Getting your first customers

🔒 Step 4 - Marketing

Getting your first customers

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Course description

Building a new business can feel challenging if nobody knows you exist. In this lesson, you’ll learn how to brainstorm a client pool, use “B.O.G marketing” and referral techniques, leverage SEO practices, and employ advertising to land your first customers.

KEY TAKEAWAYS

  1. “Boots on the ground” marketing connects your service with potential local customers.

  2.  Referrals are a premium way to turn one customer into three or five.

  3. Refining your marketing techniques with SEO and paid ad channels like Google boost you to the top of search results.

Resources

Getting your first customers Transcript

🔒 Step 4 - Marketing > Getting your first customers

Worksheet - Getting First Customers

🔒 Step 4 - Marketing > Getting your first customers