Building your brand identity

Step 3 - Branding and online presence

Building your brand identity

Course description

Developing a strong brand is a crucial step in making your business memorable for customers. In this lesson, I’ll explain the importance and value of branding and the steps needed to develop your business brand.

KEY TAKEAWAYS

  1. Logo design is an important aspect of your company’s branding. 

  2. Investing in building a cohesive brand makes your business seem more professional and trustworthy for potential customers. 

  3. Your branding should reflect your values, mission, and company identity.