Building your pricing guides

🔒 Step 5 - Sales

Building your pricing guides

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Course description

Many businesses undersell their services because their pricing guides don’t reflect a profit margin.  In this lesson, you’ll learn how to create a consistent pricing guide, calculate employee load, overhead costs, and convert billable hour rate to unit-based pricing.

KEY TAKEAWAYS

  1. A pricing guide is based on a simple profit and loss math formula.

  2. Income less Cost of Goods Sold (COGS) = gross profit. Gross profit less overhead expenses = net profit.

  3. Key price guide components include COGS, gross vs. net profit, and unit-based pricing.

Resources

Building your pricing guides Transcript

🔒 Step 5 - Sales > Building your pricing guides