Market research
Course description
Gathering information about your market and competitors can help you position your new business for success. I’ll explain that process in this lesson, along with some strategies to research your competitors and identify your Total Addressable Market (TAMS).
KEY TAKEAWAYS
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See how to conduct a SWOT analysis to identify your competitive advantage.
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It’s good to have some competition, although too much can make it hard to reach your audience.
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Learn the right way to use research on your competition to start and grow a business.