Marketing for employees
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Course description
The principles you use to find customers also apply to finding employees. In this lesson, you’ll learn how to define your ideal employee and sell your company as an employer to attract them.
KEY TAKEAWAYS
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Writing effective job descriptions is crucial to attracting the right employees.
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You can develop an employee avatar the same way you have a customer avatar.
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Use a test and tweak approach with job descriptions the same way you do with customer marketing campaigns.
Resources
Employee Avatar Worksheet
🔒 Step 6 - Build a team > Marketing for employees
Scaling your Org Chart Worksheet (MAPS)
🔒 Step 6 - Build a team > Marketing for employees
Marketing for employees Transcript
🔒 Step 6 - Build a team > Marketing for employees