How to Start a Pressure Washing Business & Make $150K/Month
March 18, 2024
March 18, 2024
Do you want to go where you’ve never gone?
You’ll have to change what you’ve always done.
We’ll show you how to start a pressure washing business. Becoming a pressure washer changed Joshua Brown’s life, and it can do the same for you.
Josh started Brown’s Pressure Washing with just $5K and grew it to $1M in revenue annually in just four years. You’ll be amazed how he progressed from a life of poverty to becoming a preacher, then realizing:
I’m tired of creating someone else’s kingdom.
Pressure washing is using high-pressure water to remove grease, dirt, and other grime from surfaces like roofs, walls, patios, and driveways to help make a property look more pristine.
Joshua Googled “top 5 businesses to start with $5,000,” and that’s how he started Brown’s Pressure Washing. We’ll show you how to start a pressure washing business that grows from $5K invested to $225K, $445K, $780K, and then nearly $1M in revenue in its first four years.
Today, Brown’s Pressure Washing makes $2M in annual revenue.
It wasn’t without struggle. Josh made a ton of mistakes. He’d run out of gas and chemicals and didn’t know what an O-ring was. Find out how Josh grew Brown’s Pressure Washing below.
If you want to know how to start a pressure washing business, you’ll have to understand the industry. We’ll answer some common questions about pressure washing businesses that people commonly ask.
You can start a successful pressure washing business for between $220 and $48K depending on whether you have a vehicle and pressure washing equipment. Most people can start a pressure washing company for less than $5K, but Joshua explained:
Before starting your own pressure washing business, you’ll need to cover the following costs:
All told, these costs range from $220 to $48K.
Joshua invested $5K to start his business. He bought a boat trailer for $300, a pressure washer for $3,500, and related equipment and expenses that accounted for the remainder of his relatively low startup costs.
These businesses have an average annual revenue of $45,073 with an average profit margin of 8.44%. Some of the most successful pressure washing businesses make way more, though. Brown’s Pressure Washing makes $150K per month.
You can download the IBIS World pressure washing report for $925 to get detailed breakdowns of the industry revenue, businesses, profit margins, and expense reports.
Yes. A pressure washing business will normally have a net income ratio of between 5.6% and 8.4% of revenue, but Joshua told us his profit margins are typically between 20% and 30%.
A pressure washing business owner should expect revenue to be spent on the following expenses:
At a minimum, you need the following pressure washer equipment:
Additional equipment needed for pressure washing business operations may include:
Nozzles impact how a pressure washer operates. They are calibrated in degrees, and lower numbers create more powerful streams.
For example, a 65-degree nozzle works well for dousing concrete with detergent, while a lower angle might be better for commercial pressure washing services that need to get gum off the sidewalk in front of local businesses.
A surface cleaner is a tool that attaches to your pressure washer to clean large, flat surfaces like patios, driveways, and sidewalks.
You may need a license when starting a pressure washing business depending on your location. Some states require a license, while others do not.
License requirements for pressure washing businesses include:
Check with your local municipality to find out what bonds, contractor licenses, insurance, permits, and registrations are needed in your location for licensing.
Pro Tip: Be aware that opening an unlicensed company of any kind can result in fines or even criminal charges.
Before you start a pressure washing business, you should learn how to use all the necessary equipment. Home and business owners expect quality results.
If you know how to efficiently and effectively pressure wash several surface types, including stone, cement, wood, and shingles, you’ll make your pressure washing company stand out.
Some of the best pressure washing business resources are below:
What you’ll in get FREE in the next 39 minutes:
…and so much more. See for yourself—watch the pressure washing masterclass here!
Starting a business requires forming a business structure for your pressure washing company. You’ll want to choose a business structure like a limited liability company (LLC), corporation, or sole proprietorship.
A sole proprietorship uses a “doing business as” (DBA) name and your social security number to operate under a different business name. This low-cost business structure leaves you personally liable for everything that occurs in your business, so legal experts don’t recommend it.
Meanwhile, an LLC or corporation will protect from personal liability.
To register your business, perform a name search on the Secretary of State’s website for the business name you want to use. Next, file the appropriate paperwork and pay the registration fee, which may be $200 to $700, to create the business entity.
You’ll need the right equipment to start a successful pressure washing business. Josh says when you’re just starting, you’ll need a:
He says that though the equipment can cost around $15K, it can earn you $200K per year.
You could spend less on pressure washing equipment, but the money you save might slow your business growth. Washing with lower pressure means you can’t take as many customers. A lower-quality pressure washer might also break down more frequently.
You should also consider an equipment rig that can go in the back of a truck. Josh told us:
You’ll probably want equipment insurance to protect against loss due to theft, damage, or malfunction.
Pro Tip: Read our trailer setup guide to learn more about Brown’s Pressure Washing trailers.
Now that we’ve covered your initial startup costs, it’s time to move on to pricing.
Brown’s focus is on pressure washing homes and businesses. His best pressure washing contract is with Top Golf, at $60K annually.
Josh explained that his crew can clean four homes daily with a pressure washing trailer or skid and charge $300 for each job. His primary pressure washing services are:
They use a unique technique called a softwash. Softwash systems differ from regular pressure washing services because they use less pressure, which makes them less likely to damage a customer’s property.
All price data in this section comes from HomeGuide.
There are essentially three ways to determine the price of a pressure washing job. You can charge by:
Charging by square footage is transparent and projects objectivity to your potential customers. Here is a breakdown of average prices for different pressure washing services:
To charge by time, multiply the time you think a job will take by your hourly rate. Don’t forget to include the time to estimate, book, and travel to the job in your calculation.
Many businesses offer set prices for certain kinds of services. This can make budgeting easier for both the business and the client.
For example, your business could charge a set fee of $100 to pressure wash a deck, $150 to pressure wash a driveway, and $250 to pressure wash the exterior of a house. You will need to decide which services to provide and how much to charge for each.
To decide on a final price, you will also need to consider the cost of providing your services. Since the most commonly requested pressure washing service is the driveway, we will use this as an example.
Assuming you’re a one-person operation, the primary costs associated with this work will be fuel and time. The average driveway will take one to two hours to pressure wash.
The fuel cost (for both your vehicle and pressure washer) will depend on the size of the driveway and the distance you need to drive from your business location. That said, you can calculate your costs by assuming you will use approximately two gallons per hour on the job (including travel time).
The cost of your time is much trickier to calculate. You want to make enough to offset your business expenses and compensate for wear and tear on your equipment.
For those reasons, this number will largely depend on the cost of your existing business expenses. If you’re just starting with essential equipment, you can estimate that the cost to you will be around $20 to $30 per hour, plus the cost of fuel.
So if you’re pressure washing a small driveway (one hour of labor) with a one-hour drive, it will cost your business about $65 (assuming fuel is $2.50 per gallon). If you have employees, you must add their hourly cost to this figure.
From there, consider your competition, determine how much you want to profit, and set your price. Want more in-depth information?
Learn more about estimating pressure washing jobs in our ultimate pricing guide.
A business bank account is critical for business operations. For protection under an LLC, you must keep your personal and business accounts separate. Plus, business bank accounts make paying your taxes easier because you don’t have to sort through every expense.
Business bank accounts will even make it easier to get approved for things like business credit cards and business loans.
Find out how to open a business bank account.
Josh explained how to market a pressure washing business. He discussed the following types of pressure washing advertising options:
First, Josh invested in a comprehensive and well-designed website for the pressure washing company. Check out the website here. Then go check out our cleaning business website examples for insights into what customers look for when reviewing cleaning solutions’ websites.
Business cards are inexpensive marketing tools that can help you connect with partners and customers. Check out our blog about inexpensive business cards, make your own, and leave them everywhere you go.
Door hangers or flyers are also good business expenses. A pressure washer company can leave them at neighbors’ houses or send them in the mail after you pressure wash a property.
Josh explained his experience with digital advertising in the pressure washing industry. And it didn’t start off great. He failed on platforms like Nextdoor, Facebook, and Google.
But eventually, he found a strategy for Google Advertising that leads to a good return on investment.
He still uses Google to market his pressure washing company but avoids most other digital advertisements. He advises dedicating about 75% of your advertising budget to Google and the rest to the other options.
Another trick to jumpstarting a pressure washing company is to create videos. Find beautiful homes that need pressure washing services, clean them, and share videos of the process.
Make sure your video is well-lit, properly framed, and edited smoothly. It will make you look more professional than other local businesses in the pressure washing industry.
This leads to another way Josh makes his pressure washing business successful…
Develop a relationship with a news network like Brown’s Pressure Washing did when they were a new business.
As a small business owner, this may sound like an expensive strategy compared to online advertising. Still, it gets your business in front of more potential customers in your target market. You can expect to pay $5 to $10 per 1,000 viewers for a 30-second ad.
Don’t be afraid to hire someone who understands effective marketing strategies. Power washing services can save a lot of money by outsourcing their advertising.
Pro Tip: Talk to other successful pressure washing companies to find out who they hire for their marketing services.
The average cost to pressure wash a home is $400, but the range is between $200 and $1,250 depending on factors including house size, location, cost of labor, and cleanliness of the property.
Pressure washing businesses commonly use linear feet and the number of stories to determine the cost of pressure washing. They may use estimates of $0.15 to $0.75 per square foot, or hourly rates of $60 to $100 per hour.
Josh’s pressure washing business venture has a remarkable 73% closing rate. He attributes a good share of his success in booking jobs to his sales manager, Brady Ridings. Josh said:
Brady shared that to win jobs, he makes sure to use the three Cs: constant clear communication.
Josh also shared one of his secrets for getting return customers. It’s simple: Rinse the plants after cleaning a roof.
Some say that pressure washing and power washing are interchangeable terms, which is a sign that they’re laymen writing about the pressure washing business!
You can differentiate pressure washing and power washing by the temperature of the water. A pressure washer uses high-pressured room-temperature water, while a power washer uses pressurized steam to clean surfaces.
You want to use a pressure washer for products that you are concerned would be damaged or warped by steam, including paint, patios, decks, concrete, brick, and masonry. Meanwhile, pressure washing is better for removing grease, gum, salt, mold, and mildew.
Yes, you can scale a successful pressure washing business by adding more employees and locations or starting a pressure washing franchise business.
As your pressure washing business grows in size, you can increase the profit margins by creating your own customer relationship management software, selling franchises, offering pressure washing courses, and selling pressure washing business equipment.
People commonly pressure wash brick, decks, driveways, fences, pools, porches, roofs, siding, sidewalks, solar panels, and other building materials.
A soft washing business uses similar pressure washing business equipment to wash cars and other vehicles at a lower pressure than a pressure washing business.
A successful pressure washing company requires a lot of planning, hard work, and maybe a little bit of luck. Pressure washers will need to establish the business structure and get all the necessary equipment.
Then you’ll need to set prices for your residential and commercial pressure cleaning services. Next, you’ll need to open a business bank account to keep your personal and business expenses separate.
Finally, you’ll need to market your business and provide excellent customer service.
So what do you think? Is the pressure washing market right for you?
Brandon Boushy
Get ready for the most boring blog you’ve ever read! In just a few minutes’ time, you’ll know a lot more about 17 boring businesses that could bring in serious revenue.
In this post, we’ll discuss an array of boring business ideas and explain how to start or buy them. We’ll also provide some general tips on what to look for when investing in boring businesses.
By the time you finish reading, you’ll know which boring business is right for you, and how to make it profitable.
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Click on any of the boring links below for more information on the “boring business” model, or just continue reading.
The term “boring business” has become popular because of Codie Sanchez, the owner of the business education service Contrarian Thinking. A major part of her wealth-building strategy is buying boring businesses.
A boring business is defined by four characteristics. It is:
You might hear this boring business framework called SOWS for short.
The industries in this list aren’t the sexiest, but they offer essential services and make a steady income with recurring revenue. Steady income means there aren’t huge fluctuations in cash flow; recurring revenue is achieved by having customers return regularly.
Many have low startup costs and can serve as passive income streams.
The boring business ideas below can help you hit the ground running as a business owner.
Keep reading to get the low-down on each boring business.
• Average Annual Revenue: $311,220
• Average Profit Margins: 22.10%
• Startup Cost: $100K-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: -0.1%
• Best For: Customer service pros with high attention to detail
Laundromats have recurring revenue and provide a valuable service for the 16% of American households that do not have washers and dryers in their homes.
These small businesses provide a steady income because Americans do an average of eight loads of laundry per week, and laundromats charge $2 to $4 per load.
Laundromats in zip codes below the poverty line will normally have the most profit potential. Cities like New York City, Chicago, and Los Angeles have higher percentages of people without laundry machines in their homes.
• Average Annual Revenue: $73,100
• Average Profit Margins: 16.10%
• Startup Cost: $500+
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 1%
• Best For: Car enthusiasts and detail-oriented entrepreneurs
A car wash is another boring business with heavy cash flow.
With a quick online search, you can find lots of car washes for sale. Sometimes, you can find them for as low as the cost of the land. From there, you can increase cash flow with simple fixes like adding automation, cashless payments, or even leasing extra space to other businesses.
You’ll also be able to use the land to secure capital through small business loans and grow your business empire faster.
• Average Annual Revenue: $182,100
• Average Profit Margins: 4.30%
• Startup Cost: $2K-$10K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.5%
• Best For: Organized entrepreneurs who like driving, people who want a semi-passive business
Automated vending appears to have a small growth rate and average profit margins. Meanwhile, it’s one of those business opportunities that combines low startup costs and good cash flow, and it gets more profitable as you add more machines to a route.
Just ask vending machine business owner Adam Hill, who makes $700K per year working just two days per week.
Did you enjoy the video? Check out our vending machine business course.
• Average Annual Revenue: $182,100
• Average Profit Margins: 4.30%
• Startup Cost: $2K-$10K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.50%
• Best For: Organized entrepreneurs who like driving, people who want a semi-passive business
Another boring business you can start is placing ATMs in other small businesses. Many businesses need ATMs but don’t want to manage them. You’ll make $2 to $5 per transaction, and potentially even more in high-demand areas, like Vegas casinos.
You can manage the services or turn the revenue into 100% passive income by using services like ATM Together, which help (or completely) set up your business.
There are even specialized ATMs like Bitcoin ATMs or Coinstar.
• Average Annual Revenue: $621,212
• Average Profit Margins: Varies by industry
• Startup Cost: $1K-$3.5M
• Time to Revenue: 3-18 months
• Annual Market Growth Rate: Varies by industry
• Best For: People who want to skip the trial-and-error phase of small businesses
Companies in several industries offer franchising opportunities, making it easy to start making money as a business owner.
Over 10% of companies are a franchise, and franchises account for 3% of GDP. The McDonald’s down the street, for instance, is likely a franchise, meaning it’s owned and run by an independent franchisee with the company’s permission.
Franchises are boring businesses because the business model's success has already been proven and you can use existing intellectual property and processes in day-to-day operations to make a great living.
If you’re ready to buy a small business, check out our blog on the best franchises to own.
• Average Annual Revenue: $27,375 per home
• Average Profit Margins: -11% to +10%
• Startup Cost: $60K+
• Time to Revenue: 3-12 months
• Annual Market Growth Rate: Fluctuates with tourism and value compared to hotels
• Best For: Recognized real estate professionals or service business owners
Real estate ownership is the number one driver of wealth for most American households. In fact, second homes contribute to wealth creation in 4% to 6% of the population. That makes rental properties a great way to earn more money and develop a steady stream of recurring revenue.
Two particularly successful rental property management strategies include opening Airbnb rentals and buying and leasing quadplexes.
Find out how to turn real estate rentals into a $3M per year business below:
• Average Annual Revenue: $204,700
• Average Profit Margins: 5.40%
• Startup Cost: $500-$5K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 0.7%
• Best For: Construction and repair pros, creative problem solvers, outgoing and hands-on entrepreneurs
Providing home maintenance can be a very consistent way to earn money because you’re providing an essential service. It’s also one of the few small businesses in the construction industry that doesn’t require a contractor's license.
Learn how to start a home maintenance service company from a handyman making $250K per year with just two trucks.
• Average Annual Revenue: $1.94M
• Average Profit Margins: .9%
• Startup Cost: $100-$5K
• Time to Revenue: 1-3 months
• Annual Market Growth Rate: -2.3%
• Best For: SEO experts and people who are great at finding low-competition keywords
The office supply industry can be risky to invest money in because there is declining demand for many of the products they offer. But there are plenty of ways to get customers, especially if you run an online business.
You can make a steady stream from eCommerce if you offer business supplies with a dropshipping business model. If you have a physical location, you can include services-based offerings, like graphic design, printing, and shipping.
• Average Annual Revenue: $1.57M
• Average Profit Margins: 18%
• Startup Cost: $500-$5K
• Time to Revenue: 1-3 months (not including time training as a CPA)
• Annual Market Growth Rate: 1.7%
• Best For: CPAs, finance experts, entrepreneurs with strong math skills
One of the most boring businesses you can conceive of is an accounting or bookkeeping business.
There’s a high demand for these services because 33 million small businesses and 124 million U.S. households need tax advice and other services. You can increase your success by specializing in niche areas, like eCommerce accounting.
Of course, accountants and bookkeepers require specialized education.
• Average Annual Revenue: $135,882
• Average Profit Margins: 66.5%
• Startup Cost: $100K-$10 million
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: -1.8%
• Best For: Commercial landowners, remote workers, and people who like having spare time during their day job
When you invest in storage space, most of the cost will be the purchase of the building and any upgrades you do. Many businesses in this industry can be turned into almost entirely passive income sources by adding keypads, automated locks, and online booking.
• Average Annual Revenue: $272,790
• Average Profit Margins: 8.7%
• Startup Cost: $1K-$100K
• Time to Revenue: 1-3 months
• Annual Market Growth Rate: 8.1%
• Best For: Gardeners, landscape designers, people who love hands-on, outdoor work
There’s constant demand in this growing market, and there’s also great opportunity.
Most landscaping companies lose 8% to 10% of their customers each year, and their biggest challenge is when people aren’t happy with their services. That makes the industry ripe for businesses that focus on offering clients great customer service. If you can automate the business processes, your revenue could increase even more.
Mike Andes started in landscaping services when he was just a teenager, and today, he’s sold over 133 Augusta Lawn Care Services franchises and has expanded into real estate. Check out our playlist of interviews with Mike Andes below:
• Average Annual Revenue: $755,180 ($62K for solo)
• Average Profit Margins: 10.8%
• Startup Cost: $1K+
• Time to Revenue: 1-18 months
• Annual Market Growth Rate: 5.1%
• Best For: Friendly professionals with an attention to detail
This boring business idea is in high demand. You can clean homes on a one-time or routine basis, and people pay good money for it.
Before you invest in a cleaning business, review our resources for cleaning businesses that we created with Chris Mondragon. He’s a featured speaker at housecleaning conventions and runs a multi-million-dollar house and Airbnb cleaning service.
We even have a cleaning business course that promises to help you earn $10K and comes with a 90-day refund policy.
• Average Annual Revenue: $1.47M
• Average Profit Margins: 5% to 10%
• Startup Cost: $100K-$3.5M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: 4.3%
• Best For: Landowners in high-traffic areas
Owning parking lots is perfect for people who want to run an automated business or sit outside all day at work.
Many businesses in this industry have lots of land in high-demand areas, like downtown in major cities. They charge by the hour and make money accepting cash and credit cards, so no one is required to be on site.
Parking lot owners commonly have relationships with the local government so law enforcement tickets people who don’t pay to use their parking spaces.
• Average Annual Revenue: $265,808
• Average Profit Margins: 22.10%
• Startup Cost: $100K-$3.M
• Time to Revenue: 6-18 months
• Annual Market Growth Rate: -6.7%
• Best For: Customer service pros with high attention to detail
Dry cleaning can be decent money, but the industry is in decline with the rise of work-from-home jobs. That just means you have opportunities to buy businesses at a discount.
Many of the dry cleaners for sale online are asking for less than two times the annual cash flow. If you buy them using seller financing with 20% of the money down, you could buy a dry cleaner for as little as $20K now and pay it off over time.
For more on seller financing, check out our guide to buying businesses with little to no money.
You may have difficulty getting loans from traditional lenders when considering this investment because of the industry decline.
• Average Annual Revenue: $25.4M
• Average Profit Margins:1%-10%
• Startup Cost: $1K+
• Time to Revenue: 1-18 months
• Annual Market Growth Rate: 7%
• Best For: People who love cooking
Providing customers with pre-proportioned meals is boring because it consists of primarily repetitive tasks and has a low profit margin.
A small business in this industry makes money by cooking food in bulk and breaking it into individual meals. Its clients are mostly busy professionals who want to eat healthier and don’t have time to do their own meal prep.
People can pay by the meal and may get a discount if they return the reusable packaging.
• Average Annual Revenue: $73,533
• Average Profit Margins: 11.5%
• Startup Cost: $1K-$100K
• Time to Revenue: 3+ months
• Annual Market Growth Rate: 1.1%
• Best For: Pet lovers and experts, salon and grooming professionals, empathetic and detail-oriented entrepreneurs with strong customer service skills
Pet sitting and grooming companies are boring business ideas that can make decent profits. They aren’t high-growth and are labor-intensive, but you get to play with cute dogs and kitties.
Martin Burt and his wife explain how to start a pet sitting business in our definitive guide. We have information on pet boarding, too.
• Average Annual Revenue: $8.72M
• Average Profit Margins: 7.29%
• Startup Cost: $1K+
• Time to Revenue: 3-18 months
• Annual Market Growth Rate: 1.9%
• Best For: Customer service pros with high attention to detail
Waste management companies remove junk from sites and take it to the dump. Society’s reliance on them is here to stay.
When you buy a waste removal business, you’ll want one with employees already if you’d like it to be a passive income source. Otherwise, you’ll have to work in the business until the hiring systems, insurance, and payroll are in place.
Learn how Kyle Landwehr started his junk hauling business and turned it into a $3 million per year business.
Next, let’s look at how to buy a business with little money and convert it into a steady stream of revenue.
You can buy many small businesses with less capital than it takes to start a new business, but you’ll need to go through a defined process before you invest. We suggest the following process for buying businesses:
You’ll specifically want to master securing seller financing to achieve the most success when pursuing boring businesses for sale. Again, you can learn about the process in our blog about how to buy a business without money.
Now let’s look at a list of property management businesses that can help you make a great living.
Real estate and property management businesses are boring businesses that lots of people look to for investment opportunities. Whether you’re just getting started in the real estate investment world or have years in the space, you can make a great living.
You’ll earn cash flow, at least, but you may also earn additional funds from appreciation of assets when you sell them. Check out the list of real estate businesses I love:
The best thing about these boring businesses is you can manage your entire investment portfolio from a single platform and website, which makes it easier to manage multiple businesses as the demand grows.
Want more bloody boring business ideas?
Check out the list of 99 more boring businesses below!
Awning installation | Garage door service/installation | On-demand cleanup crews | Surfboard and equipment rentals |
Biking tours | General contractor | On-demand holiday decorations | Surveying |
Boat repair and maintenance | Gutter cleaning | Online communities | Tree removal |
Camping sites | Hiking tours | Outsourced customer service | Tree trimming |
Carpentry | Home garage buildout | Painting | Trucking |
Carpet cleaning and steaming | Home inspection/thermal imaging for utility analysis | Party rentals | Logistics |
Carpet, tile, and flooring installation | Home office buildout | Pest control | Used car lots |
Catering | House painting | Pet grooming | Videography |
Commercial cleaning | House staging | Photobooth, snapshot, and accessory rental | Warehouse storage rack installation |
Commercial power washing and striping | Hunting guides | Photography | Welding |
Concrete | HVAC installation and cleaning | Pipefitting | Window cleaning |
Custom wallpaper installation | Insulation installation (spray and standard) | Plumbing | Yard contracting, designing |
Deckbuilding and staining | Interior design | Podcast production | |
Door/window installation | Irrigation system installation | Pool/hot tub services | |
Dumpster rentals | Laundry services | Porta-potty rentals | |
Electrical | Lighting services | Property manager | |
Elevator installation and service | Liquidation services | Realtor | |
Epoxy flooring | Liquor store | Roofing | |
Epoxy business | Loan officer | RV parks | |
Equipment operation | Machine servicing | RV services | |
Equipment rental | Masonry | Scaffolding | |
Event DJ | Mini-mailbox centers | Septic service/pumping | |
Event management | Mobile glass repair | Septic tank installation and service | |
Excavation | Mobile home Parks | Siding | |
Farmland | Mobile tire sales/service | Sneaker resale | |
Fence installation | Mold, fire, and water damage remediation | Solar panel installation | |
Fire sprinkler system installer/detector installation | Moving services | Specialty food trucks | |
Food tours | Niche class-based gyms | Mobile wine business | |
Foundation repair | Oil-change centers | Supercar rental |
Now you have plenty of boring businesses to consider buying or starting up. They span several industries and skill sets. You might want to start with a business that costs less and build up to more expensive ones as you develop wealth.
The Boring Company is the most boring business in all the world. Seriously!
Maybe not the take on “boring” you expected, but Elon Musk started The Boring Company because he was tired of dealing with traffic.
The Boring Company uses boring machines called Prufrocks to bore tunnels at a rate of one mile per week, but they aim to eventually bore seven times faster than that. The tunnels are used to transport passengers around the Las Vegas Convention Center and to Resorts World in Tesla vehicles. There are other tunnels in the works.
The world is full of opportunities with lots of demand and not a lot of competition. It’s up to you to find the boring businesses that work for your portfolio.
What boring businesses do you find the most appealing for your investment strategy?
Professional house cleaning is a major industry. The global cleaning industry is currently valued at over $55 billion, and that’s expected to double by 2030. That means it's a great market for new entrants, but you'll need a house cleaning pricing guide to make sure you charge properly, which is exactly what we provide here.
[su_note note_color="#dbeafc"] Read from start to finish or click any of the links below to jump to the section you need right now.
Chris Mondragon’s wife started cleaning houses in 2015 to make some extra money. Their company, Queen Bee Cleaning, took off so quickly Chris quit his job and helped build it into a $1.5 million empire. Today, Queen Bee is also top-rated on Nextdoor, Yelp, Houzz, Thumbtack, HomeAdvisor, and Porch.
We'll share Chris’s insights to help you create a cleaning pricing guide that will allow you to make a great living in the house cleaning services industry. We'll cover the types of services and different ways to charge—and share a pricing list.
Keep reading for a rare opportunity to learn Chris's unique pricing strategies from his UpFlip-exclusive course. You'll discover exactly how he prices his cleaning services, which skyrocketed the growth of his business to $4.5M in record time.
House cleaning prices for a home should be between $100 and $800, but each house cleaning service will have different prices depending on the size of the home, the type of cleaning, and where you live.
There are three typical ways house cleaning prices are calculated by a house cleaner:
Now that you know how much to clean a home, let’s discuss the different kinds of house cleaning services.
A housecleaning service will normally offer other services besides just cleaning homes for people who live in them. They may also provide services for Airbnbs, moving, apartments, and commercial spaces. For instance, Queen Bee also offers:
Chris told us:
[su_quote]If I was to start today, I would probably focus on Airbnb cleaning because it has a higher profit margin.[/su_quote]
For standard house cleaning services, Queen Bee includes:
These are just some of the house cleaning services Queen Bee offers. You can find Chris’s complete cleaning services checklist, including 11 add-ons, in our Cleaning Business Master Course.
Let's look at what you might offer as the owner of your own house cleaning business, starting with Airbnb cleaning.
In addition to your standard offerings as a house cleaning service, Chris suggests maintaining an inventory of your own supplies to replace toiletries, kitchen essentials, and linens. For the laundry portion, you'll need to have someone do laundry or partner with a laundry service.
He also told us:
[su_quote]I charge extra for the toiletries and linens, but it basically takes me the same time as a normal home clean.[/su_quote]
Check out our interview with Chris below:
[su_youtube url="https://www.youtube.com/watch?v=d4Iip7BHXwg"]
Carpet cleaning services focus only on rugs, carpets, and other floorings. You'll need to assess your time differently from other services and have the special cleaning equipment to do the job best.
Chris shared his cleaning pricing guide for carpet cleaning, and it includes five main cleaning points with time and price for:
It's typical for a carpet cleaning business to have a minimum amount, such as $99 for two bedrooms.
Disinfecting services are focused on cleaning surfaces with medical-grade cleaning products. The goal here is on keeping the space particularly clean in a way that helps to minimize germs. I would imagine this is popular for businesses or households that have had a COVID outbreak.
Christ told us:
[su_quote]Eliminating germs & pathogens requires more than just a wipe of a towel with bleach. We use an electrostatic sprayer to apply the disinfectant. The sprayer ‘loads’ the mist with a positive charge, making the disinfectant stick to all surfaces killing 99% of the pathogens. Our hospital-grade disinfectant is an EPA-certified product safe to use around children and pets [that’s] safe on all surfaces.[/su_quote]
Deep cleaning services should include everything you do in standard house cleaning, plus baseboards and behind furniture. Chris also includes dishes in his standard deep clean service and offers a variety of additional offerings.
Deep cleaning services are normally charged at a premium compared to a standard cleaning price. For Queen Bee clients, deep house cleaning costs between $199 and $319 above the standard house cleaning prices.
So, once you know how much you'll charge for regular services, it's easy to decide how much to charge for deep cleaning a house.
Move-out cleaning is a service offered to renters to help them save time and money by helping them get their deposits back. These services include:
Chris recommends using the move-out checklist provided by the client's landlord as the basis for bidding on the cleaning job and told us:
[su_quote]I charge $279 to $479 more for move-out cleaning costs than my standard cleaning rates.[/su_quote]
Want more great tips like this? Check out all of our UpFlip courses.
Offices and commercial cleaning jobs are different for every building. Chris recommends touring the property and establishing the following:
These jobs can be more complex, but businesses need more routine cleaning services, which could be a win for you. Commercial buildings also tend to be better suited for pricing per square foot because you can assign a price per square foot to each task and then just multiply quantities. It might look like the table below. (Note that sqft = square feet.)
Task | Quantity | Price Per Task | Total |
Carpet (sqft) | 6,000 | .1 | $600 |
Tile (sqft) | 10,000 | .2 | $2,000 |
Desks | 60 | 1 | $60 |
Windows | 600 | .1 | $60 |
Toilets | 50 | 5 | $250 |
Sinks | 10 | 2 | $20 |
Kitchens | 2 | 10 | $20 |
Counters (sqft) | 100 | .1 | $10 |
Parking lots (sqft) | 50,000 | 0.2 | $1,000 |
Special Requirements | N/A | 0 | 0 |
Total | $4,020 |
Every cleaning company will have costs associated with operating. One powerful difference between a successful cleaning business and other cleaning companies is how well the business owner manages their cleaning costs. Your house cleaning prices need to cover the following expenses:
Based on Queen Bee Cleaning Service's annual expenses, you might expect your total overhead costs to be approximately 87% of the amount that you make if you have employees. If you are a single-person house cleaner, the total overhead will be between 30% and 50%.
In the following sections, we share a few examples. You can use similar math regardless of what type of cleaning business you run. Queen Bee is primarily house cleaning, so I refer to house cleaners in these sections.
Let's look at each of these to give you an idea of what they are for Queen Bee and what you can expect to pay when you start to charge for housecleaning.
Labor typically accounts for approximately 50% of the costs of running a house cleaning company. Whether this amount is going to you or your employees will vary. If you have employees, you'll typically need to pay them either an hourly rate or billable hours.
Just make sure you don't try to consider them independent contractors. Chris told us:
[su_quote]I was misclassifying the maids and got a hefty fine.[/su_quote]
To help establish an hourly rate, check what house cleaning companies in your area pay their housekeepers. The Bureau of Labor Statistics has a lot of data on the hourly rate of the house cleaning industry, too. In most places, a house cleaner will be paid an hourly rate of $15 or more.
Remember to train your staff well because employee efficiency can impact both quality and overhead.
Assuming the following:
You'll want to charge the customer no less than $60 per hour. That is far lower than the cleaning rates for many house cleaning companies. The reason is that a house cleaner has other costs that go into the standard cleaning fees.
On top of employee pay, your house cleaning price will also need to cover the costs of payroll expenses and taxes. The government requires employers to collect:
There are a lot of tasks associated with compliance, so you may want to outsource your human resources. Most of these services start around $39 per month plus $6 per month for each employee.
The 7.65% tax increases the $60 per hour fee to $65 per hour, which is starting to get closer to the cleaning rates of industry leader Molly Maid, which charges $75 to $96 per hour for a basic cleaning package.
Your revenue will also need to cover other costs such as cleaning supplies, which we'll discuss next.
Based on standard cleaning services, you'll probably need to spend an average of $3 to $5 per hour on cleaning supplies. You'll be buying these in bulk to save money, but Chris estimates that the supply list for many cleaning companies will be around $900 for startup costs.
That means a rate of $70 per hour, which gets us even closer to the price your house cleaning service needs to charge.
Local businesses will have to drive to provide weekly cleaning to residential and commercial clients. That means you'll need to maintain the vehicle and meet insurance requirements. At Queen Bee, these costs are approximately 17% of the revenue.
This is why your credit score is so important to businesses. Bankrate estimates that insurance costs 25% more for an average credit score than excellent credit, and those with poor credit spend twice as much as any other group.
If you add 17% to the $70 cleaning crew rate, that brings you to $81.9 per hour—without any administrative costs, marketing costs, rent, or other utilities.
The Small Business Administration advises spending 5% to 15% of your desired revenue on marketing your cleaning business (or any other business). Chris doesn't think you need to spend that much, though
If you have good software, you can automate many of your tasks and reduce the final cost of operating. Chris runs his marketing for between 2.4% and 6.2% of revenue per month, with the lower percentages during the holidays.
Pro Tip: To learn some of the ways Chris uses marketing, check out our blog on getting clients, and don’t miss our original report on small business marketing budget statistics that will help you make the most of your marketing spend.
Chris’s rent and utilities are based on running a home-based business. These are marvelous because they are mostly legal accounting maneuvers. If you store supplies in your home or do office work out of it, you can claim the space you use and the energy associated with it on your taxes.
There are a lot of rules governing this, but if you choose the simplified method of claiming, you get an allowance of up to $1,500 a year. If use your the actual expenses, it can go higher (but may increase the chances of an audit). You'll want to measure the square footage of the space used.
You don't have to include the costs of operating from home in your house cleaning cost, but if you do, it will raise the hourly rate by about $1 per hour.
If you have a home-based business, you'll be using the energy associated with work as a write-off, but if you have a separate location where you store everything, you'll need to cover those costs.
Utilities shouldn't be too much unless your cleaning business does a lot of laundry or manufacturing in-house. To give you an idea, Chris only spends about $300 per month on utilities.
Local companies will often need a lawyer and an accountant to help them structure their domestic services correctly. You'll want to budget for these. Chris assumes approximately $1,000 per month for his cleaning company, but different cleaning services will have different needs.
There are a variety of ways to charge for a cleaning service. We'll cover the most common pricing strategies cleaning businesses use, including:
The hourly rate for house cleaning is the easiest pricing structure to use, but it can create fluctuations in costs based on how long it takes to clean the property. This works best if the client provides all the cleaning supplies and just needs someone to help. You might want to do this if a client wants specific eco-friendly or other specific cleaning supplies.
You'll probably want to charge higher for the first hour. I typically assume that it will cost me $50 just to drive somewhere. Based on Queen Bee's pricing guide, Chris has established that cleaning services prices should be approximately $70 for the travel costs and booking fees.
To calculate how much you want to charge, assume:
Divide your income goal by the hours in a year to get an hourly rate. See the example below:
$100,000 / 2,000 = $50 per hour
$50 per hour would be revenue, though. To calculate the profit, you'd need to divide the hourly by .65.
$50 / .65 = $76.92 per hour
Let's make it a nice even number, so it's easy to multiply and make it a straight $80 per hour. You need to add your first-hour fee, though. Let's use the $70 Chris uses, and that will make the first hour $150, and each additional hour $80.
That means you need five hourly cleaners to make the same $100K profit you would if you were doing all the cleaning yourself. Now, if you have five employees plus yourself, you can make $200K per year after paying your employees their house cleaning rates per hour.
The price per square foot is straightforward to estimate. Given that almost every address has a public record, you can look it up to see how many square feet their house is. Then to charge by the square foot, multiply the square feet by 20 cents (or divide by five).
2,000 x $.20 = $400
2,000 / 5 = $400
You can make it more complicated and separate it by carpet and tile, where the carpet is 20 cents and tile is 25 (examples for easy math).
(2,000*$0.20) + (1,000*$0.25) = $650
As you can see, the square foot billing can change based on the type of cleaning.
Another easy way is to price by the room or by the fixture. Chris charges a fee per room plus fees for other specific tasks. For instance, he has a table that details:
Each has a specific price, so he can quickly estimate based on the number of rooms, restrooms, and add-ons. You should really check out how he does it on the Queen Bee Cleaning Service booking page.
Pro Tip: Chris uses Booking Koala to automate the whole booking process. Check it out, and let us know what you think!
Professional cleaners have plenty of sites to help evaluate the average house cleaning cost in their areas. Many of the sites are the same ones you'll use to find customers for your house cleaning service.
For instance, Thumbtack makes it easy to establish the rates house cleaners charge in a particular area. While you're on the site, you might want to sign up to provide cleaning services.
Whether you are a residential cleaning business or offer commercial cleaning services, your cleaning company can benefit tremendously by offering regular cleaning services at a discount to loyal customers.
House cleaners benefit from offering discounts for routine cleaning in the following ways:
When you have long-term relationships you may want to have a commercial cleaning contract. Chris doesn't use them, but a lot of his suggestions still work for contracts.
We used the pricing from Queen Bee Cleaning Service to show how their subscription model increases the revenue over the course of a year. As you can see, offering a 10% monthly, 15% bi-weekly, and 20% weekly discount can dramatically increase the revenue of a house cleaning business.
Customers might want you to offer other services like appliance cleaning. Anticipate this and have easy ways to calculate cleaning cost estimates. Some of the most common add-ons are:
You can add each of these to the house cleaning cost to help improve your revenue per cleaning job. A $200 cleaning job easily turns into a full day if someone wants all the add-ons. It will increase the cleaning rate to potentially as high as $1,000 and make it so your cleaning crew only has to clean one house that day.
That's great for reducing expenses!
Whether you are doing a deep clean, home cleaning, or post-construction cleaning, people love free stuff, and businesses should, too!
Chris told us:
[su_quote]Most people don't know the square footage of their house.[/su_quote]
A free estimate gives you a chance to view the property, manage the risk of underestimating with a flat rate, and establish the square footage and whether it needs a deep clean. Plus, it gives you a chance to develop a relationship, ask questions, and help your customer develop a plan. This may increase overhead costs, but it builds loyalty.
Knowing how to correctly price your cleaning services determines if your business will grow and prosper, or fail before it even gets off the ground. Chris will show you the best pricing strategies so you can start earning $10,000 a month in just three months as you launch your business! Sign up for our exclusive seven-figure cleaning course today by clicking here.
What type of pricing do you plan to adopt with your cleaning business?
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