The importance of building a playbook
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Course description
A strong sales playbook is foundational to any service business’ existence. In this lesson, you will learn about focused kinds of deliverables, how to develop your playbook, dial in your sales script, checklist, and processes, and overcome customers’ objections.
KEY TAKEAWAYS
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Turning your knowledge into a playbook scales growth and converts to high-profit margins.
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Key components of a playbook include scripts, pricing systems, standard processes, and checklists.
Resources
The importance of building a playbook Transcript
🔒 Step 5 - Sales > The importance of building a playbook