Essential brand collaterals
Course description
In this lesson, you’ll discover what brand collaterals are and methods to use collaterals that optimize your marketing strategy to help your brand stand out.
KEY TAKEAWAYS
1. Developing a cohesive brand strategy is essential to making your customers want to engage with your brand.
2. Building references, testimonials, and certificates communicates brand legitimacy.
3. Before-and-after photos are examples of high-value physical and digital collateral assets.