How to Start a $500K/Year Candle Business
March 5, 2024
March 5, 2024
Did you know that you can start a candle business for less than $100 and grow it into $500K in annual revenue?
Jocelyn and Jen started RXLA as a side hustle making gifts for coworkers, then started going to farmers markets, and eventually opened a candle store and expanded their offerings on their way to bringing in a half-million dollars per year.
We’ll share strategies for how to start a candle business with just a little money, smart marketing, and responsible scaling.
Click on any of the links below to jump to the section that interests you, or just continue reading.
Jocelyn started RX Candles in 2013 as a hobby. When the business venture received crowdfunding, she invited Jen to help create soy candles. The candle brand opened a local craft store, but the pandemic caused it to shut down.
They are still recovering from the hit they took from closing the retail store, but increasing their offerings and selling wholesale has helped them reach $500K in annual revenue with 50% gross margins.
Customers loved their homemade candles so much that they asked for other products, services, and ways of buying. As the sisters gained confidence in their products, they realized they needed to listen to their customers and provide the services they—and other potential customers—wanted.
Keep reading to learn more about the candle industry.
According to Grandview Research, the candle industry was worth approximately $13.6B in 2023 and is expected to reach $20B by 2030.
The candle industry has a low barrier to entry. According to Crowdspring, you should expect to spend between $9.5K to $78K to start a candle business, with an average of around $44K. But we’ve interviewed two business owners who say they started candle businesses for $100
A candle maker’s startup costs will vary depending on the cost of living in their location, supply and materials costs, and other factors.
A candle making business can be highly profitable, with gross margins of 50%. Ingredients, packaging, and marketing are some of the primary costs that will impact your profitability.
Yes, you can start a candle business from home and make decent money, but it may be more cost-effective to utilize a fulfillment center to fulfill your orders. There may be restrictions in your town or homeowners’ association that impact the ability to run a home-based candle business.
It’s helpful to research the major players in the candle market because you can identify gaps in the industry and ways to market your own products. The major candle makers include:
While the major players in the industry get most of the revenue, there is always room for new entrants to make a great living selling candles.
It helps to have a path of action before you start a candle business. Follow the steps below to start a successful candle making business:
Before you can start selling candles, you need to know how to make them. Jazmin, another successful candlemaker, explained how to accomplish it in our interview. Watch the interview below:
Let’s look at what you’ll need to get started.
Good tools and candle making supplies can make the job more fun and more efficient. At a minimum, you’ll need:
Jen told us:
You can start by buying a candle making kit, but as you learn, you’ll want to pick your own wax and essential oils. The candle making process normally follows the steps listed below:
Jazmin told us:
You’ll want to create a coherent brand for your candle making business. Some of the things you’ll need to consider include:
Creating a brand won’t happen overnight, but after continually telling your story and showing your values.
Every business should have a workable plan to help guide decisions. When writing a candle making business plan, you’ll want to include the following:
The biggest thing to remember about writing a business plan is it should be easy to understand, well-documented, and as short as possible.
Download our free business plan template and work through it while watching the video below.
Jen suggests self-funding when you start a candle brand. Other small business funding options include crowdfunding, a standard business loan, a Small Business Administration loan, or an interest-free loan from friends and family.
Learn how to get business loans here.
You’ll want to get insurance when you create candles. Candles can start fires, and small business owners risk lawsuits from customers or employees. We suggest starting your business insurance search with Simply Business because it compares rates from the leading insurance companies.
Learn more about small business insurance here.
New business owners will need to get the candle wax, different fragrance oil blends, packaging, and any equipment they don’t already have.
Depending on your startup capital and business needs, you may be able to buy most of the products on Amazon, or you may need to reach out to manufacturers.
You’ll want your own website for candle sales. That means you’ll need a domain name and a website builder. Then you’ll need to create a home page and product pages for each type of candle you sell. You might want categories like:
Read more about the different types of candles on Styles at Life.
You’ll want to market your candles to your target market. Each small candle business will have a different marketing strategy depending on their target market, but most candle companies will include a combination of:
Jen explained that their marketing strategy consists of local farmers markets, pop-up shops, social media, and email marketing. She also explained:
Fulfilling orders is another crucial part of running a candle line. When you’re selling online, this will mean packaging and shipping the candles to consumers or other small business owners.
When you sell at local markets or a local craft store, you’ll still need packaging, but it could be a decorative box and branded bags as opposed to a box that is ideal for shipping.
When considering how to start a candle business, you’ll need to consider:
Let’s look at each of these.
There are a variety of places you can sell your candles. If you are wondering how to start a candle making business at home, you can do so using this guide and sell them on your website. Other options include:
A candle business makes different amounts of money depending on the locations they sell their products and the cost of doing business for each type of store.
A dedicated candle maker may grow to the point of needing to hire employees. When you do, you’ll need to get an EIN if you haven’t already. This is how the IRS identifies employers.
You’ll also need to have payroll software and optional benefits. Many accounting software providers include payroll resources, but if you want to consider other options, check out our article where we compare the 15 best HR companies.
The Department of Labor requires employers to display poster notices for employees, either electronically or physically in the workplace. A comprehensive employer guide for how to display these posters is available on their website.
You’ll also need to follow the following requirements:
Keep reading for information on the technology you’ll need.
When following this step-by-step candle business guide, you’ll need to implement some technology. Most of the technology that RXLA uses is for marketing purposes. They mentioned using Klaviyo for their candle brand email marketing.
One of the easiest ways to ensure you’ll make good money is to keep your candle startup costs low and charge market value for the products. You’ll want to target a gross margin of 50% for your candle business. To calculate the price easily:
That should put you right at 50% gross margins.
Your pricing strategy can be created in a few different ways. The primary ways of pricing candles are:
Whichever strategy you use, make sure you are realistic about how much time you are willing to dedicate to it. If you are only going to spend a few hours a day, you can’t make as much as if you treat it like a full-time job.
Candlemakers primarily target women, but according to the National Candle Association (NCA), both men and women consider candles appropriate gifts. They say the most common times people buy candles are:
To start a candle business with no personal finances, you’ll normally need to focus on selling candles using a “print”-on-demand or drop shipping strategy. Once you have built up some money from candle sales, you can start reinvesting in the supplies and equipment to start making your own homemade candles.
The good news is that it’s inexpensive to start selling candles. Both of the business owners we talked to have started with $100.
Making candles might not seem like a profitable business, but it has the potential to blossom into a high income. Jocelyn and Jen started crafting candles as gifts, sold them in farmers markets, opened and closed a brick-and-mortar store, and were late to the digital marketing game, but they still reached an impressive $500K in annual revenue.
Their story teaches us valuable lessons about resilience, adaptability, and the power of listening to customers. They found ways to overcome challenges and expand their offerings. You can use their candle business tips to succeed too.
The candle industry is ripe with opportunity. With global revenue projected to soar in the coming years, candle business owners can sell candles to make a great living. And the beauty of it all? Given Jocelyn and Jen started with $100, a candle business is one of the best businesses to start from home.
As you embark on your candle making journey, remember that success lies not just in the quality of your product but also in the strength of your brand, the efficacy of your business plan, and the dedication to continuous improvement.
Whether you dream of creating luxury candles or catering to a specific market segment, the possibilities are limited only by your imagination and determination.
So ignite that spark of creativity, pour your passion into every candle you craft, and watch as your business illuminates not just spaces but lives, one flickering flame at a time.
Brandon Boushy
To Learn More About Financing Candle business or any other venture Business Resources
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Did anyone find out where she gets the packaging from?
I’m just confused about where she buys the candle black boxes and then the actual mailing box.
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