How to Start a $60K/Month Shoe Line From Scratch
December 14, 2020
December 14, 2020
Are you a fanatic about footwear? Do you want to know how to start your own shoe line and make over $60k a month? Afshan Abbas, founder of Fuchsia Shoes, did it!
Before Afshan started her business, she quit her job as a software engineer at Microsoft to follow her passion for artisan arts and crafts (including shoes).
Over the past 4 years, she’s worked to grow her business from $100k in revenue to being on track to make $1 million this year.
In this article, we’ll tell you how to start a shoe line step-by-step. Follow our guide and Afshan’s advice to realize your passion and build your own shoe empire.
If you’re thinking of starting a shoe line, you probably already have an interest or some experience in fashion design. However, shoe design isn’t a business to take lightly.
It’s necessary to know what you’re doing (or at least partner with someone who does!).
The best way to get training in the retail shoe industry is to attend a school that features a program in fashion design or retail.
Even better, you can find schools devoted to fashion design with a department that focuses on shoe design and development. Here are a few to consider:
You also should consider classes or a certification course in business and/or entrepreneurship. This will help you tremendously with the non-design aspects of your shoe line.
Though helpful, degrees and certifications are not a requirement to start your shoe line. They’re also not an indicator of your chances of success. However, it’s best to have experience in the retail industry.
Work in areas where you can gain an understanding of fashion buying and the things that drive consumers to purchase particular products (e.g. Why do people buy this shoe brand over another brand?).
This experience can also help you network with others who may become key allies in your quest to start your own shoe empire.
We spoke with Afshan to get her insights and tips on how to start a shoe company and create a profitable e-commerce business. You can watch part 1 and part 2 of our interview with Afshan to hear her story.
Afshan explained that she did quite a lot of research before launching her shoe line.
Analysts project the global footwear market to reach a value of over $500 billion by 2027. And if you want a slice of that pie, you must narrow down your market and make key choices that will guide the course of your business.
The easiest (and fastest) way to open a shoe store is to buy one that’s already up and running. You can check business listings to see what’s available in your area and how much you should expect to spend.
We’ll help you answer some of these in the next sections, but here are some questions to research and consider before you proceed:
To solidify Afshan’s statement, here is a list of the 20 “best” running shoe brands. You can find a similar list for most styles of shoes.
To gain a foothold (get it?) in the market, you must determine how your shoe line will stand out above the competition. For Fushsia Shoes, Afshan and her team ran with (I can’t stop!) a luxury ballet shoe niche.
Some other niche examples to research for inspiration include:
Here are some questions you can ask yourself when trying to determine your niche:
We won’t tell you how to run your business. But if you haven’t noticed, brick-and-mortar retail spaces are being slaughtered by ecommerce (pandemic aside).
Unless you own an existing space or have access to free rent, determining the sales platform of your shoe line is an easy decision.
Here’s what Afshan had to say on the subject:
If you’re not experienced with ecommerce or need to polish your skills, edX, Udemy, and Coursera offer excellent courses on the subject.
Every company needs a business plan. It’s an essential document that summarizes the research and decisions you made about the course of your business.
It acts as a guide that lays out your ideas and serves as a quintessential document for loan applications or investor recruitment.
In order to complete your business plan, you must determine the startup and operating costs for your business. Doing so requires you to assess and decide the scale of your operation.
Afshan’s business started as a global venture with domestic and international customers.
Her operation, though small when compared to a brand like Nike, was actually large in scale for a startup shoe line. We asked her about Fuchsia’s startup costs, and she said:
To put things into perspective, here are the average startup costs for a small, medium, and large-scale shoe line.
Remember, you can always start small and scale up as you increase your revenue and streamline your operation.
Once you determine your market and niche, it’s time to create your brand. Your brand differs from your product because it is the means by which people identify your product.
For example, when you see a “Swoosh” on a pair of shoes, you know they were made by Nike.
There are many elements to consider when creating your brand, but here’s a short list:
Remember that your brand should be distinct, memorable, scalable, and easy to apply. It’s not a simple task, but neither is designing and manufacturing a shoe, as you’ll see in the next steps.
To help you, here are 101 brand-building tools and a great branding resource from the experts at HubSpot.
Business names are more important in some industries. The name of your shoe line is the direct connection to your brand.
When choosing a name, consider what you want people to think when they hear it, and think about the following tips.
If you need help to get started, try an A.I.-powered naming service like Namelix or BNG to point you in the right direction.
Since you’ll likely engage in an ecommerce business, choose a name that’s easy to spell and find on a web search. Don’t risk losing potential customers because they can’t remember how to spell it correctly.
Think big when choosing! You don’t want to limit your growth just because your business name is too narrow.
For example, what if “Nike” had named themselves “Nike Shoe Retailers of Oregon?” It would have limited their potential to grow into an international brand that also markets other apparel.
Before picking your name, do a thorough internet search and check the availability of the domain name and related spellings. If someone else has already established the name, it may be wise to reconsider.
You can check the domain here and register it with Google, GoDaddy, or Namecheap.
Afshan and her team chose Fuchsia Shoes, and the title of her webpage is “Fuchsia Shoes: Luxury Ballet Flats.”
This works wonderfully with her brand considering people recognize fuchsia as a beautiful color and associate it with a flower that is equal in that respect.
Once you choose your name, talk to others about it to see if it represents your ideal branding.
If you need some help, you can read this article with 12 tips on how to name your business, and be sure to register your name at the federal and state levels.
Once you’ve chosen a name, it’s time to register your business for taxes and establish a legal structure.
Before choosing a business structure, do your research and work with an accountant or business attorney to maximize your legal and tax benefits.
Aside from your legal structure, you must also determine whether your business requires specific licenses or permits to operate. No worries! The SBA has a tool you can use to check.
There isn’t a standard legal structure to start a shoe line. You have five base options to review with your accountant or attorney: Sole Proprietorship, Partnership, Corporation, S Corporation, or Limited Liability Corporation.
The IRS has a great resource to help you better understand these structures.
Though there’s no standard for a shoe business, you’ll most likely register your business as an LLC. This will allow you to protect and separate your personal assets from your business.
Also, you can pass on profits and losses from your business as personal income without corporate taxes.
However, we cannot stress enough to find a qualified attorney or accountant before choosing your legal structure.
Think of funding as a two-step process. First, there is funding to build your team and create initial designs, sketches, and prototypes. Then, you’ll require more funding for manufacturing and larger-scale production and distribution.
As we explained earlier, there are three scale tiers of startup costs to start your own shoe line (small, medium, and large). Your funds to launch can come from a variety of sources:
The SBA also has loan programs and other funding programs to help small businesses launch.
Another option, if you have good credit, is to use a credit card with an interest-free period to help launch things. Ideally, you’ll make enough money to pay off the card before the interest kicks in.
You can also try crowdfunding, a home equity loan, or a rollover for business funding from your retirement plan (ROBS).
However you obtain your funding, be sure to understand the risks before taking on any debt. If you want to educate yourself further, the SBA has a great course on business financing.
Innovating the Way Entrepreneurs Grow®
The Smart Way to Fund Your Business
If you haven’t already, the next step is to bring your ideas into reality by sketching and designing your shoe line.
You may think, “How can I create my own shoe line if I’m not talented at shoe design?” Don’t worry! It’s not a deal-breaker—you just need to build a team that can help.
When Afshan started her business, she was working for Microsoft as a software engineer.
She took her affinity for local artisan arts and crafts and worked with them directly to create her shoe line. You can also hire local artisans to sketch and design your shoes.
NOVICA and the Unicef Marketplace are good spots to find artisan designers. Look at their products on those sites and reach out to them directly.
However, if you’re short on local talent, there are other options.
There are several freelancing sites on the web with a pool of shoe designers who can help you turn your ideas into reality.
Upwork and Fiverr are two trustworthy sites where you can explain your ideas and negotiate rights and pricing before hire.
If you want to design your own shoes, there are software programs to assist. Shoemaster and Romans CAD are two design options that allow you to create 2D or 3D models you can use for prototyping.
As Afshan explained, the prototype stage is key to developing your shoe line. You must review your designs and take into account all of the materials that go into creating the shoe.
They must be financially viable for manufacturing, and you may need to alter your design for the shoe to be wearable.
The first version of the prototype may be a non-wearable “mockup” shoe made with low-quality materials. Create this shoe to get a full visual of the patterns and designs. It helps determine if the shoe is feasible for manufacture.
Your final sample is a base production shoe and is the launch point for any shoe line.
This is the shoe to bring to manufacturers for evaluation and into pitch meetings for potential investors. You’ll also use your prototypes as the base for your marketing campaigns.
In the shoe line business, it’s important to protect your designs and brand by filing for patents and copyrights with the United States Patent and Trademark Office.
This way, if someone steals your designs or logos and tries to profit from them, you’re legally entitled to payment or royalties.
For filing, you can find an experienced patent and trademark attorney, or the U.S. PTO has all of the information you need for patent and trademark registration on their site.
They also have a search function so you can see if you’re not infringing on someone else’s design before you begin.
An important note before filing or working with an attorney: During your shoe line development, keep a record of your designs and ideas.
You can use a platform like Evernote (it syncs with multiple devices) or XMind (for professional prototyping) to keep things organized and well-documented.
It’s important to keep your notes as a record of a claim on a patent. When you develop your prototype, photograph it extensively and store the files securely.
With your designs, prototypes, patents, and trademarks in place, it’s time to secure the manufacturing arm of your shoe line.
In our connected world, there are a lot of options. But first, here are some questions to answer before you go to production:
Where you manufacture is a key part of your brand identity. Ever notice how some companies stamp “Made in the USA” in large print on the side of their box?
Be mindful of your choice if you intend to integrate your manufacturing process into your brand.
Also, if you intend to import your shoes from another country, you could face import taxes based on the country of origin. However, sometimes it’s cheaper to import the item and pay the fee than to have it manufactured in the U.S.
Either way, it’s a calculation you must consider when choosing a manufacturer.
Most manufacturers require a minimum quantity with each order, and it can cut deeply into your budget if you’re not prepared to make a quick turn on revenue.
Review the requirements from any manufacturer before signing an agreement.
Like Afshan, you’ll want to start small and should research standard shoe sizes customers typically order.
Ideally, your business will grow, so you want to be sure that your manufacturing arm can handle growth. This is always a work-in-process, but it isn’t fun or profitable to pause due to supply issues.
Pricing is deeply rooted in the amount of funding you have and your brand.
Lower-end brands sell shoes for as low as $20 – $30 per pair because brands work to keep their materials and manufacturing price point low.
However, luxury brands sell at prices starting at $250 and can increase to over $1,000 based on perceived value.
Before choosing a manufacturer, you must review your branding and price point. Then you can match up with a manufacturer who can deliver in your range.
With those questions answered, you must create and submit a tech pack. It’s a package that contains all the designs, specifications, and components necessary to turn your prototype into a finished product.
Think of it as a blueprint for your shoe design.
There are thousands of manufacturers in the world to develop your shoe line, but here are a few standouts:
A shoebox says a lot about a brand, and it’s one of the top marketing opportunities in the shoe business.
Top shoe lines deliver shoes in a box that prominently features their label as many people keep and reuse shoeboxes for years. To keep with this industry trend, here is a list of custom shoebox manufacturers:
The last element of the fulfillment process is shipping the product safely from your site to the customer.
It’s important to work with various shipping agencies (UPS, FedEx, DNS, USPS) to find the lowest prices to ship your goods. Otherwise, it can cut into your profits.
With your supply chain in place, the last step before opening your shoe line is establishing your marketing and sales plan.
Your marketing strategy is what your business will thrive on. Base it on the extensive market research put into your business plan. Forbes has an excellent resource on developing a marketing strategy.
A sales strategy defines your approach to selling your product. Both plans are essential to revenue generation and should be two of your biggest investments.
If you don’t have experience, consider hiring a marketing and sales consultant through a freelancing site like Upwork.
Digital marketing means engaging potential customers on digital platforms through email campaigns, newsletters, digital advertising, search engine optimization (SEO), and social media.
The key to digital marketing is that it nets a higher ROI (return on investment) than traditional marketing methods.
Your social media presence is essential to your brand and is a great way to engage with your customers.
It’s also the primary method you can use to obtain analytics and figure out better ways to market your product. Interact with your customers via posts and encourage them to post pictures about your shoe line!
Afshan used social media to develop marketing relationships with influencers who are also sustainability advocates.
Through those relationships, she was able to increase her brand’s reach, directly access her target market, and turn her customers into marketers.
If you’re starting an ecommerce-based business like Afshan, then your website is your storefront. That means you need to invest heavily in designing and optimizing your site.
If you’re not good at web design or don’t have experience, there are a lot of resources to help you find a reliable web designer and webmaster to run your site.
However, as an ecommerce business, work with a designer and webmaster with experience setting up and maintaining an ecommerce shopping cart.
Fuchsia’s revenue jumped from $150k in 2019, but they’re already at $400k in 2020 and on track to do $1 million by the end of the year.
We asked Afshan what contributed to the large jump in revenue and she said,
With these steps, you now know the essentials and have resources on how to start a shoe line.
As we said, analysts expect the shoe industry to grow over the next decade. So get started now to make your presence known and take your place.
To send you off, here’s one final piece of advice from Afshan on how to be successful in the industry:
Do you have any experience in the shoe or fashion industry? Let us know what you think!
Jake Pool
Low (Just Startup) | Average (Home-Based for 1 Year of Expenses) | High (Store Location with 5 Years Expenses) | Franchise | |
---|---|---|---|---|
Office | $0.00 | $1,800.00 | $30,000.00 | $21,600.00 |
Legal Fee | $500.00 | $2,000.00 | $10,000.00 | $3,500.00 |
Software | $200.00 | $1,000.00 | $135,000.00 | $1,000.00 |
Equipment | $300.00 | $3,000.00 | $125,000.00 | $4,800.00 |
Insurance | $0.00 | $1,200.00 | $25,000.00 | $5,400.00 |
Shipping | $2.99/item | $6.99/item | $500/item | $6.99/item |
Marketing | $0.00 | $24,000.00 | $1,440,000.00 | $24,000.00 |
Material | $0.00 | $10,000.00 | $50,000.00 | $10,000.00 |
Supplies | $300.00 | $2,000.00 | $10,000.00 | $1,500.00 |
Wages | $0.00 | $0.00 | $200,000.00 | $0.00 |
Unexpected | $300.00 | $1,000.00 | $5,000.00 | $1,000.00 |
Other | $0.00 | $2,000.00 | $10,000.00 | $89,950.00 |
Total | $1,600.00 | $48,000.00 | $2,040,000.00 | $162,750.00 |
Small Business Start Up Cost Analysis | ||||||
Low | High | Midpoint | Percent | Low Weighted Average | Midpoint Weighted Average | High Weighted Average |
$0.00 | $4,999.00 | $2,499.50 | 24.10% | $0.00 | $602.38 | $1,204.76 |
$5,000.00 | $9,999.00 | $7,499.50 | 11.70% | $585.00 | $877.44 | $1,169.88 |
$10,000.00 | $24,999.00 | $17,499.50 | 15.10% | $1,510.00 | $2,642.42 | $3,774.85 |
$25,000.00 | $49,999.00 | $37,499.50 | 12.00% | $3,000.00 | $4,499.94 | $5,999.88 |
$50,000.00 | $99,999.00 | $74,999.50 | 12.80% | $6,400.00 | $9,599.94 | $12,799.87 |
$100,000.00 | $249,999.00 | $174,999.50 | 12.80% | $12,800.00 | $22,399.94 | $31,999.87 |
$250,000.00 | $999,999.00 | $624,999.50 | 8.90% | $22,250.00 | $55,624.96 | $88,999.91 |
$1,000,000 | $5,000,000.00 | $1,000,000.00 | 2.60% | $26,000 | $26,000.00 | $130,000.00 |
Source: ABS | Total | $72,545.00 | $122,247.01 | $275,949.03 |
T-Shirt Business Startup for Revenue of $350,000 per Year | |||
Low (Just Startup) | Average (1 Year Cost) | High (5 Years) | |
Office (Homebased) | $0.00 | $0.00 | $0.00 |
Legal Fee | $0.00 | $1,000.00 | $5,000.00 |
Software | $50.00 | $6,000.00 | $30,000.00 |
Equipment (Print-on-Demand (POD) + Dropshipping) | $0.00 | $0.00 | $0.00 |
Insurance (Optional) | $0.00 | $1,000 | $5,000.00 |
Shipping | $5.99/item | $59,900.00 | $299,500.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $20.00 | $200,000.00 | $1,000,000.00 |
Supplies (Optional) | $0.00 | $0.00 | $0.00 |
Wages (POD built into material costs) | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $1,000.00 | $5,000.00 |
Other | $0.00 | $1,000.00 | $5,000.00 |
Total | $70.00 | $292,900.00 | $1,464,500.00 |
Content | Throwback NW | Urbanity | Big Frog |
Landscaping Startup Costs | ||||
Low (Just Startup) | Average (Home-Based for 1 Year of Expenses) | High (Store Location with 5 Years Expenses) | Franchise | |
Office Space | $0.00 | $1,800.00 | $9,000.00 | $0.00 |
Legal Fee | $0.00 | $2,000.00 | $10,000.00 | $3,500.00 |
Software | $0.00 | $1,000.00 | $5,000.00 | $1,000.00 |
Equipment | $300.00 | $25,400.00 | $127,000.00 | $4,800.00 |
Insurance | $0.00 | $1,800.00 | $9,000.00 | $5,400.00 |
Shipping | $0.00 | $0.00 | ||
Marketing Costs | $0.00 | $24,000.00 | $120,000.00 | $24,000.00 |
Material | $0.00 | $10,000.00 | $50,000.00 | $10,000.00 |
Supplies | $0.00 | $4,000.00 | $20,000.00 | $1,500.00 |
Wages | $0.00 | $60,000.00 | $300,000.00 | $0.00 |
Unexpected | $0.00 | $1,000.00 | $5,000.00 | $1,000.00 |
Other | $0.00 | $15,000.00 | $75,000.00 | $15,000.00 |
Total | $300.00 | $146,000.00 | $730,000.00 | $66,200.00 |
YouTube Video | Plan-It Vision | Augusta Lawn Care Franchise | Augusta Lawn Care |
Eyelash Business Startup Costs | ||||
Low (Just Startup) | Average (Home-Based for 1 Year of Expenses) | High (Store Location with 5 Years Expenses) | Franchise | |
Office | $0.00 | $7,800.00 | $39,000.00 | $100,000.00 |
Legal Fee | $2,000.00 | $2,000.00 | $10,000.00 | $3,500.00 |
Software | $0.00 | $1,000.00 | $5,000.00 | $1,000.00 |
Equipment | $300.00 | $300.00 | $1,500.00 | $300.00 |
Insurance | $1,200.00 | $1,200.00 | $6,000.00 | $1,200.00 |
Shipping | $0.00 | $0.00 | $0.00 | |
Marketing | $0.00 | $24,000.00 | $120,000.00 | $24,000.00 |
Material | $50.00 | $8,000.00 | $40,000.00 | $8,000.00 |
Supplies | $0.00 | $4,000.00 | $20,000.00 | $4,000.00 |
Wages (assuming no employees) | $0.00 | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $0.00 | $0.00 | $0.00 |
Other | $20,000.00 | $30,000.00 | $70,000.00 | $55,000.00 |
Total | $23,550.00 | $78,300.00 | $311,500.00 | $197,000.00 |
Schools and Franchise Opportunity | Cosmetology School | Lash Bar Franchise |
Cleaning Business Startup Costs | |||
Low (Just Startup) | Average (Home-Based for 1 Year of Expenses) | High (Chris Now) | |
Office | $0.00 | $3,000.00 | $9,000.00 |
Legal Fee | $0.00 | $2,000.00 | $13,200.00 |
Software | $0.00 | $2,400.00 | $12,000.00 |
Equipment | $0.00 | $4,000.00 | $20,000.00 |
Insurance | $0.00 | $1,200.00 | $112,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $700.00 | $24,000.00 | $50,550.00 |
Material | $0.00 | $0.00 | $0.00 |
Supplies | $300.00 | $15,600.00 | $56,544.00 |
Wages | $0.00 | $0.00 | $565,448.00 |
Unexpected | $0.00 | $10,000.00 | $10,000.00 |
Other | $0.00 | $0.00 | $132,000.00 |
Total | $1,000.00 | $62,200.00 | $980,742.00 |
YouTube Videos | Spruce Clean | South Sound Janitorial | Queen Bee Cleaning Service |
Food Truck Business Startup Costs | |||
Low (Just Get Started) | Average (Full Year Costs) | High (5 Years) | |
Space | $0.00 | $0.00 | $0.00 |
Legal Fee | $2,000.00 | $6,000.00 | $30,000.00 |
Software | $0.00 | $2,400.00 | $12,000.00 |
Equipment | $8,700.00 | $27,200.00 | $27,200.00 |
Insurance | $2,000.00 | $24,000.00 | $120,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $3,000.00 | $36,000.00 | $180,000.00 |
Material | $1,000.00 | $12,000.00 | $60,000.00 |
Supplies | $2,000.00 | $24,000.00 | $120,000.00 |
Wages | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $0.00 | $0.00 |
Other | $2,000.00 | $24,000.00 | $120,000.00 |
Total | $20,700.00 | $155,600.00 | $669,200.00 |
Content | Food Truck Blog | Vet Chef | Abyla Grill |
Dropshipping Business Startup Costs | |||
Low (Just Startup for Print-on-Demand) | Average (Design a custom product, manufacture it, and sell for a year.) | High (5 Years) | |
Office | $0.00 | $0.00 | $0.00 |
Legal Fee | $0.00 | $2,000.00 | $10,000.00 |
Software | $50.00 | $2,400.00 | $12,000.00 |
Equipment | $0.00 | $0.00 | $0.00 |
Insurance | $0.00 | $1,200.00 | $6,000.00 |
Shipping | $5.99 | $6,000.00 | $30,000.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $20.00 | $140,000.00 | $700,000.00 |
Supplies | $0.00 | $0.00 | $0.00 |
Wages | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $1,000.00 | $5,000.00 |
Other | $0.00 | $1,000.00 | $5,000.00 |
Total | $75.99 | $177,600.00 | $888,000.00 |
Content | Shed Defender Blog | Shed Defender YouTube | Beard Head |
Candle Business Startup Costs | |||
Low (Just Startup) | Average (Home-Based for 1 Year of Expenses) | High (5 Years) | |
Office | $0.00 | $0.00 | $0.00 |
Legal Fee | $0.00 | $2,000.00 | $10,000.00 |
Software | $30.00 | $1,000.00 | $5,000.00 |
Equipment | $0.00 | ||
Insurance | $0.00 | $1,200.00 | $6,000.00 |
Shipping | $0.00 | $24,000.00 | $120,000.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $10,000.00 | $50,000.00 | |
Supplies | $80.00 | $0.00 | $0.00 |
Wages | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $6,000.00 | $30,000.00 |
Other | $0.00 | $0.00 | |
Total | $110.00 | $68,200.00 | $341,000.00 |
Content | BLK Sunflower Blog | BLK Sunflower YouTube | BLK Sunflower |
Towing Business Startup Costs | |||
Low (Just Startup) | Average (3 Trucks) | High (5 Years) | |
Office | $0.00 | $0.00 | $0.00 |
Legal Fee | $2,000.00 | $3,500.00 | $17,500.00 |
Software | $300.00 | $3,600.00 | $18,000.00 |
Equipment | $6,000.00 | $25,000.00 | $125,000.00 |
Insurance | $1,000.00 | $12,000.00 | $60,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $0.00 | $0.00 | $0.00 |
Supplies | $0.00 | $0.00 | $0.00 |
Wages | $0.00 | $109,500.00 | $547,500.00 |
Unexpected | $0.00 | $6,000.00 | $30,000.00 |
Other | $100.00 | $10,000.00 | $50,000.00 |
Total | $9,400.00 | $193,600.00 | $968,000.00 |
Content | K.O. Towing Blog | K.O. Towing YouTube | Sant Lines LLC Podcast |
Painting Business Startup Costs | |||
Low (Just Startup) | Average (1 Year Cost) | High (5 Years) | |
Office | $0.00 | $0.00 | $0.00 |
Legal Fee | $4,000.00 | $4,000.00 | $20,000.00 |
Software | $100.00 | $6,000.00 | $30,000.00 |
Equipment | $300.00 | $5,000.00 | $25,000.00 |
Insurance | $1,000.00 | $2,000.00 | $10,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $100.00 | $10,000.00 | $50,000.00 |
Supplies | $100.00 | $500.00 | $2,500.00 |
Wages | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $1,000.00 | $5,000.00 |
Other | $0.00 | $0.00 | $0.00 |
Total | $5,600.00 | $52,500.00 | $262,500.00 |
Detailing Business Startup Costs | |||
Low (Mobile with Car to Get Started) | Average (Mobile, Vehicle Purchase and 1 Year Expenses) | High (5 Years) | |
Office | $0.00 | $0.00 | $0.00 |
Legal Fee | $0.00 | $1,200.00 | $6,000.00 |
Software | $0.00 | $5,000.00 | $25,000.00 |
Equipment | $200.00 | $6,000.00 | $30,000.00 |
Insurance | $0.00 | $1,200.00 | $6,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $100.00 | $0.00 | $0.00 |
Supplies | $0.00 | $5,000.00 | $25,000.00 |
Wages | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $1,000.00 | $5,000.00 |
Other | $0.00 | $10,000.00 | $50,000.00 |
Total | $300.00 | $53,400.00 | $267,000.00 |
Content | Attention 2 Detail Blog | Attention 2 Detail YouTube | Slide In Mobile Detailing |
Trucking Business Startup Costs, Making $10K per Week | |||
Low (Just Startup) | Average (1 Truck, 1 Year) | High (1 Truck, 5 Years) | |
Office | $0.00 | $0.00 | $0.00 |
Legal Fee | $3,000.00 | $3,500.00 | $17,500.00 |
Software | $300.00 | $3,600.00 | $18,000.00 |
Equipment | $6,000.00 | $41,500.00 | $41,500.00 |
Insurance | $4,500.00 | $20,000.00 | $100,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $0.00 | $0.00 | $0.00 |
Supplies | $0.00 | $0.00 | $0.00 |
Wages | $0.00 | $0.00 | |
Unexpected | $0.00 | $6,000.00 | $30,000.00 |
Other | $5,000.00 | $250,000.00 | $1,250,000.00 |
Total | $18,800.00 | $348,600.00 | $1,577,000.00 |
Content | Attention 2 Detail | K.O. Towing YouTube | Sant Lines LLC podcast |
Taxi Business Startup Costs | |||
Low (Lyft or Uber) | Average (Taxi with Dispatch and 5 Vehicles) | High (Taxi, 5 Years) | |
Space | $0.00 | $700,000.00 | $875,000.00 |
Legal Fee | $300.00 | $4,500.00 | $22,500.00 |
Software | $0.00 | $3,000.00 | $15,000.00 |
Equipment | $0.00 | $45,000.00 | $225,000.00 |
Insurance | $0.00 | $40,000.00 | $200,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $0.00 | $0.00 | $0.00 |
Supplies | $0.00 | $0.00 | |
Wages | $0.00 | $438,000.00 | $2,190,000.00 |
Unexpected | $0.00 | $20,000.00 | $100,000.00 |
Other | $50.00 | $116,343.75 | $581,718.75 |
Total | $350.00 | $1,390,843.75 | $4,329,218.75 |
Laundry Business Startup | |||
Low (Go to people's homes and do their laundry for them.) | Average (Laundromat, 1 Year Expenses) | High (Laundromat, 5 Years) | |
Space | $0.00 | $700,000.00 | $1,100,000.00 |
Legal Fee | $0.00 | $1,200.00 | $6,000.00 |
Software | $0.00 | $3,000.00 | $15,000.00 |
Equipment | $0.00 | $45,000.00 | $45,000.00 |
Insurance | $0.00 | $1,200.00 | $6,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $0.00 | $0.00 | $0.00 |
Supplies | $100.00 | $5,000.00 | $25,000.00 |
Wages | $0.00 | $62,400.00 | $312,000.00 |
Unexpected | $0.00 | $20,000.00 | $100,000.00 |
Other | $0.00 | $200,000.00 | $200,000.00 |
Total | $100.00 | $1,061,800.00 | $1,929,000.00 |
Content | Laundromat Blog | Ferndale Laundry YouTube | Rosie Wash Express |
Photography Business Startup | |||
Low (Low End Camera) | Average (High End Camera, Full Year Expenses, Full Licensing and LLC) | High (5 Years) | |
Space | $0.00 | $3,000.00 | $15,000.00 |
Legal Fee | $0.00 | $1,000.00 | $5,000.00 |
Software | $100.00 | $2,000.00 | $10,000.00 |
Equipment | $500.00 | $10,000.00 | $15,000.00 |
Insurance | $0.00 | $1,000.00 | $5,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $24,000.00 | $120,000.00 |
Material | $0.00 | $0.00 | $0.00 |
Supplies | $0.00 | $0.00 | $0.00 |
Wages | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $3,000.00 | $15,000.00 |
Other | $50.00 | $0.00 | $0.00 |
Total | $650.00 | $44,000.00 | $185,000.00 |
Content | UpFlip Photography Blog | Mile High Productions Video Pt. 1 | Mile High Productions Video Pt. 2 |
Handyman Business Startup Costs | |||
Low (Just Get Started) | Average (Full Year Costs) | High (5 Years) | |
Space | $0.00 | $3,000.00 | $15,000.00 |
Legal Fee | $1,000.00 | $1,000.00 | $5,000.00 |
Software | $0.00 | $2,400.00 | $12,000.00 |
Equipment | $500.00 | $10,000.00 | $15,000.00 |
Insurance | $1,000.00 | $2,400.00 | $12,000.00 |
Shipping | $0.00 | $0.00 | $0.00 |
Marketing | $0.00 | $7,200.00 | $36,000.00 |
Material | $200.00 | $12,500.00 | $62,500.00 |
Supplies | $0.00 | $0.00 | $0.00 |
Wages | $0.00 | $0.00 | $0.00 |
Unexpected | $0.00 | $0.00 | $0.00 |
Other | $50.00 | $1,800.00 | $9,000.00 |
Total | $2,750.00 | $40,300.00 | $166,500.00 |
Content | North Seattle Handyman Blog | North Seattle Handyman Youtube | Modern Realty Uses Similar Skills Investing in Real Estate |
NAICS Code | NAICS Title | Description from US Census Bureau |
115114 | Postharvest Crop Activities (except Cotton Ginning) | Crop harvesting and processing services including cleaning, shelling, curing, grading, cooling, sun drying, fumigating, sorting, and packing. |
115210 | Support Activities for Animal Production | Live stock and domestic animal breeding, breed documentation, boarding, herd improvements, (5) livestock spraying, and sheep dipping/shearing. |
212114 | Surface Coal Mining | Companies in developing, cleaning, sizing, and screening surface mining of coal. Does not include the actual mining of coal. |
213112 | Support Activities for Oil and Gas Operations | Companies providing support services for oil and gas operations including exploration; excavating cellars and slush pits; well surveying; cutting, running, and pulling casings, rods, and tubes; cementing and shooting wells; perforating well casings; chemically treating and acidizing wells; and cleaning out, bailing, and swabbing wells.Does not Include geophysical surveying and mapping, construction, site preparation, and transportation activities. |
238140 | Masonry Contractors | Companies in masonry work, bricklaying, stone setting, and other stone work. The work performed may include new work, additions, alterations, maintenance, and repairs.Includes: Bricklaying Block laying Masonry pointing, cleaning, or caulking Marble, granite, and slate, exterior, contractors Concrete block laying Foundation (e.g., brick, block, stone), building, contractors Stucco contractors |
238220 | Plumbing, Heating, and Air-Conditioning Contractors | Companies involved in the service, installation, maintenance, cleaning, and repair of heating, ventilation, and air conditioning (HVAC). Includes:Cooling tower installation Duct work (e.g., cooling, dust collection, exhaust, heating, ventilation) installation Lawn and fire sprinkler system installation Mechanical contractors Fireplace, natural gas, installation Commercial, industrial, and scientific refrigeration system installation Furnace installation Building connections and hookups to sewers. |
238290 | Other Building Equipment Contractors | Building contractors except electrical, plumbing, heating, cooling, or ventilation equipment. New work, additions, alterations, maintenance, and repairs of building equipment including:Machine rigging Automated and revolving door installation Millwrights Lightning rod installation Boiler and pipe insulation installation Elevator installation Commercial-type door installation Conveyor system installation Commercial or industrial revolving and overhead door installation Dismantling large-scale machinery and equipment Elevator or escalator installation Satellite TV and internet dish installation for homes Built-in vacuum system installation Installation of gas pumps |
311212 | Rice Milling | Companies that do any of the following: mill, clean, polish, and package rice. |
325612 | Polish and Other Sanitation Goods Manufacturing | Companies producing polish or other cleaning chemicals. |
332813 | Electroplating, Plating, Polishing, Anodizing, and Coloring | Companies that perform the following on metal products: electroplating, plating, anodizing, coloring, buffing, polishing, cleaning, and sandblasting metals and metal products for trade work. Companies may also be in this category if they work on metal and other products. |
332994 | Small Arms, Ordnance, and Ordnance Accessories Manufacturing | This U.S. industry comprises establishments primarily engaged in manufacturing guns (small arms), other ordnance, and/or ordnance accessories. |
333111 | Farm Machinery and Equipment Manufacturing | Companies manufacturing agricultural, farming, turf, and ground care machinery or equipment. Includes planting, harvesting, and commercial grass mowing equipment.Types of machines manufactured in this NAICS code: Combines, harvester-threshers Cotton gins Feed processing equipment for farms Fertilizing machinery for farms Haying machines Milking machines Planting machines for farms Plows for farms Poultry brooders, feeders, and waterers Farm tractors and attachments |
333131 | Mining Machinery and Equipment Manufacturing | Companies manufacturing:Underground mining machinery and equipment, such as mining cars, coal breakers, core and rock drills, and coal cutters. Mineral beneficiating machinery and equipment used in surface or underground mines. |
333241 | Food Product Machinery Manufacturing | Companies that manufacture machines used in food and beverage manufacturing including: Dairy product machinery and equipment, like ice cream freezers, homogenizers, and pasteurizers Bakery machinery and equipment like bake ovens, dough mixers, and pastry rolling machinesMeat and poultry processing and preparation machinerySlicers, choppers, and mixers |
333310 | Commercial and Service Industry Machinery Manufacturing | Companies manufacturing commercial and service industry machinery including:Optical instruments and lenses (except ophthalmic) Photography and photocopying equipment Vending machines Commercial laundry and drycleaning machines Office equipment Car maintenance equipment (except mechanics' handtools) Commercial cooking equipment |
334510 | Electromedical and Electrotherapeutic Apparatus Manufacturing | Companies manufacturing:Electromedical and electrotherapeutic devices Magnetic Resonance Imaging (MRIs) equipment Ultrasound equipment Pacemakers Hearing aids Electrocardiographs Electromedical endoscopic equipment |
335210 | Small Electrical Appliance Manufacturing | Companies manufacturing:Small electric appliances and electric housewares Household-type fans (except attic fans) Household vacuum cleaners Electric home floor care machines Examples: Residential bath fan manufacturers Home carpet and floor cleaning equipment manufacturers Residential ceiling fan manufacturing Curling irons manufacturing Electric blankets manufacturing Portable electric space heaters manufacturers Electric portable hair dryer manufacturing Household portable cooking appliances (except microwave, convection ovens) manufacturing Portable humidification system manufacturing Electric scissor manufacturing Home ventilation and exhaust fan manufacturing |
335999 | All Other Miscellaneous Electrical Equipment and Component Manufacturing | Companies manufacturing industrial and commercial electric apparatus and other equipment. Examples of products include: AC-to-DC and DC-AC converters Uninterruptible power supplies (UPS) Surge suppressors Inverters Appliance cords made from purchased insulated wire Solid-state battery chargers Electric door openers Electric bells Extension cords made from purchased insulated wire Similar equipment for industrial-type and consumer-type equipment. Does not include: Communication and energy wires and cables Relays Generators Lighting equipment Transformers Household appliances Motors Switchgears Industrial control Control systems Batteries Wiring devices Carbon and graphite products |
339113 | Surgical Appliance and Supplies Manufacturing | Companies manufacturing surgical appliances and supplies including:Orthopedic devices Prosthetic appliances Surgical dressings Crutches Surgical sutures Personal industrial safety devices (except protective eyewear) Hospital beds Operating room tables. |
423810 | Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers | Companies that are wholesale distributors of specialized machinery, equipment, and related parts generally used in construction, mining (except oil well), and logging activities including:Excavation equipment wholesalers Road maintenance and construction equipment wholesalers Forestry equipment wholesalers Scaffolding wholesalers Mining crane wholesalers |
423820 | Farm and Garden Machinery and Equipment Merchant Wholesalers | Companies that are wholesale distributors of equipment parts used on farms, gardens, lawns, and agriculture including:Animal feeder wholesalers Lawnmower wholesalers Milking equipment wholesalers Harvesting equipment wholesalers Planting machinery wholesalers |
423850 | Service Establishment Equipment and Supplies Merchant Wholesalers | Companies that are wholesale distributors of service company supplies and equipment including:Amusement park equipment wholesalers Beauty supply and equipment wholesalers Car wash supply and equipment wholesalers Drycleaning supply and equipment wholesalers Voting machine wholesalers Janitorial supply and equipment wholesalers Undertakers' supply and equipment wholesalers Upholsterers' supply and equipment wholesalers (excluding fabric) Municipal water treatment equipment wholesalers Does not include supplies and equipment used in: hotels, offices, restaurants, stores, schools, photographic facilities, health and medical facilities, transportation, and construction activities. |
424690 | Other Chemical and Allied Products Merchant Wholesalers | Companies focused on the wholesale distribution of chemicals and allied products Including:Acid wholesalers Industrial chemical wholesalers Automotive chemical wholesalers (except grease and lubricating oil) Industrial salt wholesalers Dyestuff wholesalers Rosin wholesalers Explosives wholesalers (except fireworks and ammunition) Turpentine wholesalers Excludes plastics materials, fireworks, paints and varnishes, agricultural and medicinal chemicals, and basic forms or shapes. |
488210 | Support Activities for Rail Transportation | Companies providing specialized services for railroad transportation, including servicing, routine repairing (except factory conversion, overhaul, or rebuilding of rolling stock), and maintaining rail cars; loading and unloading rail cars; and operating independent terminals.Cleaning rail cars and tracks |
488320 | Marine Cargo Handling | Companies providing port-to-port transportation and other marine cargo handling services (except warehousing).This may involve cleaning. |
488490 | Other Support Activities for Road Transportation | Companies providing services (except towing) to road users including:Bridge, tunnel, and highway operations Street cleaners Pilot car services (i.e., wide load warning services) Truck or weighing station operations Driving services, independent (e.g., automobile, truck delivery) |
532490 | Other Commercial and Industrial Machinery and Equipment Rental and Leasing | Companies renting and leasing machinery and equipment Companies provide products such as:Manufacturing equipment Metalworking equipment Telecommunications equipment Motion picture and theatrical equipment Service industry machines Furniture for public buildings Automated agricultural equipment Excludes heavy construction, transportation, mining, and forestry machinery and equipment without operators; and office machinery and equipment. |
561720 | Janitorial Services | Companies that clean building and transportation spaces and/or windows. Most will fall into this category.Custodial services Maids Service station cleaning and degreasing services Washroom sanitation services Homekeeping services |
561740 | Carpet and Upholstery Cleaning Services | Companies that clean and dye used rugs, carpets, and upholstery. |
561790 | Other Services to Buildings and Dwellings | Companies providing services to buildings and dwellings including:Building exterior cleaning services (except sandblasting, window cleaning) Pool maintenance and cleaning Chimney sweeping companies Duct cleaning companies Drain cleaning Gutter cleaning services Does not include exterminators, janitorial services, landscapers, or carpet and upholstery cleaning. |
562991 | Septic Tank and Related Services | Companies renting, cleaning, or pumping porta potties, septic tanks, and cesspools. |
562998 | All Other Miscellaneous Waste Management Services | These companies provide waste management services including:Sewer cleaning and rodding services Beach cleaning and maintenance Catch basin cleaning services storm basin or sewer cleanout services Catch basin cleaning services Commercial or industrial tank cleaning and disposal services This NAICS code does not include: remediation, waste collection, septic tank pumping and related services, waste disposal and treatment, operation of materials recovery facilities, and waste management consulting services. |
811192 | Car Washes | These companies clean, wash, and/or wax cars, vans, trucks, and trailers. Some businesses in this section include:Car detailing shops Self-service car washes Mobile car washers and detailers Car washes |
811310 | Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance | These companies repair and maintain commercial and industrial machinery and equipment. The services include:Sharpening and installing industrial or commercial machinery saws and blades General and Automotive welding repair services Agricultural equipment repair Industrial heavy machinery and equipment on forklifts, commercial refrigeration, machine tools, construction equipment, mining machinery, and other heavy equipment. |
811490 | Other Personal and Household Goods Repair and Maintenance | Companies that repair and service personal or household-type goods without selling new goods normally include:Repair clothing Fix watches Clean and repair jewelry Repair and clean musical instruments Work on bicycles and motorcycles Repair and maintain motorboats, canoes, sailboats, and other recreational boats. This NAICS code does not include home and garden equipment, appliances, furniture, footwear, and leather goods. |
812320 | Drycleaning and Laundry Services (except Coin-Operated) | These companies perform one or more of the following: Drycleaning services Laundering services Provide drop-off and pick-up locations for laundry and dry cleaning services Specialty cleaning services for clothing with special cleaning requirements Textile cleaning such as wedding gowns, fur, hats. leather, draperies, suede, and pillows These companies may provide service at customers locations, in a store, or outsource the work. The following categories of laundry services are not in this category: uniform supply companies, coin-and-card-operated laundromats, carpet and upholstery cleaning companies. |
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Everything was detailed and covered-from planning to launching. I'm also curious though: when do you suggest is a good time to explore/offer other products for start ups? I was thinking that if you have already established your brand in shoes, would you recommend offering bags or clothes next and what adjustments should be made from there?
Is it possible for ROI in 6 to 9 months?
This a manual of how to start any business in general. Very well explained. Well I have a question, will brick and mortar sort of business be relevant for an extended time to come? Is it make it a totally online business?
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