How to Sell on eBay: Learn From $360K/Year Seller


January 12, 2023

How to Sell on eBay: Learn From $360K/Year Seller

Have you ever wondered how to sell on eBay? eBay selling can make over $400K in revenue, and you can start with the money in your pocket.

Mike Wilson started Rideshare Reseller and the Golden State Picker social media channel after 30 years of owning a retail furniture store. Now, he’s bringing in revenue of $30,000-$35,000 a month selling on eBay. He shares his tips for success, including where he finds the items he sells today and how to price products. 

We’ll share everything you need to know, from setting up your eBay seller account to finding the best products. We’ll even do a guided walk-through where I actually list an item and set up a shop. Once you’ve read this you’ll be confident you can start selling products.

How to Sell on eBay for Beginners

Before we give you a guided walk-through of how to sell on eBay, it’s important to understand why becoming an eBay seller is attractive. We’ll answer questions like:

Is It Worth It to Sell on eBay?

Yes. Selling on eBay can be highly profitable. Mike told us:

I’ll find items for free I can sell for $100.

Check out our interview with Mike below:

The average eBay shopper spent $550 in 2021, and the average seller made approximately $4,600, according to Business of Apps. Many sellers only sell a few items, while the top 100 sellers all sell more than 5,000 items per month. Mike hasn’t reached top 100 status yet, but his $30K+ monthly revenue equals about 1,000 products per month at $30 per item.

How Old to Sell on eBay

According to eBay’s Underage User Policy, the seller must be 18 or older to open an eBay store. If parents start an account so kids can sell online before turning 18, the parents are still responsible for following the eBay selling rules. 

How Much Does It Cost to Be a Seller on eBay?

Screenshot of sellers fee from eBay website

Starting an eBay store is free. As of January 2023, you can currently list up to 250 items each month at no charge, but eBay may change its terms over time. You can get subscriptions that come with more features for prices ranging from $4.95 per month to $2,995 per month. There are five levels:

  1. Starter
  2. Basic
  3. Premium
  4. Anchor
  5. Enterprise

Most users will not need to go past Basic or Premium subscriptions, at least not starting off. View the table below for the costs and benefits of the eBay store subscription plans. I would just start selling with the free listings, though. The table below is a condensed version of the one found on the eBay Subscriptions page.

EBAY Subscription Plans
Starter Basic Premium Anchor Enterprise
Yearly subscription converted to monthly rate $4.95 $21.95 $59.95 $299.95 $2,999.95
Monthly subscription $7.95 $27.95 $74.95 $349.95
Free fixed price insertions 250 /mo 1,000 /mo 10,000 /mo 25,000 /mo 100,000 /mo
Free auctions in Collectibles and Fashion 250 /mo 250 /mo 500 /mo 1,000 /Mo 2,500 /mo
Additional fixed price insertion $0.30 $0.25 $0.10 $0.05 $0.05
Additional auction insertion $0.30 $0.25 $0.15 $0.10 $0.10
Final Value Fee 3.0% – 15.00% 2.5% – 15.00% 2.5% – 15.00% 2.5% – 15.00% 2.5% – 15.00%
Insertion fee credits for auction-style items that sell not included Yes Yes Yes Yes
Promotions Manager Yes Yes Yes Yes Yes
Markdown Manager Yes Yes Yes Yes Yes
Subscriber discounts Yes Yes Yes Yes Yes
Store home page Yes Yes Yes Yes Yes
Link to eBay Store on listings Yes Yes Yes Yes Yes
Terapeak sourcing insights not included Yes Yes Yes Yes
Dedicated customer support not included not included not included Yes Yes
10,000 fixed price listing allowance with zero insertion fee not included not included not included not included $250.00 /mo
50,000 fixed price listing allowance with zero insertion fee not included not included not included not included $1,000.00 /mo
Best for sellers who Best for sellers who have a handful of products and want a storefront to brand and promote their business. Unlock more zero insertion fee listings, Final Value Fee discounts, and a coupon for eBay-branded shipping supplies each quarter. If you have an extensive product assortment, a Premium Store subscription gives you substantially more zero insertion fee listings. For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support. For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.
Eligibility Have an eBay seller account.

How much are eBay final value fees?

You will pay final value fees on transactions that range from 2.35% to 15% and sometimes include a $.30 transaction fee.  This fee is based on the:

  • Item price
  • Handling charges
  • Shipping service the buyer selects
  • Sales tax
  • Any other applicable fees

You can find the full list of eBay selling fees on the eBay store selling fees page, but I would recommend assuming 15% for all transactions. Mike suggests buying each product for less than 30% of the lowest comparable eBay sales price. 

How to sell on eBay for free

You can’t sell on eBay for completely free, but you can start posting products to sell in your eBay store for free and then just pay the seller fees when the product sells.

Who Pays for Shipping on eBay?

Screenshot of eBay customer service

This is a complicated question. You are ultimately charging the customer for the shipping costs when you include a shipping price or if you offer free shipping. Even though the customer covers the cost, you are actually the one who pays UPS, FedEx, or USPS for the shipping cost.  Learn more about eBay shipping. 

Mike told us:

People generally make their mistakes with shipping.

He also told us:

I add my time and packaging costs to shipping to make it more profitable.

Decide What to Sell on eBay

You don’t want to buy just to buy. Only buy something you know you can sell fast.

Before you start selling on eBay, you’ll want to understand what an eBay business can sell. In general, it is more difficult to sell items like:

  • Items that show nudity or sexual content
  • Alcohol
  • Guns
  • Historical Artifacts
  • Software
  • Counterfeits
  • Medical Equipment
  • Prescriptions
  • Illegal Products

Potential eBay sellers should review the full list of prohibited and restricted items

You can sell almost anything else on eBay. Mike told us:

The best products to resell are the ones that you know about. From sealed VHS tapes, to electronics, and clothes. Use your life experiences to establish what it’s worth and you’ll make a great living.

What Can I Sell on eBay?

Screenshot of home & garden from eBay website

It’s easiest to make eBay sales if you get the products that sell the most on eBay. The best-selling products tend to be used items like:

  1. Parts and Accessories
  2. Consumer Electronics
  3. Home and Garden

Mike told us: 

People will pay a lot of money for vintage record players and you can buy broken ones for cheap. The most common problem is the belt and it costs $5 to fix.

How do beginners sell on eBay?

Beginners need to avoid scams and selling fakes. If you aren’t sure, don’t buy it. Mike told us:

You don’t want to know what someone is asking for the product, but what people are paying for on eBay.

Want to know more about what sells the most on eBay?

Consider this list. Each item sells fairly easily and you probably have some at home, which makes it easy selling on eBay for beginners.

  • Clothes
  • Shoes
  • Pokemon Cards
  • Cars
  • Books 
  • Music
  • Movies
  • Other Collectibles
  • And More!

Now that we’ve discussed what items sell best on eBay, let’s look at each of these categories.

How to sell Pokemon cards on eBay

Screenshot of pokemon card from eBay website

Pokemon cards are a popular item to sell on eBay. There are currently nearly 1.4 million Pokemon active listings by eBay sellers. The pricing ranges from $.01 in auctions to $4 million for a Pikachu Illustrator PSA 9 in mint condition. You’ll want to include the following information in the listing:

  1. Language
  2. Card Condition
  3. Set
  4. Rarity
  5. Character 
  6. Finish
  7. Pictures
  8. Other information to help buyers know more about the card.

Sellers tend to sell these cards used and for under $40 using the “Buy It Now” feature.

How to sell shoes on eBay

You can follow our guide for posting to help you sell shoes on eBay. Remember to specify whether they are men’s, women’s, or kid’s shoes. Be sure to include the sizing and whether it is in US or EU sizing.

How to sell books on eBay

Screenshot of selling books from eBay website

Selling books on eBay is easy because you can start with the International Standard Book Number (ISBN), a unique identifier for books. When you do this, eBay will pull up all the books with that ISBN. Here’s what it looks like. All you’ll have to do is change simple portions like the description, condition, and price.

How to sell baseball cards on eBay

Baseball cards (and other collectible cards) have a grading system that you need to understand before selling them. Unless the item is extraordinarily rare, don’t expect much for any condition less than near-mint. Companies like PSA Grading will certify your cards’ condition to give buyers reassurance.

How to sell clothes on eBay

You can sell used clothes on eBay as long as the listing clearly states “the clothes are used and have been washed.” Remember to include:

  • A title that clearly describes the product
  • Front and back pictures
  • Sizing information
  • Care information
  • Materials that the product includes
  • Other relevant information

Make sure to review the eBay used clothing policy, and counterfeit goods so you don’t break the rules of the site.

How to sell car on eBay

Screenshot of selling parts and accessories from eBay website

If you’ve ever wondered how to sell a car on eBay, they have a whole page dedicated to eBay used car sales. You’ll need to:

  1. Register the VIN with eBay Vin Decoder.
  2. If the VIN does not show up, explain why. The most common reasons are the vehicle:
    • Is a pre-1980 model.
    • Was manufactured outside of North America.
    • Was not originally intended for street-legal use.
  3. Use  Autocheck for eBay. (It’s like CarFax but specifically for eBay sellers.)
  4. Create your listing. Use this checklist from eBay to make it easier.
  5. Use an Escrow.com account to give buyers peace of mind between purchase and delivery.
  6. Accept an offer.
  7. Deliver the vehicle.
  8. Request positive feedback.

Next, let’s look at how much it costs to sell the car.

How much does it cost to sell a car on eBay?

Selling a car on eBay will involve the following costs:

  1. Monthly Fees: $4.99 to $2,999.95
  2. Autocheck: $24.99
  3. Listing Fee: $19 to $79 per car (See what’s included in the table below.)
  4. Deposit Fee: 2.8%
  5. International Fee (optional) 1.65%
  6. Escrow.com Fee: $10 to $890 depending on escrow amount up to $100K.
  7. Total Potential Fees: $60 to $8,500 assuming the vehicle is under $100K.
  8. Accurate Shipping Costs: $1,300-$2,000 (Estimated using a car carrier from Las Vegas to New York City. Pricing will vary based on distance, gas prices, and other factors.)

Learn more about eBay Motors Fees.

Listing Type Basic Package: $19 Plus Package: $49 Premium Package: $79
Auctioned Cars 12 photos 18 photos Gallery Plus upgrade
Auction up to 7 days Auction up to 7 days Auction up to 10 days
AutoCheck (cars & trucks listings only) Reserve price up to $20,000 (cars & trucks, other vehicles & trailers, and boats listings) Unlimited Reserve price
Reserve price up to $10,000 (motorcycles and powersports listings) Add ‘Buy It Now’
AutoCheck (cars & trucks listings only) AutoCheck (cars & trucks listings only)
Bold title and subtitle upgrades
Fixed Price Cars 12 photos 18 photos 24 photos
Duration up to 7 days Duration up to 30 days Gallery Plus upgrade
Vehicle price up to $10,000 (cars & trucks, other vehicles & trailers, and boats listings) Vehicle price up to $20,000 (cars & trucks, other vehicles & trailers, and boats listings) Duration up to 30 days
Vehicle price up to $5,000 (motorcycles and powersports listings) Vehicle price up to $10,000 (motorcycles and powersports listings) Unlimited vehicle price
AutoCheck (cars & trucks listings only) AutoCheck (cars & trucks listings only) AutoCheck (cars & trucks listings only)
Bold title and subtitle upgrades

How to Setup eBay Account to Sell

If you don’t already have an eBay account you’ll want to:

  1. Go to the eBay Home Page.
  2. Create an Account. 
  3. Start a Seller Account.
  4. Go Through the Guided Tutorial.
  5. Add Payment and Billing Methods.
  6. Set Shipping Preferences.

Step 1. Go to the eBay Homepage

Screenshot-of-eBay-website

Go to the eBay homepage here. Click “sign in” or “register” in the top left corner.

If you already have an account, jump to Step 3 (because you likely already know how to create an account); otherwise, go to Step 2.

Step 2. Create an eBay Account 

When you click “Register,” your screen will look something like the one below. Choose “Business Account” and sign up with Google, Facebook, Apple, or email. Whichever you choose should follow a similar process.

Screenshot of business account from eBay website

Next, you’ll confirm the information and click the “Create an account” button.

Screenshot of create an account from eBay website

You’ll need to fill out your contact information and submit it. 

Screenshot of contact information from eBay website

Then, go to your email and verify your new eBay account. If other pages show that you need to verify your account, go to Account Settings. You will be able to verify through there as well.

Step 3. Start a Seller Account

Go to ebay.com/sellerhub, which will look like the picture below:

Screenshot-of-eBay-website

Click the “Start using Seller Hub” button, and you will go to a screen that prompts you to use the guided tutorial.

Screenshot-of-eBay-website

Step 4. Go Through the Guided Tutorial

Once you are in the seller hub, which is often called my e bay, you will go through a short guided walkthrough about selling things on eBay.

The seller hub is the business account portal. First, it will show you how to customize your screen. 

Screenshot of customize your screen from eBay website

You can get by without customizing your layout for now, but once you start selling, I’d recommend setting it up with the Sales, Orders, and Feedback as the top three spaces.

Next, it shows you that you can go to listings from anywhere in the seller’s portal.

Screenshot-of-eBay-website

The guided walkthrough also shows you where to find orders (right next to listings in the picture above).

Next, you can view your messages

The messages are in the top right corner of your screen as shown in the picture below:

Screenshot-of-eBay-website

eBay Seller Hub overview

There are five rows of default data blocks. We’ll cover each row to help you understand more about what you can view from your eBay business screen.

Seller Hub Row 1

The first row of eBay’s seller hub includes the following sections from left to right, as seen in the picture above:

  • Get Started: This section includes a New Business Seller Guide, Subscription Options, New Listings Video, Listings Best Practices, and other useful resources.
  • Tasks: This section starts empty and adds tasks as you need to do something.
  • Sales: This section shows how much you’ve made in the last 7 days, 31 days, and 90 days.

Watch eBay’s selling video guide:

Seller Hub Row 2
  • Orders: This section includes orders that need to be shipped, returns, cancellation, ones waiting for payment, orders waiting for feedback, and orders that can count as combined purchases.
  • Listings: Create listings, and view active listings, scheduled listings, and unsold closed listings.
  • Traffic: Learn how many people are seeing your listing, clicking on it (clickthrough rate), viewing the page, and the percent of page views that result in sales (conversions).

Screenshot-of-eBay-website

You can see the second and third rows in the picture above.

Seller Hub Row 3 

This row includes three really important areas of the seller’s hub.

  • Seller Level: You can be top-rated, above average, and below standard. Once you reach top-rated or top-rated plus, you’ll have an easier time competing against other sellers. We’ll talk about how to become top-rated later in the blog.
  • eBay Academy: This is critical because an established seller can get lazy. Both top and new sellers should continue to learn how to sell stuff on eBay faster.
  • Feedback: Buying and selling on eBay requires trust. That’s why reviews matter. You want to pay attention to your reviews because they impact how your items are displayed in comparison to other sellers. Make sure to provide feedback to your buyers and respond to any feedback you are given.
Seller Hub Row 4 

The default setup for seller hub row four includes:

  • Research: Learn which products sell better on eBay using TeraPeak.
  • Shortcuts: These are just useful links for people selling items on eBay.
  • Selling Tools: Integrate eBay with other programs like Quickbooks, eBay Seller Capital, and automate your responses.

You can see row four and five below:

Screenshot-of-eBay-website

Seller Hub Row 5

This row is focused on announcements from eBay. 

  • Announcements: You’ll find updates from eBay to let you know what they have released.
  • Promotional Offers: You’ll find special promotions eBay is offering. At the time of writing, they offered 200 listings without insertion fees.
  • Monthly Limits (Account Summary): (This section might be labeled with either title.) It summarizes how many more listings you have under your plan.

Step 5. Add Payment and Billing Methods

The next step a new seller will need to do is add their payment and billing methods. You’ll need to be signed in to add your payment options, but you can add a:

  • Personal bank account
  • Business checking account
  • Paypal account
  • Credit card
  • Debit card 

Use this link (only works if you are signed in) to go directly to the page to add payment and billing options.

They send the payments to your preferred account.

Step 6. Set Up Your Shipping Preferences

You’ll want to set up your shipping preferences. The page will look like the one below:

Screenshot of eBay website

You can make the following changes:

  1. Enroll in the Global Shipping Program: Over 50% of eBay sales are to overseas customers, so you’ll probably want to join it.
  2. Exclude Shipping Locations: You can choose to limit potential buyers based on the continent, region, or country. 
  3. Create Shipping Rate Tables: Create default rates to charge when a product is purchased.
  4. Offer Other Shipping Options: Use calculated shipping, combined payments, flat shipping rates, and other shipping options. 

Go to shipping and tracking for eBay sellers to learn more about shipping details. Shipping options are a complicated subject. I suggest looking at how other eBay stores structure their domestic and international shipping options before deciding the rules for your shipping labels.

Screenshot of shipping and tracking from eBay website

Now that you know how to become an eBay seller, it’s time to discuss how to find items to sell on eBay.

Find Items You’ll Be Selling on eBay

You’ll need to find products to sell. Mike suggested:

Start by selling stuff you don’t want in your home.

Most people have a ton of junk they don’t want or need. You can create an eBay listing with low risk while learning the eBay platform. After you have a better understanding of the platform, you can look for items to resell by visiting places like:

Mike also told us:

Network with other pickers to build your own brand. They will see things that you like and reach out to you.

It gets better! He shared advice on ways to find out the price products sell for on eBay.

Tools to Estimate eBay Sales Price

Screenshot of worthpoint website

Mike suggested trying software like WorthPoint, but you can also use the eBay app to check prices on your phone. If you want to be able to calculate your profit in the field, consider using a tool like the eProfit eBay Profit Calculator on iPhone or Android.

Once you have found an item worth selling on eBay, it’s time to create your eBay listing.

Create Product Photos

Product photography is critical for selling on eBay and other ecommerce platforms. Most eCommerce platforms suggest white backgrounds for your photos. There are two main ways of accomplishing plain white photos.

  1. Use a product photography box like the one below.
  2. Use a background removal tool. 

Screenshot of light box from Amazon website

eBay has a background removal tool, but it’s not that good.  I personally prefer Canva’s background removal tool. It works way better than most I have tried.

How to Post on eBay

When you are ready, start a new listing in the seller portal. It’s near the top of the hub. Just click where it says “Create Listing.”

 Then, you’ll go through the following process:

  1. Explain What You’re Selling.
  2. Add Pictures.
  3. Add the Title.
  4. Set the Item Category.
  5. Provide Additional Details.
  6. Describe the Condition of the Product.
  7. Provide the Description of the Product.
  8. Set Pricing.
  9. Set Shipping Rates.
  10. Set Preferences.
  11. List it!

We’ll cover each of these steps to help you prepare using an example. I created one with one of my kid’s old The Rolling Stones 1975-US Tour Replica T-shirts.

Before we dig in further, check out the best practices video by eBay:

Step 1. Explain What You Are Selling

First, eBay will want to know about your listing. It will look like the image below. If you are too precise it might not show up. For instance, mine did not show up using the term: “Black the Rolling Stones 1975 US Tour Replica T-shirt Kids Medium,” which is the most accurate description of the shirt. 

They also have a way to use templates, but you have to create them. You won’t have a template when doing your first listing. You should probably create templates as you list items for simplicity later.

Screenshot-of-eBay-website

Step 2. Add Pictures

Screenshot of eBay website

You can add up to 24 pictures for free or choose Gallery Plus for $.35. You can also add videos. eBay’s policies on pictures require:

  • A minimum of a single image per listing.
  • Keep sizing at least 500 pixels on the long side and less than 12,000 pixels calculated using height plus width.
  • Images must be JPG (all but GIF convert to JPG), BMP, GIF, TIF, or PNG no more than 12 MB file size. Just save a JPG quality 90+ and save space on your computer or phone.
  • Do not add borders to images.
  • Do not add text or artwork to pictures.
  • eBay catalog stock photos cannot be the primary photo for a used item. Books, movies, or video games are exceptions.

Some pictures don’t work right on eBay

In addition, your photos will not work correctly if you use:

  • GIF87 format: These will not show at all.
  • TIFs with transparent background: This format might result in a black image.
  • CMYK color: You’ll need to convert to RGB. eBay suggests using  cmyk2rgb.com to convert your photos.
  • PNG: eBay converts transparencies to a white background and saves them as JPG. 

If you host your own pictures, they might fail to show if you do not follow eBay’s photo rules. 

Review the eBay App Picture Links

You may also want to review the following links.

  • Adding Images to Listings: eBay explains how to add photos and use the background removal tool to create white images.
  • Photo Tips: Learn how to take photos to make selling on eBay easier.
  • Picture Policy: Make sure you don’t break their policies. The most important ones are:
    • Photos must accurately represent the item.
    • Placeholder images are not allowed.
    • Used, damaged, and broken items must be accurately represented.
    • Do not add any text, callouts, or other items to the photos. Only include the item or items for sale.

eBay has a background removal tool, but it’s not that good. If you want great product photos, either:

  1. Use a product photography box.
  2. Use Canva background removal tool. It works way better.

Next, you may want to adjust your title.

Step 3. Add an Item Title to Your eBay Store Store Listing

The title should include relevant keywords at the front because it is the first thing people see. eBay allows titles up to 80 characters long. This includes spaces. For additional listing fees, you can add:

  • Bold Titles: $2.00
  • Subtitle: $1.50 for up to 55 characters
  • Custom Label or SKU: Free. (Make it easy to track orders and packages with SKUs up to 50 characters.)

Below you can see a comparison of a standard listing and one with the add-on title features.

Screenshot of eBay website

Next, we’ll discuss the item categories.

Step 4. Set the Product Category

The product category is used to help eBay and customers identify what kind of product you are selling. You need to make sure this is correct because it will limit how fast an item sells if you misclassify it. 

There are over 20,000 different product categories from which to choose, and they are updated twice per year. The last update was in September 2022 and there were 438 new categories, 230 retired categories, and 204 changes. 

The listing page will help you find categories, but sometimes they aren’t intuitive. I would have expected a teen’s t-shirt to be under clothes, but I had to go with the following category:

Entertainment Memorabilia > Music Memorabilia > Rock & Pop > Artists R > Rolling Stones

If you can’t find what you’re looking for on the Complete Your Listing Page, you’ll want to use the following page to find the best option for your product: Preview Category Changes.

Step 5. Provide Additional Details

Make sure to provide as many item specifics as possible. The more you know about the product and item specifics, the better your sell-through rate will be. Use TeraPeak (mentioned above) to establish more information that will help your listing appear in search results.

Screenshot of eBay website

Step 6. Describe Condition of Product

Selling on eBay requires providing potential buyers with information about the condition of the product. A buyer pays what they feel the product is worth based on the condition. If you misrepresent your products, you aren’t going to do well selling on eBay because you’ll have lower customer satisfaction and negative feedback. This will make you rank lower in search results. 

Just be honest. People don’t expect inexpensive items to be perfect, but they want to know what they will be getting. You have up to 1,000 characters to describe the condition of the item you’re selling on eBay.

Screenshot of eBay website

Step 7. Describe Product

In the product description, you’ll want to describe the item using the same keywords you include in the product title and subtitle. Add additional information that goes beyond what people can see in the search results. Also, describe any features or stories that make the item unique. 

Step 8. Set Pricing

Even with a great item description, title, and positive feedback, you won’t get more sales if your pricing is too high. There are two main pricing strategies for selling on eBay:

  1. Auction Format
  2. Buy It Now Listings 

We’ll discuss each of them so you understand how to sell something on eBay.

Auction Style Listings

This selling format is used for products that have a large demand and for which it might be hard to establish a reasonable price. Auction style listings can be highly profitable.The highest selling auctions have included yachts, towns, homes, and lunch with Warren Buffet.

You can set the following conditions with an auction:

  • Duration: You can choose three, five, seven, or 10 days.
  • Starting Bid: Set the starting price as low as one cent. The lower the opening bid, the better odds of creating a multi-bidder battle that can create extremely profitable products. While writing this section, the auction with the most bids started at 99 cents and has seven bidders competing for a competitive price that is currently around $75 dollars.
  • Buy It Now Option: You can set a price where people can bypass the auction, but it needs to be 30% over the starting bid. If you have a reserve price, make sure the “Buy It Now” function is above the reserve price.
  • Reserve Price: You can set a price that the auction must exceed. You have to pay a 7.5% fee to enable a reserve price, but it minimizes your losses if demand isn’t there for the product.
  • Allow Offers: People can choose to send you an offer and you can auto-accept, accept, counter, or reject the offer. 
  • Schedule Listing: Set a specific time and date for the listing to begin.
  • Sell as Lot: Sell multiple items together. If you have multiple items you think buyers will want collectively, you can include them in a single listing to stay under your monthly selling limits. (The free plan is 250 listings per month and $20,000 starting off). This is helpful for sellers with lots of products.
  • Autorelist Checkbox: If you have listings that don’t sell during the auction period, you can use this feature to relist them up to eight times. Be careful with this. It can eat profit really quickly.
  • Private Listing: Some buyers may not want everyone to see what they buy with their personal account. This checkbox lets them bid without showing who they are to the public.

Mike warned:

I prefer the Buy it Now option because it would become unmanageable to manage 1,500 auctions.

Let’s look at the Buy it Now options next.

Buy It Now (Fixed Price) Listings

You can choose “Buy It Now” as the preferred sales method in the quick listing tool. It makes it so someone can buy the products for your listings immediately. Buy It Now has fewer listing options than the Auction method, but has one highly beneficial feature that auctions don’t.

Buy It Now Benefits Fields Missing From Buy It Now
List multiples of the same item with the quick listing tool No Duration field
Less fields to fill out No Starting Bid field
Volume pricing for larger buyers No Reserve field
Great for online retailers

These make selling on eBay much easier than the early days when you had to sell everything in an auction. It also makes it so new products can be sold easier, but only about 20% of sold items are new products.

According to eBay.com/help, you can list multiple of the same product with only one insertion fee by using the quantity field.  You’ll still have to pay the final transaction fee for all sold listings, but if you carry multiples of a single product it will save money by avoiding insertion fees. 

Step 9. Set Shipping Rates

eBay offers numerous shipping options. You’ll start by choosing whether you will offer:

  1. Standard Shipping
  2. Freight
  3. Local Pickup Only

Screenshot of eBay website

Each of these has different options you can choose. We’ll go through each separately to help you understand your options.

eBay Standard Shipping Options

Standard shipping is for small to medium size packages. You can specify the weight and dimensions of the package or you can use eBay’s suggested shipping details. For odd-shaped boxes, you can mark it as an irregular package.

Screenshot of shipping options from eBay website

Once you put in these details, you will need to make changes regarding domestic and international shipping. 

Domestic Standard Shipping on eBay

The default setting is “Calculated” using USPS First Class and the customer pays for the shipping. You can edit this to fixed-rate pricing, allow free shipping, provide a calculated shipping rule, or add services.  You’ll find that it is easiest to use their default settings, but it may not be the most profitable. 

Changing these settings can be more profitable, but you’re going to have to learn more about shipping. Most consumers (90%) cite free shipping as the main reason they shop online and it shows with 30% higher ticket values. Check out an eBay price calculator to help you make a profit on completed listings with free shipping.

You can also add a handling fee to cover time and materials for packing.

eBay International Shipping

If you sell to an international customer base, you’ll want to use the Global Shipping Program. You just follow this simple process:

  1. Pack the product in your packaging.
  2. Attach the shipping label.
  3. Mail the package to eBay’s global shipper. 
  4. Global shippers handle the international portion of the shipping.

You can also add other shipping services, but the Global Shipping Program helps create a better shipping record because you get rated five stars for shipping as long as you:

  • Provide free domestic shipping.
  • Handle the order in a same-day or one-day time frame.
  • Meet the sizing and value limitation.

Screenshot of international shiping from eBay website

You can also offer Local Pickup if you wish. Next, we’ll discuss how to ship freight on eBay.

eBay Shipping Freight 

Screenshot of shipping freight from eBay website

Freight is for heavier items and doesn’t offer as many options. Just add the weight, dimensions, and excluded locations. Then, the shipping amount will be billed to the customer on purchase. You can see what it looks like in the picture below:

eBay Local Pickup Only

You can set items where people can only pick them up locally. This might be helpful if you are selling large equipment or cars, but it somewhat defeats the purpose of selling on an online marketplace.

Screenshot of local pickup from eBay website

Step 10. Set Preferences

There are a few preferences you can set on an eBay listing including:

  • Payment Types: There are four options for a payment method.
  • Returns: You can choose to accept or reject returns for domestic and international customers.
  • Item Location: If people want search results near them, they’ll want to be able to see where the product is located.

Screenshot of setup up preferences from eBay website

These are fairly intuitive, but you may want to know more about the payment method options you can set. 

Automatic Payment Methods

eBay has the following automatic payment method options:

  • Apple Pay
  • Credit card 
  • Debit card
  • eBay gift card, voucher, or bucks
  • Google Pay
  • PayPal account
  • PayPal credit
  • Pay upon pickup
  • Spendable Funds
  • Wire transfer for select eBay categories 

By default, your customers will be able to choose which automatic payment method they prefer.

Additional Payment Options

Some categories also allow you to add additional payment options like:

  • Bank account transfers (bank cash transfers or bank wire transfers)
  • Cash on pickup
  • Checks
  • Money orders
  • Online payment services including:
    • Escrow.com
    • XOOM
    • Allpay.net
    • Fiserv
    • CertaPay
    • Nochex.com

In the trial listing, it only allowed cash on pickup, checks, money orders, and required payment immediately with “Buy It Now.”

Screenshot of payment options from eBay website

Read eBay’s payment method page for more details on payment options. Make sure you understand which payment options qualify for the eBay money-back guarantee. Large purchases and payments outside of the eBay platform are the most common exceptions.

Step 11. List it!

All you have to do now is click Submit Listing and you have completed the posting guide. You’ve created a listing! If you have more products to sell, repeat the process until you are done listing everything.

Screenshot of manage active listings from eBay website

How much can you sell on eBay before you pay taxes?

You can sell $600 before the Internal Revenue Service requires eBay to send you a 1099-K. This is a dramatic change from 2021 when you could earn up to $20,000. Make sure to review your business details each year (especially for 2022 because I suspect a lot of sellers will get a surprise tax bill).

Learn more about sales tax and income tax for eBay sellers.

Next, we’ll discuss how to successfully sell on eBay.

How to Sell on eBay Successfully

Mike gave us some input on how to become a successful eBay seller including the following advice:

If you want to know how to sell fast on eBay, only buy things people are buying.

He also emphasized excellent customer service:

Answer people’s questions, focus on Buy It Now items, and be prompt with sending out products.

Next, we’ll answer some of the most commonly asked questions.

eBay FAQs

With such a vast platform, it is no surprise how many questions people ask about selling on eBay. Find answers to the common ones here:

How much does it cost to be a seller on eBay?

You can list up to 250 items for free, but you should expect that 15% of the final ticket price will go to eBay. In addition, eBay has monthly plans ranging from about $4.99 to nearly $3,000. Jump to the eBay seller costs section of the blog for more information.

How to use my eBay garage?

eBay Garage is the automotive portion of eBay. eBay makes it really easy to find parts that fit your car after you add the following data.

  • Year 
  • Make
  • Model
  • Trim 
  • Engine

You’ll see a page that looks like the picture below:

Screenshot of eBay garage from eBay website

I will warn you that while researching this blog, I had an acquaintance go out of his way to warn me about the risks of using eBay for cars. Here’s the conversation:

Philip Plastina: “I’ve tried doing this twice in my life and it’s been a total disaster. eBay took a ton of money from me [and] it took forever for me to get it back. The car delivery service brought the car to the wrong city to drop it off.

Your best bet is to put it on auto trader and Facebook Marketplace. Craigslist is shot too; don’t use it.”

Question about selling car on eBay website

On a sidebar, if you like electronic dance music, check out Phil’s group Dancetronauts.

How to increase sell limit on eBay?

In case you exceed your selling limit which starts at 350 items and $20,000 per month, there are three ways to increase your selling limit on eBay:

  1. Get great feedback. (Free)
  2. Request a higher limit. (Free)
  3. Upgrade your plan. (Increased monthly fees)

I suggest pursuing the options in this order because getting great feedback just means doing a good job, while a request is as simple as an email, but the plan upgrades cost money. Learn more about eBay selling limits.

How to sell on eBay without PayPal?

You do not need PayPal to sell on eBay since eBay ended its partnership with PayPal in June 2021. They still allow you to accept PayPal but also accept:

  • Apple Pay
  • Credit card 
  • Debit card
  • eBay gift card, voucher, or bucks
  • Google Pay
  • PayPal credit
  • Pay upon pickup
  • Spendable Funds
  • Wire transfer for select eBay categories 

How to sell multiple items on eBay?

You can either sell multiple different items in a single batch or you can list multiples of single items and set a quantity available. The process is basically the same for each with slight variations. View the process for each in the table below. The main differences are colored orange:

Step Number Multiple Items in Single Batch Sell Multiple of a Single Item Individually
1. Describe Your Item Describe Your Item
2. Add Pictures. Add Pictures.
3.  Add Title. Add Title.
4. Set The Item Category. Set The Item Category.
5. Provide Additional Details. Provide Additional Details.
6. Describe Condition of Each Product.in Lot Describe Condition of Product.
7. Provide Description of Each Product. Provide Description of Product.
8. Set Pricing. Maybe Auction or Buy It Now. Mark “Sell As A Lot.” Set Pricing. Must Buy It Now. Set Quantity.
9. Set Shipping Rates. Set Shipping Rates.
10. Set Preferences. Set Preferences.
11. List it! List it!

Did We Succeed at Showing You How to Sell on eBay?

We try to make it as easy to succeed as possible. When we get an opportunity to provide a guide that can easily be followed anywhere, it excites me personally. We hope you actually find them easy to use.

Did you find this step-by-step eBay selling guide useful? What can we improve? Are there other platforms you’d like us to cover?


80% of businesses fail... Learn how not to.

Learn from business failures and successes in 5 min or less. The stories, frameworks, and tactics that will make you a 10x better founder.


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Related articles

Do you like physical work and driving around? Maybe starting a junk removal business is right for you.

Kyle Landwehr started Slam Dunkin Junk and The Junk Academy three years ago. Now he’s making $200K to $300K every month to haul away junk—and teach people how to start a junk removal business of their own.

[su_note note_color="#dbeafc"] With advice from Kyle, we’ll answer the questions about starting a junk removal business below. Click on any link to learn more, or just continue reading.

What is a junk removal business?

Junk removal business owner in an orange work shirt rolling a trash bin toward the camera with a junk removal truck parked in the background

A junk removal business focuses on removing unwanted furniture, appliances, and other items from residences and businesses. It also includes garbage collection, and you may hear it referred to as the waste removal industry.

It’s physical work, and it’s possible to injure yourself. Kyle shared:

[su_quote]I was making $30K to $40K monthly when I broke my ankle stepping off the truck. Breaking my foot is what caused me to start hiring employees and [scale] my business to what it is now.[/su_quote]

He also explained that his injury got him into real estate. Listen to the interview below to find out how:

How to start a junk removal business

  1. Learn about the junk removal industry.
  2. Create a junk removal business plan.
  3. Build a junk removal brand.
  4. Register your junk removal business.
  5. Get a junk removal business license.
  6. Get a business bank account and insurance.
  7. Create a junk removal price sheet.
  8. Get junk removal equipment.
  9. Market your junk removal business.
  10. Remove junk.
  11. Expand your junk removal company.

Step 1. Learn about the junk removal industry

You should understand the junk removal industry before you enter it. Some of the important questions you should ask before you start a junk removal company include:

  • How much does it cost to start a junk removal business
  • How much do junk removal companies make?
  • Is the junk removal business profitable?

How much does it cost to start a junk removal business?

The amount of money you need to start a junk removal business will depend on the business’s location (due to cost of living) and the materials you already own.

The items you’ll need to start a junk removal business include:

A truck: $1,000 to $90,000
Limited liability company (LLC): Under $1,000
Business license: Under $1,000
Business insurance: $1,000 to $10,000
Dolly: $200
Trash bags: $25
Reciprocating saw: $300
Safety equipment: $100
Website: $1,200 per year

That means you can start a junk removal business for as little as $4,325 or as much as $102,325. Kyle told us:

[su_quote]If you have a truck, expect to spend around $6,000 starting your business. If you want to know how to start a junk removal business with no money, promote it on Facebook groups during the week and rent a U-Haul on the weekend. That will cost you $40 per day, plus $1.30 per mile.[/su_quote]

How much do junk removal companies make?

According to IBISWorld, there are 8,607 companies in the junk removal industry. They make a combined $73.7B, or $8.6M each. Kyle told us he makes $200K to $300K a month as a junk removal company owner.

Is the junk removal business profitable?

Yes. The gross profit margin is 32.74%, while the junk removal profit margins come out to 7.29% after after taxes, bonuses, and all other costs. This is based on data from 62 publicly held companies.

Kyle told us:

[su_quote]The gross profit margin the first year was around 50% margin, [the] following year 30% to 35% margin, and the third year I hired an operations manager, which took the margin down to 20%, but now I don’t have to be involved in the business.[/su_quote]

How much is a junk removal owner's salary?

The salary for working as an operations manager is around $75,000 annually for waste removal companies. This is nearly $18,000 less than other operations managers. When you run an S-Corp, you will need to use that as your wages and any profit you can pay as dividends.

Step 2. Create a junk removal business plan

UpFlip how to write a business plan article on a laptop

For your company to be a profitable business, make sure to write a business plan.

You’ll want to include:

  • Your mission and vision
  • Ways you’ll make money
  • Your target market
  • How you will market the business

Check out our interview with Mike Andes to learn how to write a business plan. You can refer to our business plan writing guide as well.

Step 3. Build a junk removal brand

Kyle told us:

[su_quote]My smartest business move was building my plan.[/su_quote]

A distinctive and memorable brand for your service-based business sets you apart from competitors and establishes a reputation for your enterprise. Your brand relies on two main elements: your business name and logo.

First, select a junk removal business name that draws in customers and conveys a strong message about your services. Make sure it’s not already taken in your service area and online.

Next, craft a logo for your junk removal service. You have the option to hire a designer for assistance, or you can create one yourself using an online logo creator such as Canva.

Step 4. Register your junk removal business

You’ll want to register your business with your state. Kyle and most other business owners recommend structuring your business as an LLC, but there are plenty of other structures. Learn more about the business registration requirements and process in our business registration guide.

The cost of registering on the Secretary of State website varies from state to state. To give you an idea of the cost, Kyle said he paid $300 for his LLC in St. Louis.

You’ll also need an Employer Identification Number from the IRS.

Step 5. Get a junk removal business license

A junk removal business may need local or county licenses. Check with your local government’s business office to see what is required in your state.

What license do I need to start a junk removal business?

Junk removal employee in a safety vest, hard hat, and gloves holding a sign with the word license

You may need special licenses and permits for waste removal if you collect hazardous waste or do construction tasks like demolition (which Kyle offers in addition to junk removal services). He also told us:

[su_quote]You could also offer dumpsters for people [which requires licenses].[/su_quote]

Your local business office will be able to help you establish what business licenses you need.

Step 6. Get a business bank account and insurance

A junk removal business needs a small business bank account before it offers junk removal services. The business bank account should have low fees and high interest rates on savings accounts. Keeping your finances separate will be helpful when tax season arrives.

You’ll also need junk removal business insurance. A junk removal company will need commercial auto insurance and general liability insurance at a minimum, but you might want more extensive business insurance, like a business owner's policy (BOP). Learn more in our business insurance guide.

A BOP covers general liability, property damage, and unexpected shutdowns, plus has riders for other policies. We suggest contacting Simply Business to get quotes from multiple insurance companies.

For added financial management, consider enlisting the services of a bookkeeper or accountant. They can oversee business income and expenditures, handle bills and payroll, generate and dispatch invoices, and maintain the financial health of your business.

Step 7. Create a junk removal price sheet

Getting paid for removing junk is nice, but junk removal business owners need to make a profit. That means you need to cover your labor, materials, and overhead costs. To achieve this, it's essential to develop a pricing strategy for your waste removal business:

  • Decide how to charge customers: You might want to have standardized prices for time, weight, and volume (like by the cubic foot). Creating all three will help you establish which way makes the most sense for each job.
  • Research competition pricing: You don’t want your services to be overpriced or underpriced because both scenarios will hurt your earning potential
  • Include overhead: Add all the expenses that are not directly applied to a job, then divide them by the number of billable hours (160 per person, per month). Add this rate to every hour of labor.
  • Additional time and materials: You’ll need to cover time driving, disposal fees, taxes, and your profit margin. In general, junk removal services should assume each job will be at least two hours between driving, pickup, and disposal.

Once you've established your junk removal business pricing, you’ll want to create a junk removal price sheet.

Step 8. Get junk removal equipment

Screenshot of UpFlip’s recommended products for junk removal businesses with a junk removal employee in the foreground and a large truck in the background

Junk removal businesses need a variety of tools, equipment, and software to run successfully.

We’ve got you covered! Get all the supplies you need as a junk removal business owner from the UpFlip Junk Removal Store, or check out the list of tools you need for junk removal jobs below.

What do I need to start a junk removal business?

Junk removal businesses need the following:

  • Pickup truck or box truck: You’ll need a vehicle to transport junk. This will be the largest of the business expenses, but Kyle says when you’re first getting started you can just rent a U-Haul.
  • 3-in-1 Dolly: A successful junk removal business will need a dolly that converts to a cart. Kyle told us they have a 1,000-pound capacity dolly.
  • Safety equipment: Depending on what you do in your junk removal business, you’ll need work gloves, work boots, safety goggles, and hard hats.
  • Trash bags and bins: Load small things into these to simplify the process once you get to the dump or recycling yard.
  • Reciprocating saw: Being able to saw items into smaller pieces comes in handy if you are recycling air conditioners because wires, copper, steel, compressors, and motors all have different values. Don’t forget blades and extension cords.

Author’s Note: Hauling away a ton (2,000 pounds) of air conditioners can make you around $2,000, based on my time working in HVAC.

You might want other tools including:

  • 16-ounce claw hammer
  • Construction broom
  • Crowbar
  • Forearm forklift
  • Large trash bins
  • Laundry cart
  • Long cut snips
  • Moving blankets
  • Orange vehicle flag
  • Packing tape
  • Rake
  • Screwdriver set
  • Shovel
  • Sledgehammer
  • Tarps
  • Utility cart
  • Wrench set

Next, find out how to market your junk disposal company.

Step 9. Market your junk removal business

When you start a junk removal business, you’ll need to build a name for yourself. To market yourself, you should:

  1. Post on social media.
  2. Find junk removal leads.
  3. Use junk removal software.
  4. Quote prices.

Post on social media

Social media is a powerhouse for all forms of service businesses. Kyle told us:

[su_quote]I went all in on social media, specifically Facebook. You used to have to go to businesses to network, but I can get way more leads from social.[/su_quote]

Junk removal businesses should:

  1. Set up a Facebook business profile.
  2. Get their friends and family to like the Facebook page and share it.
  3. Post pictures of work they do from each junk removal job.
  4. Join local Facebook groups and network with potential customers.
  5. Create automated FAQs on Facebook Messenger.
  6. Keep posting regularly.

Kyle also explained that Instagram is better for marketing his junk removal coaching business.

Find junk removal leads

You’ll need to find customers who need junk disposal services. There are a lot of ways to help people find you when they need help. Kyle discussed where you can find potential customers:

[su_quote]Social media, Google (both search and local ads), flyers, door knocking, and Yelp are all good places to find leads.[/su_quote]

Use junk removal business software

Business software is necessary to help potential customers find your business and manage all the jobs.

The main requirements you are looking for in software include a website, email and text automation, quotes, invoicing, and a customer relationship management system.

Many junk removal businesses use either Jobber or Housecall Pro, which offer all of the services above. Based on testing both for blogs, I like Housecall Pro’s functionality better.

Quote prices

Once you have gotten leads, Kyle said that you’ll want to go to the person’s residence or business location so you can see the extent of the junk haul-off. There, you’ll examine what you need to remove and provide an estimate. If you’re in the junk removal truck, you might even be able to haul the junk immediately.

You should also provide a business card so they can contact you if they don’t want the junk removed immediately.

In addition to offering home and office junk removal, Kyle suggested the following services:

[su_quote]You can also offer house flipping, dumpster rentals, and demolition.[/su_quote]

Step 10. Remove junk from home or business

Junk removal crew and truck at a work site

When it’s time to collect the junk, you’ll go to the customer’s location and put it in the truck or scrap trailer. Removal time will depend on the number of items, ease of getting to them, and other tasks you need to do.

When you are done, you’ll want to get paid for junk removal. You might also want to provide junk removal business cards because the waste removal industry doesn’t get much repeat business, but business cards could help you get referrals.

Finally, you’ll take the junk to the dump, a recycling yard, or somewhere that you can repair it. When there are things you can recycle or repair, you can commonly make some extra money when you have slow periods.

Step 11. Expand your junk removal company

When you start a junk removal company, you’ll want to find ways to expand it. Kyle told us:

[su_quote]Focus on perfecting one thing, but be open to expanding to other services. In my case, it led to house flipping and coaching.[/su_quote]

You could recycle or repair appliances to make extra money, too. As your business grows, you could also franchise your business to help other people get started quicker.

Find employees

Kyle explained:

[su_quote]Lots of people thought I was all talk, but once I started a lot of my friends wanted to become junk removers.[/su_quote]

If you don’t want to work with friends, learn about hiring employees from a recruiter.

Systemize everything

Establishing and documenting systems and policies for your business can make it run smoother, even in your absence.

Junk removal business FAQ

How much is junk removal for customers?

Junk removal pros normally charge a minimum pickup fee of $50 to $150, and larger jobs may cost a minimum of $100 to $450. If customers rent dumpsters, those may cost $30 to $285 per day.

Can I buy a junk removal franchise?

Screenshot of 1-800-GOT-JUNK’s Start a Franchise page

Yes, you can buy a junk removal franchise. Some of the common junk removal franchises are:

  • 1-800-Got-Junk?: The most famous commercial junk removal company hauls away all kinds of junk.
  • College HUNKS Hauling Junk & Moving: Starting a junk removal business with College HUNKS means you’ll provide moving and junk removal services.
  • Bin There Dump That: This hauling junk business brings dumpsters to people’s homes, then hauls it afterward. Learn more.
  • Junk Removal Authority (JRA): The JRA offers the equivalent of franchise support without royalty fees.
  • JDog Junk Removal & Hauling: JDog focuses on helping veterans start waste removal companies. They also donate or recycle over 60% of junk.
  • The Junkluggers: Junkluggers franchises offer same-day and next-day junk and trash removal.

Learn about other junk collector franchises.

Go start your own junk removal business

Whether you want to start a junk removal side hustle, buy a franchise, or start your own business, we’ve covered every aspect of entering the junk removal business as an entrepreneur.

It’s up to you to get started. What kind of junk removal will you do?

New business ideas are the source of so many of the advantages we have today. Take a moment to think about your day and what an innovative entrepreneur has contributed to your life. Entrepreneurship helps distinguish us from other mammals, but what do entrepreneurs do?

We’ve talked to hundreds of established companies’ owners and operators about how innovation and entrepreneurship keep their companies relevant and encourage growth.

We share the entrepreneur definition, entrepreneurship examples, how to become an innovative entrepreneur, and what makes a good entrepreneur. Click on any of the links below to get to the innovative entrepreneurship info you need.

[su_note note_color="#dbeafc"]

What is an entrepreneur?

Young woman holding clipboard with word "entrepreneur" and a large question mark asking for constructive feedback and answer to "what does entrepreneurship mean?"

An entrepreneur is a person who starts or runs a business that has higher risk and potential profits than the typical business models. While every small business owner takes more risks than the average person, entrepreneurs often pursue an idea beyond what is currently on the market.

What is entrepreneurship?

The entrepreneurship definition is pursuing a unique path to create a new business that will hopefully impact how the world works. An aspiring entrepreneur seeks a high-opportunity business venture with large amounts of risk that will generate large amounts of financial gain if the business is thriving.

Entrepreneurship and innovation will commonly focus on new ideas in three categories:

  1. Innovative ideas
  2. Business model
  3. Innovative solutions

Let’s look at each.

Innovative ideas

Concept of man considering innovative entrepreneurship ideas

Many companies develop new products that surpass existing options by looking at the challenges their target audience faces. They use creativity and problem-solving skills to provide innovation that changes the expectations of what existing products or service industries should provide. Learn more about product development.

Business model

The development of business systems has become increasingly important for small companies. Major corporations are using innovation to drive growth in revenue per employee. That means small businesses need to employ similar strategies to stay relevant.

Business models like decentralized autonomous organizations rely on technology to fully manage as many processes as possible. They also play a central role in how an organization is governed. This is just one of many types of innovations entrepreneurs can contribute to companies exploring new business models.

Innovative solutions

Robot looking at puzzle representing innovation, ideas, and solutions

Innovation entrepreneurship will often focus on the development of new software that helps an organization improve the efficiency of common tasks. Right now, its main focus is on innovation skills like artificial intelligence for company growth.

Companies of all sizes are racing to find new ways to accelerate employees’ productivity through the innovation of AI. New enterprises are increasing daily, promising to increase productivity by 30-70%, but many of these companies’ claims are untested. This is where innovation entrepreneurs can come in.

Why is entrepreneurship important?

Laptop with Zippia entrepreneur statistics webpage for helping business owners stay relevant

Innovative strategies and business ideas are significant factors in personal and societal wealth. Nearly one in six people consider themself an entrepreneur. And over 88% of millionaires owe their wealth to the innovative products and ideas they bring into the world with their entrepreneurial mindsets.

Despite innovation and entrepreneurship creating new ideas and market trends, there are questions about whether innovation helps or hurts the overall economy because the development of new technologies and strategies can impact society in both positive and negative ways.

When you look at entrepreneurial activity, you’ll find innovative ideas and business models tend to create winners and losers. In the last 20 years, we’ve seen an online bookstore make it much easier to buy products, but department stores go bankrupt every day.

The creation of intermediaries like Uber and Airbnb made it easier for people to earn a substantial living by renting their vehicles and homes. But, these business ideas have also contributed to rising home and vehicle prices.

There are plenty more examples, but economic studies show innovative ideas and strategies tend to:

  • Have nominal increases in productivity
  • Display geographically uneven impacts
  • Be correlated with income inequality

If you’re drawn to entrepreneurship but aren’t sure, take Oprah’s advice: “Don’t put a ceiling on yourself.” There are tons of ways to contribute to society while growing your wealth as an entrepreneur. Learning about the types of entrepreneurship below could inspire your next big move or great idea.

What are the different types of entrepreneurship?

According to Indeed, there are nine different types of entrepreneurship:

  1. Small business entrepreneurship
  2. Large company entrepreneurship
  3. Scalable startup entrepreneurship
  4. Social entrepreneurship
  5. Innovative entrepreneurship
  6. Hustler entrepreneurship
  7. Imitator entrepreneurship
  8. Researcher entrepreneurship
  9. Buyer entrepreneurship

Let’s look at the ways each type of entrepreneurship solves market demands.

What is small business entrepreneurship?

Small business entrepreneurship is opening a business without turning it into a chain or conglomerate. These are the cleaning companies, vending machine businesses, and eCommerce stores that many small business owners open.

Check out our interview with Cristobal Mondragon, who started Queen Bee Cleaning Service.

[su_youtube url="https://www.youtube.com/watch?v=d4Iip7BHXwg"]

Then sign up for our free course on implementing his successful strategies.

What is large company entrepreneurship?

Business entrepreneurs may also work in a corporate environment where they use company resources, market research, and new technologies to create new products that solve the problems of consumers and other businesses. Companies like Amazon and Google fit into this category.

What is scalable startup entrepreneurship?

Concept of entrepreneur riding a small rocket with the word "startup" on the side over a cityscape

A scalable startup entrepreneur starts a high-growth, high-profitability company that requires large amounts of external capital to create market demand for its new products or services.

Once the company expands and generates value, the investors realize gains, but many of these solutions fail to create the desired outcome and go bankrupt within the first two years.

What is social entrepreneurship?

The social entrepreneurship process focuses on finding, developing, and funding innovative strategies to directly improve social issues that impact the local, national, or global economy.

This business model is a for-profit business often mistaken for a non-profit. Social entrepreneurs like TOMS drive business success through creative thinking by combining existing services with charitable work.

Many of these organizations run as benefit corporations (B Corps) that donate large parts of their profits to charity and publish impact reports.

What is innovation entrepreneurship?

Concept showing fintech web with icons for currency, shopping, upward-trending graphs, the cloud, and how an entrepreneur is a type of innovator/

Innovation entrepreneurship refers to creating and developing new products, processes, services, or business models to create significant market value. It combines the principles of entrepreneurship and innovation to drive economic growth, create competitive advantages, and solve problems in novel ways. Innovation entrepreneurs are individuals or teams who identify opportunities for innovation, take risks, and bring their innovative ideas to fruition.

Examples of innovation entrepreneurship include:

  • Tech startups: Companies like Airbnb, Uber, and Netflix revolutionized traditional industries by leveraging technology to create new business models and deliver value in innovative ways.
  • Green energy: Entrepreneurs developing renewable energy technologies, such as solar panels and wind turbines, drive innovation in the sustainable energy sector.
  • Biotechnology: Entrepreneurs in biotech are creating innovative treatments, therapies, and diagnostic tools that have the potential to transform healthcare and improve patient outcomes.
  • Fintech: Innovators in fintech are disrupting traditional financial services through digital payment platforms, online banking, and blockchain technology.
  • Healthcare innovation: Entrepreneurs in healthcare are creating wearable devices, telemedicine platforms, and AI-driven diagnostics to improve patient care and accessibility.

What is hustler entrepreneurship?

Hustler entrepreneurship refers to a type of entrepreneurial mindset and approach that emphasizes relentless determination, resourcefulness, and proactive action to achieve business goals. A hustler entrepreneur is willing to work hard, take risks, and make things happen through their tenacity and hustle.

Examples of hustler entrepreneurship include:

  • Street vendors: Individuals who set up small, mobile businesses to sell street goods demonstrate hustler entrepreneurship. They operate with limited resources and rely on their determination to make sales.
  • Freelancers: Many freelancers embody the hustler spirit. They actively seek out clients, manage their schedules, and take on multiple projects to make a living.
  • Startups: Early-stage startups often operate with limited budgets and staffing. Founders of these startups need to hustle to secure funding, acquire customers, and build their brands.
  • Small business owners: Running a small business requires wearing multiple hats and handling various tasks. Owners need to hustle to ensure their businesses’ success and growth.
  • Digital entrepreneurs: People who start online businesses, such as eCommerce stores or content creation platforms, must hustle to attract traffic, engage audiences, and generate revenue.

In essence, hustler entrepreneurs possess a strong work ethic, determination, and the willingness to do whatever it takes to achieve entrepreneurial success. While hustler entrepreneurship can be demanding, it’s often associated with individuals who are passionate about their goals and motivated to overcome obstacles.

What is imitator entrepreneurship?

Imitator entrepreneur concept showing mirror image of the same man holding laptop, one in a white collared shirt and one in orange

Imitator entrepreneurship refers to an entrepreneurial approach where individuals or businesses replicate successful business models, products, services, or strategies already proven in the market by other entrepreneurs. Imitator entrepreneurs capitalize on existing ideas, concepts, or trends rather than developing new and innovative offerings from scratch.

What is researcher entrepreneurship?

Researcher entrepreneurship refers to a type of entrepreneurial activity where individuals or groups of researchers and scientists leverage their expertise, knowledge, and innovations from academic or scientific research to create and commercialize products, services, or solutions with real-world applications and market potential.

Researcher entrepreneurs bridge the gap between academia and business by turning their research findings into practical and marketable innovations.

What is buyer entrepreneurship?

Casually dressed small business entrepreneur holding cash in one hand and a laptop in the other

Buyer entrepreneurship refers to a type of entrepreneurial activity where individuals or businesses identify market opportunities by acquiring existing companies, products, or services.

The buyer implements strategic changes to improve performance, enhance value, or exploit untapped potential. Buyer entrepreneurs focus on identifying undervalued assets and leveraging their skills, expertise, and resources to drive growth and profitability.

How to become an entrepreneur

To become an entrepreneur:

  1. Find a profitable business idea
  2. Create a product or innovate a service
  3. Perform product validation
  4. Write a business plan
  5. Get business funding
  6. Launch the business
  7. Grow your business

We have articles about most business opportunities. Find small business ideas that could work for you.

Entrepreneurship financing

UpFlip’s How to Fund a Business blog post on a tablet

Entrepreneurship financing secures the necessary funds to start, operate, and grow a business venture.

Adequate financing is essential for entrepreneurs to turn their ideas into reality, develop products or services, hire employees, market their offerings, and scale their businesses.

There are various sources and methods of obtaining entrepreneurship financing, each with advantages, disadvantages, and considerations. Learn about the types of funding an innovative entrepreneur might use to pursue new ideas.

Characteristics of entrepreneurs

Diverse group of entrepreneurs, one with a lightbulb, one with a smart phone, and another with his arms crossed and a concentrated look on his face

Entrepreneurship is a dynamic and multifaceted concept that involves pursuing new business opportunities, creating innovative solutions, and taking calculated risks to achieve business goals.

Some of the main characteristics that define an innovative entrepreneur are:

  1. Innovative mindset: Entrepreneurs are known for their ability to identify new business ideas and implement them.
  2. Risk-taking: Entrepreneurs accept calculated risks, often investing time, money, and resources into ventures with uncertain outcomes. They understand that risk-taking is an inherent part of business growth and success.
  3. Opportunity recognition: Entrepreneurs look for innovative ideas that others might overlook. They identify gaps in the market, market changes, and unmet needs.
  4. Proactivity: Entrepreneurs are proactive individuals who take the initiative to act on their ideas. They don’t wait for opportunities to come to them; instead, they actively seek and create innovative products and service offerings to turn into business ideas.
  5. Vision and passion: Successful entrepreneurs envision their new ideas and convert them into business plans. Their passion fuels their commitment to their goals, helping them overcome challenges and setbacks.
  6. Persistence and resilience: Entrepreneurship is often challenging, and entrepreneurs must be resilient enough to overcome obstacles and failures as they build new markets with their problem-solving skills.
  7. Flexibility and adaptability: Entrepreneurs must be flexible and open to adapting their strategies as market trends change. They pivot when necessary to align with market demands or unexpected challenges.
  8. Networking and collaboration: Entrepreneurs need to build a strong network of customers, suppliers, and other businesses. Connections provide resources, mentorship, support, and potential partnerships. Develop your network to innovate.
  9. Customer-centric focus: Successful entrepreneurs prioritize understanding their target audiences and delivering new ideas, products, or services that meet customer needs and preferences.
  10. Resource management: Entrepreneurs manage resources effectively, including finances, time, and personnel. They make strategic decisions to optimize resource allocation.
  11. Leadership skills: Entrepreneurs often need strong leadership skills to guide their teams, make critical decisions, and inspire others to work toward a shared vision. Business success without an inclusive business model is likely to be slow and tedious.
  12. Goal orientated: An innovative entrepreneur sets clear goals and works methodically to manifest their new business idea. They break down larger objectives into manageable steps and milestones to create successful businesses.
  13. Constantly learning: The entrepreneurial journey involves continuous learning and adaptation. Innovative entrepreneurs stay informed about market trends, customer behavior, and new technologies.
  14. Results-driven: Entrepreneurs focus on achieving tangible outcomes in their companies. They measure success based on their impact, whether in terms of revenue, market share, social value, or other metrics.
  15. Creativity: Creativity is crucial for identifying new ideas and leading their development. Entrepreneurs use creativity to differentiate their businesses and capture market growth.
  16. Ownership and responsibility: Innovative entrepreneurs are responsible for the development of their ventures and the results of their decisions. They assume responsibility for the successes and failures of their businesses.

What doors will innovation and entrepreneurship open for you?

Innovation and entrepreneurship are two concepts that cross industries. Whether you want to start a service business, sell your own products, or build the next world-changing technology, you’ll need certain skills.

Take a thorough look at your own mindset, interests, and aptitudes before starting a small business. Entrepreneurs agree that just because you don’t know something doesn’t mean you can’t learn it. Check out our list of the best business books to help build your business mindset.

Over 75% of small business owners with a website attribute the significant growth of their business to having one. Think about that for a minute. Businesses with a website expect and often experience growth of at least 25% within three years. Furthermore, 70% of shoppers learn about products and services by reading blogs, according to Top Digital Agency (TDA) statistics.   Sadly, many business owners think they lack the time, resources, and technical knowledge to create a website, causing them to procrastinate or avoid it altogether. Simply put, even a basic website imparts authenticity, credibility, and viability to your business.  After all: What better way to take advantage of the many hours (averaging 5 per day) people spend browsing and buying on their phones by building a destination to offer your products and services online? Keep reading. In this guide, we'll tell you how to create your own website step-by-step. And the best part is, when you get your website, it will be an excellent place for leads, prospects, and customers to learn more about your business. So let me show you how.

Step 1: Choose a domain name

An iPad and coloured pencils on a desk Before creating your website, decide on a name. It should be simple and even strategic. Let's get into it.

What's a domain name?

Techopedia.com offers a definition, but the simple explanation is that a domain name is your virtual address on the Internet. All browsers can find it so that they land precisely on your website when a user enters your domain in a browser. In other words, a domain name consists of a term you devise, followed by a dot ("."), with an extension at the end, such as .com, .net, .co, .biz, etc. For example, www.upflip.com or printnw.net. It’s a readable representation of your Internet Protocol (IP) address. More information about web addresses is available.

Match your business name

When possible, choose a domain name that matches your business name. However, this is not a strict rule, and here's why: You might be able to leverage a better strategy for a custom domain, such as the following:
  • You have different brands grouped under one company, like Coca-Cola.com.
  • A more intuitive name might work better, such as Prime.com that Amazon owns, of course.
To learn more about different strategies, read this article. It offers excellent advice for dealing with challenges, such as someone snagging your dot com or confusing your domain name with another company. There's good stuff there. Here's an interesting fact: Google is a brand name for Alphabet, Inc. As the parent company, Alphabet's domain name is abc.xyz, while Google LLC uses google.com.  But wait, there's more. Review the difference between brand names, business names, and domain names.

Research multiple domain names

Register alternate spellings to capture more traffic. Learn more about why it's a good idea to register more than one domain.

Mix-ups happen

We've all been there: Searching for a website but having trouble finding it. Maybe it's that new food truck you heard about and want to see the menu and schedule.  If it's named Hot Dogs on Fire, potential visitors might select websites that show different combinations of those words or similar ones (fieryhotdogs.com, hotfiredogs.com, etc.). And misspelled words happen too. These different combinations of the same or similar words are fine, but here's the magic: They can all point to one website, serving to drive traffic to your site.  If you look at it this way, it makes sense to have multiple domain names for your business. Think of every variation of your business name and different words potential visitors might use to locate your site. Want to know the best part? Directing multiple domain names to one website is a super-easy process. Most service providers have online resources and customer support available to help you set it up

Can't think of a name on your own?

If you can't think of a domain on your own, name generators are available. Try GoDaddy's domain name generator. Others are available as well. Now, give it a go. The Go Daddy dashboard for website creation

A few other items to consider 

Make sure your domain name is not difficult to spell. Also, not too long! Try to keep the number of characters at a manageable number, no more than 10, 15 maximum. Generally, don't use abbreviations, acronyms, or hyphens, but if you must, place the hyphen at a natural break or use an acronym that spells a word, not an initialization, which is just a string of letters. ICANN.org is a great example.  You can also use an abbreviation, acronym, initialization, or hyphenated name as an alternate domain name that points to your site.

Snag a dot com if you can

Create your website with a dot com in mind. Here's the truth: It’s more conventional and acceptable, and website visitors place more trust in businesses that use a dot com. In reality, the name (or names) you choose might not be available as a dot com. While it is the most popular, that doesn't mean you have to use it. Other domain extensions work well for certain businesses, such as .io for tech startups and .org for non-profit organizations. The following table lists five common extensions and their "intended" uses. Keep in mind that, except for .us, these extensions are open to anyone, regardless of the type of organization using them.
Extension Intended use
.com For-profit businesses, but the gold standard for extensions
.net Internet service providers (ISPs) or networks
.org Non-profit organizations
.co Global businesses or startup companies
.us Organizations and businesses in the United States only
To search for other domain extensions (there are literally hundreds), visit Name.com. Go solve it!

Check domain name availability

Check to see if the names you selected are available. Web hosting companies provide this service for free. For example, try searching on Squarespace.

What if I chose a name that's already taken?

If your name is taken or considered "premium," then the owner or your registrar might offer it for a high price.  Instead of paying for it, give thought to coming up with an alternate name or name-and-extension combination to save yourself some money. Find out who owns a domain name by searching on the Whois Lookup here, which will provide contact information, should you wish to inquire about purchasing the domain name. Choosing an available domain name for a website

Step 2: Know the terminology

Creating a website involves knowing certain terminology and working with different types of companies that provide specific services. Let me explain.

Here are some key terms

Terms you need to create your website are explained in the table below: [su_table responsive="yes" alternate="no" fixed="yes"]
Term Definition Explanation
Registrar  A company that manages and reserves domain names. You will use a registrar to reserve the domain names you selected and then pay an annual fee to guarantee the reservation for a specified period.
Template  A professionally designed layout for a website that companies provide to customers to help them build their site. Many providers in this industry understand that their average customer either can't or does not know how to create a website from scratch with code.  So, they provide predesigned templates that guide the user to design a website that includes fonts, features, colors, and functionality. Isn't that nice?
URL A Uniform Resource Locator (URL) is the complete address of a website or web page, structured as https:// (or http://) www.domain name.extension. An example is https://www.upflip.com.  
Web hosting company A company that sells space on a server to allow customers to publish their website on the World Wide Web. As the name implies, these companies will "host" your site and make it display on the Internet.  
Website builder An app or special software that helps you create a website. Builders usually consist of templates that enable customers to build a website without design or coding skills. It can be PC-based software, an online app, or a mobile app.
[/su_table]

An expanded list of web terminology is available. There's good stuff there.

Let's link it all together

Many companies offer an all-in-one solution that provides domain registration, web hosting, and website design. Later in this guide, we focus on Wix and Squarespace, which provide this service.

Step 3: Ensure website security

As a business owner, you're in a never-ending battle to keep up with so many (sometimes too many) responsibilities. But, as a website owner, you also need to protect the security of your website. The secret? A lone letter "s" can do it.

Protection is simple

There are many reasons to add SSL to your website. It’s the "s" at the end of "https" in a URL. And in case you're wondering, Google uses it as a factor in ranking websites. Learn more about how Google's search algorithms work. It's worth it. Hosting providers either offer or automatically add an SSL certificate to your site, which is recognized internationally as a standard to protect data shared and transmitted via your website. Not so fun fact: Over 40% of cyber attacks are on small businesses. Consider taking the time to understand website security. It's important to know that even if you don't plan to sell anything on your website, you should still enable SSL because it accomplishes the following:
  • ensures a secure connection
  • encrypts data
  • shows you as the verified owner of the site
  • builds trust with your customers
  • improves search engine optimization (SEO), which we discuss later in this guide

Protect cardholder data

While we're on the topic of having a secure online presence, let's discuss something important about accepting credit cards as payment. If you sell products and services online and accept credit cards as a payment method, comply with applicable requirements of the Payment Card Industry Data Security Standard (PCI DSS), which the PCI Security Standards Council established. Start by completing their self-assessment questionnaire. The purpose of these standards is to help businesses implement controls to protect cardholders' data and prevent fraud. As a business owner, you do not want to risk the consequences of not protecting your customers' cardholder data.

Step 4. Register your domain name(s)

Domain name registration written on a green keyboard To make registering your domain name easy for you, we've highlighted some popular options below.

Register with a web hosting company

Check this out: It’s best to register your domains with your web host rather than purchasing them separately.  This way, you won't have to transfer them later, saving you time, which is what every business owner could use more of, right? It might even influence your decision as to which web host to choose. Want to know the best part? Squarespace, Wix, Bluehost, and WordPress all offer domain name registration with their hosting service. We'll explain more about these providers later in the guide.

Explore additional options for registration

Of course, other options are available.  If you want to purchase a domain outside of your hosting company, it's okay—you don't have to transfer your domain to your hosting company if you don't want to, but it's probably easiest to buy it through the hosting company. The prices below are current at the time of writing this guide. Keep reading.

Domain

Now there's a business with a domain name that matches. Domain.com provides access to a free website builder with domain name registration. 
  • Prices start at $2.99 per year.
  • Dot coms start at $9.99 per year.

GoDaddy

GoDaddy is a popular domain registration platform. It offers several affordable plans
  • Prices start at $1.99 per year.
  • Dot coms start at $11.99 per year. 

Google

Google Domains is another excellent option. The main benefit here is full integration with Gmail and G Suite. Give it a go!
  • Prices start at $9.00 per year.
  • Dot coms start at $12.00 per year. 

Microsoft

Microsoft domains integrate fully with the Microsoft Office suite of products, including Outlook. So if you want the latter part of your email address to show your domain name instead of yourname@outlook.com, then give this option some serious thought.  Pricing information is available to subscribers.

Namecheap

Namecheap accepts Bitcoin as payment. They also offer lots of promotional pricing.
  • Prices can be as low as $7.00 per year.
  • Dot coms can be as low as $10.00 per year. 

Step 5. Select a website hosting provider

A women searching for a good web hosting provider on her laptop Website hosting gives your site a place to exist on the Internet. Let's dig a little deeper.

What is website hosting anyway?

Simply put, as the website owner, you pay a fee to your web host, and they agree to make your site available on the Internet, per agreed-upon service requirements. Learn more about service-level agreements (SLAs) with web hosts. Not all website hosting is the same, though—dropdown for more.

Hosted

Hosted platforms are the most prevalent in the market.  The reason is this: They're for business owners who don't want to be responsible for developing, coding, or designing their websites independently. Squarespace and Wix are great examples. Here’s a comparison.

Self-hosted

Self-hosted platforms simply provide a place for a site owner to house a website developed elsewhere, using whatever software and designs the owner chooses. A WordPress site hosted by BlueHost is a great example. It makes sense, right?

Step 6. Create your site

The most important features of a site builder are as follows:
  • ease of use
  • SEO
  • ability to customize
  • pre-packaged features 
  • customer support 
So let's begin.

Should you DIY or outsource?

Do you have basic computer skills? Then you can create your website. Squarespace, Wix, Bluehost, and WordPress guide users through the process and offer robust user documentation and help. However, if you simply don't have time, then consider outsourcing the job to a freelancer. Advice for hiring one is available here Here's the best part: Some of the all-in-one providers can connect you with professional website builders and designers. Learn more about Wix's service and Squarespace's offerings.

Start with these 5 pages

A basic website should include 5 pages, but don't feel that you must limit yourself. The 5 pages described below will get you up and running, giving you a solid foundation to build upon for future additions.

Homepage

A keyboard, notepad and a pair of eyeglasses on a yellow desk Create a clean, engaging, eye-catching home page. Also known as a "landing page," this is where your visitor "lands" when they type in your web address. Design your home page with a call to action (CTA) to encourage visitors to spend more time on your site. At a minimum, a homepage should include the following elements:
  • concise headlines
  • error-free grammar and spelling
  • at least one CTA
  • trust indicators
  • discernable buttons
  • links for basic navigation
  • images or videos
  • the most critical information within the initial view of the page (without having to scroll down to see it)
Examples of excellent landing pages include Upwork.com, The Knot.com, and UpFlip.com, of course. Read additional information about best practices to employ on your home page.

About us

Use your About us (or About me) page to provide a compelling but straightforward story or description of your background, experience, qualifications, and motivation for pursuing your business. If you have a team, then consider spotlighting each team member. Another way to approach this page is to forego descriptions of individual people and spotlight your mission, values, and accomplishments. Some great examples include Refinery29 and Humaan.com. Learn more about this topic through these templates.

Products and services

Dashboard of Scheduly platform If you offer products, include a "Shop" page that lists your products and their respective prices. Learn more about creating an online store. If you offer services, provide brief descriptions and consider a "Booking" page. Many website builders offer this as a template. Or, you can integrate a scheduling app like Scheduly or Bookly.

Contact form

Dedicate a page to allow visitors to contact you. Create a form that captures, at a minimum, basic details from visitors, and configure the form to send it to your email address. Most website builders make this process super easy. The contact page is also an excellent place to include your location and hours of operation.  Finally, assess the benefits of including a "Chat Now" button on your site to allow visitors to have immediate access to you or a team member. Familiarize yourself with best practices for integrating live chat on your site.  A woman on her laptop typing on the live chat section on a website

Frequently asked questions (FAQ)

For questions that pop up repeatedly, be proactive by answering them on an FAQ page. According to Wix, an effective FAQ page is where you should answer your most common questions, such as, “Is a deposit required?” It can save you time in responding to the same questions over and over again, all while supporting your site’s SEO.  

Don’t forget a privacy policy

A privacy policy is likely the most important legal agreement your website will need. Let me tell you why. Any website that collects even the smallest amount of personal information is required by law to have a policy to guarantee the protection of this information. Phone numbers, email addresses, GPS location—you can’t legally collect these from web viewers without a policy in place.  The two most far-reaching laws regarding privacy policies are California’s Online Privacy Protection Act (CalOPPA) and The EU’s General Data Protection Regulation (GDPR).  You might think these don’t apply to you, but make no mistake—your website will need to comply no matter your location. There’s no telling how fast your website will grow, so it’s best to have your bases covered from the Golden Gate to the Eiffel Tower.  In simple terms, if your website “collects personally identifiable information from California consumers,” then compliance with CalOPPA is required.  Similarly, the EU’s GDPR requires the same for websites or companies collecting information from EU consumers. If you don’t comply, your business can be fined dearly. Learn more. But it’s not just the law. Third parties, including Google, require your website to have a privacy policy or cookie disclaimer. It's because Google Analytics keeps track of usage data by placing cookies on users’ devices, and they require that you give users a heads up. But don’t take our word for it: Read what UpFlip’s Privacy Policy says regarding cookies. Check out the privacy policies of all your favorite websites, just for inspiration. Don’t just tell the user you’re putting cookies on their computer. Instead, tell them why you’re doing it and how it makes it easier for you to provide them with the best service and experience while they surf your page. And let’s say your website has no intention of collecting personal information at all. You’ll still want a privacy policy, and here’s why: They are ubiquitous, and you’ll want viewers to trust your page and not question its legitimacy.  So even if your policy states that you don’t collect any information, your viewers will appreciate you making that known. And that’s it.  Most web builders offer resources for creating a privacy policy on their platform. For example, Wix offers excellent guidance on creating a privacy policy and how to insert one in the footer of your site. Alternatively, get one set-up for your website with one of these reputable online generators:

Create a mobile-first website

A man holding a mobile phone with the words "think mobile first" According to Oberlo.com, as of February 2021, mobile devices account for over 56% of the traffic on the Web. That’s a lot. Hence, be sure to prioritize the mobile-friendly view of your site. While your website builder will (most likely) configure the pages automatically for mobile, you still might want to preview it because it’s not always a seamless conversion, and the results might or might not be pretty.  Learn more about the importance of having a mobile-friendly site. In addition, here are instructions on editing the mobile view of your site on Wix and Squarespace. Easy, right?

If Content is King, Consistency is Queen

Bill Gates wrote this all the way back in 1996, and content and consistency still hold their crowns today. (His essay Content is King is available here.) You need to make sure the content on your website (words, images, and videos) is engaging and flows logically. Scroll on.

Have relevant content that you deliver consistently

Content is anything on your site that contributes to the user’s experience—anything the user sees, reads, or hears of material value.  Keep your content fresh by continually adding blog content, promotions, new images, and whatever you need to keep it interesting, relevant, and popping, which is the consistency you need to keep your site ranked, fresh, and viable. Consider planning your content, taking into account the needs and interests of your target audience concerning your product or service. Udemy offers a course on content writing.

Optimize for search engines

SEO: You've heard about it, but what is it really? The truth is, it’s probably one of the most important aspects of creating a website. SEO represents actions you can take that will help your site rank higher in search results. After all, what's the point of taking the time to create a super beautiful website if no one can find it? Let me explain... A notepad with the words Search Engine Results Page Search engines utilize algorithms to rank search results on a search engine results page (SERP), which you see after “Googling” something.  In short, the content you add to your site can improve your SEO, including blogs, keywords, and original material. And the better your SEO, the more likely leads, prospects, and customers will find you.  The “SEO for Dummies Cheat Sheet” is a great resource. And while not required, consider a tool like Surfer SEO to help with identifying keywords and content for your site. Capitalize on local sources of SEO, such as online reviews and registering your site on Google My Business. After you publish your site, encourage others to link to it, which will also improve SEO. Take the next step by learning how Google's search algorithm works.

Keywords

A man holding a notepad with the word Use relevant keywords, but don't "keyword stuff" your content by adding keywords just to have them. Your content will be hard to read, and it will negatively affect your SEO.  Learn more about keyword research and tracking.

Try these builders

In the paragraphs below, we'll explain the particulars of using the website builders we selected to feature in this guide.

Squarespace

If you need to build a website with an online store, then Squarespace is a great option. It is full of user-friendly features such as templates and drag and drop elements to help you open an online shop for your small business. Let's take a closer look.

Register a domain on Squarespace

Squarespace is a one-stop shop for creating your website. If you haven't registered your domain name and want to set up an e-commerce site on Squarespace, we recommend using this provider to choose a domain name and create your site. You might be wondering what to do if you already registered your domain with another entity.  Either connect it to your new site or use Squarespace's domain transfer service to bring everything together under one provider. Simple, right?

Pricing for domain name registration:

  • $20 per year for a generic extension, (.com, .net,.org. etc.)
  • $30 to $70 annually for a custom domain name that ends in a word like .dance, .digital, .ink, .engineer, .solar, etc. 

Build a website on Squarespace

Squarespace serves up a menu of cool features that make it an appealing option to create a website, such as:
  • Pre-built templates with professionally designed layouts and colors that are optimized for mobile;
  • A free trial;
  • Knowledge of coding is not required; and 
  • Functionality catering to specific businesses, such as artists, restaurants, photographers, etc. 
Purchasing a website for website creation Building a website on Squarespace also gives you access to components such as the following:
  • inventory management
  • product displays that support video
  • related-product suggestions to shoppers
  • limited-availability labels to encourage shoppers to purchase low-stock or limited-edition items
  • a product catalog
  • pre-formatted email campaigns
  • shipping
  • uncomplicated payment and checkout
  • search engine optimization (SEO) tools, and more
Creating a website with an online store is vital for many business owners, so don't place Squarespace in the sidebar without giving it a go.  

Pricing:

  • Paid plans range from $18 to $40 per month.
  • Transaction fees are waived for the more expensive plan options.
Read about all of Squarespace’s plans on their pricing page.

Wix

Wix is a user-friendly option for business owners who want a website solution that does not require (but can still accommodate) custom coding. It is one of the most popular website builders on the market today.

Get a domain name

If your domain name is already registered, you can connect it to your Wix site or transfer it. However, keep in mind that Wix only allows its premium members to connect a domain to their website. Otherwise, use Wix to accomplish your registration. Additional information is available here. Keep scrolling.

Pricing for domain name registration:

  • $14.95 per year for a one-year plan
  • $12.95 per year for a three-year plan

Make a website on Wix

Due to its simplicity and functionality, the Wix website builder is an excellent option for amateurs and professionals alike because it offers the following:
  • drag and drop editors
  • huge selection of templates 
  • useful apps to choose from
  • a robust blog full of actionable information 
Wix is a favorite choice for many who want to create and launch a site quickly due to the following reasons:
Reason Details
You can build a free site. The Wix logo will be visible on your site, and the word "wix" will be part of your URL.
Tons of apps are compatible and available. Wix sells apps, but before buying, check for Wix-compatible free options. For example, you might be able to create forms for free using Magic Form Builder.
Wix has an image library. Their decent image library is enhanced by search functionality that finds images matching your site’s color palette.
But don’t take our word for it; Wix published concrete guidance on creating a website from scratch. 

Pricing:

  • $18 per month, designed for entrepreneurs and freelancers, with 10 GB of storage space
  • $23 per month with online branding and 20GB of space
  • $39 for the VIP plan with 35 GB of storage
Wix dedicates a page to break down all of their pricing. It’s worth your time to review it.

BlueHost and Wordpress

Bluehost might cost a little more than others, but their service has some of the highest ratings in the industry. But don't take my word for it. Check it out for yourself. WordPress is a website builder that partners with domain registration and hosting companies, like Bluehost. Wordpress offers SEO support through Yoast and is particularly suited for blogging. WordPress also provides design support through the use of themes

Pricing for domain name registration:

  • $1.99 per year for .website
  • $4.99 per year for .tech
  • $12.99 per year for .com
  • $14.99 per year for .co or .net
  • $17.99 per year for .me
  • $22.99 for .blog
Check out additional pricing info on their website And if you don’t want to use BlueHost, WordPress recommends other hosts that meet their requirements.

Let’s focus on WordPress for a minute

Talking about WordPress can be tricky and confusing, so let’s start by clearing things up. There are two platforms: WordPress.org and WordPress.com WordPress.org is free (aside from associated hosting costs) and “is owned by no one individual or company,” according to WordPress.org On the other hand, WordPress.com “is a hosted (for profit) blogging service run by a company called Automattic.” For a specific comparison, check out this breakdown provided by WPBeginner. For clarity’s sake, we’ll be referring to WordPress.org as “WordPress.”

WordPress

WordPress is a website builder that partners with domain registration and hosting companies, like Bluehost. Of course, you’ll have to choose between free and paid themes, so I’ll give you the run-down on your options to help you get going. If you decide on a free WordPress theme, you can simply build your site, pay for Bluehost, and go public. You can upgrade to a premium theme down the road if you’re not getting everything you need with a free theme. Another option is to get started with a premium theme and have all the advanced elements right off the bat. Premium themes benefit users who want more customization, advanced plugins, frequent updates, and user support. Not sure which version best suits you? Here’s a list of pros and cons that might help you decide.

Free themes

These are more straightforward and easier to use, whereas premium (paid) themes tend to be more complex and harder to use.  If you don’t need a ton of extras (plugins and widgets mostly), your site will be speedier with a simpler theme. And, according to Google, speed will help place you higher up in the SEO ranks. WordPress compiled and vetted thousands of free themes into its official theme directory. For a theme to be added to this directory, it must go through the WordPress review process to ensure it’s in line with strict coding standards.  While many premium themes comply with these standards, you can’t be entirely sure, especially if you’re not sure what to look for. According to CodeinWP, the average price for premium themes is $57.54.

Premium themes

Premium themes are unique. You’re more likely to come across other sites with the same theme when using free themes, while premium themes will give you a more one-of-a-kind look that will help you stand out.  They are also more likely to make frequent updates and provide support if you have an issue. If you want your site to support many features but don’t know what to do when a problem arises, you’ll need a support team to assist. Security is essential. Premium themes are often more secure, reducing the risk of viruses. Here are some places to find great premium themes: So there are pros and cons to each route. Keep costs low and make the free version work—possibly putting you higher up in the SEO ranks—or fork over the extra expense to get what you want for your launch. Once you know how complex your site will be, you’ll have a better idea of what’s best for you. 

WordPress.com

WordPress.com offers monthly and annual pricing plans. The yearly plans are summarized below, including a free domain for one year and providing a slight discount from paying by the month. Nice!

Pricing for WordPress.com:

  • $96 per year for the premium plan 
  • $300 per year for the business plan
  • $540 per year for the e-commerce plan
Additional information is available on their pricing page.

Here’s a quick summary

Platform   Best for ...
Squarespace
  • Shop owners
  • Mobile optimization
  • Niche-specific templates
Wix
  • Beginners
  • User-friendliness
  • Supportive and complementary apps
  • Quick creation-to-publish time
BlueHost + WordPress
  • Intermediate to advanced users
  • Bloggers and writers
  • SEO support
  • Flexibility

Other free builders are available

There are lots of other free website builders out there. Check out this article about the best free website builders, broken down by niche.

Here are some tips for website building

Speed counts

Do everything you can to prevent pages from loading slowly. It's important to realize that many visitors won't continue waiting for a site to load after four seconds. And, you will lose about half of your first-time visitors if your site lags or is difficult to navigate. The main factors that affect a site's speed are the hosting platform, videos, images, files, plugins, and browser cache clearance Be sure to ask your hosting provider to explain how quickly content, especially multimedia, will load on your site. Then, weigh your options on the different plans they offer.  It’s best to purchase enough space to guarantee the best experience for your users. You can test the speed of your site on LoadStorm.

Add forms, calculators, and upload buttons

Most good website builders include little extras, like forms, calculators, and special buttons. Keep reading.

Forms

A man using an iPad and subscribing for a newsletter Use forms to automate information gathering to do things like evaluating requests in advance or capturing email addresses for subscriptions to your newsletter.  A basic form should ask for the user’s name and contact information and a few questions. After the user submits the form, it should display a confirmation message and, even better, send an automatically-generated confirmation email—because we all need validation (wink). Try the form builder inherent in your provider's platform, which is usually free. Review these examples of different types of forms.  All in all, forms are great because they will capture vital information and store it on your platform for future reference. 

Calculators

A calculator can empower customers to see important numbers in advance, such as square footage estimates, customizations, price per word, etc. Calconic can help you create an interactive calculator for your site. Go solve it!

Upload button

Some attorneys, tax professionals, and other document-heavy businesses provide upload buttons for clients to send documents securely. Likewise, general contractors or cakeries might want to allow customers to upload images. All website builders mentioned in this guide provide this capability.

Engage visitors with custom images

A notepad with black coloured pencils on a desk Relatable stock images are available for just about every piece of content you post on your site. However, there might be instances where you want to create a custom image.  A super-user-friendly program is Canva, which comes with a content scheduler to help you use social media to influence others to visit your site.

Navigation is your map to success

A sketch of a website navigation for a good dcustomer experience Ensure your site is easy to navigate such that it flows logically, keeping the user's experience in mind. Wix offers some great tips on this topic.

Have a scannable page layout

A web page that is easy and comfortable to scan is more likely to be read fully. It seems obvious, but what makes a web page consumable? The builders we mentioned offer layout pages that are blank or pre-built, which enables the placement of navigation menus, buttons, etc. In addition, Squarespace created videos that can guide you down the right path.

Test across devices

Ensure your site shows up on mobile, computer monitors, tablets, and other devices in an equally lovely way. Your website builder will convert it automatically, but it might need some adjusting on your part.

Drop some CTAs on the page

A woman using an iPad and adding a product to cart Sprinkle these throughout your site to drive engagement and sales. Advice on writing CTAs is available here. Check out these great examples as well.

Step 7: Preview and publish

Here's a publishing checklist:
  • Review the content and layout.
  • Test all links.
  • Test all features.
  • Make sure remnants of the template are not there, such as: 
    • filler street addresses; 
    • 123-456-7890 (or similar) phone numbers; or 
    • an "info@mysite" email address.
  • Run a spelling and grammar check with a tool like Grammarly.
  • Ask friends to review it.
  • Test across all browsers.
  • Test on different devices.

Step 8: Launch your site

Share the news! Add your new web address to your social media accounts, promotional materials, and Yelp page.  But don't just take our word for it. WikiHow published an article that outlines great strategies for launching your site. You can download it for only $1.99.  Also, Mailchimp, a great resource of promotional tools, offers excellent advice. Check it out.

Step 9: Monitor performance and maintenance

An artist writing the word "performance' on a white sketch pad There are a few different ways to monitor your site's performance. We recommend learning how to use Google Analytics. But, want to know the best part? Analytics are readily available on most platforms. Wix offers a dashboard that includes analytics, while Squarespace lets you know who your visitors are and how they interact with your site. Wordpress comes with built-in statistics but allows premium, business, and e-commerce subscribers to enable Google Analytics as an integrated feature. Tap into the power of the Google Search Console and Bing Webmaster tools as well. On an ongoing basis, maintain the currency and relevancy of your site as described in the sections above. And that's it.

Now it's your turn!

So it all adds up to this… Whether you create your website from scratch, make a WordPress site, hire a web developer, use a hosting company, self-host, or make your website with a web design program, the bottom line is you can always refer to this guide as a resource for making a website.  Want to know something else? Upflip has a great article about digital marketing, which should be your next step after launching your website.  There’s no totally right or completely wrong way to create your website. What matters most is that you get started. Now go out and do it!

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