Relationship marketing
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Course description
Done right, relationships can grow your business. In this lesson, you’ll learn about three different kinds of marketing relationships, identify companies working with your target customers, and discover how to leverage referrals to network your way to success.
KEY TAKEAWAYS
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Your net worth is equal to your network.
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Key relationship marketing types include supportive, complimentary, and competitive.
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Developing relationships adds value and boosts referrals and acquisition opportunities.
Resources
Relationship marketing Transcript
🔒 Step 4 - Marketing > Relationship marketing