Public relations
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Course description
Public relations are essential for a new business. In this lesson, you will learn about PR strategies and activities including media relations, community participation, and customer engagement tools that help craft a positive public image and maximize your brand impact.
KEY TAKEAWAYS
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PR increases visibility and establishes trust in a business’ services.
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Building relationships with local media and engaging with the community adds value.
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Harness the power of social media marketing by showcasing value items such as before-and-after photos, testimonials, and referrals.
Resources
Public relations Transcript
🔒 Step 4 - Marketing > Public relations