Establishing a social media presence
Course description
Setting up a website is just the first step in creating an online presence for your business. Social media is just as important for engaging with customers, and you’ll learn how to use it effectively in this lesson.
KEY TAKEAWAYS
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Secure social media accounts for your business even if you don’t plan to use them right away.
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The best content quickly captures and holds people’s attention by providing tangible value.
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Free, fresh, relevant content that addresses your target customer’s pain points will get the most engagement across platforms.