Math is the path
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Course description
In this lesson, you’ll learn about the key performance indicators (KPIs) that you should track when marketing for growth in your business and how to use them to refine your marketing strategy.
KEY TAKEAWAYS
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Marketing is as predictable as math.
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The key KPIs include cost per lead, closing ratio, and customer acquisition cost.
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These metrics can be used to increase your return on investment (ROI).
Resources
KPI Calculator Spreadsheet
🔒 Step 4 - Marketing > Math is the path
Math is the path Transcript
🔒 Step 4 - Marketing > Math is the path