00
Net Income	$3,624.76	$99,758.80
Approximated Owner's Earnings	$46,659.19	$188,758.80
Net Income Percentage	4.70%	8.82%
Owners Income Percentage	60.50%	16.69%

[/su_table]

Get ready to find out the answers to these frequently asked cleaning company questions. We’ll answer questions like:

• How much can a cleaning company owner make?
• How much money do I need to start a cleaning company?
• What is the easiest cleaning company to start?

How profitable is starting a cleaning business?

According to The BBQ Cleaner, cleaning services can earn between $20K and $100K in annual profit. A solopreneur cleaning business normally makes around $50K per year.

The Janitorial Store estimates the average profit margin for commercial cleaning businesses is between 10% and 15%. Profitability will vary based on your location, target market, pricing strategy, and the size of your business.

The factors below could make your cleaning business profitable:

• High Demand: Most wealthy families and businesses need cleaning professionals.
• Growth Potential: Cleaning businesses can grow from a one-person operation to cleaning business dynasties with locations across the country or world.
• Low Overhead: Cleaning businesses have low startup costs and are commonly run from home.

How Much Does It Cost to Start a Cleaning Business?

Chris started Queen Bee with less than a $5K budget. He estimates you can start for less than $2.8K if you have a car. You can expect around 50% of earnings to go to payroll, including your wages. Another 30% of revenue will be spent on bookkeeping, advertising, overhead, and taxes.

Udemy offers inexpensive courses on budgeting that are worth checking out. Many cleaning companies love using Jobber as their cleaning business software to help lower costs.

What is the best type of cleaning business to start?

Residential cleaning is the easiest type of cleaning business to start because it requires less initial investment than business cleaning services or specialized cleaning services.

You might also consider starting the following:

• Commercial Cleaning Company: Cleaning services for offices, manufacturing spaces, and commercial spaces make higher profits but have higher startup costs.
• Specialized Cleaning: Upholstery cleaning, vehicle detailing, closet organization, mattress cleaning, and clothing cleaning services require additional knowledge to provide proper cleaning techniques, but they have less competition and a narrower target market.
• Other cleaning services: Carpet cleaning, chimney cleaning, window cleaning, and crime scene cleaning are all high demand cleaning solutions in local markets.

Consider Cleaning Certifications

Completing International Sanitary Supply Association (ISSA) certifications will land you on their database of certified professional cleaners. That's a high-authority link to your website!

Queen Bee has a certification from the Association of Residential Cleaning Services International (ARCSI) as well as the Institute of Inspection and Restoration Certification (IIRC). He told us:

[su_quote] ARCSI certification teaches you how to use chemicals properly and avoid creating toxic fumes. It basically comes down to teaching you the chemistry behind each product and how to clean each [surface] … and avoid damaging them. [An] IIRC certification is similar to the ARCSI certificate but focuses on carpet cleaning and tile cleaning.[/su_quote]

Find out about more than 45 cleaning certifications.

Learn to Run a New Cleaning Company Successfully

Get FREE training for building your cleaning business with Chris Mondragon's webinar, “How to Start a $125K Per Month Cleaning Business From Scratch.”

During this FREE training, Chris will share his proven secrets for starting your own 7-figure cleaning business in just one week. You don't want to miss this rare opportunity to learn from this multi-million-dollar cleaning business entrepreneur for free!

How to Start a Cleaning Business

Starting a cleaning service company doesn’t have to be hard. We've outlined the process for starting a successful cleaning business in nine steps:

1. Choose a target market.
2. Choose your specialty.
3. Create a cleaning business plan.
4. Fund your business.
5. Register your business.
6. Price your services.
7. Find clients.
8. Invest in advertising.
9. Hire a cleaning crew.

Let's start by discussing what cleaning company customers to serve.

Step #1. Choose Your Target Market

You need to understand who your target clients are to run the business successfully. Do some market research to find out where they are located.

A house cleaning business will normally do cleaning jobs for more affluent homeowners, while an office cleaning company will be looking for new business owners. Both groups can benefit from finding prospective clients who are unhappy with their current provider.

Take some time to do market research about how to align your brand and company values with the target market. Then choose a cleaning business name.

Next, you’ll learn what cleaning company services to provide.

Step #2. Choose the Type of Cleaning Business to Start

Research different types of cleaners and establish what is right for you. Specialized services tend to do particularly well. We created a list of cleaning company types and what they offer. Consider starting some of these cleaning businesses:

• Airbnb Cleaning Business
• Home Cleaning Business
• Carpet Cleaning Business
• Window Cleaning Business
• Pressure Washing Business
• Laundromats

Offering a variety of services can help you reach more clients. Queen Bee Cleaning Services provides house cleaning (including Airbnb and move-out cleaning), janitorial services, carpet cleaning, and hospital-grade disinfectant services. Chris told us:

[su_quote] Recurring house cleaning is our bread and butter. Move-in and move-out services can have some surprises. Airbnb can be really profitable when you get it right. [/su_quote]

Next, you’ll learn what goes into a business and marketing plan for a local cleaning company.

Step #3. Create a Cleaning Business Plan

You need a business plan to help guide your decision-making. It keeps you focused. The plan will help define your vision, target market, objectives, startup costs, and strategy to get potential clients.

A business plan is a living document that will help you secure financing and help you manage logistics better than other small business owners. Make sure you write one!

Try out our business plan templates and resources below as you learn how to start a cleaning business.

Establish a Location

Most cleaning businesses operate from home for the following reasons:

• Home-based businesses have lower startup costs.
• Equipment and supplies can be stored at home.
• A room in the home can be converted into an office.
• Work is performed on an external job site.

Chris runs his small business from home, and when we interviewed him two years ago, his business expenses for rent and utilities were only $750 per month. He even told us most of those expenses actually helped the business from an accounting standpoint.

However you plan to do your bookkeeping, don't forget to check the Municode Library to find the local ordinances about starting a home-based cleaning business.

Keep in mind that running a cleaning business where children and pets live can be dangerous. Cleaning materials can be toxic, and some are explosive if combined. The EPA offers guidance on handling household hazardous waste.

Templates and Resources

These business plan templates and resources will help you prepare to get residential and commercial cleaning jobs. Want to know the best part? They're all free!

• UpFlip: Business Plan Template
• Fit Small Business: One-Page Business Plan
• U.S. Small Business Administration (SBA): Business Guide
• UpFlip: How to Write a Business Plan
• SBA: How to Write a Business Plan
• UpFlip: Our cleaning business checklist is an easy way to make sure you do everything you need for any business.

Also, check out our interview with Mike regarding business plans. Mike offers lawn care services, but his advice applies to commercial cleaning services. Plus, his small business is one of the fastest-growing franchises in the country.

https://youtu.be/Seac5PbUZXk?si=42fVImtwTT6DfATH

Create Standard Workflows

Chris has tons of resources to help you start your own cleaning business. Check them out in his free training course.

He emphasizes the importance of getting every facet of your process documented to create workflows. His clients appreciate the transparency he provides with his pricing. You can be confident in your endeavors if you seek to model your business after Queen Bee.

Get Cleaning Supplies and Equipment

Your cleaning supplies depend on the services you provide, but you can start by purchasing equipment like a vacuum cleaner, window cleaner, and a few microfiber towels.

For more information about what cleaning equipment you'll need for a maid service, check out our guide. It's effectively a cleaning business starter kit!

Chris even offers a hospital-grade disinfecting service, which requires specific supplies. He told us:

[su_quote]We use an electrostatic sprayer to apply the disinfectant. The sprayer ‘loads’ the mist with a positive charge, making the disinfectant stick to all surfaces, killing 99% of the pathogens. Our hospital-grade disinfectant is an EPA-certified product safe to use around children and pets and safe on all surfaces.[/su_quote]

Next, we’ll discuss whether you need a business loan when you start your local cleaning company.

Step #4. Get Funding

Ever wonder why so many people get into the cleaning business? It has a low barrier to entry. The initial investment to start a home cleaning business can be one shopping trip to a home improvement store.

Funds to start your cleaning service can come from:

• Personal funds: People commonly pull from their savings and paychecks.
• Loan from family or friends: Sometimes friends and family are willing to help people start a business. At the very least, they might hire you to clean their homes.
• Business partners: It's easier to get twice as much done if you have a business partner. They can be an active or a silent investor.
• Government programs: Some people will qualify for Small Business Administration loans or other government grants.
• Crowdfunding: If your business idea is something that can be scaled to sell all over the country, crowdfunding is an option.
• Credit cards: Your business may need credit cards to pay for expenses. Each business purchase could earn some cash back and help build business credit. Like personal credit scores, business credit scores impact loan rates.
• Home equity loan: Refinancing your home loan is a great way to get startup cash.
• Rollover for business startups (ROBS): If you start an S-Corp or C-Corp, you can move your 401(k) from your employer to your new corporation and buy the company stock with the 401(k), giving your business an influx of cash. During operations, you can reinvest dividends into the 401(k) to increase the funds in it.

Check out our article about business funding. We cover 17 ways of funding a business to help you decide which practices are best for you.

Alternatively, the SBA offers free courses on financing options and funding programs. The Hartford published the pros and cons of using personal funds to start a business.

Don't forget to check out our lending partners.

Once you’ve got the money, it’s time to register your business and get your cleaning business license.

Step #5. Register the Cleaning Business

Once you have a business plan, you'll want to come up with a memorable name. Considering each of these aspects will help you beat out your competition:

• Does it state what you do? If you wash windows, does the name or logo indicate you perform window washing? Don't be too specific, though, because businesses evolve.
• Is it easy to remember? Potential customers will need to search your business name.
• Does it indicate the location you serve? Major cities can be too big to serve in their entirety. Using local terms can narrow the audience and improve ranks on Google.
• Does it communicate the brand message? Queen Bee Cleaning Services’ company logo is a picture of a bee along with the name of the company. Simple, right?

Queen Bee does a great job as a brand because it is the hive leader (best of the local residential cleaning businesses), but it doesn't clarify for potential customers where the service is, widening its potential customers.

Register a Dot Com

Once you have a name idea, run it by your friends and family. Test it on Google Trends. Our business name generator connects you directly to NameCheap when you click on one of the business names. There, you can buy the domain name and other services.

Pro Tip: Aid your brainstorming even more with our ultimate list of cleaning business names.

Establish a Legal Structure and Register With the State

When you have your name, you'll want to choose a legal structure. Legal structures include sole proprietorships, limited liability companies, and corporations.

To establish a legal business structure, work with an attorney, accountant, tax specialist, or government official for the best results. Then you can register your business with the necessary state and local agencies.

Next, you'll want to get your business licenses.

Licenses, Permits, and Tax Forms

Regardless of the business structure, determine if your cleaning company requires a business license, permit, or a specific set of tax forms to operate legally. We researched each state to create our guide to cleaning business licenses. Alternatively, you can use the SBA tool to find out which business licenses you need.

Get Cleaning Services Insurance

A local business owner should purchase general liability insurance, especially if they serve commercial clients, which require it. General liability insurance covers property damage and bodily injury.

Check out our blog about how to get business insurance for more information. We recommend using Simply Business to find the best business insurance rates.

How to Start a Cleaning Business Franchise

A franchise consists of a franchisor company and a franchisee in a joint venture to sell the franchisor's products and services. In essence, a franchise enables you to enter the market with a ready-made cleaning company.

Many franchise opportunities exist in the cleaning industry. Well-known franchises are The Maids, ChemDry, and PuroClean. Learn more about buying a franchise.

At this point, you know how to set up proper licensing, but a successful business needs to provide consistent services and pricing.

Step #6. Price Your Services

A small business owner will need to establish how much to charge for cleaning services. Research reasonable prices to stay competitive while still making a profit.

There are three typical ways house cleaning prices are calculated by a house cleaner:

• Hourly: $25 to $90 per hour, per cleaner
• Flat fee: $100 to $800 weekly or biweekly for standard cleaning of a single-family home
• Room rate: $100 for 1 bed/1 bath + $10 to $20 for each additional bedroom and bathroom
• Per square foot: $0.05 to $0.10 per square foot

Learn more in our house cleaning pricing guide.

Next we’ll discuss how to get commercial cleaning contracts.

Step #7. Get Cleaning Clients

Building customer relationships is crucial for starting a cleaning business. Some of the best digital and traditional marketing techniques when you start a cleaning business include:

• Market your business: Identify your target audience and the cleaning services they need. Then use social media, flyers, and local associations to promote your brand. You’ll also want a website to show potential customers the services you offer.
• Get reviews: Client testimonials on social media or Google Business Profile help attract new customers. Make sure to ask for them and make them easy to provide.
• Build a network: Local business and trade associations are great places for business networking and referral groups.
• Use online marketplaces: Let people know about your services on marketplaces to help get low-cost leads.
• Get referrals: Ask clients to refer their friends. Starting a cleaning company is easier when satisfied customers, friends, and family recommend your business to other people.
• Offer discounts: First-time customer discounts often attract new clients. You can also provide subscription-based discounts for routine cleaning.
• Optimize your website: Make sure your website directly answers customer searches.

Learn more about how to get clients for your cleaning business.

Chris reveals all these incredible tactics, plus his pricing structure, in his 7-Figure Cleaning Business Blueprint course. You get to see how Chris executes all the most important techniques from the course live.

It’s time to implement your marketing plan next.

Step #8. Invest in Advertising

Advertising and promotion marketing are important for starting any business, especially a cleaning service. In fact, marketing is one of Chris’s biggest expenses in his budget.

His marketing budget is an average of $4,212.50 per month. He spends primarily on Google Local Ads, but he also spends a portion on Yelp, Craigslist, and Facebook. He told us:

[su_quote] Craigslist ads are low-cost and have done really well. You should definitely include them [in the list of places you run ads]. [/su_quote]

Chris has become highly ranked on Google, Yelp, Nextdoor, Houzz, Thumbtack, HomeAdvisor, and Porch. Focusing on building your business presence on highly ranked websites helps increase your site's authority.

He shares his Facebook ad strategy in our master course. It's surprisingly simple but gets a return on ad spend of 16-41X.

You'll want to use a combination of:

• Digital marketing: This includes email newsletters, social media, and search engine optimization. Neil Patel is a renowned authority in this area. Check out his website.
• Printed materials: This includes business cards, flyers, brochures, T-shirts, and even car magnets. Canva is an excellent tool for designing your own business cards. And here's our guide for getting them cheap.
• SMS marketing: Sending text messages is a highly successful digital marketing strategy.
• Branding: Uniforms, vehicles, and customer service are all crucial aspects of marketing for residential cleaning businesses.

One of Chris's marketing strategies is putting door hangers on three houses in each direction after each cleaning. These fliers give first-time customers discounts. Many customers who took advantage of this sale were so impressed with the service they happily joined his subscription plans.

Pro Tip: Check out our article on how to get cleaning contracts.

As a business owner, you might have a goal for your house cleaning services to create jobs and make more profit. If you do, check out this next section.

Step #9. Hire a Cleaning Crew

Imagine what it would be like to have so many referrals and so much business that you can't handle it all yourself!

While many cleaning businesses are one-person operations, owners often find that it helps to have employees for practical and profit-based reasons. After all, you might want to take a vacation!

Before you hire employees, you must address the following:

• Employer Identification Number (EIN): Get your business an EIN from the IRS. Apply for one online or call 800-829-4933.
• Tax Filing and Withholding: The IRS publishes a handy guide for employers that is available here
• Unemployment Insurance Tax: You will need to pay Unemployment Insurance Tax through the UI Program under the Social Security Tax for employers.
• Federal Employment and Labor Laws: All employers must display workplace posters that are downloadable on the U.S. Department of Labor website.

Other requirements include:

• Employment Eligibility Verification (Form I-9)
• Reporting to your state's new hire program
• Worker's compensation insurance
• Disability insurance, as required by some states
• Occupational Safety and Health Administration (OSHA) training

Compensating employees is probably going to be your most significant expense. It is for Chris. You can either pay employees an hourly rate or per task. Chris pays an hourly rate of about $19, but local businesses can choose which works best.

If you're a busy house cleaning company with lots of customers near each other, both you and the employees can benefit from performance-based pay.

Ready to Start Your Own Cleaning Business?

Now you have the tools and knowledge to embark on your path to success in the cleaning industry.

Remember, it's crucial to understand your target audience, choose the right type of cleaning services, and create a solid business plan. Proper funding, registration, and pricing strategies will lay a strong foundation for your business.

Once your business formation is complete, build a loyal client base through effective marketing and excellent service. Don’t forget to ask for reviews to ensure long-term success.

As your business grows, don't forget the importance of hiring and managing a reliable cleaning crew.

Whether you're dreaming of starting a small residential cleaning service or building a multi-million-dollar empire like Queen Bee Cleaning Services, the journey begins with a single step. Take the knowledge and insights gained from this guide and start your journey to entrepreneurial success in the cleaning industry today.

What's stopping you from starting a cleaning business?

Starting a bike shop is a rewarding career if you have the passion and skills. A bike business is a line of work where even a simple operation can generate substantial profits. Want proof? We interviewed two business owners who took different approaches to starting a bike shop. Armen, founder of the Glendale-based Bicycle Pit Stop, started his business in high school to make some extra money and fill his time. He used the common garage, a business strategy that many entrepreneurs use. Meanwhile, Troy Rarick started Over the Edge Sports (OTES) using a business-minded approach that involved creating a business plan, securing investors, and developing a marketing strategy to pull people into his small town on their way to Moab, Colorado. From there, Troy has expanded OTES to multiple locations across the globe. Whether you are more like Armen or Troy, there is an opportunity for you to start a shop focused on bikes. We'll discuss the steps to start a bike business and share insights from both Troy and Armen. The cycling industry generated over $12 billion dollars in 2020 and is expected to grow 5% by 2029, generating opportunities to find your niche in the industry and help other enthusiasts get on bikes. If bicycles are your passion, this guide will help you start a bike shop. An operational bike shop often comes with the equipment, inventory, and location all in one, and is a faster way to get started.

Step 1: What bike business is right for you?

Conduct research to determine what is right for you. Your bicycle store should be run in a way that works for you, but will also satisfy your customer's desires. You may want to run a store focused on professional cyclers, one that caters to local riders, or you may want a warehouse where you focus on online sales. You aren't limited to just one type, but the type of business you choose will impact every decision you make going forward. Bicycle Pit Stop focuses on all bicycles, including electric ones, but excluding motorcycles. Meanwhile Over the Edge rents and sells mountain bikes to ride on their trails. Many consumers start their shopping experience online, so a shop that can sell a bike in person or online is a good way to start your bike business.

Mountain Bikes

Mountain Bikes are the largest segment of bike sales, with over 25% of cyclists saying their next bicycle purchase will be a mountain bike. Make sure you have a good variety because mountain bikes will be an easy sell. In fact, mountain bikes were what inspired Troy to start his business. While he was working on getting the funding to start the business, he was also buying land and building trails to give a unique experience to bike riders. To learn more about bike terms, check out the glossary of terms.

Step 2: Bike Business Name

I can't stress enough the importance of a bike business name. Keep reading for best practices when naming a bike business.

Does the name explain the bike business?

Bicycle Pit Stop includes the products serviced as well as what it does, Pit Stop (a reference to the quick service provided in racing).

Is it easy to spell?

Make sure your business name is easy to remember when using a search engine. A crazy name like Quasimodo Bikes makes searching for your business difficult. Register domain names for common misspellings and forward them to your website.

Location

Including your state, county, or city identifies you as a local business. For example, Las Vegas Mountain Bikes would be a business located in Las Vegas.

Branding

Does your name fit your branding? Some business owners focus on visual ideas for a logo before a name. Las Vegas Mountain Bikes might have a logo with mountains, the strip, and bikes. It's about communicating ideas, right?

Register a .com

Find a name for which the .com domain is available. It’s the most recognizable. You can conduct a search by clicking here.

Give it a go!

See how people like it. Make sure to check what happens if people shorten it. You wouldn't want to name a business Destin Off-Road Klub because it would get shortened to DORK, and that isn’t what you want to communicate. Check Google Trends. Read articles like Five Tools for Naming a Business. Finally, register your business name with the government.

Step 3: Write a Business Plan

You need a bike shop business plan to help define your vision, objectives, and strategy. Its purpose is to drive the direction of your business by guiding decisions, securing financing, and developing partnerships with other businesses.  Armen told us: [su_quote]In the beginning there was no plan. Just make everything as nice as possible. Then the plan started forming. I looked at it as the future of the business. I always stuck to service. The plan always changes.  It grows and evolves into an art.[/su_quote] Having a flexible business plan that is constantly evolving is a great approach to the process and allows for businesses to pivot when necessary. Here are some resources to help with this step.

Templates

These business plan templates focus on helping small businesses succeed. Want to know the best part? They are all free!

• One-page business plan
• U.S. Small Business Administration (SBA) Business Guide
• State-specific templates
• Business Plan Template for a Startup Business

Resources

It gets better! Enjoy free and low-cost resources about writing successful business plans:

• How to Write a Business Plan
• SCORE’s free business plans and startup assistance resources
• The Complete Business Plan Course (Includes 50 Templates)

Step 4: Establish a legal structure

You have a business plan and name. Now you need to establish the legal structure for your bike business. For best results, hire legal representation that has experience starting a business, like an attorney, accountant, or tax specialist. They'll help you get your business started quicker so you can start selling bikes faster.

Licenses, permits, and tax forms

Each location has different licenses, permits, or tax forms required. Use the SBA License and Permits page to identify what your bike shop needs. Let’s look at different legal structures for bike businesses.

Sole proprietorship

A sole proprietorship is the easiest way to start a bike business. The bike company doesn't protect the owner’s personal assets, meaning if the company has legal issues, you could lose your home as well as your business. This structure should only be used if you cannot afford an LLC because bike companies have work that can cause injuries. To start a sole proprietorship, fill out a special tax form called a Schedule C. Sole proprietors can also join the American Independent Business Alliance.

Limited Liability Corporation (LLC)

LLC is the most common business structure used in the United States because the company protects the owner’s personal assets. It's similar to partnerships and corporations but can be a single-member LLC in most states. An LLC requires a document called an operating agreement.

Partnerships and corporations

Partnerships and corporations are typically for massive organizations or legal firms. Unless there is a specific reason you need a partnership, it is better to do a multi-person LLC. Investopedia has good information about partnerships and corporations here.

Franchise

There are several opportunities to purchase bike franchises. Franchising.com has two franchise opportunities in the United States and two in Australia that allow you to start a bike business using a reputable company's name and business processes. This makes it where an entrepreneur can benefit from the reputation of a bike business that has already worked out many of the kinks of starting from scratch.

Step 5: Getting Ready for Cycling Customers

Your bike business is an entity now, but you still need more. The order you do the rest of the steps will depend on the resources you have, your skill sets, and the type of bicycle business you are running. There are five areas of business you will need to focus on to get your shop running:

• Location - Where will you be working?
• Inventory - What will you have in stock and how will you pay for it?
• Employees - Will you have employees and how will you make sure it is a safe environment?
• Finances - How will you keep track of transactions and financial records?
• Marketing - How will you find customers?

Step 6: Location

Finding a location will vary based on the bike business. For instance Armen started repairing bikes out of his garage while Troy was building trails for people to ride their mountain bikes. When deciding to rent a space for a bicycle-based business, consider:

• How will I store equipment and parts?
• Is there space for a home-based office?
• Will customers be coming to my location?
• How much inventory will I have?
• How much display space do I need?
• How much space is needed to perform repairs?
• Will I be doing mobile repairs?

When opening a bike shop, you will probably need to rent space in your city. To find spaces to rent in your area, contact a local commercial real estate agent. You can search for them by your area here.

Know the local ordinances

Each city and state has different requirements for where a business is allowed to be located. Local ordinances might not allow a bike business to be home-based. How am I supposed to start my shop with so many rules about bikes? Just search Municode Library to find your city regulations.

Finding a good spot

When looking for a space to rent, take into consideration your ideal client and what stores they might frequent. For instance, they might want coffee or a smoothie after a long bike ride. Finding the right place will take some research, which will be much easier after considering your marketing efforts.

Step 7: Inventory, Tools, and Product Displays

A new shop requires inventory. Whether it is new bikes, replacement parts, or product displays for your store, there will be some costs associated with selling and repairing bikes. Each of the business owners we talked to while researching this article took different approaches. Armen started his business with virtually no inventory. He'd order it off of Amazon when he needed a part. This kept his upfront costs low. Troy decided to go a different route and have inventory upfront so that people could rent or buy bikes to ride the trails he'd built. To find a list of major bike manufacturers, check out this article.

Used tools and product displays

Tools and product displays can often be found at huge discounts if you buy them used. You can find used tools and product displays through most online markets, pawnshops, going out of business sales, and other places. If you are considering buying an existing business, they should be included in the purchase price. Learn more about valuing an existing business in our guide about buying businesses.

Step 8: Employees

Troy emphasized the importance of good people, saying: [su_quote]Hiring good people. I see now that once you get good people, honor that beyond all else... Honor your people, and never keep disruptive people, no matter how short-staffed you are. Good people HATE lame Coworkers.[/su_quote] An open bicycle shop might need employees. Depending on your financial position when starting, you can work all the hours yourself or hire employees. Either way, there are some things you'll be required to do. Keep reading for more info.

Employer Identification Number

Get an Employer Identification Number (EIN) from the IRS to identify your company. Apply here or call 800-829-4933.

Tax filing and withholding

Federal and state tax filing requirements apply to new employers. You must keep records of employment taxes for at least four years, including special forms and accounting for state taxes. Don’t worry! We've got you covered! Check out the IRS guide for employers here.

Unemployment Insurance Tax 

Unemployment Insurance Tax is required. It is a program under the Social Security Tax for employers.

Federal employment and labor law posters

All employers must display Workplace Posters, which you can download from the website. Other requirements include:

• Employment Eligibility Verification (Form I-9)
• State’s New Hire Program
• Worker’s Compensation Insurance
• Disability insurance—varies by states
• Occupational Safety and Health Administration (OSHA)

Job Posting

Hiring people requires posting “now hiring” signs and posting on prominent job boards. Some places you can start posting job requirements are:

• Facebook
• Indeed
• Zip Recruiter
• LinkedIn
• Craigslist

Interviews

Having a prepared list of questions for interviews can make hiring the right people easier. Indeed offers a variety of resources to help you make better hiring decisions. Read their guide: How to hire your first employee.

Compensation

Employees are typically a company's biggest expense. Let’s take a closer look. There are 3 common pay structures in business. Each fits different scenarios.

Salary

Flat weekly/monthly rate based on a person working a specific number of hours. This is typically reserved for owners, managers, and some admin roles. You might want to assign this to yourself for budgeting purposes.

Hourly

This pay structure just tracks the hours an employee works and pays them a set hourly rate. This pay structure is solely based on time, not performance.

Fixed-Rate

This pay structure is used for mechanics and other tradespeople where billing is based on the expected time it takes to complete a task. This is a way of combining performance and time into the pay structure because those who complete a job successfully in less time have more opportunities to work on other projects. This also protects the company from overcompensating for the learning curve.

Commission

Typically used in sales to give employees a percentage of revenue. It is a strictly performance compensation model.

Hybrid Models

Hybrid models combine two pay structures. For instance, hourly and commission to compensate for time and performance. The hourly rate will typically be lower than an hourly rate without commission, but the commission should make it where good performing employees make more than they would without commission. These structures also help reduce the variability of pay from week to week. Paying employees an hourly wage works for most positions if your new bike business doesn't require salespeople. The article, “How to Create a Pay Structure That Promotes Team and Company Growth” offers some insights into thinking about pay structure.

Step 9: Financial Management

A crucial portion of successfully starting a small business is managing the financial aspect of the bike store. Armen told us when he started his bike shop: [su_quote]I opened a business credit card, and that is what got me started. Supporting myself through other side businesses also helped.[/su_quote] That is a pretty risky way of starting a business that requires financial discipline because credit cards have high interest rates. To find banks that work with small businesses, use this resource. Let's look at some tricks you can use to help your bike shop become profitable.

Budget! Budget! Budget!

A budget is the most important tool you can use in business. Without it, your bike shop might not make it through the first few years. While Armen started Bicycle Pit Stop with a shoestring budget, Troy says: [su_quote]I borrowed $10,000 from my parents, recruited an investor partner, and begged credit from vendors[/su_quote] Troy spends a good bit of time discussing his budgeting strategy so I've put together a table to help you understand how he budgets. Basically, he uses rules of thumb to keep his net profit margins around 10%. The table below shows what each of his budgets would be for $100,000 revenue in a bike business. Troy loves Quickbooks because it lets him "develop budgets quickly without an accounting degree." To learn more about budgets, check out low-cost courses from Udemy 

Consider the many funding options

Starting a bike shop doesn't cost a fortune. The initial investment in owning a bike shop can be one year of savings. Funds to start your bike shop can come from:

• Personal funds
• A loan from family or friends
• Business partner(s)
• Government programs

The SBA offers free courses on financing options and funding programs. For info on using personal funds to start a business, check out this article from The Hartford. Alternative sources of funding include:

• Crowdfunding
• Credit cards
• Home equity loan
• Rollover for business startups (ROBS)

Develop a pricing structure

How you price your bikes and services will impact how many people you draw to the shop. If your prices are too high, they'll go elsewhere. Too low, you'll lose money. Based on the rules of thumb presented by Troy in his interview, you'll make about $10-27k for every $100k in sales if you use a 50% markup, which is pretty standard amongst businesses.

Don't undersell to get new customers

Shops will often sell their products or services for a lower price to bring in new customers. Be careful about this. If you sell your bikes for a discount and they tell others, you might have to sell another bike for the same price. People love a good deal! Just make sure it is sustainable for your bike shop.

Increase prices every year

Inflation occurs every year. To keep your business running, raise your prices 5% per year. It gives you room to increase wages and to make some extra money. Makes sense, right?

Step 10: Marketing

Your Bike shop is open. You have bikes to sell, parts to fix bikes that people bring in, but no clients! How are you going to let people know about your company? Marketing is crucial for all new businesses. Both Armen and Troy spent a good bit of time discussing their marketing strategies with us. Let's look at what they have to say!

Bicycle Pit Stop Marketing

Armen tells us he started with Yelp, then gradually added Google. Over time, he has also added Instagram to market his bike shop. He thinks: [su_quote]Yelp has been there the entire time. Yelp was the best thing that could ever happen. I don't like paying them. Lately, I have just been paying the minimum. [/su_quote] It sounds like Yelp's pricing forced him to look for less costly alternatives and drove him to Google My Business and Instagram where he can do marketing without paying to show off his shop and bikes to people.

Over the Edge Sports Marketing

Troy uses a variety of methods to market his bike company. While he doesn't discuss his social media marketing, a little research shows each of their locations has thousands of followers and hundreds of posts. It's obvious that they put some effort into social media to advertise their shop. Bike enthusiasts can share their photos as well. Troy uses some innovative ways of marketing as well. He discusses how his bike company got to be known throughout the biking world by hosting the lunch at a bike convention: [su_quote]I couldn’t afford big marketing or a trade show booth, so I started hosting a lunch at the annual bike trade show, I called it the “show lunch”. It became iconic. We poured more tequila than we served food but the “who’s who” of the MTB World came to lunch. They brought friends and other VIPs, and people still tell me “it was the best part of the trade show”. I remember when that lunch bill reached $5,000; I was terrified Could I afford this? Yes, now I know, go all in and love your people, it made us what we are and it’s SO important to never let up on that honest effort to honor your people. [/su_quote]

Influencers

USA Cycling offers resources for clubs that can help with marketing influence. You can join one or start your own. Another common marketing tool is social media influencers. For a list of cycling influencers, check this article out or use a hashtag generator to get the attention of cycling enthusiasts on your social media channels.

Conclusion

To recap this guide on how to start a bike business, ask yourself the following questions:

• Do I know how to start a bike business?
• Is it worth it for me to start a bicycle business?
• Will I be comfortable speaking to clients?
• Am I starting a bike business this year?
• Why am I starting a bike business?
• Do I need employees or advice?
• What will I need to feel successful?

Take the next step. Now that you know how, start a bicycle sales or repair business! The truth is, all it takes is a great idea, some skills in repairs and sales, and a good marketing strategy to get started. As Armen told us: [su_quote]There is no such thing as right or wrong. If it works for you, let it be. There is no such thing as mistakes in business. Mostly I look at everything as a learning curve[/su_quote] Let us know in the comments below if you have any questions—we’ll be more than happy to help!

Want to be your own boss and quit your day job?

We’ve got you covered with our guide to connect entrepreneurs with their goals. We’ll show you how to become an entrepreneur with advice from five business owners who have turned their ideas into multi-million dollar businesses and opened up even more opportunities.

How to become an entrepreneur

Becoming an entrepreneur requires wearing many hats. You’ll have all kinds of responsibilities, including marketing, human relations, inventory, legal compliance, and more. You’ll want to follow these steps to join the ranks of successful entrepreneurs:

1. Identify your passion and expertise.
2. Generate and validate business ideas.
3. Create a business plan.
4. Develop necessary skills.
5. Network with successful entrepreneurs.
6. Consider the legal structure.
7. Secure funding.
8. Create a minimum viable product (MVP).
9. Build a brand and online presence.
10. Market your business.
11. Provide exceptional customer service.
12. Manage finances and operations.
13. Scale your business.

Read from start to finish to learn all about becoming an entrepreneur, from identifying a good business idea to building a brand. Or click on any of the links above to jump straight to the section you need to learn more about right now.

Identify your passion and expertise

To become an entrepreneur, you need to find the intersection of what you’re good at, what makes money, and what people will pay you to do. Start by writing down your hobbies, skills, and experiences. Here’s an example of what mine look like:

Hobbies	Skills	Work Experiences
Learning	Math	Restaurants
Helping Others	Writing	Construction
Traveling	Problem Solving	Retail
Concerts	Researching	Delivery Services
New Experiences	Customer Service	Photography Business
	Storytelling	Surveying Customers

As you can see, my combination of skills, hobbies, and work experience hints that I need to be doing something that uses lots of skills and covers a variety of industries. Writing for UpFlip fits that bill.

Also write down things you don’t want to do or would find inconvenient. For instance, if you’re not a morning person, you might not want to start a construction company.

Try writing yours down and see if you learn something about yourself. You can also take an interest and aptitude test to find businesses you might do extraordinarily well in.

Next, you’ll want to find a business idea to pursue.

Generate and validate business ideas

Next, you’ll want to come up with a business idea that fits well with your life.

We have a vast selection of ideas for you to consider when you decide to start a business. We’ve got you covered for a side business, companies that generate passive income, or a business idea that requires eCommerce.

Check out some ideas from Paul Akers:

https://www.youtube.com/watch?v=CdxKZWfD4fA

After you’ve listed businesses you are interested in starting, it’s time to conduct market research to determine whether there's a demand for your product or service. You’ll want to research information like:

• How much does the industry make?
• What is the growth forecast?
• What are the emerging trends?
• Who are the market players?
• How much does the average business make?
• How many employees does the average business need?

Check out our blog about market research to learn more.

You’ll want to save your answers, and where you got them, because you’ll need them for the next step.

Create a business plan

A well-structured business plan helps you clarify your goals and strategies. Outline your business concept, target market, competition, marketing strategy, and financial projections.

Small business owners have different ways of writing a business plan. Some just write a one-page business plan to keep themselves on track, while others write a 100-page plan and pursue venture capital money or loans.

It’s important to note that the majority of successful entrepreneurs have a business plan. You should also be flexible, as 93% of Harvard graduates who chose to become an entrepreneur pivoted from their original strategy to increase success.

Check out our interview with Mike Andes to learn how he writes a business plan.

https://www.youtube.com/watch?v=Seac5PbUZXk

Develop necessary skills

Entrepreneurs need skills like:

• Creativity
• Leadership
• Communication
• Marketing
• Finance
• Problem-solving
• Adaptation
• Persistence
• Resilience

Consider taking courses, reading books, or attending workshops to develop these skills.

Creativity

Making something out of nothing requires creativity. Just like an artist with a blank canvas, a successful entrepreneur will take an idea and paint a picture with their business plan.

Leadership

Successful businesses are teams, and the business owner is the coach. In today’s world, the old model where you could abuse your employees and they’d stay doesn’t work.

A successful entrepreneur looks to find people with aligned interests and empower them to achieve their goals while helping the company achieve its goals.

SessionLab has a great blog on exercises aspiring entrepreneurs can do to improve their leadership skills.

Communication

Successful entrepreneurs know how to communicate. You’ll have to talk to customers, investors, and employees. Everyone has different ways of communicating, and with all the lines of communication available, learning how to communicate with each stakeholder can be a challenge.

Email, video conferencing, in-person, and other methods are consistently used, and each of them has its own challenges. Try some of these exercises to build communication skills.

Marketing

Many entrepreneurs struggle with this element of starting a business. You can always outsource, but it helps to have a solid understanding of marketing, and particularly digital marketing.

There are tons of free certifications you can take to learn about marketing. Some of my favorites are:

1. HubSpot Digital Marketing Certification: This covers SEO, website speed, social media, email marketing, and paid ads. Take it through HubSpot Academy.
2. Google Certifications: You can get certified on Google Analytics 4 and Google Ads through Skillshop.

While you don’t have to have these certifications, successful entrepreneurs need to understand the “language” of the people they supervise.

Finance

The point of a business is to make money. It will be hard to be a successful entrepreneur without a basic understanding of accounting.

Consider taking a course or two so you can better discuss your financial strategies with a certified public accountant.

Problem-solving

Successful entrepreneurs are good at solving problems. Some ways to improve your problem-solving skills include:

• Practicing puzzles and brain teasers regularly
• Engaging in critical thinking activities and games
• Reading business books

Adaptation

One of my favorite quotes is from John Maxwell: “Change is inevitable. Growth is optional.”

You’ll deal with constant change on your path to become an entrepreneur. Employees will come and go, and market trends will evolve, but will you?

If you aren’t adaptable, you’ll probably find running your own business tedious. Many entrepreneurs spend most of their days jumping from one task to another and need to know how to shift gears.

The best way to learn adaptability is to go through trials and tribulations. When something challenges you, take a minute, center yourself, and ask why it evokes a response. Once you understand the emotional response, tackle the problem.

Persistence

A new business venture rarely becomes immediately successful. It can take years for entrepreneurs to find the right combination of product, pricing, and marketing strategies to get the market interested in what it creates.

The best you can do is learn from your mistakes and keep moving forward.

For inspiration, read about Thomas Edison’s persistence when creating the lightbulb.

Resilience

Murphy’s Law states that what can go wrong will go wrong.

A successful entrepreneur needs to be prepared for things to go wrong when they own a business. How quickly they gain composure and find a way to fix it will dramatically impact their success.

Network with successful entrepreneurs

Connect with other entrepreneurs, join business associations, and attend networking events. A support network can provide valuable advice, mentorship, and potential partnerships.

We’re creating a mentorship program that will help you network with other successful entrepreneurs. Sign up for our newsletter to be one of the first to join.

Consider the legal structure

You’ll need to choose a legal structure for your business. It’s best to consult with a lawyer or legal advisor to understand the implications of the different business structures, but the most common business structures are:

• Sole proprietorships
• Limited liability companies
• Corporations

Sole proprietorship

The business owner and the business are the same entity, which means if someone sues your business, they could take your personal assets.

Limited liability company (LLC)

An LLC makes your business a separate entity and provides liability protection—as long as you have a separate bank account, do not personally cause an incident, and do not sign away the protection (beware: lenders try to get you to).

LLCs require less paperwork and compliance work than a corporation, too.

Corporation

A corporation also offers liability protection and also the issuance of shares, but there are numerous compliance issues that may occur.

Learn more in our blog about business structures.

Secure funding

You’ll need money to become a successful entrepreneur. That doesn’t mean it has to be your money, but it’s easier to build a successful business if it is your money.

To fund a business you’ll need to:

1. Create a five-year budget.
2. Establish how much money you need to follow the budget.
3. Decide how to fund the business.

Create a five-year budget

A key step to becoming an entrepreneur is calculating how much money you’ll need to make before your business becomes profitable.

Early-stage companies can become successful within a few months, depending on the business model, but Tesla took 17 years to have a profitable year.

Your financial projections should be made with the following figures in mind:

1. How much you need to maintain your lifestyle
2. Your current startup funds
3. The reasonably expected revenue
4. Expenses associated with the small business

We’ve created a startup cost estimator to help you establish how much you’ll need to make to break even.

Establish how much money you need to follow the budget

Once you have a budget, you need to establish whether you have the money or need to find funding. The funding you’ll need for the small business needs to be high enough to cover you through the time when the business model is not making an operating profit.

You may also want to add wiggle room because many businesses fail when they run out of money. Assuming an additional 20% should cover unexpected expenses.

Decide how to fund the business

You can get business funds from numerous sources, including:

• Personal savings
• Potential business partners
• Venture capitalists
• Angel investors
• Loans
• Small Business Investment Company (SBIC) financing
• Investors
• Crowdfunding

Let’s discuss how to become an entrepreneur using each of these funding sources.

Personal savings

Many entrepreneurs start by self funding. This is the most common way to start a small business. You might use your own money from working, savings accounts, or rollover business start-ups (ROBS).

A ROBS allows a business owner to own company shares with their retirement account. The small business then has funds and doesn’t pay a penalty for early withdrawals.

Potential business partners

When you become an entrepreneur, it may be beneficial to have a partner.

Business leaders will often want additional sources of revenue and agree to be a business partner and mentor to other people. Whether the partner is a silent partner or active in the business model can be negotiated.

Venture capitalists

Venture capital firms look for startup entrepreneurs who have ideas that could make them millions or billions of dollars.

The firms help promising business models get the funds they need to make it through the startup grind, and they effectively manage these businesses until the company qualifies to go public. The venture capitalists gain massive wealth in the process.

Learn how Keith McCall raised millions of dollars for Pollen Systems through venture capital firms.

https://www.youtube.com/watch?v=T-0qmNTaU90

Angel investors

Angel investors are similar to venture capitalists, but there are some major differences:

• Angel investors do not manage others’ funds, while venture capital companies do.
• Venture capitalists tend to invest in more established companies than angel investors.
• An angel investor tends to invest less than a venture capital firm.
• Venture capital tends to be less hands on than angel investors.

Loans

You can take out personal loans or small business loans to become an entrepreneur, but unless the company is an online business with a business model that is likely to scale, you may find it difficult to get funding until after you don’t really need it.

You can learn more about small business loans on the Small Business Administration’s (SBA) website.

Small Business Investment Company (SBIC) financing

The SBA also licenses SBICs. They’re a cross between venture capitalists and banks, where they offer both debt and equity options. For every dollar the SBIC provides you, the Small Business Administration provides two.

Learn more about SBICs here.

Crowdfunding

Another way to start an entrepreneurial career is crowdfunding, which is when new entrepreneurs list offerings to potential investors on a website in exchange for debt, equity, rewards, or donations.

Check out our interview with Jason Hernandez. He started Pooch Selfie by fundraising on Kickstarter.

https://www.youtube.com/watch?v=j7UzP5dVOqA

Create a minimum viable product (MVP)

An MVP is a basic version of your product or service that allows you to test the market and gather feedback. This might be a prototype of a physical product that people test before mass production, or it might be a less sophisticated version of the intended software.

You’ll want to follow these steps to create an MVP:

• Define your idea and objectives: Clearly articulate your product idea and identify the core problem it solves or value it provides users.
• Identify key features: Determine the features that are essential to addressing the core problem or delivering the primary value proposition. Avoid adding unnecessary features at this stage.
• Prioritize features: Rank the identified features based on their importance. Focus on the must-have features that are critical for the MVP's functionality.
• Design user interface (UI) and user experience (UX): Create a basic design for the user interface. It should be intuitive and user-friendly. You can use wireframes or mockups to visualize the layout.
• Select the technology stack: Choose the appropriate technology and tools for development. Consider factors like programming language, frameworks, and databases.
• Build the MVP: Develop the basic version of your product with the selected features. Keep the development process lean and focused on the core functionality.
• Test and assure quality: Thoroughly test the MVP to identify and fix any bugs or issues. Ensure that the product functions reliably.
• Launch the MVP: Make the MVP accessible to a small group of early users. This could be through a closed beta test or a limited release to a select audience.
• Gather user feedback: Encourage users to provide feedback on their experience with the MVP. This feedback is invaluable for refining and improving the product.
• Analyze metrics and user behavior: Use analytics tools to track user interactions, engagement, and other relevant metrics. This data will help you understand how users are using the MVP.
• Iterate and refine: Based on the feedback and data gathered, make necessary improvements and iterate on the MVP. Focus on enhancing existing features and possibly adding new ones.
• Continue testing and iterating: Keep testing and iterating based on user feedback and data. Continue to refine the product to meet user needs and expectations.
• Scale and expand: Once you have a solid foundation and a validated product, you can start thinking about scaling and adding more features to meet broader market demands.

Remember, the key to a successful MVP is to keep it simple, focused, and aligned with solving a specific problem or delivering a clear value proposition. It's about learning from real user interactions and using that knowledge to guide the development of your product.

Learn more in our blog on product development.

Build a brand and online presence

After you spend money creating your product, it’s time to build your brand. You’ll need to complete the following tasks to build a winning brand:

1. Design a logo.
2. Create a website.
3. Create social media accounts.
4. Get packaging for any physical products.
5. Design uniforms, building, and vehicle signs (if applicable).
6. Write your brand guidelines.

Design a logo

Your logo can be basic or elaborate. Most companies try to keep at or below three colors and want the logo to help explain what they do.

MaidThis is an online business that focuses on booking Airbnb and home cleaning jobs. Hear how Neel made the logo and has turned the remote cleaning business into a $2M per year company.

https://www.youtube.com/watch?v=kVyLriqFVdc

Create a website

Entrepreneurial success normally relies on digital marketing, and the center of any digital marketing strategy should be your website. It’s where new customers find you after typing something relevant into a search engine.

Learn more in our blog on website creation.

Create social media accounts

You’ll probably want to at least have a small presence on every popular social media platform. Make sure your business’s profile fits its company culture.

You’ll want to research best practices for each one and start building a following. We’ll talk about that more in the marketing section.

As you gain traction on several platforms, you can focus on the ones that help you get more satisfied customers.

Get packaging for any physical products

Companies selling physical products need to have packaging that matches the brand image they want to portray.

Check out Packlane’s blog about custom packaging to get your creative juices flowing.

Design uniforms, building, and vehicle signs (if applicable)

Many local businesses find success, and part of what plays into that success is how they use their vehicles, buildings, and uniforms to convey a brand message.

Mike Andes started a lawn care business that is one of Entrepreneur’s top 500 franchises. He discusses elements of branding in the video below.

https://www.youtube.com/watch?v=C8MyjkibCxk

Write your brand guidelines

Your brand guidelines will provide information to employees and marketers about how to use your brand assets. Check out the brand guideline example below.

Market your business

Develop a marketing strategy to promote your business. You should include:

• Content marketing
• Social media marketing
• Search engine optimization
• Email marketing
• Advertising

Content marketing

A profitable business focuses on finding ways to bring people to its website. Content marketing focuses on creating content that people will remember and find useful—and hopefully develop a positive relationship with your brand in turn.

Social media marketing

You’ll want to share all the content you create on social media platforms. You want to use that content to encourage actions, including:

• Following your page
• Going to your website
• Providing an email or phone number
• Downloading a useful product
• Buying a product
• Leaving a review
• Referring friends

Notice that each of these steps is building a closer relationship with your audience and will help you get closer to your goal of becoming a profitable business.

Not all entrepreneurs have the patience to go through this process on their own. You may find it easier to hire a marketing team with experience in your product category if you are hoping to be an overnight success.

Search engine optimization (SEO)

SEO works amazingly alongside content marketing and social media marketing.

The goal with SEO is to identify the intent and questions that search engine users have, then provide them the information they want to know. When you successfully help answer questions better than other websites, you may rank higher in the search results.

You can use software like Semrush and SurferSEO to identify the best strategy for answering searchers’ questions and ranking highly in search engine results.

Email marketing

After you have collected a person’s email, you can use email marketing tools like MailChimp to separate people into email lists and automate when you send them emails.

This helps you keep your customers and followers informed about new developments in the company and can increase their lifetime value.

Advertising

Paid advertising still has a place in marketing, but it is extremely costly if you don’t narrow your target market.

For instance, just by narrowing their ads to people who live in New York City, local businesses can get nearly 40 times better results than if they allow the ads to be shown nationally, and almost 1,000 times better results than if they showed globally.

	Local (NYC)	National	Global
Number of People	8.6M	340.4M	8.1B
Percent of Global Population	.11%	4.2%	100%
Savings	99.89%	95.8%	0%
Cost to Show Whole Area One Ad on Google	$26,832	$1,062,048 (39.6x Local)	$25,272,000 (941.9x Local)
Cost to Show Whole Area One Ad on Facebook	$73,960	$2,927,440	$69,660,000

Given New York City has over eight times the population of most U.S. cities, that means you can market to almost any city for less than $4,000.

Reduce your target market even further, and you can start making it so locals think about your company when they need the service you offer.

Provide exceptional customer service

Providing exceptional customer service is crucial for building customer loyalty and a positive reputation for your business. Here are some steps you can take to deliver outstanding customer service:

• Understand your customers’ needs: Take the time to truly understand what your customers are looking for. Listen actively to their concerns, questions, and feedback.
• Be responsive: Respond to customer inquiries, messages, and feedback promptly. This shows that you value their time and are committed to assisting them.
• Practice active listening: Pay close attention to what your customers are saying. This helps you address their specific needs and concerns more effectively.
• Empathize and show understanding: Put yourself in the customer's shoes and understand their perspective. Acknowledge their feelings, frustrations, or excitement.
• Maintain a positive attitude: Stay positive, even when dealing with challenging or difficult situations. A positive attitude can help diffuse tension and create a more pleasant interaction.
• Personalize interactions: Use the customer's name, refer to previous interactions, and tailor your responses to their specific situation. This shows that you value them as an individual.
• Provide clear and accurate information: Ensure the information you provide is accurate and easy to understand. Avoid jargon that the customer may not be familiar with.
• Go the extra mile: Take initiative to exceed customer expectations. This could be by offering additional assistance, providing special discounts, or offering solutions beyond what was initially requested.
• Admit mistakes and take responsibility: If your business makes a mistake, acknowledge it, apologize, and take steps to rectify the situation. Customers appreciate honesty and transparency.
• Follow up and follow through: After providing assistance, follow up with the customer to ensure that their issue was resolved to their satisfaction. This demonstrates your commitment to their well-being.
• Provide multi-channel support: Offer various communication channels, such as phone, email, chat, and social media. This allows customers to reach out in the way that is most convenient for them.
• Solicit feedback: Ask customers for feedback about their experience. Use this information to identify areas for improvement and make necessary adjustments.
• Train your customer service team: If you have a team, ensure they are well-trained in customer service skills and have a thorough understanding of your products or services.
• Monitor and measure customer service performance: Use metrics and customer satisfaction surveys to evaluate the effectiveness of your customer service efforts, and make improvements as needed.
• Foster a customer-centric culture: Ensure that everyone in your organization understands the importance of exceptional customer service and is committed to delivering it consistently.

Remember, exceptional customer service is an ongoing effort that requires dedication and a customer-centric mindset. By prioritizing your customers' needs and consistently delivering high-quality service, you can build strong, lasting relationships with your customer base.

Manage finances and operations

Keep track of your finances, manage cash flow, and ensure you have efficient operational processes in place. Most companies use QuickBooks to manage their finances.

Scale your business

Once you've established a solid foundation, consider ways to grow and expand. This could involve hiring more employees, entering new markets, or offering additional products or services. Check out our blog about how to grow a business.

Remember, becoming an entrepreneur is a journey that requires continuous learning and adaptability. Stay open to new ideas, seek feedback, and never stop refining your business.

Become a successful entrepreneur: Start your own business

Now you know how to become an entrepreneur. We’ve discussed everything from choosing an idea to finding funding and building your brand.

Want instant access to business models that work? Skip the formal education and join our global community of young entrepreneurs by taking one of our online courses. Learn more here.

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