Pricing your services
Course description
The prices you set for your products or services are a reflection of their value. In this lesson, I’ll explain how to develop the pricing strategy for your business.
KEY TAKEAWAYS
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A price seems fair to customers when it matches the perceived value you provide.
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Your costs of goods sold (COGS) is a major factor in how much you should charge.
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Your market and competitors can influence your prices but shouldn’t be the main factor.